IMAGE Show Preview Guide Houston 2014

*all classes are complimentary unless
otherwise indicated
BUSINESS
DON’T GIVE UP ON YOUR BUSINESS
Sunday : 4:00pm - 5:30pm
“First Impressions Count”
• Learn About Client Consultation
• Lean about Marketing Your Business
• Learn Proper Salon Etiquette
• Learn About Winning The Client
Business
DID I MAKE ANY MONEY LAST MONTH?
Learn How To Determine If I made a profit
(Using Profit & Loss Statements)
We will also discuss designing your own
salon forms such as the salon employment
application to help you hire the right stylist
and answer those importance questions
during the interview. As well as discuss
what should be included in the employee
manual and booth rental agreements.
Retailing in the salon is a must to offset your
rent and other expenses.
This class will expand your knowledge and
help you to grow your business.
Presentation by:
EUNICE JOHNSON
HOW TO BUILD A HEALTHY SALON
Sunday : 10:00am - 11:30am
Monday : 10:00am - 11:30am
Does your salon continue to struggle to
meet clients’ needs and demands? In
this seminar, you’ll learn why culture is
the key to a successful salon. By gaining
a better understanding of your business,
you can take away the pain and bring
back the fun! How would your salon run
if you had all of the tools you needed to
make it work effectively? What would that
day look like for you (or better yet, how
would it make you feel)? By attending this
seminar, decades will be compressed into
days and you’ll take a quantum leap from
where you are now to where you want to
be. If you’re ready to upgrade your salon
and crank up the engine of possibilities,
this seminar is for you! Topics include:
• Unleash your inner power as a leader
• Make every client want to stay with
you
• Build an unstoppable salon team
• Marketing plans that really work
• The real definition of ‘GIMME’
• What makes a salon work vs. pure
passion
• The 3 S’s of success
• And much, much more!
Presentation by:
PAUL DIGRIGOLI
BOOKED SOLID
Sunday : 12:30pm - 2:00pm
Monday : 12:30pm - 2:00pm
Whether you’re just starting out, or have
been in the business for years, this seminar
is a MUST for everyone in the hair and
beauty industry. Let Paul J. DiGrigoli show
you how to take your bookings to the next
level and beyond! He will provide you with
an abundance of information pertaining
to building your clientele and your salon
revenue. In this seminar, discover the
essential tools needed to maximize your
business, and the skills needed to be
become booked solid. Paul will teach you:
• 4 reasons clients leave, AND why
they stay
• Million dollar marketing tip
• Massively increase your revenue on
the salon floor
• Creating raving fans
• Retention vs. referral –what’s the
difference?
• Keys to attracting new clients
• Personal branding
• Why culture is king
• Best time to raise your prices
• Standards and goals – make them
a must
• Be amazing every day
Presentation by:
PAUL DIGRIGOLI
MOTIVATION STARTS HERE!
Sunday : 3:00pm - 4:30pm
Join Paul J. DiGrigoli, with his unlimited
amount of energy and passion in this
seminar jam-packed with information,
strategies, techniques, laughter, tools and
exercises. Discover how to improve your
business, personal development, living
health, and career! In one day, Paul will
mesmerize you with his knowledge and
experience accumulated over three
decades, and currently as a salon and
cosmetology school owner.
• Top 3 ways to drastically motivate
your employees
• Economic climb in the coming years
• Why distractions are killing us!
• Why culture is king
• Who’s motivating the motivator?
• Maximize your potential
• Retention vs. referral: is there a
difference?
• What holds us back from progress?
• What gives you the edge?
• Learn what you should invest in
• Keys to time management/energy
management
Presentation by:
PAUL DIGRIGOLI
IT’S JUST BUSINESS
Sunday : 10:00am - 11:30am
Sunday : 12:00pm - 1:30pm
Sunday : 2:00pm - 3:30pm
Monday : 10:00am - 11:30am
Monday : 12:00pm - 1:30pm
•Ten Proven Steps to Building and
Growing Your Business
•How to Prevent and Overcome Staff
Turnover
•Six Steps to Building Customer Loyalty to
Your Business
•Build and Keep Your Championship
Team
•Seven Simple steps to Building Financial
Independence and Security
•Powerful and Proven Guidelines to Client
Retention
•Develop Outstanding Business
Management Skills by Working Smarter
•Powerful Cost Effective Marketing Tips to
Increasing Salon Traffic
•Identifying and Preventing the Causes of
Customer Loss
•Proven Employee Training and
Education Guidelines
•How and When to Raise Prices
•Overcome Burnout - How Entrepreneurs
(Like You) Re-Commit
•Renew Your Fighting Spirit and Passion
to Succeed
Presentation by:
JON GONZALES
A HAIRDRESSERS GUIDE TO EXCELLENCE-
PERSONALLY, PROFESSIONALLY, AND
FINANCIALLY!
Sunday : 4:00pm - 5:30pm
Monday : 2:00pm - 3:30pm
• How to Create Value in Yourself and
Your Skills
• How to Create a Demand for Your
Services
• How to Double and Triple Your
Income
• Build an Upscale and Appreciative
Clientele
• Identify and Avoid Career Obstacles
and Pitfalls
• Proven Plan of Action for your
Personal , Professional , and Financial
Development
• Powerful Self Motivation and Self
Management Guidelines
• Develop Self Confidence and Self
Esteem
• Gain that Competitive Edge
• Identify and Avoid the causes of
Customer Loss
• Develop Outstanding People and
Communication Skills
• Overcome Burnout and Renew Your
passion to Succeed
• Start on a Path to Financial
Independence and Security
Presentation by:
JON GONZALES
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IMAGE is EVERYTHING