Media Analysis Key findings 8.7M total viewers across all 14 games Wales Internationals produced a total of 8.7 million viewers globally in between September 2014 and June 2016 across 14 games. Live audience accounted for 70% of the total TV viewership (equivalent to 6.1 million) 610.4m online press potential readership A total of 462 Vauxhall branded articles were produced between September 2014 and June 2016 in relation to Wales Internationals. These articles delivered £4.6 million in Net Value for Vauxhall globally. 34,913 541hrs total dedicated tv coverage across all 14 games A total of 541 hours of Dedicated TV Coverage were aired globally across 120 TV markets, with Europe delivering the largest proportion of the global total (46%, equivalent to 250 hours). 34,913 total social media branded mentions generated A total of 34,913 branded social media posts were produced between December 2015 and December 2016 globally, with the United Kingdom accounting for the largest proportion (39% of the total, 13,291 mentions). £8.8M total net value generated by Vauxhall Vauxhall generated a total of £8.8 million in Net Sponsorship Value with dedicated TV generating 38% of the total Net Value (equivalent to 3.3million) from 173 hours of Brand Exposure. 0.7m total digital viewership 0.7 million people watched a total of 1 hour and 3 minutes of Vauxhall’s branded videos through YouTube and Facebook. Additionally, Wales and Vauxhall generated a total of 34,913 branded social media mentions.