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020318_Hurghada SECAP_FINAL

IV. Previous awareness

IV. Previous awareness actions conducted by the city/municipality or by other actors Has the city or local authority done previous actions If yes, who conducted the actions (the city/municipality, NGO, national authority…) If yes, describe the action If yes, what was the budget and how did you fund it If yes, outcome, impact and feedback Yes, for energy issues Yes, with all of them A reforestation campaign: “Plant a tree to reduce the city's carbon emissions”. “Sons of the sun”: a school awareness campaign to introduce the environment and its issues and pollution From executive bodies (governorate) From the civil society who provided hardware equipment support but no financial assistance The campaigns for reforestation have resulted in community and youth participation, reflected in the conservation and expansion around homes. Other issues and campaigns, most of them educational school for young people whose results are not yet clear despite the passage of years V. Public consultation Does the city practice public consultation? Has the city done public consultations for SEAP? Is it part of the legislative process? YES; one community meeting was conducted with the governor on the Zahar project and was subject to strong criticism NO NO With hotel owners, hotel operators and energy Foreseen consultation(s) Does the city liaise with national institutions, stakeholders? With yacht owners and those who operate yacht marinas Campaign to expand the use of solar water heater with civil society (campaign knock on the doors) but the cost of installation and the lack of technical bodies and suppliers in the city is a major obstacle YES Situation analysis From this study concerning the target audience and its profile, it appears that the groups that are aware and informed about energy challenges are the young people who have reached the age of working; they represent 65% of the population. These groups should be identified as our main target as they are well-aware of issues related to the energy 192

sector. It would be recommended to carry out the awareness actions with them and get their full involvement as opinion sharing people who will disseminate ideas and new behaviour. The middle age population and the school children seem to grant the subject some importance; We need to enhance their awareness of the purpose of energy efficiency characteristics, standards and labels and benefits of more efficient products as costs saving conduct so that they become the future ambassadors of sustainable energy on the territory. The survey does not show evidence that gender is an important factor in identifying the importance of sustainable energy. Therefore, women population should be better considered as an important target to talk to when it comes to energy saving in the household as well as in their working places. As for the oldest respondents, they very little interest in the topic and would need more persuasion to suppress ambiguity and change their perceptions and behaviour through awareness raising actions. Concerning the identified priority issues, the main leverages on which we can use and base our communication upon are: The expensive price of oil, the non- availability of energy (power cuts and the wavering of electrical current produce expensive bills and are problematic for the population because of the damages caused to household appliances; moreover, water motors in homes are a problem due to continuous consumption of energy as stopping them means cutting water supply to residential units); the waste management issue (especially construction waste as it is the most polluting besides the lack of control and management); and the cleanliness of the environment (the city's cleanliness is fairly acceptable but cleanliness of the marine environment is at risk because of diesel waste and oil leakage from boats.). The ambiguity lays in the fact that they don’t seem to link the environment matters to transports and do not consider this issue as being very important. The population is very aware of the high cost of energy and existence of Renewable Energy (Solar lighting poles at the city entrance); however, the main problem is the high cost of RE equipment at community level. The city of Hurghada has carried out some awareness raising actions and campaigns related to sustainable energy towards the civil society and some were successful and engaging. However, it seems that these were one-shot campaigns and no follow up has been done since. It has also conducted a public consultation on a different project; nothing has yet been done for the SECAP that was prepared; more consultations are foreseen with the several institutions and concerned stakeholders. 193

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