companycultureassignment
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Modern<br />
Label<br />
Group
Contents<br />
Contents02<br />
Introduction: #WhoWeAre 03<br />
Mission Statement 04<br />
Breathing space 05<br />
Secondary logo 06<br />
Colour palette 07<br />
Social media badges 08<br />
Brand Typeface 09<br />
Typeface sample 10<br />
Document summary 11<br />
#WhoWeAre<br />
MLG<br />
is a creative communications<br />
agency focused on fashion, events, and lifestyle<br />
branding.<br />
We specialize in connecting<br />
and launching brands,<br />
and helping them gain exposure<br />
through connecting them with other startups<br />
in our client roster,<br />
strategic communication campaigns,<br />
creative branding,<br />
and digital marketing.<br />
MLG<br />
Company Name – Brand style guide Page 2<br />
Company Name – Brand style guide<br />
Page 3
Creative Services<br />
Media & PR Services<br />
photography | graphic design | copywriting<br />
live stream | logo design | collateral design<br />
trend reports<br />
consumer research<br />
content development<br />
press conferences<br />
mail strategies<br />
research & media analysis<br />
Company Name – Brand style guide Page 4<br />
Company Name – Brand style guide<br />
Page 5
Event Planning<br />
brand launches<br />
charity events<br />
corporate events<br />
store openings<br />
fashion shows<br />
press conferences<br />
Our Mission Statement:<br />
in the crowded world of branding<br />
and advertising, its crucial to have<br />
strategic branding efforts that distinguish<br />
your company name. MLG<br />
communications is committed to<br />
providing creative branding solutions<br />
to emerging organizations,<br />
through innovative campaign strategies<br />
and detail to client needs. We<br />
aim to help our clients achieve their<br />
marketing goals with the highest<br />
level of professionalism, and results-oriented<br />
creative solutions.<br />
Company Name – Brand style guide Page 6<br />
Company Name – Brand style guide<br />
Page 7
What We Value<br />
Company Name – Brand style guide Page 8<br />
Company Name – Brand style guide<br />
Page 9
Company Name – Brand style guide Page 10<br />
Company Name – Brand style guide<br />
Page 11
Company Name – Brand style guide<br />
Page 12
COMPANY NAME<br />
Brand style guide
Contents<br />
Introduction<br />
Contents 02<br />
Introduction 03<br />
Primary Logo: variations 04<br />
Breathing space 05<br />
Secondary logo 06<br />
Colour palette 07<br />
Social media badges 08<br />
Brand Typeface 09<br />
Typeface sample 10<br />
Document summary 11<br />
COMPANY NAME<br />
Aenean ultricies tincidunt dignissim.<br />
Nullam faucibus congue orci in tincidunt.<br />
Nullam porta faucibus enim id euismod.<br />
Praesent tincidunt sem a quam accumsan,<br />
at interdum velit malesuada. Quisque<br />
ut tellus ipsum. Vestibulum porttitor<br />
condimentum pharetra. Mauris ante lorem,<br />
porta eget laoreet ac, suscipit ut nisl.<br />
Company Name – Brand style guide Page 2<br />
Company Name – Brand style guide<br />
Page 3
Primary Logo:<br />
variations<br />
Breathing<br />
space<br />
(01) (02)<br />
COMPANY NAME<br />
COMPANY NAME<br />
COMPANY NAME<br />
Morbi lacinia tincidunt ipsum vitae<br />
pulvinar. Vivamus consectetur tempus<br />
felis venenatis euismod. Suspendisse<br />
in nunc consequat, bibendum ligula<br />
luctus, pharetra urna. Orci varius natoque<br />
penatibus et magnis dis parturient montes,<br />
nascetur ridiculus mus.<br />
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dolum qui occus, conest elestem eos<br />
auditiunt. Ror moluptatiae exerovid<br />
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rehendentur rere sequatiam la dolore,<br />
nonet voluptat.. Ecation sequia diatis quas<br />
aditatur? Sunt,<br />
Company Name – Brand style guide Page 4<br />
Company Name – Brand style guide<br />
Page 5
Secondary logo<br />
Colour palette<br />
(01) (02) (03)<br />
COMPANY NAME<br />
Black<br />
White<br />
Colour 01<br />
Colour 02<br />
RGB 00, 00, 00<br />
RGB 255, 255, 255<br />
RGB 240, 78, 69<br />
RGB 253, 186, 99<br />
COMPANY NAME<br />
CMYK 00, 00, 00, 100<br />
CMYK 00, 00, 00, 00<br />
CMYK 00, 85, 75, 00<br />
CMYK 00, 30, 70, 00<br />
HEX #000000<br />
HEX<br />
#ffffff<br />
HEX<br />
#ef4e45<br />
HEX<br />
#fcba63<br />
Ultricies tincidunt dignissim. Nullam<br />
faucibus congue orci in tincidunt. Nullam<br />
porta faucibus enim id euismod. Praesent<br />
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ut tellus ipsum. Vestibulum porttitor<br />
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Quisque ut tellus ipsum. Vestibulum<br />
porttitor condimentum pharetra. Mauris<br />
ante lorem, porta eget laoreet ac, suscipit<br />
ut nisl.<br />
COLOUR USAGE RECOMMENDATION (APPROXIMATE RATIO):<br />
40% 40% 10%10%<br />
Company Name – Brand style guide Page 6<br />
Company Name – Brand style guide<br />
Page 7
Social media<br />
badges<br />
Brand Typeface<br />
UCIANDA SIN REPRO DIT OCCULLA BORATQUE VELIT UNTIAM FUGA<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
1234567890!@#$%&*!?<br />
(01) (02) (03) (04)<br />
ELECTUR RECTUS COMNIS ESTIBUS CIISTES TOTAESTORUM IPICIPI<br />
COMPANY NAME<br />
COMPANY NAME COMPANY NAME COMPANY NAME<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
1234567890!@#$%&*!?<br />
Quisque ut tellus ipsum. Vestibulum<br />
porttitor condimentum pharetra. Mauris<br />
ante lorem, porta eget laoreet ac, suscipit<br />
ut nisl.<br />
Mauris volutpat interdum orci ut maximus.<br />
Proin ut magna et odio sodales lacinia.<br />
Maecenas ac urna eu nulla sagittis<br />
viverra sed vitae enim. Integer tristique<br />
vestibulum dictum. Pellentesque at nunc<br />
ac sapien vestibulum ultricies eu non felis.<br />
Ut id lectus orci. Suspendisse rhoncus<br />
rutrum lacus sed commodo.<br />
Vestibulum porttitor condimentum<br />
pharetra. Mauris ante lorem, porta eget<br />
laoreet ac, suscipit ut nisl.<br />
BITATIORE PERIANIT ODITAE EST, CON EXPEDI OFFIC TESEQUAS QUI<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
1234567890!@#$%&*!?<br />
Company Name – Brand style guide Page 8<br />
Company Name – Brand style guide<br />
Page 9
Typeface<br />
sample<br />
Document<br />
summary<br />
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rem eium venestium<br />
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omnimus daectatem quam, cuptaspe voluptae<br />
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excepe qui nobissi blab iumque veliberrum<br />
num quis maxim aut es erchillutet et ulpa diti re<br />
plabo. Nam aut es deniendis sint.<br />
rem fugit ut<br />
aut eumquia!”<br />
Mauris volutpat interdum orci ut maximus.<br />
Proin ut magna et odio sodales lacinia.<br />
Maecenas ac urna eu nulla sagittis<br />
viverra sed vitae enim. Integer tristique<br />
vestibulum dictum. Pellentesque at nunc<br />
ac sapien vestibulum ultricies eu non felis.<br />
Ut id lectus orci. Suspendisse rhoncus<br />
rutrum lacus sed commodo. Nam enim<br />
lacus, imperdiet et mauris consectetur,<br />
finibus consectetur turpis. Phasellus<br />
vulputate molestie ante, maximus lacinia<br />
mauris pharetra sed.<br />
COMPANY NAME<br />
Company Name – Brand style guide Page 10<br />
Company Name – Brand style guide<br />
Page 11
Company Name<br />
000 Street Name<br />
City/State/00000<br />
(000)-000-0000<br />
you@example.web<br />
www.example.web<br />
Company Name – Brand style guide<br />
Page 12