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5 months ago

IMAGE Show Preview Guide Houston 2016

IMAGE Show Preview Guide Houston 2016

BUSINESS *all classes

BUSINESS *all classes are complimentary unless otherwise indicated — new classes added daily* Presentation by: KENDRA TIMMONS BECOMING A CUSTOMER MAGNET WITH GOOGLE! Sunday : 10:00AM - 11:30AM Learn how to dominate Google in your local area and outshine your competition with digital marketing! With just a little time out of your schedule each week, you can have such a HUGE return on such a minimal investment. Using these quick and simple concepts Kendra will share, you can get your local business seen on Google and can have your phone ringing off the hook! Dominate your area and learn these internet marketing fundamentals that will help you add to your bottom line this year! In this session, you will learn: encourage revenue growth. • Why the look and feel of your website can directly influence how potential customers view your business. Learn strategies to help create a memorable experience. • Learn how to create an online marketing plan to achieve your business goals. • Find out how to get noticed by potential customers in paid and unpaid search results as well as on local sites and social media. • Explore marketing options and figure out which techniques work best for the time and resources you have available to you. • Learn how to get your business, products and services listed on Google and connect with potential customers. • Hands on techniques to get your Google campaign off to a running start TAKE YOUR BUSINESS TO THE NEXT LEVEL USING MOBILE MARKETING STRATEGIES Monday : 2:00PM - 3:30PM The power of mobile promotions is awesome! This class will teach you how mobile marketing will help you to reach prime customers FAST without a significant amount of time, money, and effort in order to be effective. Not adapting this current consumer habit, not only hinders your growth, but it sends more of your business right into the arms of your competitors who are adapting new-age marketing efforts to meet the demands of today’s consumers. With mobile promotion marketing, you learn to reach your ‘local’ market and your ‘local’ best customer with messaging and promotional campaigns that drive awareness, traffic and business... NOTHING is more effective! In this session, you will learn: • Why having a mobile marketing strategy will keep you ahead of your competition • The top 5 specific strategies you should implement in your online and mobile marketing efforts • Why you are losing business without a mobile marketing strategy • How mobile marketing will increase client engagement • How mobile marketing strategies can help to boost your brand and customer loyalty • How mobile marketing can gain immediate access to consumers • How mobile marketing can increase sales without passing out another flyer or business card • How mobile marketing can give you FREE promotion through social sharing POSITION YOURSELF Sunday : 3:00PM - 4:30PM Achieve business success by positioning yourself as the expert in your industry! People like to buy from experts and people they trust. This class will give you tips, techniques and strategies to stand out from your competition as the go-to professional. As an industry professional &/or business owner, it’s important to stay ahead of the curve. Profit is equal to hard work and a whole lot of exposure. In today’s ultra competitive market, the business world is more cut throat than ever before. While the competition is definitely fierce, there are plenty of things you can do to make sure your current customers will stick around, and that potential customers will become lifelong clients. In this session you will learn: • Simple changes can make a huge difference in the way clients look at your business • The first and most essential part to your success • How to be strategic in creating an identity that no one will forget • Why your website makes a BIG difference and what to do about it • Strategies to brand yourself to become successful and stay successful • Bonus: Developing your brand while creating multiple streams of income! SALON THINK TANK- #NEW TALENT Monday : 10:00AM - 11:30AM Salon Think Tank was founded with the emerging beauty professional in mind. Kendra will break down our 6 months of mentoring and training into an hour and a half class with no fluff. This session is focused on building your foundation as a student or a newly licensed professional. You will definitely leave this class feeling empowered and inspired with working strategies to start your new career off on the right track. Can’t wait to see you there! Topics covered: • The 4 M’s to success • Schools over... now what? • Learning to earn • Client attraction • Who are you? • Becoming a Master Marketer • Beauty beyond the chair • And more!! IMAGE is EVERYTHING 22

BUSINESS *all classes are complimentary unless otherwise indicated — new classes added daily* TAX SAVINGS AND MONEY MANAGEMENT FOR THE BEAUTY PROFESSIONAL Sunday : 1:00PM - 2:30PM Monday : 12:00PM - 1:30PM This class is designed to assist the professional in the basic understanding of business finance, bookkeeping, and tax planning and preparation. We will share how the IRS rules govern our day to day business lives and what to do as business owners to win inside that structure. We will discuss and define over 300 acceptable deductions to assist the professional in legally lowering tax liability. Presentation by: IVORY MIMS MARKETING FOR SUCCESS IN TODAY’S COMPETITIVE DIGITAL/MOBILE/SOCIAL LANDSCAPE Sunday : 4:00PM - 5:30PM Monday : 12:00PM - 1:30PM Learn how your salon can gain a competitive digital advantage over your competition. As a busy salon owner, do you feel you just don’t have enough time or staff or knowledge to do your social media, mobile, website and digital marketing? GETTING THE JOB I WANT Sunday : 10:30AM - 12:00PM Monday : 10:30AM - 12:00PM The class is a course about entrepreneurship and an easy 4-Step method to assist students and professionals in getting the job that they want. The class is conducted by Jane SC Archie. She is CEO of JSpeak Solutions, an educational consulting firm for the Beauty industry. Step One - A New View 1.Put on the crown – thinking like an entrepreneur • Half Empty or Half Full • The Buck Stops Here • The Happiness Factor 2.What is she wearing – Create your Image • What You See Is What You Get • Fake It Till You Make it • Pretty Woman Step Two - Portfolio Creation 1.Show and Tell – Document your work • Seeing Is Believing • What Am I Looking At • A Little Goes Long Way 2.All the Ways to Use My Creation • Advertising and Marketing • Watching My Progress • Impressing the World Step Three - Research 1.Eye Spy – Do the research • Shop Till You Drop • Apples to Apples and Oranges to Oranges • See the Big Picture Step Four - Making Decisions 1.Eeny Meany Miney Mo – Make a decision • How Do I Know What’s Right For Me • What if I am Wrong • Take a Stand and Run With It Presentation by: JANE ARCHIE “YOU MUST NOT KNOW BOUT ME” RESUME WRITING & INTERVIEWING FOR THE 21ST CENTURY Sunday : 1:30PM - 3:00PM Monday : 1:30PM - 3:00PM The class is a course about an easy 4-Step method to assist students and professionals in writing resumes and improving their interviewing skills. The class is conducted by Jane SC Archie. She is CEO of JSpeak Solutions, an educational consulting firm for the Beauty industry. Step One - Identifying who you are and what you want - Put on the crown 1.Thinking Like an Entrepreneur 2.My Skill List, My Experiences and Education 3.My options Step Two - Identifying What They Want – Ask the Right Questions 1.Seeing the Big Picture 2.Who Are They 3.What Need Will I Fill Step Three - You Must Not Know Bout Me – Resume Writing 1.What Is a Resume and Why Do I need One? 2.Do I Really Need to Write It Down 3.What Should It Look Like? 4.Three Simple Sections Step Four - Interviewing (Informational and Employment) 1.Know What They Need 2.Speak From Their Point of View 3.Say What You Do and Do What You Say 4.Ask For What You Want You’ll learn business-building strategies, the importance of promoting your brand, and tips and techniques to increase your productivity. •The importance of a professional, easy to navigate website that is adaptive/responsive on any device •Mobile marketing strategies to boost client loyalty •Search Engine Marketing tips •Social Media Marketing – Facebook and Twitter •Customer Relationship Marketing Tools •Managing client lists •Appointment setting and reminders •Lead Generation through e-mail and text marketing Presentation by: JASON ABRAHAM IMAGE is EVERYTHING 23

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