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2018 March PASO Magazine

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WIVI CENTRAL COAST 2018 TO FEATURE TOP INDUSTRY LEADERS NEARLY 200 WINE SYMPOSIUM EXHIBITS EXPECTED ON MARCH 21 By Melissa Chavez WiVi Central Coast Conference & Tradeshow returns this month to the Paso Robles Event Center on Wednesday, March 21. Considered the premier wine and viticulture symposium and largest south of San Francisco, the event will offer attendees nearly 200 exhibits, educational seminars and networking opportunities for winemakers, grape growers, winery owners and managers. Sponsored by Wine Business Monthly and Rhone Rangers, the one-day seminar will take place at the Paso Robles Event Center at 2198 Riverside Drive in Paso Robles. Among the sessions available in the 45,000 squarefoot-space will be presentations by industry leaders that will cover enology, regional viticulture and direct-to-consumer information, plus insight on the latest trends and technology within the business. The event will open with registration and breakfast, starting at 7:30 a.m. Afterward, keynote speaker Leslie Sbrocco will educate and engage the audience with Leslie Sbrocco round-the-world adventures and an upbeat delivery that will focus on Central Coast wines. Sbrocco authored the award-winning book, Wine for Women: A Guide to Buying, Pairing and Sharing Wine. She has also appeared on numerous television shows as an expert and panel judge, won three Emmys for her PBS restaurant review show, “Check Please!” and lends wine expertise to major corporations and wine competitions worldwide. Keynote speakers Adam Firestone and David Walker of Firestone Walker Brewing David Walker Company in Paso Robles will explain how their brand has flourished amid California’s burgeoning wine country. Familiar to many as a force in the Central Coast craft beer industry, Firestone is both an employer and philanthropic sponsor to area nonprofits. Adam Firestone Keynote speaker Robert Trone, CEO of Total Wine & More, will bring his fromthe-roots up expertise that has yielded a $3-billion-dollar enterprise of 174 wine superstores and 5,000 employees that sustain the largest independently-owned alcoholic beverage chain in America. In two decades, $50 million of in-kind and monetary donations has helped support local, regional and national charitable organizations. Attendees can enjoy meet-and-greet opportunities with top winemakers at the Trial Tastings in the WiVi Café and Wine & Beer Garden. This segment offers a sneak peek of what winemakers are doing in the vineyard and cellar to elevate quality in ways that will be discovered in the bottle, and everyone can get look at the newest products to finesse their wine pairings. A tasting fee of $5 will apply at the Trial Tastings. In DTC Session 1, prolific wine entrepreneur and CEO Lesley Berglund of WISE Academy will discuss how to sell in a competitive environment and address how technology, staff training and retention, and compensation and incentives have affected the sales channel. DTC Session 2 that will evaluate sales channels used to most effectively promote branding. Speakers include Liz Mercer (WISE Academy), Maeve Pesquera (DAOU Vineyards & Winery) and Tim Snider (Fess Parker Winery). In DTC Session 3, Steve Gross of Wine Institute will discuss Direct-to-Consumer Shipping: The Dos and Don’ts and the effect of state government policies nationwide. An interactive question-and-answer opportunity will help guide the discussion. In Winemaking Session 2, Phenolics 2.0 will provide practical, user-friendly data and examine how the measurement and manipulation of these compounds — from vineyard to glass - all lend to the structure of wines in mouthfeel, color and taste. Winemaking Session 3 will offer a Varietal Focus Tasting, which will bring together nine Central Coast red and white Rhone-style wines, which are exploding in popularity in Paso Robles. Bonny Doon Vineyard, Caliza Winery, Epoch Estate Winery, Foxen Winery, Grey Wolf Cellars, Kukkula Winery, Lone Madrone Winery and Tobin James Cellars wines will be presented by Lance Cutler of Wine Business Monthly. `Wrapping up the informative seminar will be a relaxed Firestone Beer Garden Reception in the Event Center’s Mission Plaza, beginning at 3:30 p.m. Registrations are available at the door, but online registrations are strongly encouraged and available through Friday, March 14. Early Bird Session Passes, which include a Trade Show Pass, are available for $295 or $345/ Regular Price. Trade Show Only passes are available for $40/Early Bird or $50/Regular Price. For refunds, a $25 processing fee will apply for each Session cancellation. No refunds allowed for Trade Show Only cancellations. For more information, visit 56 PASO Magazine, March 2018

VINTAGE PASO: Zinfandel Weekend Celebrates Paso Zins By Heather Young Every March, the Paso Robles Wine Country Alliance singles out zinfandel as the focus of an entire weekend of wine-related events during Vintage Paso: Zinfandel Weekend. While the majority of the events happen at the wineries, there are two central events inviting wine lovers. One is Zinposium, which a zinfandel-focused seminar, that takes place on Friday, March 16 from 5:30 to 6:45 p.m. in the Paso Robles Inn Ballroom. “This year our moderator is Wes Hagen, winemaker with J. Wilkes Wines, who will also double as a panelist with Joe Barton of Grey Wolf Cellars, Matt Glunz of Glunz Family Winery, Carl Bowker of Caliza Winery, and Eric Ogorsolka of Zenaida Cellars,” Wine Country Wine Country Alliance Communications Director Christopher Taranto said. “Wes is known for his wit and humor, but also his overall intelligence of the wine industry. This seminar will be entertaining and educational on zinfandel and the Paso Robles AVA.” Not long after the Zinposium ends, the Z After Party will take place at Paso Robles Inn. This event takes from place 8 to 10 p.m. and includes zinfandel tastings from 20 different wineries and dessert and cheese from eight different local businesses. While walking around the ballroom, tasting delicious wines and treats, the Darrell Voss Trio will also treat the attendees’ ears to live music. “At Z After Party we have added a new element to the 20 wineries and eight dessert hosts sampling,” Taranto said. “Desserts will now also be available for purchase beyond the generous samples available. So attendees can take home a taste of the evening.” Tickets to each event are $40 each, if getting tickets to both, save $10. No tickets will be available at the door, but can be purchased at “Zinposium and Z After Party are fun and intimate events for people to get to know more about the Over three days, more than 100 wineries in the Paso Robles area will host events. region's heritage variety in a small festival setting,” Taranto said. “Approximately 60 different wines from 20 producers will be available to sample, which may provide a roadmap to experience more of what these wineries offer through the weekend.” Over the three days of the event, more than 100 wineries in the Paso Robles area will host events. Summerwood Winery & Inn, 2175 Arbor Road in Paso Robles, will release its limited production 2016 zinfandel during the weekend and will pair artisanal chocolates with the wine. ONX Estate Vineyard will host hour-long vineyard tours multiple times over the three days of ZinFest. The $15 ticket includes an off-road vehicle tour of the vehicle while getting an overview of seasonal developments in the vineyard, as well as stops at the vineyards serene hideaways. “Festival weekends, including Zinfandel Weekend, are great ways to go out and visit the local wineries when they are hosting special activities that are unique to the weekend,” Taranto said. August Ridge Vineyards will host spaghetti Western night on Friday, March 16 from 6 to 9:30 p.m. The night will include a classic western movie, a traditional Italian dinner paired with the winery’s Italian varietals. Space is limited and tickets are $65 per wine club member or $75 per non-wine club member. “Always plan for a designated driver,” Taranto said. To view the list of events at the wineries, go to March 2018, PASO Magazine 57

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