C22749 JD Partner Proposal low res

Media Analysis
Value by location
• Vauxhall generated £3.3 million in Net Sponsorship Value
from 173 hours of Brand Exposure, delivered by a total of
9 branded locations.
• Perimeter Boards generated the highest Net Sponsorship Value
with £0.9 million from 47 hours of exposure, producing 5 minutes
of exposure per hour.
• Pitch Mat branding produced the second highest Net
Sponsorship Value, generating £0.8 million from 47 minutes of
Brand Exposure. This was due to this location being often on
camera during close-ups of the box during Home games and the
extremely impactful branding it generated (being the Vauxhall’s
logo clearly visible in the centre of the screen).
Table 23: Dedicated TV Metrics by Top 10 Markets
Location
Brand Exposure
(hh:mm:ss)
Gross Advertising
Value (£)
Net Sponsorship
Value (£)
Exposure per
Hour (mm:ss)
Perimeter Board 47:42:53 £2,300,355 £887,111 05:17
Pitch Mat 46:57:11 £2,263,633 £758,042 05:12
LED Board 32:57:34 £1,589,002 £742,752 03:39
Grandstand 10:25:28 £502,563 £236,246 01:09
Interview Backdrop 13:13:15 £637,385 £233,561 01:28
Dugout 5:51:54 £282,757 £175,378 00:39
Digital Grandstand 8:11:37 £395,021 £149,314 00:54
Training Kit 5:41:27 £274,364 £119,560 00:38
Tunnel 1:46:26 £85,509 £23,782 00:12
Total 172:47:45 £8,330,590 £3,325,747 19:09