C22749 JD Partner Proposal low res
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Media Analysis<br />
DEDICATED TV<br />
• The United Kingdom generated<br />
the largest proportion of TV<br />
viewership (43%) as a <strong>res</strong>ult of<br />
extensive coverage on the wide<br />
reaching Network Sky.<br />
• Europe as a whole accounted for<br />
83% of the total TV audiences<br />
(7.2 million viewers), originating<br />
from 250 hours of coverage.<br />
SECONDARY TV NEWS<br />
• The United Kingdom accounted<br />
generated a total of 31 hours<br />
of Secondary TV coverage in<br />
relation to Wales and Vauxhall<br />
in 2016, which generated a total<br />
audience of 99.9 million viewers.<br />
• The BBC network was <strong>res</strong>ponsible<br />
for the majority of the coverage<br />
(16 hours).<br />
ONLINE PRESS<br />
• Online P<strong>res</strong>s generated a total<br />
of 610.4 million in Potential<br />
Readership, with Britain<br />
generating a total of 373.1 million<br />
readers in 2016.<br />
• MSN Online platform produced<br />
the largest proportion of Online<br />
Readership (352.9 million readers),<br />
which returned a total Net Value<br />
of £2.7 million.<br />
SOCIAL MEDIA*<br />
• Wales and Vauxhall generated<br />
a total of 34,913 branded<br />
social media mentions, with<br />
Twitter generating 53% of these<br />
throughout the duration of Euro<br />
2016.<br />
• @VauxhallWales’ official #GetIn<br />
was the most mentioned hashtag<br />
on Twitter, being p<strong>res</strong>ent on 63%<br />
of all Tweets.<br />
TOP 5 MARKETS BY AUDIENCE<br />
United Kingdom 3.8m<br />
Netherlands 2.5m<br />
Sweden 0.5m<br />
Pan Middle East 0.3m<br />
Indonesia 0.2m<br />
TOP 5 NETWORKS BY COVERAGE<br />
BBC 1 16hrs<br />
ITV 1 10hrs<br />
Sky Sports 1hr<br />
S4C 1hr<br />
CNN Int.l 1hr<br />
TOP 5 PUBLICATIONS BY<br />
READERSHIP<br />
MSN Sport UK 212.1m<br />
MSN News 104.6m<br />
Daily Mail Online 74.2m<br />
Mail On Sunday 61.2m<br />
Cars UK MSN 36.2m<br />
TOP 5 HASHTAGS (MENTIONS)<br />
#GetIn 21,920<br />
#Wal 9,768<br />
#TogetherStronger 3,231<br />
#Eng 2,688<br />
#Semifinal 2,056<br />
*Monitoring period for Social Media:<br />
12/2015 - 12/2016