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Vans-Magazine_VRLS 2018 Special edition edition

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2 - CONTENTS<br />

3 - EDITOR’S LETTER<br />

4 - THE NUMBERS GAME<br />

6 - TRULY OMNICHANNEL<br />

8 - HEART&SOLE<br />

10 - <strong>VRLS</strong> <strong>2018</strong><br />

18 - STEVE VAN DOREN AND THE SKATE LEGENDS<br />

19 - NEW STORE OPENING: NEWCASTLE<br />

20 - STRAIGHT FROM THE FIELD<br />

22 - UPT CHAMPIONS LEAGUE<br />

25 - WE NEED MORE FAMILY MEMBERS<br />

2


Dear all ,<br />

It’s a pleasure for me to prepare the intro for the first <strong>edition</strong> of the <strong>Vans</strong> <strong>Magazine</strong> right after the<br />

AMAZING RLS we had last week.<br />

We learnt how to deliver a great daily brief, how to show our new collections to our team and to<br />

our customers, how to prioritize our job and how to be focused on what really move the needle.<br />

We saw some AWESOME product and we’ve been updated on marketing and digital.<br />

We also had the honor to have people from the USA sharing their experience with us.<br />

And, last but not least we had Steve and the legend with us (I still can’t believe it!).<br />

But, most of all, we had so many emotions, so many laugh, so many hugs, and even some tears<br />

last week.<br />

It couldn’t be any different after the stronger year ever for us in Europe!<br />

You can’t even imagine everyone’s effort to make sure you could have the best experience ever in<br />

your work life.<br />

We knew the expectations were really high and everyone of us, behind the scenes, gave his 200%<br />

to go above and beyond them, FOR YOU.<br />

Yes because as I said when I’ve been rewarded, life (not only professional one) it’s all about<br />

GIVING.<br />

WHAT YOU GIVE IS WHAT YOU RECEIVE BACK. And the MORE YOU GIVE, THE MORE YOU RECEIVE.<br />

Having said that, and I’m sure I can speak also for my brothers DMs, I really hope we’ve been able<br />

to give you back at least 50% of what EVERY SINGLE OF YOU GIVE US EVERY DAY.<br />

Now it’s all about you…<br />

How you’ll bring all these emotions back in you stores?<br />

How you’ll cascade them to your teams?<br />

How you will make sure that every customer can breathe the energy we all have?<br />

I can suggest you to open your heart. To listen to your team and your customers. To make<br />

everyone feel appreciated and to have FUN!<br />

Now…everyone of us is on our own path to become a better leader. This path will drive us at least<br />

for the next 3 years. And I can ensure you it will be even more exciting if we will do it all together,<br />

as a FAMILY!<br />

I’m honored to be part of this FAMILY!<br />

Have a great year guys, you deserve it!<br />

Cheers<br />

Alessio, District manager of the year 2017, Italy/Switzerland


WEEK 8<br />

% of total sales<br />

SALES<br />

11.11%<br />

COMP<br />

UPT<br />

1.42<br />

CR<br />

8.6%<br />

SCANDO<br />

EMERGING<br />

SPAIN<br />

ITALY<br />

GAS<br />

BENELUX<br />

FRANCE<br />

UK NORTH<br />

UK SOUTH<br />

3.0%<br />

5.1%<br />

5.3%<br />

9.4%<br />

10.2%<br />

10.9%<br />

16.5%<br />

18.4%<br />

21.2%<br />

1<br />

2<br />

3<br />

Cologne<br />

Paris Bastille<br />

San Sebastian - La Garbe<br />

68%<br />

59%<br />

53%<br />

Paris Bastille 18.5% Verona 1.88 Verona 64.02<br />

Liege 16.4% Milan - Carosello 1.87 Paris Bastille 63.82<br />

Edinburgh 16.3% Milan Buenos Air 1.82 Maastricht 62.40<br />

Milan Ticinese 15.7% Gothenburg 1.67 Paris Beaubourg 61.94<br />

Nantes 15.3% Leipzig 1.67 Montpellier 61.51<br />

8.57%


WEEK 8<br />

% of total sales<br />

SALES<br />

-1%<br />

COMP<br />

UPT<br />

1,58<br />

CR<br />

9,44%<br />

BENELUX<br />

FRANCE<br />

EMERGING<br />

GAS<br />

UK NORTH<br />

UK SOUTH<br />

ITALY<br />

SPAIN<br />

0.0%<br />

1.2%<br />

3.8%<br />

8.0%<br />

17.3%<br />

21.6%<br />

23.7%<br />

24.4%<br />

1<br />

2<br />

3<br />

La Roca<br />

Livingston<br />

Alcochete Freeport Village<br />

58.2%<br />

51.8%<br />

48.9%<br />

Castel Romano 15.0% Serravalle 2.04 Serravalle 40.37<br />

Franciacorta 13.8% Livingston 1.98 Agira - Sicilia 38.39<br />

Scalo Milano 13.7% Castel Romano 1.95 Castel Romano 37.83<br />

Braintree 13.7% Bridgend 1.89 Franciacorta 37.77<br />

Mendrisio 13.4% Agira - Sicilia 1.82 Caserta La Reggia 37.12<br />

-2.21%


SALES<br />

€ 779<br />

+86%<br />

COMP<br />

CR 1.45%<br />

-22% LY<br />

UPT 1.30<br />

-3% LY<br />

A0V €55,3<br />

+7% LY<br />

. Latest News<br />

Design Assembly featured in hero banner. Women‘ focus.<br />

Rose Embroidery waffle drop (2 styles: Old Skool and Slip-on).<br />

Style 112 Pro Dakota Roche featured in the secomdary banner.<br />

Ultrarange banner featuring new styles and colourways.<br />

EOS Sale finished in all markets on 28/02.<br />

TOP SEARCH<br />

WORDS<br />

1 OLD SKOOL<br />

2 BACKPACKS<br />

3 METALLICA<br />

4 PLATFORM<br />

5 CHECKERBOARD


HEART & SOLE<br />

20<br />

.<br />

The award night was mind blowing.<br />

Great to see so many people I known and have come to meet for the first<br />

time get recognition for the length of service. I was stoked to see from our<br />

district, Matt, and Andy get recognized.<br />

Matt winning the SVD give a shit award was very special, and I had a huge<br />

lump in my throat when he walked up to the stage.<br />

The final award was a moment I will never forget. When we did our first<br />

check out meeting, I said that I had nearly twenty years of fabulous<br />

memories, and wanted from my last RLS another twenty years worth. That<br />

proved to be an understatement.<br />

Being on stage with Farhad on one side of me and Fredrick on the other,<br />

makes me realize how tall people, get wet, long before us short people.<br />

Plus I remember Sylvain being worried that the back of the stage was going<br />

to be broken.<br />

I would like once more to congratulate the other nominees who I had the<br />

honor of sharing the stage with. What a great group of people.<br />

Its hard to describe the overwhelming feeling when you win something,<br />

the only other thing I have ever won in my life, ....is my wife's heart.<br />

I remember Faf almost squeezing the life out of me, and then when he let<br />

me go, all the guys from our district charging towards me. My first reaction<br />

to that was, oh shit here goes Sylvain's stage.<br />

The reaction to the speech I made has completely overwhelmed me.<br />

In winning, what that speech allowed me to do was to praise the work of<br />

the two people I have the honor and privilege to work alongside. Grant and<br />

Lydia both started as part time and have worked themselves into the roles<br />

they are in, in only two years. They both have amazing futures with the<br />

company. I have a great team, and to James, Alex, Eluned, Sophie, Ben, and<br />

Bailey I thank you, and every day we grow as a family.<br />

It's been amazing for me to feel that the spirit of my father has touched<br />

people. I cannot thank enough the comments I have had from so many<br />

people after the speech. It was never my intention to do that, I just felt it<br />

was a fitting way to say that the healing process from his passing is getting<br />

easier. I love you so much dad, and miss you so.


HEART & SOLE<br />

20<br />

.<br />

Many of you know that this year is my last and I will never see many<br />

people again. Twenty years will have passed when I go, its been an amazing<br />

experience, a wonderful working life.<br />

Something that means everything to me, are the small things in life. In my<br />

time with VANS its always about people, and in particular young people.<br />

I can’t think of anything more special than having a young sixteen year old<br />

person start. It's their first job, they love it, and they leave a few years later<br />

and they are mature and all grown up. You don't see them for possibly<br />

years while they go to Uni' or get a full time job. Years down the line, they<br />

come and see you. They are married, and have children of there own.<br />

THATS LOVE, THATS FAMILY.<br />

We heart share all the time in our personal life's, so why should it be<br />

difficult instore? The part time people of today, could be the managers of<br />

the future. With heart-share its a strong possibility?<br />

Mirko emailed me, and asked me to write 'what does it mean to be a<br />

champion' I'm no champion, but I will always champion the right to train,<br />

coach, and develop people.<br />

I have loved the role of a VANS manager, the last week has been the<br />

biggest highlight of my career. From the bottom of my heart I cannot thank<br />

you for the comments, love and friendship.<br />

To the best DM in <strong>Vans</strong>, I say this.<br />

'CHECKING OUT' (one last time Faf)<br />

Alun, Store manager of the year 2017, BRIDGEND


<strong>VRLS</strong> <strong>2018</strong><br />

25


<strong>VRLS</strong> <strong>2018</strong>


Steve Van Doren & the Skate Legends<br />

@<strong>Vans</strong> Store Milano Buenos Aires – February 24 th<br />

OVERALL RESULTS:<br />

FOOTFALL: 1,236 +106.7%<br />

Comp REVENUE: 5,964€ +33.02% Com


new store opening<br />

NEWCASTLE<br />

Phone +44 0191 2610183<br />

Contact person: David Byrne<br />

E-mail: <strong>Vans</strong>_Newcastle@vfc.com<br />

Opening Hours: Mon-Sat 9:30am-6:30pm, Sun 11am-5pm<br />

“ I wanted to say a huge welcome to our <strong>Vans</strong> family from Newcastle. They<br />

opened an amazing store a day early, super work!!<br />

Mark and the Newcastle team did a great job, well done guys. You showed true<br />

Van Doren work ethic to achieve this.<br />

Thank you to Kirsty for executing the opening well done. The visuals are<br />

super good, great job Lisa for all the pre work and Ais for coming from Dublin to<br />

support. Kamilla and Charlotte showed great example in ways to work.<br />

I’m looking forward to the success that will come!”<br />

David, District manager UK North


VANS ZWEIBRUCKEN<br />

Here an image of a couple buying their first<br />

SNEAKER ever!!!<br />

Maurice did an amazing job in serving the<br />

customers!<br />

They enjoyed being at <strong>Vans</strong> Zweibrücken and I<br />

had to promise to send him the picture as<br />

well!<br />

VANS Valencia<br />

.<br />

Erea served a customer<br />

who spent 354 € in 14 items<br />

Francis served a customer<br />

who spent 413 € in 13 items


straight from the field<br />

Manchester arndale<br />

Nice feedback from a customer:<br />

“Just wanted to say that I received some excellent customer service in your Manchester<br />

Arndale store today. Both staff members were friendly, smiley and professional and they<br />

helped me to choose a new pair of shoes which look ace. By far the best service I’ve had in a<br />

while and I will definitely be shopping there again in the future!”<br />

Kind Regards<br />

David<br />

VANS SEvilla<br />

This is to introduce you our part time sales<br />

associate, Augustin and his a good ticket. This<br />

have been possible because one French family<br />

asked Agustin about jackets with a good prices.<br />

After show two jackets for his sons, Agustin<br />

asked them if they want any item for this<br />

jackets, showing our Top sellers in FTW. They<br />

said "it´s amazing your FTW (Winston Models).<br />

But, Agustin wanted to make a good outfit<br />

them and continue showing our promotion in<br />

T-shirts (the second t-shirt with a 50%<br />

discount).<br />

Finally, they spend 262,20€ saying good bye<br />

with a big smile in their faces.<br />

25


ITALY-CH<br />

GAS<br />

Roos<br />

Westerduin<br />

VERONA<br />

2.07<br />

Felix Larsson<br />

GOTHENBURG<br />

1,80<br />

ALICE ACCARD<br />

Serravalle<br />

2.27<br />

Anna Kolby,<br />

PARNDORF 1,71<br />

IBERIA<br />

UK NORTH<br />

Haizea Gomez<br />

SAN SEBASTIAN<br />

1.65<br />

Tayyib Akram<br />

BIRMINGHAM RW<br />

1.63<br />

Gemma Fontaneda<br />

BCN LA ROCA<br />

1.62<br />

Katie Robinson<br />

SHEFFIELD<br />

1.71<br />

22


UPT CHAMPIONS LEAGUE: FEBRUARY WINNERS<br />

BENELUX<br />

UK SOUTH<br />

Mauritz<br />

Groenendijk<br />

UTRECHT<br />

1.67<br />

Eluned Mitchell<br />

BRIDGEND<br />

1.94<br />

FRANCE<br />

Olivia Kempe<br />

PARIS AEROVILLE<br />

1.70<br />

.<br />

Cindy Esteves<br />

A6<br />

1.67<br />

23


Dear store teams, as the VANS FAMILY is growing, we<br />

come across more and more interesting job<br />

opportunities within the family. If you are interested in<br />

any of the open positions, please share your story with<br />

your District Manager, who will then follow up on your<br />

application. If you have friends who are interested,<br />

please feel free to ask them to send their CV to the DM.<br />

STORE POSITION CONTRACT<br />

LONDON White City<br />

SUPERVISOR<br />

FULL TIME<br />

CARDIFF<br />

SUPERVISOR<br />

FULL TIME<br />

BARBERINO<br />

SM<br />

FULL TIME<br />

MILAN TICINESE<br />

SUPERVISOR<br />

PART TIME (20 h)<br />

MILAN TICINESE<br />

SUPERVISOR<br />

FULL TIME


Drop us a note,<br />

we appreciate your feedback:<br />

<strong>Vans</strong>_retail_ops@vfc.com

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