Vans-Magazine_VRLS 2018 Special edition edition
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2 - CONTENTS<br />
3 - EDITOR’S LETTER<br />
4 - THE NUMBERS GAME<br />
6 - TRULY OMNICHANNEL<br />
8 - HEART&SOLE<br />
10 - <strong>VRLS</strong> <strong>2018</strong><br />
18 - STEVE VAN DOREN AND THE SKATE LEGENDS<br />
19 - NEW STORE OPENING: NEWCASTLE<br />
20 - STRAIGHT FROM THE FIELD<br />
22 - UPT CHAMPIONS LEAGUE<br />
25 - WE NEED MORE FAMILY MEMBERS<br />
2
Dear all ,<br />
It’s a pleasure for me to prepare the intro for the first <strong>edition</strong> of the <strong>Vans</strong> <strong>Magazine</strong> right after the<br />
AMAZING RLS we had last week.<br />
We learnt how to deliver a great daily brief, how to show our new collections to our team and to<br />
our customers, how to prioritize our job and how to be focused on what really move the needle.<br />
We saw some AWESOME product and we’ve been updated on marketing and digital.<br />
We also had the honor to have people from the USA sharing their experience with us.<br />
And, last but not least we had Steve and the legend with us (I still can’t believe it!).<br />
But, most of all, we had so many emotions, so many laugh, so many hugs, and even some tears<br />
last week.<br />
It couldn’t be any different after the stronger year ever for us in Europe!<br />
You can’t even imagine everyone’s effort to make sure you could have the best experience ever in<br />
your work life.<br />
We knew the expectations were really high and everyone of us, behind the scenes, gave his 200%<br />
to go above and beyond them, FOR YOU.<br />
Yes because as I said when I’ve been rewarded, life (not only professional one) it’s all about<br />
GIVING.<br />
WHAT YOU GIVE IS WHAT YOU RECEIVE BACK. And the MORE YOU GIVE, THE MORE YOU RECEIVE.<br />
Having said that, and I’m sure I can speak also for my brothers DMs, I really hope we’ve been able<br />
to give you back at least 50% of what EVERY SINGLE OF YOU GIVE US EVERY DAY.<br />
Now it’s all about you…<br />
How you’ll bring all these emotions back in you stores?<br />
How you’ll cascade them to your teams?<br />
How you will make sure that every customer can breathe the energy we all have?<br />
I can suggest you to open your heart. To listen to your team and your customers. To make<br />
everyone feel appreciated and to have FUN!<br />
Now…everyone of us is on our own path to become a better leader. This path will drive us at least<br />
for the next 3 years. And I can ensure you it will be even more exciting if we will do it all together,<br />
as a FAMILY!<br />
I’m honored to be part of this FAMILY!<br />
Have a great year guys, you deserve it!<br />
Cheers<br />
Alessio, District manager of the year 2017, Italy/Switzerland
WEEK 8<br />
% of total sales<br />
SALES<br />
11.11%<br />
COMP<br />
UPT<br />
1.42<br />
CR<br />
8.6%<br />
SCANDO<br />
EMERGING<br />
SPAIN<br />
ITALY<br />
GAS<br />
BENELUX<br />
FRANCE<br />
UK NORTH<br />
UK SOUTH<br />
3.0%<br />
5.1%<br />
5.3%<br />
9.4%<br />
10.2%<br />
10.9%<br />
16.5%<br />
18.4%<br />
21.2%<br />
1<br />
2<br />
3<br />
Cologne<br />
Paris Bastille<br />
San Sebastian - La Garbe<br />
68%<br />
59%<br />
53%<br />
Paris Bastille 18.5% Verona 1.88 Verona 64.02<br />
Liege 16.4% Milan - Carosello 1.87 Paris Bastille 63.82<br />
Edinburgh 16.3% Milan Buenos Air 1.82 Maastricht 62.40<br />
Milan Ticinese 15.7% Gothenburg 1.67 Paris Beaubourg 61.94<br />
Nantes 15.3% Leipzig 1.67 Montpellier 61.51<br />
8.57%
WEEK 8<br />
% of total sales<br />
SALES<br />
-1%<br />
COMP<br />
UPT<br />
1,58<br />
CR<br />
9,44%<br />
BENELUX<br />
FRANCE<br />
EMERGING<br />
GAS<br />
UK NORTH<br />
UK SOUTH<br />
ITALY<br />
SPAIN<br />
0.0%<br />
1.2%<br />
3.8%<br />
8.0%<br />
17.3%<br />
21.6%<br />
23.7%<br />
24.4%<br />
1<br />
2<br />
3<br />
La Roca<br />
Livingston<br />
Alcochete Freeport Village<br />
58.2%<br />
51.8%<br />
48.9%<br />
Castel Romano 15.0% Serravalle 2.04 Serravalle 40.37<br />
Franciacorta 13.8% Livingston 1.98 Agira - Sicilia 38.39<br />
Scalo Milano 13.7% Castel Romano 1.95 Castel Romano 37.83<br />
Braintree 13.7% Bridgend 1.89 Franciacorta 37.77<br />
Mendrisio 13.4% Agira - Sicilia 1.82 Caserta La Reggia 37.12<br />
-2.21%
SALES<br />
€ 779<br />
+86%<br />
COMP<br />
CR 1.45%<br />
-22% LY<br />
UPT 1.30<br />
-3% LY<br />
A0V €55,3<br />
+7% LY<br />
. Latest News<br />
Design Assembly featured in hero banner. Women‘ focus.<br />
Rose Embroidery waffle drop (2 styles: Old Skool and Slip-on).<br />
Style 112 Pro Dakota Roche featured in the secomdary banner.<br />
Ultrarange banner featuring new styles and colourways.<br />
EOS Sale finished in all markets on 28/02.<br />
TOP SEARCH<br />
WORDS<br />
1 OLD SKOOL<br />
2 BACKPACKS<br />
3 METALLICA<br />
4 PLATFORM<br />
5 CHECKERBOARD
HEART & SOLE<br />
20<br />
.<br />
The award night was mind blowing.<br />
Great to see so many people I known and have come to meet for the first<br />
time get recognition for the length of service. I was stoked to see from our<br />
district, Matt, and Andy get recognized.<br />
Matt winning the SVD give a shit award was very special, and I had a huge<br />
lump in my throat when he walked up to the stage.<br />
The final award was a moment I will never forget. When we did our first<br />
check out meeting, I said that I had nearly twenty years of fabulous<br />
memories, and wanted from my last RLS another twenty years worth. That<br />
proved to be an understatement.<br />
Being on stage with Farhad on one side of me and Fredrick on the other,<br />
makes me realize how tall people, get wet, long before us short people.<br />
Plus I remember Sylvain being worried that the back of the stage was going<br />
to be broken.<br />
I would like once more to congratulate the other nominees who I had the<br />
honor of sharing the stage with. What a great group of people.<br />
Its hard to describe the overwhelming feeling when you win something,<br />
the only other thing I have ever won in my life, ....is my wife's heart.<br />
I remember Faf almost squeezing the life out of me, and then when he let<br />
me go, all the guys from our district charging towards me. My first reaction<br />
to that was, oh shit here goes Sylvain's stage.<br />
The reaction to the speech I made has completely overwhelmed me.<br />
In winning, what that speech allowed me to do was to praise the work of<br />
the two people I have the honor and privilege to work alongside. Grant and<br />
Lydia both started as part time and have worked themselves into the roles<br />
they are in, in only two years. They both have amazing futures with the<br />
company. I have a great team, and to James, Alex, Eluned, Sophie, Ben, and<br />
Bailey I thank you, and every day we grow as a family.<br />
It's been amazing for me to feel that the spirit of my father has touched<br />
people. I cannot thank enough the comments I have had from so many<br />
people after the speech. It was never my intention to do that, I just felt it<br />
was a fitting way to say that the healing process from his passing is getting<br />
easier. I love you so much dad, and miss you so.
HEART & SOLE<br />
20<br />
.<br />
Many of you know that this year is my last and I will never see many<br />
people again. Twenty years will have passed when I go, its been an amazing<br />
experience, a wonderful working life.<br />
Something that means everything to me, are the small things in life. In my<br />
time with VANS its always about people, and in particular young people.<br />
I can’t think of anything more special than having a young sixteen year old<br />
person start. It's their first job, they love it, and they leave a few years later<br />
and they are mature and all grown up. You don't see them for possibly<br />
years while they go to Uni' or get a full time job. Years down the line, they<br />
come and see you. They are married, and have children of there own.<br />
THATS LOVE, THATS FAMILY.<br />
We heart share all the time in our personal life's, so why should it be<br />
difficult instore? The part time people of today, could be the managers of<br />
the future. With heart-share its a strong possibility?<br />
Mirko emailed me, and asked me to write 'what does it mean to be a<br />
champion' I'm no champion, but I will always champion the right to train,<br />
coach, and develop people.<br />
I have loved the role of a VANS manager, the last week has been the<br />
biggest highlight of my career. From the bottom of my heart I cannot thank<br />
you for the comments, love and friendship.<br />
To the best DM in <strong>Vans</strong>, I say this.<br />
'CHECKING OUT' (one last time Faf)<br />
Alun, Store manager of the year 2017, BRIDGEND
<strong>VRLS</strong> <strong>2018</strong><br />
25
<strong>VRLS</strong> <strong>2018</strong>
Steve Van Doren & the Skate Legends<br />
@<strong>Vans</strong> Store Milano Buenos Aires – February 24 th<br />
OVERALL RESULTS:<br />
FOOTFALL: 1,236 +106.7%<br />
Comp REVENUE: 5,964€ +33.02% Com
new store opening<br />
NEWCASTLE<br />
Phone +44 0191 2610183<br />
Contact person: David Byrne<br />
E-mail: <strong>Vans</strong>_Newcastle@vfc.com<br />
Opening Hours: Mon-Sat 9:30am-6:30pm, Sun 11am-5pm<br />
“ I wanted to say a huge welcome to our <strong>Vans</strong> family from Newcastle. They<br />
opened an amazing store a day early, super work!!<br />
Mark and the Newcastle team did a great job, well done guys. You showed true<br />
Van Doren work ethic to achieve this.<br />
Thank you to Kirsty for executing the opening well done. The visuals are<br />
super good, great job Lisa for all the pre work and Ais for coming from Dublin to<br />
support. Kamilla and Charlotte showed great example in ways to work.<br />
I’m looking forward to the success that will come!”<br />
David, District manager UK North
VANS ZWEIBRUCKEN<br />
Here an image of a couple buying their first<br />
SNEAKER ever!!!<br />
Maurice did an amazing job in serving the<br />
customers!<br />
They enjoyed being at <strong>Vans</strong> Zweibrücken and I<br />
had to promise to send him the picture as<br />
well!<br />
VANS Valencia<br />
.<br />
Erea served a customer<br />
who spent 354 € in 14 items<br />
Francis served a customer<br />
who spent 413 € in 13 items
straight from the field<br />
Manchester arndale<br />
Nice feedback from a customer:<br />
“Just wanted to say that I received some excellent customer service in your Manchester<br />
Arndale store today. Both staff members were friendly, smiley and professional and they<br />
helped me to choose a new pair of shoes which look ace. By far the best service I’ve had in a<br />
while and I will definitely be shopping there again in the future!”<br />
Kind Regards<br />
David<br />
VANS SEvilla<br />
This is to introduce you our part time sales<br />
associate, Augustin and his a good ticket. This<br />
have been possible because one French family<br />
asked Agustin about jackets with a good prices.<br />
After show two jackets for his sons, Agustin<br />
asked them if they want any item for this<br />
jackets, showing our Top sellers in FTW. They<br />
said "it´s amazing your FTW (Winston Models).<br />
But, Agustin wanted to make a good outfit<br />
them and continue showing our promotion in<br />
T-shirts (the second t-shirt with a 50%<br />
discount).<br />
Finally, they spend 262,20€ saying good bye<br />
with a big smile in their faces.<br />
25
ITALY-CH<br />
GAS<br />
Roos<br />
Westerduin<br />
VERONA<br />
2.07<br />
Felix Larsson<br />
GOTHENBURG<br />
1,80<br />
ALICE ACCARD<br />
Serravalle<br />
2.27<br />
Anna Kolby,<br />
PARNDORF 1,71<br />
IBERIA<br />
UK NORTH<br />
Haizea Gomez<br />
SAN SEBASTIAN<br />
1.65<br />
Tayyib Akram<br />
BIRMINGHAM RW<br />
1.63<br />
Gemma Fontaneda<br />
BCN LA ROCA<br />
1.62<br />
Katie Robinson<br />
SHEFFIELD<br />
1.71<br />
22
UPT CHAMPIONS LEAGUE: FEBRUARY WINNERS<br />
BENELUX<br />
UK SOUTH<br />
Mauritz<br />
Groenendijk<br />
UTRECHT<br />
1.67<br />
Eluned Mitchell<br />
BRIDGEND<br />
1.94<br />
FRANCE<br />
Olivia Kempe<br />
PARIS AEROVILLE<br />
1.70<br />
.<br />
Cindy Esteves<br />
A6<br />
1.67<br />
23
Dear store teams, as the VANS FAMILY is growing, we<br />
come across more and more interesting job<br />
opportunities within the family. If you are interested in<br />
any of the open positions, please share your story with<br />
your District Manager, who will then follow up on your<br />
application. If you have friends who are interested,<br />
please feel free to ask them to send their CV to the DM.<br />
STORE POSITION CONTRACT<br />
LONDON White City<br />
SUPERVISOR<br />
FULL TIME<br />
CARDIFF<br />
SUPERVISOR<br />
FULL TIME<br />
BARBERINO<br />
SM<br />
FULL TIME<br />
MILAN TICINESE<br />
SUPERVISOR<br />
PART TIME (20 h)<br />
MILAN TICINESE<br />
SUPERVISOR<br />
FULL TIME
Drop us a note,<br />
we appreciate your feedback:<br />
<strong>Vans</strong>_retail_ops@vfc.com