IMAGE Show Preview Guide Houston 2014
IMAGE Show Preview Guide Houston 2014
IMAGE Show Preview Guide Houston 2014
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*all classes are complimentary unless<br />
otherwise indicated<br />
BUSINESS<br />
DON’T GIVE UP ON YOUR BUSINESS<br />
Sunday : 4:00pm - 5:30pm<br />
“First Impressions Count”<br />
• Learn About Client Consultation<br />
• Lean about Marketing Your Business<br />
• Learn Proper Salon Etiquette<br />
• Learn About Winning The Client<br />
Business<br />
DID I MAKE ANY MONEY LAST MONTH?<br />
Learn How To Determine If I made a profit<br />
(Using Profit & Loss Statements)<br />
We will also discuss designing your own<br />
salon forms such as the salon employment<br />
application to help you hire the right stylist<br />
and answer those importance questions<br />
during the interview. As well as discuss<br />
what should be included in the employee<br />
manual and booth rental agreements.<br />
Retailing in the salon is a must to offset your<br />
rent and other expenses.<br />
This class will expand your knowledge and<br />
help you to grow your business.<br />
Presentation by:<br />
EUNICE JOHNSON<br />
HOW TO BUILD A HEALTHY SALON<br />
Sunday : 10:00am - 11:30am<br />
Monday : 10:00am - 11:30am<br />
Does your salon continue to struggle to<br />
meet clients’ needs and demands? In<br />
this seminar, you’ll learn why culture is<br />
the key to a successful salon. By gaining<br />
a better understanding of your business,<br />
you can take away the pain and bring<br />
back the fun! How would your salon run<br />
if you had all of the tools you needed to<br />
make it work effectively? What would that<br />
day look like for you (or better yet, how<br />
would it make you feel)? By attending this<br />
seminar, decades will be compressed into<br />
days and you’ll take a quantum leap from<br />
where you are now to where you want to<br />
be. If you’re ready to upgrade your salon<br />
and crank up the engine of possibilities,<br />
this seminar is for you! Topics include:<br />
• Unleash your inner power as a leader<br />
• Make every client want to stay with<br />
you<br />
• Build an unstoppable salon team<br />
• Marketing plans that really work<br />
• The real definition of ‘GIMME’<br />
• What makes a salon work vs. pure<br />
passion<br />
• The 3 S’s of success<br />
• And much, much more!<br />
Presentation by:<br />
PAUL DIGRIGOLI<br />
BOOKED SOLID<br />
Sunday : 12:30pm - 2:00pm<br />
Monday : 12:30pm - 2:00pm<br />
Whether you’re just starting out, or have<br />
been in the business for years, this seminar<br />
is a MUST for everyone in the hair and<br />
beauty industry. Let Paul J. DiGrigoli show<br />
you how to take your bookings to the next<br />
level and beyond! He will provide you with<br />
an abundance of information pertaining<br />
to building your clientele and your salon<br />
revenue. In this seminar, discover the<br />
essential tools needed to maximize your<br />
business, and the skills needed to be<br />
become booked solid. Paul will teach you:<br />
• 4 reasons clients leave, AND why<br />
they stay<br />
• Million dollar marketing tip<br />
• Massively increase your revenue on<br />
the salon floor<br />
• Creating raving fans<br />
• Retention vs. referral –what’s the<br />
difference?<br />
• Keys to attracting new clients<br />
• Personal branding<br />
• Why culture is king<br />
• Best time to raise your prices<br />
• Standards and goals – make them<br />
a must<br />
• Be amazing every day<br />
Presentation by:<br />
PAUL DIGRIGOLI<br />
MOTIVATION STARTS HERE!<br />
Sunday : 3:00pm - 4:30pm<br />
Join Paul J. DiGrigoli, with his unlimited<br />
amount of energy and passion in this<br />
seminar jam-packed with information,<br />
strategies, techniques, laughter, tools and<br />
exercises. Discover how to improve your<br />
business, personal development, living<br />
health, and career! In one day, Paul will<br />
mesmerize you with his knowledge and<br />
experience accumulated over three<br />
decades, and currently as a salon and<br />
cosmetology school owner.<br />
• Top 3 ways to drastically motivate<br />
your employees<br />
• Economic climb in the coming years<br />
• Why distractions are killing us!<br />
• Why culture is king<br />
• Who’s motivating the motivator?<br />
• Maximize your potential<br />
• Retention vs. referral: is there a<br />
difference?<br />
• What holds us back from progress?<br />
• What gives you the edge?<br />
• Learn what you should invest in<br />
• Keys to time management/energy<br />
management<br />
Presentation by:<br />
PAUL DIGRIGOLI<br />
IT’S JUST BUSINESS<br />
Sunday : 10:00am - 11:30am<br />
Sunday : 12:00pm - 1:30pm<br />
Sunday : 2:00pm - 3:30pm<br />
Monday : 10:00am - 11:30am<br />
Monday : 12:00pm - 1:30pm<br />
•Ten Proven Steps to Building and<br />
Growing Your Business<br />
•How to Prevent and Overcome Staff<br />
Turnover<br />
•Six Steps to Building Customer Loyalty to<br />
Your Business<br />
•Build and Keep Your Championship<br />
Team<br />
•Seven Simple steps to Building Financial<br />
Independence and Security<br />
•Powerful and Proven <strong>Guide</strong>lines to Client<br />
Retention<br />
•Develop Outstanding Business<br />
Management Skills by Working Smarter<br />
•Powerful Cost Effective Marketing Tips to<br />
Increasing Salon Traffic<br />
•Identifying and Preventing the Causes of<br />
Customer Loss<br />
•Proven Employee Training and<br />
Education <strong>Guide</strong>lines<br />
•How and When to Raise Prices<br />
•Overcome Burnout - How Entrepreneurs<br />
(Like You) Re-Commit<br />
•Renew Your Fighting Spirit and Passion<br />
to Succeed<br />
Presentation by:<br />
JON GONZALES<br />
A HAIRDRESSERS GUIDE TO EXCELLENCE-<br />
PERSONALLY, PROFESSIONALLY, AND<br />
FINANCIALLY!<br />
Sunday : 4:00pm - 5:30pm<br />
Monday : 2:00pm - 3:30pm<br />
• How to Create Value in Yourself and<br />
Your Skills<br />
• How to Create a Demand for Your<br />
Services<br />
• How to Double and Triple Your<br />
Income<br />
• Build an Upscale and Appreciative<br />
Clientele<br />
• Identify and Avoid Career Obstacles<br />
and Pitfalls<br />
• Proven Plan of Action for your<br />
Personal , Professional , and Financial<br />
Development<br />
• Powerful Self Motivation and Self<br />
Management <strong>Guide</strong>lines<br />
• Develop Self Confidence and Self<br />
Esteem<br />
• Gain that Competitive Edge<br />
• Identify and Avoid the causes of<br />
Customer Loss<br />
• Develop Outstanding People and<br />
Communication Skills<br />
• Overcome Burnout and Renew Your<br />
passion to Succeed<br />
• Start on a Path to Financial<br />
Independence and Security<br />
Presentation by:<br />
JON GONZALES<br />
32<br />
<strong>IMAGE</strong> is EVERYTHING