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Welsh Fan Base Printed

Welsh Fan Base Printed media Newspapers of choice are predominantly tabloid, while football is also keenly followed via magazines. Newspaper choices have a ‘left’ leaning (though, The Sun tends to oscillate) Main newspaper (Top 10) Magazine types read (Top 10) The Sun The Mirror/Daily Record 16% 20% 22% 27% Football Food/Cooking 7% 15% 13% 15% The Daily Mail/Scottish Daily Mail Other local daily newspaper Other newspaper The Daily Star/The Daily Star of Scotland The Daily Telegraph 5% 4% 5% 7% 4% 2% 3% 4% 10% 14% Real life stories Music Women’s interests/Lifestyle Celebrity/Gossip 9% 8% 9% 9% 9% 13% 18% The Times The Western Mail 3% 5% 3% 0% Technology News/Topical 8% 9% 8% The Guardian The Express The Independent 2% 3% 1% 2% 1% Sport(excluding football) Travel 8% 6% 7% 9% Wales Football Fans UK General Population Wales Football Fans UK General Population – Significant uplift between Wales Football Fans and UK Gen Pop – Significant drop between Wales Football Fans and UK Gen Pop SAMPLE SIZE: Wales Football Fans n=1,210, UK General Population n=244,218

Welsh Fan Base Digital media Where websites are visited for current affairs, the story is similar and sports on paying TV channels, particularly Sky Sports Websites visited last 30 days (Top 10) Daily Mirror/Sunday Mirror/The People (mirror.co.uk) Daily Mail/The Mail on Sunday (dailymail.co.uk) The Guardian/The Observer (guardian.co.uk) The Sun/The Sun on Sunday (thesun.co.uk/thescottishsun.co.uk) The Daily Telegraph/The Sunday Telegraph (telegraph.co.uk) The Independant/The Independant on Sunday (independant.co.uk) Metro (metro.co.uk) Daily Express/Sunday Express (express.co.uk) The Times (thetimes.co.uk) 3% 4% 3% 6% 12% 11% 10% 9% 12% 9% 12% 8% 7% 18% 17% 16% 19% 23% Daily Star/Daily Star Sunday(dailystar.co.uk) The Sunday Times (thesundaytimes.co.uk) 2% 2% Wales Football Fans UK General Population – Significant uplift between Wales Football Fans and UK Gen Pop – Significant drop between Wales Football Fans and UK Gen Pop SAMPLE SIZE: Wales Football Fans n=1,210, UK General Population n=244,218

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