HOW WE DO IT From the earliest human existence, stories have helped us to understand our world and share our experiences. Stories inspire us, teach us, move us and in so doing... they change the world. As a communications for social change organization, PCI Media uses radio, television, digital and other media platforms to “turn up the volume” on important work around the world. Entertainment-Education, our principal tool, is the process of designing and delivering stories for television, radio and digital platforms that both entertain and educate. Their goal is to increase the audience’s knowledge about an issue, shift attitudes and change behaviors. We strengthen the CAPACITY of partners to use communications to catalyze change; create a COMMUNITY of constituents who support our collaborative work; and promote positive CHANGE.