7 months ago



EDITOR'S LETTER Let’s go! “We’re always progressing, getting better and better.” I ran across this quote from my father, Dr. Tei-Fu Chen, founder of Sunrider, while working on this issue of the SunWriter magazine. I found it while reading a publication from 2012, yet the statement is still relevant today. It cuts to the core about what Sunrider strives for. We’re always innovating to stay ahead of the competition. We look back into the fields of the past only to get better, moving onward into the harvest of the future. In 2017, we successfully rolled out a new compensation plan in 50 countries. If you have questions about the new plan, we have answers on page 18. We also recently launched new shakes, which are standing out in the crowd. Head to page 6 to learn more about the regenerative nutrition behind these concentrated herbal foods. WENDY TENG manages the development of Sunrider’s packaging, marketing collateral, advertisements, websites, marketing strategy, and product promotions. She earned a Juris Doctor from Duke Law School and a bachelor’s degree in English and Biology from the University of California, Los Angeles. There’s also a lot of excitement around the Slim Down Challenge, one of our MAPs that was presented during the 2017 Grand Convention. The Slim Down Challenge is becoming one of the favorite tools of IBOs and ABOs to promote their businesses, and you can read some of their success stories on page 16. And for help on healthy living, nutrition, and fitness, we have top advice from our experts: Elise Hartley and Dr. Reuben Chen on page 4. 2018 is moving forward with a clean slate—ready to be filled with goals, accomplishments, and incalculable possibilities. Let’s fill it with the greatest of our stories yet…let’s go Sunriders. Vice President of Marketing Sunrider International 02 | SUNWRITER SPRING 2018

A SUNRIDER ® PUBLICATION SUNWRITER Dr. Tei-Fu Chen Chairman of the Board Executive Publisher Oi-Lin Chen, MD President, Editor-in-Chief Wendy Teng Vice President of Marketing Managing Editor James Kim Marketing Design Manager Jennifer Li Senior Graphic Designer Bob Seawright Senior Writer / Editor Randy Lugo Senior Writer / Editor Reuben Chen, MD Wendy Teng Elise Hartley Contributing Writers Dear Sunriders, The editorial staff of SunWriter magazine would love to hear from you. Please let us know what you especially liked or disliked in a past issue or what you would like to see in future issues. Send your comments to the Marketing Department in Torrance, CA. SunWriter is published by The Sunrider Corporation dba Sunrider International, 1625 Abalone Avenue, Torrance, CA 90501. Copyright ©2018 by The Sunrider Corporation dba Sunrider International. All Rights Reserved. The opinions expressed by authors and contributing Independent Business Owners and Authorized Business Owners do not necessarily reflect the policy of Sunrider. Consult the Sunrider ® Business Guide for official Sunrider policy statements. All material published in this magazine is provided as information for Independent Business Owners and Authorized Business Owners of Sunrider only and may not be construed as medical advice or instruction. Articles, photographs, and letters may be submitted to the Editor and should be accompanied by a selfaddressed, stamped envelope. All correspondence should include the writer’s name, address, and day telephone. Sunrider assumes no responsibility for the return of unsolicited materials. No bylines are given without prior arrangement with the publisher. Articles may be reproduced in their entirety only by Sunrider Independent Business Owners and Authorized Business Owners. The reproduction of excerpts is strictly forbidden. All reproductions must bear the notice “Reprinted with permission of Sunrider International.” CONTENTS SPRING 2018 HOW TO START AND STAY ON A FITNESS PROGRAM 04 Tips for crushing your New Year’s fitness resolutions. SUNRIDER ® SHAKES 06 Revitalizing shakes that stand out in the crowd. SUNRIDERS UNITE TO RAISE FUNDS FOR DISASTER RELIEF 08 Sunrider fundraising drives aid victims of hurricanes. THE WHY OF OUR WHY PAGE 10 Learn how to use this web page to grow your business. THE DOs AND DON’Ts OF INCOME CLAIMS 12 This feature tackles a tricky and serious subject. CONNECT WITH CONTENT MADE JUST FOR YOU 14 Fun, free videos and podcasts to enrich your Sunrider lifestyle. UNWANTED WEIGHT, PREPARE TO DISAPPEAR 16 The Slim Down Challenge is on! INFINITY COMPENSATION PLAN FAQ 18 Answering questions about Sunrider’s exciting new compensation plan. A CLEAN, GREEN WAY TO BOOST YOUR BUSINESS 20 Sunrider’s household products are good for your home and business. ATTENDING EVENTS IS CRUCIAL FOR SUCCESS 22 Drive your business forward with the power of events. WWW.SUNRIDER.COM | 03

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