BusinessDay 04 Mar 2018
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Sunday <strong>04</strong> <strong>Mar</strong>ch <strong>2018</strong> C002D5556<br />
BDSUNDAY 33<br />
BrandsOnSunday<br />
SPOTLIGHTING BRAND VALUE<br />
LG impacts Nigeria’s health<br />
sector through CSR initiative<br />
… Donates materials to Murtala Mohammed Specialist Hospital<br />
As part of its Corporate<br />
Social Responsibility<br />
(CSR) activities,<br />
LG Electronics,<br />
a foremost brand<br />
in consumer electronics and<br />
home appliances, visited Murtala<br />
Mohammed Specialist hospital<br />
Kano, where it donated some<br />
units of All New Gencool Inverter<br />
Air Conditioners, Jet Cool Air<br />
Conditioners as well as Treated<br />
Mosquito Nets to the hospital.<br />
The brand has received accolades<br />
from Nigerian consumers<br />
over the years, for having their<br />
interest at heart in the development<br />
of cutting edge technological<br />
products. The company<br />
embarked on this gesture in order<br />
to enhance health care delivery<br />
services in Nigeria. At the event,<br />
officials of LG Electronics interacted<br />
freely with the hospital<br />
management as well as members<br />
of the community. The donated<br />
items are expected to meet the<br />
needs of the health institution<br />
in its mission to provide people<br />
in the community with excellent<br />
health care services.<br />
Head of Corporate <strong>Mar</strong>keting,<br />
LG Electronics West Africa<br />
Operations, Hari Elluru who<br />
spoke during the occasion said in<br />
a statement: “We have remained<br />
competitive while improving<br />
sustainability; we have enabled<br />
investment and innovation required<br />
to deploy new technologies<br />
safely and responsibly develop<br />
progressive products.”<br />
L-R: Emir of Kano representative, Garba Baban Ladi, (Barden Madakin Kano); Mukhtar<br />
Hamza, chief medical officer; Abubakar Adamu, head of Nursing Department; Murtala<br />
Mohammed, chief medical director, Specialist Hospital, Nura Idris; regional branch<br />
manager Fouani Nigeria Limited Kano; Abbas Ghamloush; deputy director Accounts;<br />
Ahmad Ishaq; marketing manager, LG Electronics West Africa Operations; Paul Mba;<br />
deputy director; Pharm. Nuru-Deen Sani Ibrahim; and Sadiqu Basiru, administrative<br />
secretary, during LG Electronics CSR donation to Murtala Mohammed Specialist<br />
Hospital Kano recently.<br />
Speaking further, he said: “We<br />
believe that the Air Conditioning<br />
units as well as the other items<br />
will improve the service delivery<br />
in the hospital and provide the<br />
enabling environment for the<br />
patients.”<br />
Kano Regional Manager,<br />
Fouani Nigeria Limited, Abbas<br />
Ghamloush said: “This visit which<br />
is part of LG Electronics’ Corporate<br />
Social Responsibility (CSR)<br />
activities is aimed at reaching<br />
out to health institutions in the<br />
country. It is our firm belief that<br />
the items we are donating today<br />
will go a long way to empower<br />
this health facility as well as the<br />
people of this community in their<br />
quest to enjoy sound health by<br />
empowering the hospital staff<br />
to do their jobs more efficiently”.<br />
Chief Medical Director, Murtala<br />
Mohammed Specialist Hospital<br />
Kano, Nura Idris who received<br />
the items on behalf of the hospital,<br />
commended LG Electronics for<br />
the bold and kind initiative. “We<br />
are proud to be the recipients of<br />
these distinctively designed Air<br />
Conditioning units and the treated<br />
mosquito nets. We appreciate<br />
LG Electronics’ generosity and<br />
good will to our hospital, which<br />
is clearly demonstrated by this<br />
donation.” He urged other corporate<br />
organizations and public<br />
spirited individuals to emulate<br />
LG in giving back to the society;<br />
he affirmed that there are many<br />
organizations that are in dire need<br />
of support. By donating these<br />
innovative electronic products,<br />
LG Electronics through this event<br />
has shown itself to be a brand that<br />
truly believes in the health sector.<br />
He went on to say, “The donation<br />
of the Air Conditioners to the<br />
hospital is coming at the right<br />
time when the hospital is in looking<br />
in the direction of up scaling<br />
its present infrastructure to a<br />
world class standard. He cited<br />
cases, where surgical procedure<br />
could not take place due to the<br />
hot weather condition and the<br />
absence of a working air conditioner<br />
in the theatre room at<br />
the time.”<br />
Over the years, LG Electronics<br />
has vigorously pursued its<br />
CSR initiatives, placing it at the<br />
forefront of giving back to the<br />
society. Top amongst which<br />
are, the visit of the company’s<br />
executives to Orimedu Community<br />
Health Centre in Epe, Lagos<br />
state, Idi-Ayunre Community<br />
Health Centre, in Ibadan, CSR<br />
visit to Agodo Health Center<br />
in Lagos, donation of Engineering<br />
design lab to the Faculty of<br />
Engineering University of Lagos,<br />
as well as awarding scholarship<br />
to outstanding students of the<br />
University of Lagos.<br />
Professionals<br />
commend<br />
Rosemary’s on<br />
<strong>2018</strong> fusion<br />
showcase in<br />
Abuja<br />
Residents of Abuja, and<br />
stakeholders in the<br />
furnishing and interior<br />
décor industry such<br />
as facility managers, hoteliers,<br />
and estate developers have<br />
commended Rosemary’s –<br />
The Soft Furnishing Company<br />
for holding its <strong>2018</strong> Fusion<br />
Showcase in the federal capital<br />
territory.<br />
According to Ezinne Kufre-<br />
Ekanem, Group MD/CEO<br />
of Rosemary’s, “it has been<br />
two amazing days of fun and<br />
connection with Abuja. Abuja<br />
has really made us happy<br />
with the connection and<br />
open mindedness. It is very<br />
rewarding to see that so many<br />
ideas resonate with so many<br />
people despite the diversity<br />
of visitors we had at the <strong>2018</strong><br />
Fusion Showcase”.<br />
In her comments in a<br />
statement, Doosuur Okorie,<br />
the Abuja Operations Manager<br />
of Rosemary’s said: “We are very<br />
grateful to all our visitors, clients<br />
and friends for joining us at the<br />
Fusion Showcase. This was a real<br />
privilege for my team and myself.<br />
“However, the fun and fusion<br />
do not stop with the showcase.<br />
Our commitment to making<br />
Africans home proud has only<br />
been heightened.<br />
Chapman Happy Hour is building<br />
affinity with consumers says Chi<br />
<strong>Mar</strong>keting Director<br />
of Chi Limited,<br />
Probal Bhattacharya<br />
has reiterated<br />
that Chapman Happy Hour<br />
product is an indigenous drink<br />
guaranteed to provide Nigerians<br />
with ultimate refreshment they<br />
would love.<br />
“Chapman Happy Hour by<br />
Chivita is unique in its own way<br />
in that it truly speaks to the Nigerian<br />
way of refreshment with its<br />
indigenous taste and fruity blend,<br />
which connects with our distinct<br />
style of celebration and culture.<br />
We believe consumers can take<br />
pride in Chapman Happy Hour<br />
by Chivita and what it offers,” he<br />
said in a statement.<br />
According to the statement,<br />
Chapman Happy Hour by Chivita<br />
is fast becoming a mainstay in<br />
the minds of consumers across<br />
Nigeria, who now consider the<br />
drink an indispensable feature,<br />
turning their every moments<br />
into special occasions. “With a<br />
unique taste and distinct refreshment<br />
Naija style, it has become a<br />
popular drink of choice because<br />
of its fruity deliciousness, authentic<br />
indigenous flavour, style,<br />
and consumer preference for a<br />
refreshing drink”.<br />
Its infusion of Nigerian culture<br />
and style in a refreshing mix<br />
resonates with what consumers<br />
want to complement their authentic<br />
Naija experiences, keep<br />
them satisfied and coming back<br />
for more. Little wonder the drink<br />
takes pride in offering ultimate<br />
“Refreshment Naija Style”, the<br />
statement further said.<br />
The statement quotes Yewande<br />
Busayo, a boutique owner, as<br />
saying that she was introduced<br />
to Chapman Happy Hour by Chivita<br />
by a friend, and since then, it<br />
has become her go-to drink for<br />
refreshment.<br />
“The fruity taste is excellent,<br />
and its refreshment value is<br />
incomparable. Along with its<br />
whole new level of convenience,<br />
Chapman Hour by Chivita does<br />
not only having me feeling refreshed,<br />
but it also gives me this<br />
feeling of being very Nigerian,”<br />
she stressed.<br />
Thomas Maduko, a brand<br />
analyst, reiterated in the statement<br />
that even though chapman<br />
drink is a local Nigerian drink, not<br />
many have openly projected its<br />
indigenous origin and association<br />
with Nigeria like Chapman<br />
Happy Hour by Chivita has done,<br />
according to the statement.<br />
CSR: AXA Mansard, AWEP collaborate<br />
in renewed fight against cancer<br />
AXA Mansard Health<br />
Limited, a health insurance<br />
provider in Nigeria,<br />
in collaboration<br />
with African Women’s Entrepreneurship<br />
Program (AWEP)<br />
and Alliance Hospital, recently<br />
renewed commitment to tackle<br />
breast cancer in Nigeria. It recently<br />
sensitised Nigerians on<br />
the disease through seminar<br />
entitled ‘Current Trends in the<br />
Management of Breast Cancer’<br />
held in Abuja.<br />
Bisi Ademuyiwa, oncologist<br />
at the seminar dispelled various<br />
myths about the nature, causes,<br />
spread and treatment of breast<br />
cancer. The seminar featured a<br />
rich education on breast cancer<br />
and its management for everyone.<br />
Commenting on the seminar,<br />
Tope Adeniyi, Chief Executive<br />
Officer at AXA Mansard Health<br />
Limited stated that “ Breast cancer<br />
is beyond just a health issue; it<br />
has social and economic implications<br />
on its victims, their families<br />
and the society. We will therefore<br />
continue to be an active participant<br />
in the fight against the deadly<br />
scourge,” he stated.<br />
According to Adeniyi, the initiative<br />
is in line with AXA Mansard’s<br />
focus on the needs of the<br />
Nigerian women, and its Super<br />
Heroes Everyday, SHE Initiative,<br />
through which AXA Mansard<br />
demonstrates its understanding<br />
of the Nigerian woman, her<br />
nature, needs, goals and achievements.<br />
The SHE initiative identifies<br />
with the important role the Nigerian<br />
woman plays in the society<br />
and proffers practical solutions to<br />
addressing her challenges.<br />
Breast cancer is the second<br />
most common type of cancer<br />
in women. About half a million<br />
die every year as a result of the<br />
disease and this is due to insufficient<br />
medical care and awareness<br />
about the disease.<br />
“At AXA Mansard HMO, we<br />
understand that women are a significant<br />
component in the society<br />
and the importance of their wellbeing<br />
cannot be overemphasized.