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Express_Healthcare__February_2018

TRADE AND TRENDS

TRADE AND TRENDS Carestream Health unveils new medical imaging, healthcare IT products at India’s largest radiology conference Carestream invited attendees to explore and advance radiology, through innovative means which create a positive impact on patient care CARESTREAM HEALTH demonstrated its expanding portfolio of medical imaging and healthcare IT systems at the 71 st annual conference of the Indian Radiology & Imaging Association which was recently held in Mumbai. This year the IRIA was combined with the 17 th Asian Oceanian Congress of Radiology, making this a not-to-miss event in the annals of radiology conferences in India. CSH_DRXRevolution8 With the theme explore, invent, transform, Carestream invited attendees to explore and advance radiology, through innovative means which create a positive impact on patient care. The company displayed an interactive touch wall which offered a first-of-its-kind, unique experience of Medical Imaging workflow. The fascia was once again futuristic and revolutionary in the true sense, especially in world of Indian radiology. The interactive touch wall exhibited the company’s innovative imaging solutions for acquiring, collaborating and sharing, medical images. The acquire interactive wall showcased the following products, highlighting the key benefits of each while displaying the workflow; The DRX-Evolution Plus, is a fully automated, ceiling suspended digital X-ray system with greater flexibility, extended tube column and a high performance Carestream generator. The forward looking design of the DRX Evolution Plus is devised to accommodate advanced imaging applications in the future. DRX-Revolution is Carestream’s mobile X-ray system with a fully automatic collapsible column. Powered by a wireless DRX detector, this X-ray room on wheels drives like a dream and providing fast and high-quality images. The DRX Plus Detector: The DRX Plus detectors are lighter in weight, faster and more reliable than the earlier versions of the DRX family. Its Ingress protection rating and advanced enclosure design provides total protection against intrusion, dust and water. The Vita Flex CR System: The reason for the Vita Flex CR ‘s popularity includes its compact size, user-friendly nature, option for the radiologist to carry out simple repairs onsite, and a mini-PACS option to view images on the go. On the collaborate section Carestream displayed its Vue drxevolution plus Clinical Collaboration Platform. Carestream’s healthcare IT portfolio includes a Unified Core architecture for its Clinical Collaboration Platform that enhances security and complements healthcare providers’ existing IT systems. This architecture delivers clinical image data acquisition, viewing, sharing and analytics, and allows healthcare facilities to add these features as needed. Physicians can use the company’s Vue Motion universal viewer to easily view and share patient medical images and reports using mobile devices. On the interactive Output touch wall, the display included; Carestream’s Managed Print Solutions (MPS) which has brought about a revolution in the system of ordering, purchasing and stocking of X-ray films. The system, which operates through a dedicated webportal designed by Carestream’s team of specialists, has made the entire process completely automatic. The Carestream MyVue Center Self-Service Kiosk is the future of patient enabled imaging. This self-service radiology kiosk improves patient experiences by allowing them to print, store or share radiology images and reports while maintaining their privacy. It also helps busy radiology departments overcome challenges in meeting the expectations of growing patient populations amid reductions in operating budgets and staff thus improving workflow productivity while reducing capital and operational costs. The DRYVIEW 6950 Laser imagers’ extremely sharp 650 ppi resolution on every film size, provides exceptional image quality for general radiography and mammography. The highlight of the exhibit was Carestream’s award winning OnSight 3D Extremity System which produces detailed three-dimensional cross sectional images of injuries to bone or soft tissue in upper and lower extremities. It performs both 2D and 3D extremity exams which includes weight-bearing studies, thus enabling physicians to view these body parts under natural load. A huge advantage to the patient is reduced radiation exposure which is 50 per cent lower than that of standard full-body CT. “From design features that ensure patient comfort and convenience, to technologies that allow patients to view and manage their diagnostic images, and X-ray systems that enable rapid diagnosis and timely treatment, our advanced solutions support our customers in delivering true Patient-Centered Care. This focus has enabled us to develop products like the MyVue Centre Self Service Kiosk, Onsight 3D Extremity System, Vue Clinical Collaboration platform and several other products. In 2018, we will continue to deliver on our promise of helping customers do their jobs better, faster and more cost- effectively,” said Sushant Kinra, MD, Carestream India. Products displayed though this interactive touch wall, coupled with new products on the floor highlighted the company’s focus on creating inventive and elegant solutions that offer customers a smarter way forward. Contact details www.carestream.in 54 EXPRESS HEALTHCARE February 2018

TRADE AND TRENDS Healthcare sector evolution: Innovations and initiatives Vivek Tiwari, Founder and CEO, Medikabazaar, gives an insight on how technology can play an exceptional role in increasing healthcare access and decrease cost burden HEALTHCARE IS going to rapidly evolve in India with overall healthcare sector is expected to touch the revenue of $280 Billion by 2020. The sector is poised to become the largest employment oriented sector in the economy with workforce in this sector expected to be at 7.4 million by 2022. It is a high time that government should realise this neglected sector as a greater economic development activity at national level. The healthcare is traditionally seen as social sector with lesser government focus with low percentage of GDP spend on healthcare. In the last decade or so, the consumer spend has shifted from curative to preventive healthcare with greater awareness on health and fitness and with more diagnostic labs and preventive check up clinics coming up in the country. With rising incidence of chronic and non-communicable diseases burden in India, the healthcare spend is likely to go very high in the near future as well. Our country still is majorly not represented by health coverage especially in tier II and tier III cities and even with the efforts taken by the government lately; the poorly penetrated health coverage is going to be a greater challenge for healthcare affordability. As per industry experts, the answer to decreasing the burgeoning healthcare cost burden lies in bringing systematic efficiency in the healthcare sector with focus on cost management, efficiency and operational excellence. The basic challenge equation is time and cost management leading to efficiency in output. There are traditionally three cost challenges healthcare institutions must start looking at; cost reduction, cost elimination and cost avoidance. The key factors for healthcare sector growth and sustainable efficiency will be adoption of technology and setting up a seamless patient data management record. The advent of mobile technology and e-commerce growth in India, the healthcare sector is also witnessing growing interest of entrepreneurs willing to take up the challenge in building up innovative and cost effective digital platforms for patient data record management, telemedicine, medical appointment tool, diagnostic or medical test enrolment and hospital supplies / procurement platforms. The basic challenge The key factors for healthcare sector growth and sustainable efficiency will be adoption of technology and setting up a seamless patient data management record still lies with adapting of these technological platforms in tier II and III cities and rural areas with biggest challenge of costing. Also with rising focus on technology adoption in healthcare; the demographic shift will fuel the growth of this sector. The way technology had changed the consumer landscape of banking and telecommunications industry, it is yet to create such disruption in healthcare sector. India still needs to witness the likes of telecommunication and BFSI revolution in healthcare. Today more than half of the population do not have access to primary healthcare in the country and with technology, this can be provided at half of the cost of traditional solution. The core idea is to have healthcare access should be without an excessive burden on the masses. The main aim is to create an access with an adequate level of affordability with special attention to the vulnerable groups such as children, women, disabled and the aged. Some of the provisions made during Union budget 2016-17 by the government of India for promotion of Indian healthcare industry have been well accepted. National dialysis service programme to be initiated in all the district hospitals to accommodate the increasing demand of dialysis sessions has been well accepted in the dialysis fraternity. Under the national health assurance mission, government will provide citizens with free drugs and diagnostic treatments as well as insurance cover to treat serious ailments. The E-health initiative, which is a part of Digital India drive launched by the Indian government, aims at providing effective and economical healthcare services to all. The E-health initiative programme aims to make use of technology and portals to facilitate people maintain health records and book online appointments with various departments of different hospitals using eKYC data of Aadhaar number. In the nutshell, technology has an exceptional role in increasing healthcare access and decreasing cost burden on healthcare. The government has to take more initiatives to boost this sector with inclusion of both private and public sector. Contact details Boston Ivy Healthcare Solutions Mumbai www.medikabazaar.com One Day we will beat Cancer Help us make it sooner Support, Volunteer and Donate at www.springhopefoundation.com Follow us on youtube.com/channel/UCy4yXkBUhdzyNHO_t8cR1Ig facebook.com/SpringhopeFoundation twitter.com/springhopeCF EXPRESS HEALTHCARE 55 February 2018

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