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Media Analysis Value by

Media Analysis Value by location • Vauxhall generated £3.3 million in Net Sponsorship Value from 173 hours of Brand Exposure, delivered by a total of 9 branded locations. • Perimeter Boards generated the highest Net Sponsorship Value with £0.9 million from 47 hours of exposure, producing 5 minutes of exposure per hour. • Pitch Mat branding produced the second highest Net Sponsorship Value, generating £0.8 million from 47 minutes of Brand Exposure. This was due to this location being often on camera during close-ups of the box during Home games and the extremely impactful branding it generated (being the Vauxhall’s logo clearly visible in the centre of the screen). Table 23: Dedicated TV Metrics by Top 10 Markets Location Brand Exposure (hh:mm:ss) Gross Advertising Value (£) Net Sponsorship Value (£) Exposure per Hour (mm:ss) Perimeter Board 47:42:53 £2,300,355 £887,111 05:17 Pitch Mat 46:57:11 £2,263,633 £758,042 05:12 LED Board 32:57:34 £1,589,002 £742,752 03:39 Grandstand 10:25:28 £502,563 £236,246 01:09 Interview Backdrop 13:13:15 £637,385 £233,561 01:28 Dugout 5:51:54 £282,757 £175,378 00:39 Digital Grandstand 8:11:37 £395,021 £149,314 00:54 Training Kit 5:41:27 £274,364 £119,560 00:38 Tunnel 1:46:26 £85,509 £23,782 00:12 Total 172:47:45 £8,330,590 £3,325,747 19:09

Media Analysis Twitter Facebook Instagram * 4.8M Impressions 215K Followers 860,458K Reach 394K Likes 994,028 Impressions 77,373 Reach 169,405 Followers 63,442 Welsh football family subscribers * Only provides insights for 7 days

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