7 months ago

Grey Power March 2018

The Grey Power Magazine is a prime national news source for its readers – New Zealand men and women over 50. Circulated quarterly to more than 68,000 members, Grey Power Magazine reports on the policies of the Grey Power Federation, and the concerns of the elderly, backgrounding and interpreting official decisions which affect their lives.


26 NZ GREYPOWER MAGAZINE » MARCH 2018 Beware the hidden food baddies The power of marketing has always been recognised, but these days with an increasing demand for healthy food options, it pays to look a little further than the sometimes misleading claims. Advertorial Consumer NZ’s 2017 Bad Taste Food Awards are an excellent example of how creative packaging can trick consumers into thinking they are making healthy choices. “The awards were launched to highlight food companies marketing Pump flavoured Water You’ve worked hard to get what you have, so now it’s time to reward yourself! And what better way than an overseas trip with Go Kiwi Go? So much more than shopping and beaches. Go Kiwi Go has overseas volunteer experiences, that allow people to volunteer, while being immerse in the local culture. Make your holiday truely unique, by volunteering, while you see the world. To find out more call... 0800 600 300 or visit... their products as healthier choices than they really are,” says Consumer NZ chief executive Sue Chetwin. “Many of the products nominated for this year’s awards were full of sugar, yet carried claims designed to make them appeal to health-conscious consumers, such as “no artificial sweeteners”, “natural” or “fat-free”. “But it’s not just sugar that’s the issue. Food marketers have a variety of tricks up their sleeves to make us think their products are better choices. Our aim is to highlight these claims,” she says. The recipients of the 2017 Bad Taste Food Awards are: Pump flavoured waters: The Pump range of flavoured waters boast they’re “low in sugar” but each bottle contains more than four teaspoons of sugar. Pams Toasted Muesli and Countdown’s Toasted Muesli: The sugar content of these toasted mueslis has increased a whopping 44 and 20 percent respectively since Consumer NZ’s 2012 investigation. Anchor Protein+: Anchor Protein+ dairy products claim their higher levels of protein give “Kiwis the strength to tackle whatever life throws Oki-Doki Marshy-mallows Shirley from Auckland volunteering in India, 2017 Mother Earth Vege Fruit Sticks their way”. But the truth is most of us are consuming more than enough protein. Nice & Natural Fruit Snacks and Mother Earth Vege Fruit Sticks: These snacks both claim to have “no artificial colours or flavours” but what they do contain is high levels of sugar, in various guises. Oki-Doki Marshy-Mallows and Betta Mallow Bakes: Both these brands label their marshmallows as “fat-free.” It’s a move straight from the food marketer’s handbook of dodgy tactics: both products are more than 50 percent sugar. Pams Toasted Muesli CHT – a proud legacy of care and compassion Established in 1962, CHT has more than 50 year’s experience as a leading provider of high quality residential aged care, with a dedication to taking great care of older people. Offering 16 locations throughout the greater Auckland, Bay of Plenty and Waikato regions, CHT hospitals, rest homes and dementia care units have an enviable reputation with outstanding staff and modern facilities carefully designed to create a sense of home for residents. Max Robins, CHT Chief Executive Officer, said the decades of experience in caring for older people is at the heart of the CHT organisation. “Each CHT location and staff member embraces our legacy of care. Our values of compassion, companionship, care, comfort and quality of life run deep through our organisation and shape our dedication to taking great care of older people.” Day-to-day life is grounded in accommodating individual needs where every person is entitled to be treated with respect at all times. Residents are supported to retain the highest possible level of personal dignity, integrity and independence, where a balance between independence and support, company and privacy is extremely important. Anchor Protein+ Lipton’s Ice Tea: The label on the bottle of Lipton’s Peach Flavour Ice Tea states: “No preservatives, no artificial colours, no artificial sweeteners” but this liquid gold contains 26g of sugar. That’s more than six teaspoons in each 500ml serve. Lipton Iced Tea Take a glimpse into the everyday lifestyle on offer at CHT locations: • Delicious and nutritious meals freshly prepared on-site with special care given to cultural or ethnic foods and dietary requirements • A wide range of social and recreational activities and programmes, from concerts to quiet pursuits and family/ whanau gatherings • Carefully-tended outdoor areas and gardens to encourage movement around the grounds • Welcoming shared spaces – lounges and dining areas – with a friendly, social atmosphere as well as secluded spaces for quiet individual time • Nurses, healthcare assistants and expert therapists work alongside visiting doctors • Ongoing commitment to fully understand and continually improve the needs of residents to provide friendly, safe and compassionate care To learn more about CHT, visit Sanitarium’s Up&Go breakfast drinks: Up&Go drinks claim to offer “slow release energy” and “10 essential vitamins and minerals”. However, if you drank an entire 500ml bottle, you’ll have consumed between 9 and 10 teaspoons of sugar. Gourmet salts: Some manufacturers are keen to advertise their salt as containing iron, calcium or magnesium. But these claims should be taken with a grain of salt as these minerals are only present in trace amounts. “Although laws are designed to prevent companies misleading consumers about the goods they sell, food manufacturers continue to push the boundaries,” says Sue Chetwin. You can read Consumer NZ’s full report on the Bad Taste Food Awards at Shirley GKG ad with Taj.indd 1 19/10/2017 4:08:01 PM

NZ GREYPOWER MAGAZINE » MARCH 2018 27 Quality care in local communities Auckland • Waikato • Bay of Plenty CHT is one of New Zealand’s leading providers of residential care with over 50 years experience and a proud history of innovative facility design and service delivery. CHT hospitals, rest homes and dementia care units have an enviable reputation with modern facilities carefully designed to create a sense of home for residents who are cared for by professional staff.

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