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Modern<br />

Label<br />

Group


Contents<br />

Contents02<br />

Introduction: #WhoWeAre 03<br />

Mission Statement 04<br />

Breathing space 05<br />

Secondary logo 06<br />

Colour palette 07<br />

Social media badges 08<br />

Brand Typeface 09<br />

Typeface sample 10<br />

Document summary 11<br />

#WhoWeAre<br />

MLG<br />

is a creative communications<br />

agency focused on fashion, events, and lifestyle<br />

branding.<br />

We specialize in connecting<br />

and launching brands,<br />

and helping them gain exposure<br />

through connecting them with other startups<br />

in our client roster,<br />

strategic communication campaigns,<br />

creative branding,<br />

and digital marketing.<br />

MLG<br />

Company Name – Brand style guide Page 2<br />

Company Name – Brand style guide<br />

Page 3


Creative Services<br />

Media & PR Services<br />

photography | graphic design | copywriting<br />

live stream | logo design | collateral design<br />

trend reports<br />

consumer research<br />

content development<br />

press conferences<br />

mail strategies<br />

research & media analysis<br />

Company Name – Brand style guide Page 4<br />

Company Name – Brand style guide<br />

Page 5


Event Planning<br />

brand launches<br />

charity events<br />

corporate events<br />

store openings<br />

fashion shows<br />

press conferences<br />

Our Mission Statement:<br />

in the crowded world of branding<br />

and advertising, its crucial to have<br />

strategic branding efforts that distinguish<br />

your company name. MLG<br />

communications is committed to<br />

providing creative branding solutions<br />

to emerging organizations,<br />

through innovative campaign strategies<br />

and detail to client needs. We<br />

aim to help our clients achieve their<br />

marketing goals with the highest<br />

level of professionalism, and results-oriented<br />

creative solutions.<br />

Company Name – Brand style guide Page 6<br />

Company Name – Brand style guide<br />

Page 7


What We Value<br />

Company Name – Brand style guide Page 8<br />

Company Name – Brand style guide<br />

Page 9


Company Name – Brand style guide Page 10<br />

Company Name – Brand style guide<br />

Page 11


Company Name – Brand style guide<br />

Page 12


COMPANY NAME<br />

Brand style guide


Contents<br />

Introduction<br />

Contents 02<br />

Introduction 03<br />

Primary Logo: variations 04<br />

Breathing space 05<br />

Secondary logo 06<br />

Colour palette 07<br />

Social media badges 08<br />

Brand Typeface 09<br />

Typeface sample 10<br />

Document summary 11<br />

COMPANY NAME<br />

Aenean ultricies tincidunt dignissim.<br />

Nullam faucibus congue orci in tincidunt.<br />

Nullam porta faucibus enim id euismod.<br />

Praesent tincidunt sem a quam accumsan,<br />

at interdum velit malesuada. Quisque<br />

ut tellus ipsum. Vestibulum porttitor<br />

condimentum pharetra. Mauris ante lorem,<br />

porta eget laoreet ac, suscipit ut nisl.<br />

Company Name – Brand style guide Page 2<br />

Company Name – Brand style guide<br />

Page 3


Primary Logo:<br />

variations<br />

Breathing<br />

space<br />

(01) (02)<br />

COMPANY NAME<br />

COMPANY NAME<br />

COMPANY NAME<br />

Morbi lacinia tincidunt ipsum vitae<br />

pulvinar. Vivamus consectetur tempus<br />

felis venenatis euismod. Suspendisse<br />

in nunc consequat, bibendum ligula<br />

luctus, pharetra urna. Orci varius natoque<br />

penatibus et magnis dis parturient montes,<br />

nascetur ridiculus mus.<br />

Vendunti idit omnisse riaepudaes expero<br />

dolum qui occus, conest elestem eos<br />

auditiunt. Ror moluptatiae exerovid<br />

moloribusam quo volorepro et faccus<br />

sitem re nimusto consequod que pos<br />

rehendentur rere sequatiam la dolore,<br />

nonet voluptat.. Ecation sequia diatis quas<br />

aditatur? Sunt,<br />

Company Name – Brand style guide Page 4<br />

Company Name – Brand style guide<br />

Page 5


Secondary logo<br />

Colour palette<br />

(01) (02) (03)<br />

COMPANY NAME<br />

Black<br />

White<br />

Colour 01<br />

Colour 02<br />

RGB 00, 00, 00<br />

RGB 255, 255, 255<br />

RGB 240, 78, 69<br />

RGB 253, 186, 99<br />

COMPANY NAME<br />

CMYK 00, 00, 00, 100<br />

CMYK 00, 00, 00, 00<br />

CMYK 00, 85, 75, 00<br />

CMYK 00, 30, 70, 00<br />

HEX #000000<br />

HEX<br />

#ffffff<br />

HEX<br />

#ef4e45<br />

HEX<br />

#fcba63<br />

Ultricies tincidunt dignissim. Nullam<br />

faucibus congue orci in tincidunt. Nullam<br />

porta faucibus enim id euismod. Praesent<br />

tincidunt sem a quam accumsan, at<br />

interdum velit malesuada. Quisque<br />

ut tellus ipsum. Vestibulum porttitor<br />

condimentum pharetra. Mauris ante lorem,<br />

porta eget laoreet ac, suscipit ut nisl.<br />

Quisque ut tellus ipsum. Vestibulum<br />

porttitor condimentum pharetra. Mauris<br />

ante lorem, porta eget laoreet ac, suscipit<br />

ut nisl.<br />

COLOUR USAGE RECOMMENDATION (APPROXIMATE RATIO):<br />

40% 40% 10%10%<br />

Company Name – Brand style guide Page 6<br />

Company Name – Brand style guide<br />

Page 7


Social media<br />

badges<br />

Brand Typeface<br />

UCIANDA SIN REPRO DIT OCCULLA BORATQUE VELIT UNTIAM FUGA<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

1234567890!@#$%&*!?<br />

(01) (02) (03) (04)<br />

ELECTUR RECTUS COMNIS ESTIBUS CIISTES TOTAESTORUM IPICIPI<br />

COMPANY NAME<br />

COMPANY NAME COMPANY NAME COMPANY NAME<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

1234567890!@#$%&*!?<br />

Quisque ut tellus ipsum. Vestibulum<br />

porttitor condimentum pharetra. Mauris<br />

ante lorem, porta eget laoreet ac, suscipit<br />

ut nisl.<br />

Mauris volutpat interdum orci ut maximus.<br />

Proin ut magna et odio sodales lacinia.<br />

Maecenas ac urna eu nulla sagittis<br />

viverra sed vitae enim. Integer tristique<br />

vestibulum dictum. Pellentesque at nunc<br />

ac sapien vestibulum ultricies eu non felis.<br />

Ut id lectus orci. Suspendisse rhoncus<br />

rutrum lacus sed commodo.<br />

Vestibulum porttitor condimentum<br />

pharetra. Mauris ante lorem, porta eget<br />

laoreet ac, suscipit ut nisl.<br />

BITATIORE PERIANIT ODITAE EST, CON EXPEDI OFFIC TESEQUAS QUI<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />

1234567890!@#$%&*!?<br />

Company Name – Brand style guide Page 8<br />

Company Name – Brand style guide<br />

Page 9


Typeface<br />

sample<br />

Document<br />

summary<br />

Cium labo et ariassuntia<br />

vellaccus<br />

rem eium venestium<br />

“DundisItatios<br />

quo quas du-<br />

Sed quiae. Lorruntion perspernam, eles eiciam<br />

cipid eriorum<br />

faceper chillorem que qui omnis accullis<br />

moloria sam repta dolore el eium volores nam,<br />

venimin non nossus ea volo quaspis aut aut<br />

lat illacia aut mo con cor accat re voluptius<br />

eicipsum sunte et volupta tionessunt.<br />

Id estius. Mo vent, sedipsapit, consequid que<br />

non consed ma dolest, que dellendae nullaut<br />

omnimus daectatem quam, cuptaspe voluptae<br />

versper uptamendae versperchil millorrum ex<br />

excepe qui nobissi blab iumque veliberrum<br />

num quis maxim aut es erchillutet et ulpa diti re<br />

plabo. Nam aut es deniendis sint.<br />

rem fugit ut<br />

aut eumquia!”<br />

Mauris volutpat interdum orci ut maximus.<br />

Proin ut magna et odio sodales lacinia.<br />

Maecenas ac urna eu nulla sagittis<br />

viverra sed vitae enim. Integer tristique<br />

vestibulum dictum. Pellentesque at nunc<br />

ac sapien vestibulum ultricies eu non felis.<br />

Ut id lectus orci. Suspendisse rhoncus<br />

rutrum lacus sed commodo. Nam enim<br />

lacus, imperdiet et mauris consectetur,<br />

finibus consectetur turpis. Phasellus<br />

vulputate molestie ante, maximus lacinia<br />

mauris pharetra sed.<br />

COMPANY NAME<br />

Company Name – Brand style guide Page 10<br />

Company Name – Brand style guide<br />

Page 11


Company Name<br />

000 Street Name<br />

City/State/00000<br />

(000)-000-0000<br />

you@example.web<br />

www.example.web<br />

Company Name – Brand style guide<br />

Page 12

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