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IMAGE Show Preview Guide Houston 2016

IMAGE Show Preview Guide Houston 2016

HAIR TRENDS *all classes

HAIR TRENDS *all classes are complimentary unless otherwise indicated — new classes added daily* TRANSITIONING SPRING/SUMMER HAIR COLOR TO FALL/WINTER HAIRCOLOR Sunday : 10:00AM - 11:30AM • Blondes - Taking a bleached out blonde to a soft golden blonde • Brunettes -Taking a sandy brunette to a rich chocolate brunette • Redheads -Taking an apricot redhead and incorporating ribbons of vibrant copper/red. Items to be discussed: • How and when to choose a demi permanent hair color versus a permanent hair color • What to expect when lifting with Lightener compared to High lift • Formulating/application to cover gray hair 100% • How to control reds, brunettes, and blondes from fading Presentation by: SHERRY RATAY See Sherry’s hands-on class on page 31! THE CLASSIC BOHEMIAN Sunday : 10:00AM - 11:30AM Monday : 10:00AM - 11:30AM Systematically design, cut and color with precision. Employ classic and trendy approaches to designing your cut while planning dynamic color into the overall look. Focus on the difference between cutting a straight line with scissors vs. a razor, texturing techniques, and color techniques that will blow your mind! Presentation by: TAYLOR JAMESON & NICK TROMBETTA METRO BEAUTY SUPPLIES PRESENTS: THE CLASSIC BOHEMIAN PRESENTING THE RAZOR AS THE ONLY TOOL YOU NEED FROM START TO FINISH FASHION EDUCATION PROGRAMS STYLE 2016 STYLE EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS STYLE HAIR VENTILATION: CREATE NATURAL HAIR PIECES & PIECE OF MIND Monday : 10:00AM - 11:30AM Hair loss can impact ones self-image and self-esteem. Many people wear cranial prosthesis to cope with hair loss due to baldness, alopecia or chemotherapy. Most insurance companies pay for custom wigs to meet special medical needs of customers suffering from medical procedures such as radiation or hair follicle related diseases. Now you can learn how to create and sell beautiful natural looking wigs and hairpieces with our innovative hair ventilation technique… Topics: FASHION EDUCATION PROGRAMS STYLE 2016 STYLE EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2016 FASHION EDUCATION PROGRAMS STYLE 2O16 • Tools and Supplies Needed • Single Knotting • Double Knotting • Closures • Cranial Prosthesis • Marketing Strategies Presentation by: JUSTIN KACE Systematically design, cut and color with precision. Employ classic and trendy approaches to designing your cut while planning dynamic color into the overall look. Focus on the difference between cutting a straight line with scissors vs. a razor, texturing techniques, and color techniques that will blow your mind! MAY 15-16, 2016 IMAGE EXPO ITELY CLASSIC BOHEMIAN PRESENTATIONS BY BOOTH 440 #IAMROCKCUT Sunday : 10:00AM - 11:30AM Monday : 10:00AM - 11:30AM Let Texture Make your statement! The Trend setting concept ROCK CUTTING introduces the Follow up #iamrockcut. Join Denise Michelle as she dissects the Internal Structure of this concept, pulling apart each layer to give you full understanding and the power to create through the use of Free Hand Razor Sculpting, Shear Degree and Notching Separation. Take the Limits off and allow your Cutting Tools to dictate for you! Taylor Jameson is the nation’s razor queen doing straight razor cutting like no other. Taylor has enjoyed a successful career working with Sassoon in Scotland, New York, California, and Cincinnati. Presentation by: County” in New York, by The Westchester Magazine. DENISE MICHELLE Nick’s Trombetta’s innovative color techniques have been featured in international forums and magazines. He recently received the honor of “Best Hair Colorist of Westchester Nick’s other passions include music, art and writing. He is Taylor incorporates fundamentals and foundation of cutting, long hairdressing and styling which brings confidence and creativity to her work. also an accomplished pianist, performer and business owner. “WEIGHTLESS” @TJHDCINCI THE ROCK CUT SYSTEM @SALON MAFFEI Sunday : 2:00PM - 3:30PM Monday : 2:00PM - 3:30PM FREEDOM Hair Course is a must-have for anyone who wants to learn a wide variety of diverse Rock Cutting & styling techniques. Product selection combined with illuminating color and cutting definition will create the maximum FREE Flowing WEIGHTLESS Looks. Denise Michelle will demonstrate NEW sculpting and soft molding techniques in addition to Slik Thermal styling and Thermal wave contouring This NEW Trend will RE- CREATE your styling abilities and take your career to the Next Level!. Join us as we combine all the elements of Color, Cutting and Styling to give you the ultimate WEIGHTLESS experience. ROCK THE CUT RIDE THE WAVE Sunday : 4:00PM - 5:30PM The Revolution is here! Our ROCK cutting concepts has impacted and taken over the art of haircutting! In addition to this core cutting foundation we have taken it to the Next level of soft molding and styling out! Learn how to prepare your cut for textured styling with our #Freedomhair Concept. During this class not only will we revisit the concept of Rock Cutting but also demonstrate the creative side of wet hair molding, placement, and sculpting for the total Rock cutting LIVE Technique. ROCK IT OUT in your cutting techniques by chiseling away one step at a time. Denise Michelle will show you how to face the impossible in haircutting and leave your fears behind. This core cutting Concept is designed to rebuild and reestablish the basic foundation in hair cutting. Rediscover your passion and ROCK out your Cuts with confidence as you get armed with power tools and transform your rock into a ROCKER!! Are you ready for the Next Level? IMAGE is EVERYTHING 6

HAIR TRENDS *all classes are complimentary unless otherwise indicated — new classes added daily* Presentations by: CHRIS NOBLE 911 EMERGENCY Sunday : 10:00AM - 11:30AM Clients are now focusing on being chemically relaxer free simply because they were told that it would resolve all of their hair issues such as shedding, breaking, thinning, and texture changes. Is the hair still shedding, changing colors, won’t stay straight or seem to need a trim every 2 weeks.? • Why are clients going natural • It is really the relaxer causing hair damage • Discuss what the scalp is made of and how it functions • Discuss what hair needs to maintain healthy • Discuss factors that affect the hair and scalp outside of hair products • Review product ingredient knowledge • Uncover common harmful products we use In the salon besides relaxers • How to give the clients the look they want and maintain a healthy hair and scalp STRAIGHT & NATURAL Monday : 10:00AM - 11:30AM Silky straight African American hair is the hottest trend now. At this point stylist have to give there client what they desire, which is the relaxer look without the relaxer. In order to achieve this goal successfully You have to understand the hair internally and out, product ingredient knowledge, and tool knowledge. After this intensive informational class you will be able to decide what’s best for your clients straight and natural hair. • Understand why client wants to be straight and natural • Understand who your competition is in the industry “Dominicans” and why • Full consultation • Product ingredient knowledge • Tool knowledge • Step by step instructions on smoothing natural hair • Tips of straightening natural hair DERMA STYLIST Sunday : 12:00PM - 1:30PM Being a licensed cosmetologist includes more than just hair. It grants you the ability to provide skin care treatments, which is a huge market that several hairstylist are neglecting. Learn how to diagnose and treat several skin issues such as acne, razor bumps, hyper pigmentation, and wrinkles. This class will always discuss how to diagnose and treat several common scalp disorders and how to promote hair growth the naturally. Come and get your derma-stylist certif- icate, expand your salon market, and earn more money. • Discuss what services cosmetology license allows • Discuss why its important to expand your salon outside of only hair • Discuss similarity of the scalp vs the facial skin • Review common facial issues and disorder • Discuss how to identify ad treat facial skin issues and disorders • Discuss when we need to refer client to a dermatologist • Discuss how to counter balance the side effects of skin issues and disorder medications • Review a skin care regiment for your clients home maintenance • Review salon service facial treatments • Review common scalp issues and disorder • Discuss how to identify and treat scalp issues and disorders • Discuss when we need to refer client to a dermatologist • Discuss how to counter balance the side effects of scalp issues and disorder medications • Review a scalp care regiment for your clients home maintenance • Review salon service scalp treatments SILK BLOWOUT Monday : 2:00PM - 3:30PM Do you have clients who suffer from dry, frizzy, damaged, or curly hair? Is your client natural and want to go from silky straight to curly every week? Are you frustrated because you can’t seem to figure out the difference between Dominican blowouts, Keratin smoothing treatments, and how to flat iron the hair each week without damage? Clients often want whatever they see and expect you to deliver damage and chemical free results. This class will teach you how to create the fabulous blowout look without extra heat damage, pointless roller setting or several flat iron passes. As a bonus, students will also learn how to rebuild damaged hair while providing the blowout without additional steps or using deep conditioners under the dryer. • Define what a blow out really is • Explain the difference between blow out, Dominican blow out, Brazilian blow out, silk press • Review hair types and textures • Unveil how to repair damage hair during the blowout process • Demonstrate and explain blow out process steps • Tips to create silky hair • Discuss tools needed • Retail discussion IMAGE is EVERYTHING 7 THE AMERICAN BLOWOUT Sunday : 2:00PM - 3:30PM Are your clients asking for the special blowout look? Is it becoming frustrating because you can’t seem to figure out what’s the difference between what you are doing wrong and what they are requesting? After this class you will be able to make natural hair look relaxed and relaxed hair flow in the wind without damage. As a bonus, students will also learn how to rebuild damaged hair while providing the blowout without any additional steps or using deep conditioners under a dryer. • Explain the difference between blow out, Dominican blow out, Brazilian blow out, silk press • Review hair types and textures • Unveil how to repair damage hair during the blowout process • Demonstrate and explain blow out process steps • Tips to create silky hair ANTI-FRIZZ BLOWOUT Sunday : 4:00PM - 5:30PM Clients are embracing their natural curls, but often desire silky straight hair without the relaxer. Achieving this goal is possible, but frizz always gets in the way. Frizz is caused by several factors such as unhealthy hair which is not the reason your client went natural. Chris is give you the solution to treating natural / transiting hair, properly stretching natural curly hair into a straight pattern with the famous blow out method, and how to prevent frizz and reverting without using a relaxer, keratin, or extreme heat. Want to blow hair like the other salons do? Don’t be late, learn all the blow out secrets. • What is natural hair • Why do clients want to go natural and still wear their hair straight • Why does hair frizz • Step by Step instructions on how to blow out natural hair • Tips to preventing frizz and reverting NATURES GIFT Monday : 12:00PM - 1:30PM There are several gifts that are granted to us by nature such as oils, herbs, extracts and more. They can repair damaged hair, treat alopecia, calm itchy flaking scalp, hydrate dry dull hair,and make unruly hair behave. Don’t get it twisted, just because it’s natural doesn’t mean they all are right for every clients needs. Join Chris for this two part class of trichology and holistic healing. In order to use natures gifts correctly you must first understand how to properly diagnose the problem and second understand the correct ingredient “not product” to fix the issues.

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