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Business Research Company, Global Market Research Reports - Ken Research

In the recent years, new trends in market research industry have been witnessed such as mobile research, big data, wearable technology, personalization, and global market research. However, we can see a significant impact on the market research industry along with the other notable trends such as big data that will continue into the next few years and change the way of market research. For more info visit https://www.kenresearch.com

Business Research Company, Global Market Research Reports - Ken

Global Market Research Industry Revolves Around Machine Learning Tools: Ken Research In the recent years, new trends in market research industry have been witnessed such as mobile research, big data, wearable technology, personalization, and global market research. However, we can see a significant impact on the market research industry along with the other notable trends such as big data that will continue into the next few years and change the way of market research. New trends in market research such as automation, artificial intelligence, and machine learning go hand in hand. Machine learning gathers big data, processes, learns from the data, then uses artificial intelligence (AI) to communicate the learning and gather more data, therefore, creates an automated process. This ability to gather, process, communicate, and learn from data has a huge impact on global market research growth. Market research providing a means to gather and interpret big data, limits time spent on determining the what, when, where, how and focuses on why, solves until the number of data points needed are obtained to provide accurate insights. These trends change the way market researchers conduct business each day. Globally, market research companies are now-a-days known as data scientists due to the influx of data that is becoming available. Therefore, there is a shift in data sciences from market research. Data scientists use visualization and machine learning tools to find new trends and patterns in data. With the adoption of more of these tools in marketing and research it is blending the two roles. Market researchers start with data science to bring to light what’s happening in relation to a specific business problem, and later use market research data to predict future outcomes and solve problems. Therefore, market research and data science are termed as one process to create a holistic view of research. Globally smartphones are used extensively to gather more specific data and this trend will continue over the next few years. The embedded applications in smartphones will have the

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