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020318_Hurghada SECAP_FINAL

Template Two -

Template Two - Communication Plan 2.2 Proposed Communication or Awareness Raising Action related to Specific/Pilot Project: Energy 1. Title of the Pilot Project: The Green City of Hurghada 2. Title of the Communication Action related to the pilot project: Energy rationalisation campaign and expansion of renewable energy use in the residential sector 3. Location (site/place/site or place/schools…): Hafr Al Batin District (Hamid Johar District) as an experimental area for the rest of Hurghada. This location is selected because it is a restricted area (where results can be measured on its 1 km 2) and the variety of social layers (sub-medium and above average) and sectors it has. Also, it is one of the oldest neighbourhoods in the city. It has Mubarak housing (above average) low-cost housing as well as public buildings. 4. Summary of the Communication Action - General objective(s): Spreading awareness about the importance of rationalization in electricity/energy and expanding the use of solar energy. - Key Message: No to power-cuts and save on your monthly payments (your investment in energy is an investment for your children) - Theme: A door-to-door awareness campaign (where the awareness team visit randomly members of the community, knocking at their doors to introduce themselves and the subject of the campaign), as well as a 'Manadar' awareness campaign (room combining popular sectors, for seniors in families and tribes) and events through popular concerts in the youth centres of the district. - Target group: Youth, especially women (responsible for consumption), heads of civil society from heads of families, tribes and sectors (such as the sheikhs and craftsmen). All categories can and should be involved. - Tools and channels: 5. Organization National Council of Women and Al-Salheen NGO - Roles and responsibilities (Communication Team): The Environmental management to communicate with the Al-Salheen NGO for its popularity, the required social networks and the National Council for Women (coordinating with the various sectors of society and with those in front of the Ja'far Al Tayyar Mosque for Friday sermons and preaching religious lessons) to spread the culture of sustainability and its applications through the campaign. The campaign includes knocking on doors, meetings with the heads of the community (Manader campaign) and day- gathering to demonstrate simple scientific presentations on the possibility of energy-saving, its economic impact and 198

enefits and the feasibility of investing in LED lamps, Solar heaters and surface power generation (less power-cuts and better life by saving money). Coordinate with producers of solar power generation, solar water heaters, energy saving lamps, main supply and installation of electrical appliances (such as B-Tech, Shams and Venus) to qualify local technicians and suppliers for Hurghada and neighbourhood with this equipment at a special marketing price throughout the campaign period; thus, using the events as an opportunity and a way out for sale. Involve the Electricity Department in the governorate in the festival activities. Coordinate with the culture-hubs and youth centres to organise 2-3 popular concerts in the form of a festival for starting and entertaining the residents. - Project lifetime (start and end date): 3 Months, from 15 June till 15 September after the Month of Ramadan and Iftar Eid. - Link to other opportunities and/or events: Template 2.1.2 (Bicycle Festival) with reference to recreational activities in youth centres sharing a common goal. - Principal partners and stakeholders and their roles (1) - Staff training needs: The required training as in Template 2.1.1 - Technical assistance and expert needs: Same as in Template 2.1.1 6. Cost estimate - Estimated implementation cost: EUR (and local currency at the date of preparation): 100,000 EGP (5,000 EUR) - Funding source (available and foreseen): Governorate headquarters, and sponsors from renewable energy producing companies such as B-Tech, Shams and Venus. - Initial and start-up expenses and approximate operational Costs 7. Next steps 8. Follow-up, evaluation and impact assessment: In coordination with the Electricity Department to monitor the difference in electrical consumption and supply from producers in the district of the LED lamps and other solar generating units, solar heaters. Also, to compare sales before, during and after the campaign. 9. Annexes or references to annexes 199

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