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280218_Luxor-Egypt SECAP Final_revised

3.2. Template CAPP

3.2. Template CAPP activities as related to SEAP Priority Actions of Luxor This template will guide the municipality in the implementation of a strategy and the identification of adequate awareness raising activities according to the target group and its needs and related to the priority actions identified in the SECAP. SECAP Priority Actions Related CAPP Activities: 1- Rationalizing energy consumption and reducing the amount of fossil fuel needed to generate energy. Target Audience: - Civil society (Specifically, youth, women and school children). Key Message: - Reduce electricity consumption in order to save money from the annual Municipality expenses. - Consuming energy more responsibly will benefit the city at both environment and economic levels - Rationalisation saves your money and decreases the powercuts suffered by the governorate Objectives: - Launch a campaign to raise awareness of the importance of rationalization in the consumption of electricity - Explain and value the importance of the environment and the impact of pollution on public health and environmental quality - Shift as much as possible to use clean and renewable energy Communication Tools: Access to people and target groups in cities and villages through a campaign, public hearings and informal seminars with large families in villages, government centres and youth centres. Organization of a festival to broadcast the idea of Green Corner of environmental awareness in a school with media coverage to repeat the experiment (Projection of free available environmental documentary, distribution of LED lamps…). Organization of Fine Art Symposium and Sculpture on “protecting the environment” theme. Participating to the international “Earth hour” event by WWF, where people across the world turn their lights off for one hour. Launch a campaign promoting the purchase and use of high energy label equipment among the residents. Distribute fact sheets with electricity bills that include data on the importance of solar energy, its advantages and the savings 208

expected in %. 2- Reduce carbon emissions from the transport sector and shift to clean energy from liquefied natural gas. Target Audience: - Drivers and owners of Microbuses, taxi drivers, transport companies, private users - traffic department, Antiquities Department, all big institutions generating a lot of transport needs - The Ministry of Transportation. - All citizens and visitors of the city. - Tourism operators - Governorate staff Key Message: - Exhaust will cost you large fines and you will not be able to renew your license - For a green, resilient and more attractive city Objectives: - Reduce the fuel consumptions and carbon footprint - Promote the importance of liquefied natural gas instead of hydrocarbons - Launch awareness campaign to change mobility habits of residents to transform the city to be a green one - Promote sustainable mobility and green transport - Preserve antiquities and heritage sites Communication Tools: Awareness raising is vital to change the current mode of transport to public sharing modality and to assist in the implementation of the plan and in transforming the city to be a green city: bicycles & flokas (sailboats), cruises, boats, and microbus to run by gas not fossil fuel and clean transport. Means of transport working on clean energy will be used as a media conveying messages. Promote a car pooling scheme run on the Internet and cofinanced by the Governorate, at the disposal of all employees, tourists and city dwellers. Create awareness campaigns to young people (to whom mobility is important) on car sharing. Conduct an awareness campaign on eco-driving that explains how the recommended drive technique is a modern, smart and efficient way to save fuel. Invite specific local NGO’s & Volunteers to attend training by qualified driving instructors allowing them to share the experience with others. (The adoption of Eco-driving principles by fleet’s drivers is considered a good way to decrease the fuel consumption). Promote the use of bikes as the topography of the city is 209

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