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Welsh Fan Base General

Welsh Fan Base General interests Welsh football fans are highly interested in current affairs. In addition, a wide variety of interests are also followed more actively than the general population. General interests (top10) UK News Television Music Movies Books International News Newspapers and Magazines Travel and Holidays Food & Drink Politics 71% 63% 67% 64% 65% 63% 61% 55% 58% 62% 57% 47% 55% 45% 52% 43% 51% 49% 50% 41% Wales Football Fans UK General Population – Significant uplift between Wales Football Fans and UK Gen Pop – Significant drop between Wales Football Fans and UK Gen Pop SAMPLE SIZE: Wales Football Fans n=1,210, UK General Population n=244,218

Welsh Fan Base Media following Reflective of the older fan base, current affairs are more likely to be followed using traditional media and sports on paying TV channels – particularly Sky Sports. Source of news last 30 days TV channels watched regularly (Top10) Television Radio A printed copy of a newspaper A newspapers website Social network websites A news app on a mobile or tablet device A news website not associated with a newspaper 40% 39% 36% 41% 32% 30% 30% 28% 56% 51% 55% 51% 81% 77% BBC One ITV Channel 4 BBC Two Sky Sports 1 – 5 or Sky Sports... Channel 5 BBC News Sky Sports News HQ 8% 13% 27% 25% 21% 22% 23% 19% 37% 35% 37% 36% 52% 47% 69% 66% Email newsletter or RSS feeds Blogs not associated with major media organisations 8% 10% 7% 8% Film 4 ITV2 16% 11% 16% 14% Wales Football Fans UK General Population Wales Football Fans UK General Population – Significant uplift between Wales Football Fans and UK Gen Pop – Significant drop between Wales Football Fans and UK Gen Pop SAMPLE SIZE: Wales Football Fans n=1,210, UK General Population n=244,218

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