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280218_Luxor-Egypt SECAP Final_revised

2.2.1 Template Proposed

2.2.1 Template Proposed Communication or Awareness Raising Action related to Specific/Pilot Project: Environment 1. Title of the Pilot Project: Environmental awareness campaign to reduce the exhaust of public transport (microbus) 2. Title of the Communication Action related to the pilot project: Reducing fuel consumption of microbuses and reducing exhaust 3. Location (site/place/site or place/schools…): Drivers associations for microbus cars and parking spaces for microbus 4. Summary of the Communication Action - General objective(s): Limit or reduce the carbon emissions produced from microbuses - Key Message: Exhaust will cost you heavy fines and you will not be able to renew your license - Theme: Organizing a campaign in the form of a compulsory cycle and a campaign of detection and obligation to repair the damage caused by engines that cause the emission of carbon monoxide - Target group: Drivers and Microbus owners - Tools and channels: 5. Organization In coordination with the Traffic Department and the Ministry of Interior (to make it a binding activity to be effective), the management of roads in the governorate campaign will develop an awareness campaign as a short session regarding the activation of the law of environment and its obligation. - Roles and responsibilities (Communication Team): - In coordination with the Traffic Department and Ministry of the Interior: The renewal of any license without: a) obtaining and abiding by the awareness training session done at the Union by the environmental management team is prohibited; b) undergoing the detection of the engine and repairing the damage resulting in the increase of harmful emissions. 202

- Coordinate with the road management in the governorate to repair the roads and to review the microbus routes (in order to remove the bumps and reduce the travelling time), to ensure the reduction of the gas emissions and motivate drivers and owners of microbuses to participate. - Coordinate with the Union, owners and drivers to study the extension of the microbus service to areas such as Habu and Basili on the western bank, for example, microbuses do not reach some areas in which the citizens relay on using more motorcycles which produces more air pollution - Project lifetime (start and end date): The campaign will be conducted twice a week for seven months from February till September. The campaign days will be reduced in May for Ramadan and in August for heat intensity and campaigns will be intensified later at a greater rate according to the design of the campaign plan. - Link to other opportunities and/or events: Switching microbuses to natural gas (Activity 2.2.2) - Principal partners and stakeholders and their roles (1): - Staff training needs: The management team will be equipped with the necessary tools to measure violations and pollution - Technical assistance and expert needs: The management team is equipped to measure violations and pollution and with the necessary tools 6. Cost estimate - Estimated implementation cost: EUR (and local currency at the date of preparation): Under calculation - Funding source (available and foreseen): Tires and Lubricating oils companies (Microbuses) - Initial and start-up expenses and approximate operational Costs: 7. Next steps Under calculation 8. Follow-up, evaluation and impact assessment: Measure air quality measurements before, during and after the campaign at Microbuses parking and itinerary points in the microbuses’ paths. 9. Annexes or references to annexes Campaign’s Materials and cost: Due to the difficulty of dealing with the leaders of microbuses, it is mandatory to coordinate with the Traffic Department to create a campaign to detect and repair 203

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