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Insulate Magazine Ecobuild 2018 Special Edition

Ecobuild 2018 special edition of Insulate Magazine, featuring Insulate exclusive articles and excellent insulation insight from Mauer, BBA, Insulation Superstore, Isover, NIA, Netsezch, 3M, IMA, Quinn, MIMA,

No Purchase Necessary In

No Purchase Necessary In everyday purchasing it’s extremely uncommon to get something free without purchasing something else. In a supermarket you might have to purchase two of a certain item to get a third free. When purchasing a new kitchen you might get one of the appliances for free as a result of buying the rest of the range. There’s a deal to be had but never a free for all that might seem the case with insulation. In these instances their is always a value attached to the freebie, people know the value of these appliances and items. For most Insulation isn’t a frequent purchase, there isn’t a clear understanding of what it is worth and therefore by getting insulation for free leaves the impression that insulation will be cheap or even free in the future. Insulation Visibility When living in our homes we can’t see or feel insulation. It operates in silence behind the scenes, helping the end-user reduce energy bills or living in quieter conditions. It’s not like a sofa we sit on, a carpet under our feet or a decorated wall we can see. People may feel warm in their homes but first instincts may be to think the heating is on, or if it has anything to do with insulation it’s because of what’s installed in the roof rather than other areas of the living environment. This lack of visibility, both visually and in the subconscious can only stand to further devalue the perception of insulation for the end-user and ultimately those people specifying and installing product on a development. If an occupants main concern is cosmetic, it may be easier to cut corners on insulation to ensure the end-user gets the visual experience they expect. Energy Saving Benefits One of the areas where there is likely to be greater understanding is the energy saving benefits of insulation installation. Advisory websites indicate hundreds of pounds per year can be saved per year as a result of isulation being installed. But is this value as instantly recognisable and therefore ultimately important, or influential to an end-user? If a housebuilder says to the future occupant we will give you free insulation, is this as attractive as saying we will give you free carpets and curtains? Even if the benefits of those items aren’t as long term as the free insulation, their benefits are instantly recognisable in their home and on their bank balance. The Value of Insulation These topics raise some interesting points surrounding the actual and perceived value of insulation. Is this a non-issue? Or is it an underlying issue that effects the seriousness in the merits of installing sufficient energy saving insulation in homes, commercial buildings and more? Join the Debate Our favourite responses to this article will be printed in next months issue, and will be featured online. Send your responses via email to this address: news@insulatenetwork.com www.insulatenetwork.com 15

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