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BUSINESS *all classes are complimentary unless otherwise indicated — new classes added daily* Presentation by: KENDRA TIMMONS BECOMING A CUSTOMER MAGNET WITH GOOGLE! Sunday : 10:00AM - 11:30AM Learn how to dominate Google in your local area and outshine your competition with digital marketing! With just a little time out of your schedule each week, you can have such a HUGE return on such a minimal investment. You can get your local business seen on Google and can have your phone ringing off the hook! • Why the look and feel of your website can directly influence how potential customers view your business. • Learn how to create an online marketing plan to achieve business goals. • Find out how to get noticed by potential customers in paid and unpaid search results and on local sites as well as social media. • Discover how creating a website for your business can attract new customers • Learn how to get your business, products and services listed on Google and connect with potential customers. THE WOW FACTOR! Sunday : 1:00PM - 2:30PM Learn online and offline tips, techniques and strategies to give your business that WOW Factor and stand out from your competition. As a business owner, it’s important to stay ahead of the curve. Profit is equal to hard work and a whole lot of exposure. In today’s ultra competitive market, the business world is more cut throat than ever before. In this session you will learn: • Simple changes can make a huge difference in the way you look at your business and in the way customers will respond to your advertising • The first and most essential part to your success • How to be strategic in creating an identity that no one will forget • Why your website makes a BIG difference and what to do about it • Strategies to brand yourself to become successful and stay successful • Bonus: Developing your brand while creating multiple streams of income! NEXT LEVEL MARKETING MASTERCLASS Sunday : 3:00PM - 4:30PM Monday : 1:00PM - 2:30PM Attend this masterclass and learn proven strategies to grow your business and increase your cash flow. If you have a strong desire to stay ahead of the current trends, to grow with expert status within your local market, and to book your chair solid, this Marketing Masterclass is for YOU! Come, take a seat and leave with powerful strategies that you can implement into your business ASAP! SALON THINK TANK- LIVE Q & A SESSION Monday : 10:00AM - 11:30AM Salon Think Tank was founded with the emerging beauty professional in mind. This is an exciting time as well as a challenging time in our industry, which causes us to refocus, pay attention and execute! Come join us and participate in the launch of Salon Think Tank, with a live, moderated panel of industry leaders answering your questions and sharing their views on the important issues facing today’s beauty professional. This session is focused on reshaping our thinking, growing our businesses as well as solution-based discussions on some of the current challenges within our industry today. Leave this session feeling empowered, enlightened and inspired! Can’t wait to see you there! Presentation by: TOM WOODCOCK GETTING AND KEEPING CLIENTELE Sunday : 10:00AM - 11:30AM Salons and stylists work hard to build clientele. Done properly, that clientele should be loyal and not swayed by price or location. Clients will drive miles and pay top dollar to get to their stylist of choice. What are the sales dynamics that cause this type of loyalty? How can you cultivate this type of client base? Who are my targets? What sales techniques are easiest to use and most effective? We will cover all of these areas and improve your overall sales performance. It takes more than your talent or décor to develop a wide, dedicated clientele. Many miss the opportunities that are right in front of them. Miss them no more. COST EFFECTIVE INDUSTRY MARKETING Sunday : 2:00PM - 3:30PM With all of the innovations in personal care and styling, few take advantage of the innovations in marketing techniques. In the age of digital and social media, marketing costs are going down as opposed to up. Selling behind a marketing initiative is crucial to your success. Whether individually, store or salon wide marketing, it is possible to get market penetration without spending a fortune. What are these techniques and how do you implement them? What should you say, promote or highlight to get people interested? What are the best sources and what type of costs are to be expected? Analyze the methods you’re currently using and determine if they’re truly effective or not. If you’re not getting enough people in the door, it doesn’t matter how talented you are. IMPROVE YOUR SALES SKILLS Monday : 10:00AM - 11:30AM Many people are in sales dynamics and have never been trained. Stylists and service providers rely on simply their talent and ignore the need for sales practices that are effective and proven. Even business owners are flying by the seat of their pants in their sales presentation and technique. Often people count on their marketing to do their sales work. Unfortunately with the advent of electronic, affordable marketing, sales ability is getting even more critical. From reading body language, speaking to sell and recognizing closing points, sales is a profession that needs to be trained and practiced. Get some easy to apply methods that can enhance your sales ability today. Tried and true points that work. <strong>IMAGE</strong> is EVERYTHING 21