Web_Designer_UK__May_2018

ANGELIC AIRPLANES
“Well the site appears to be a
communicator, a place where people
with valuable ideas find their Angel
investor. The unusual concept of the site,
the launching of a paper plane by a
visitor, seems to reflect the spirit of the
company and the principles of kickstarting
a startup. It offers visitors to
record a soundless video where they
would get out a message visually. If it is
clear and impressive, Inculerate reaches
out and the cooperation starts. Similarly,
all the components across the full
interactivity of the site, sounds and
colour create an encouraging picture.
You want to share the site with friends
and never leave it. The project already
has more than 20k page views in the
first week, so it’s safe to say we are
proud of the reception.”
Thankfully the client echoes this
understandable pride, after showing the
kind of faith in Red Collar it shows it
typically reserves for its investments.
“We think that such a successful result is
another confirmation of the importance
of trust,” concludes CEO of Inculerate
Inc, Umit Khairollayev. “When you go to
real professionals you should remember
that they know what they’re doing and
there’s no need to doubt. Only then you
will have a really cool project.”
PAPER TRAILS
As we all know, the period after a
site’s launch rarely puts afull
stop on the project’s story.
Usually somebody, whether it’s
up to the client orthe creator to
undertake, willbe concerned
with marketing the final result
and getting it out there to be
admired. In this instance, Red
Collar did some of that legwork
themselves by submitting the
URL to leading online awards
programmes touseful effect. “In
two days after the site was
launched, as soon as we applied
for awards, the client got a
partnership request,” enthuses
Creative Director Denis Lomov.
“A coolBrooklyn-based Art
Director fell inlove with the site
after seeing it at Awwwards, and
decided to collaborate. That’s
what the site is, acatchy idea and
a quality implementation
multiplied bythe recognition of
one of the web’s best award
platforms.” So what about any
further work, given the resulting
recognition and success, is any
kind ofsubsequent aftercare on
the cards? “TheInculerate
website is self-sufficient, so it
doesn’t have personal accounts
and things of that sort. It is a
promotional presence that
doesn’t really require any
on-going support. In fact, we
always think about site’s
sustainability, the relevance of
design and technological
solutions, and that’s why the
project’s going to be relevant
and trending for years. But we
continue to work with the client
–infact we are already creating
something innovative so rest
assured thata new digital bomb
is coming!”
ABOVE: Users drag one point to the other
point to bring the animation to life
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