020318_Hurghada SECAP_FINAL

- Smart service for smart people
- Branding for green tourism as the future of international tourism,
and to put Hurghada on the map of International Green Tourism
Objectives:
- Sustainability and enhancing the environment
- Improve the services to the public and limit the impact of the
emission of the greenhouse gas.
Communication Tools:
Communicate on the hotels sustainability efforts to the guests and get
their supports (in booking websites, cards in the rooms, press releases…)
Promote the actions and the city identity and vision through tour
operators locally and internationally (leaflets, posters, in specialized
magazines…).
Presentation of case studies to explain and demonstrate the difference
in energy consumption and positive reflection on environment.
Presentation of international standards, agreements on commitment
steps;
Activation of the supervisory role and environmental inspection
campaigns of the members of the Department of Environmental Affairs
to periodically detect the violations and analyse their current
environmental impact to be presented during the sessions with the
Directors of the Environment to show its impact over the medium and
long term.
Hearing sessions, awareness campaigns and coordination with the
owners and managers of the departments concerned with tourism
facilities.
4- Green Residential Buildings
Plan
Target Audience:
- Civil society
- Youth, especially women (responsible for consumption)
- Heads of civil society from heads of families
- Tribes and sectors (such as the sheikhs and craftsmen)
- All categories can and should be addressed
Key Message:
- No to power-cuts and save on your monthly payments (your
investment in energy is an investment for your children)
Objectives:
- Spreading awareness about the importance of rationalization in
electricity and expanding the use of solar energy
- Promote the use of renewable energy in buildings.
Communication Tools:
Communicate through the Environmental management to with the Al-
Salheen NGO for its popularity, the required social networks and the
National Council for Women (coordinating with the various sectors of
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