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IMAGE Show Preview Guide Dallas 2016

IMAGE Show Preview Guide Dallas 2016

BUSINESS *all classes

BUSINESS *all classes are complimentary unless otherwise indicated — new classes added daily* Cost of Class $30 LEARN HOW TO DO BUSINESS AND NOT JUST HAIR Sunday : 2:00PM - 3:30PM Monday : 2:00PM - 3:30PM 2 CE CREDITS PER CLASS 1.Do you have a website? Do you know the importance of a website? 2.How do customers find you? Are you in the search engine? 3.Do you know how to market yourself? Bring in other streams of income! 4.Hair companies that pay you to use their hair. 5.Market yourself for nonprofit organizations looking to use stylist 6.Magazines that are looking for articles or hairstyles 7.Be a Full Stylist with wardrobe and if you can do makeup 8.Be a personal shopper 9.Salon retail (products, It works, etc.) 10.Find beauty networks like supplies and ask if you could give a free class 11.Talk with your church about giving classes for free or $10 and give a free gift 12.Think of additional services you can add to your list of services 13.Visit networking events, join live organizations, host a party….. 14.What set’s you apart from everyone else in your community? Presentation by: MELVA WILLIAMS OUT WITH THE OLD! IN WITH THE NEW! 10 SECRETS TO RE-BRANDING YOUR SALON Sunday : 10:30AM - 12:00PM Monday : 10:30AM - 12:00PM Have you built your brand and now it needs a change? Rebranding a company’s goals, message, and culture is can sometimes be difficult. A successful campaign requires more than a revamped logo. It demands a vision that inspires customers, investors, and others to see the company in a new light. Through savvy marketing and better quality control, some salons discovered new ways to revive their brands and in some cases, made them stronger than ever. Join in on this class to learn the secrets to re-branding your salon. Course Outline: •Definition of Branding •Do and Don’t of Re-Branding •10 Secrets to Rebranding Target: Intermediate Advance Tools needed: Pen, Paper, and Open Mind Presentation by: TISH SUTTON YOUR PHONE, THE KEY TO YOUR SUCCESS: HOW TO EFFECTIVELY USE YOUR SMARTPHONE TO GROW YOUR BUSINESS AND BRAND! Sunday : 2:00PM - 3:30PM How to effective use your smart phone to grow your business and brand! In this class you will learn how to get the most out of your smart phone by using social media to build your brand and business.learn how to start scheduling clients online and effect record keeping to keep your business afloat along with apps every hairstylist must download and use daily. Presentations by: KEISHA GEORGE YOU DON’T HAVE TO BE IN BEVERLY HILLS TO TREAT YOUR CLIENTS LIKE ROYALTY! Sunday : 4:00PM - 5:30PM You don’t have to be in Beverly Hills to treat your clients like royalty! Have you noticed a decrease in your clientele and want to know what to do grow and keep a flourishing clientele ? This class is designed for stylist/salon owners who want to grow a successful flourishing clientele with out going broke. Unlock tips on how to get an keep clients in your chair. Cost cutting ideas to upgrade you salon/suite. BREAKING INTO THE WORLD OF EDITORIAL STYLING & PORTFOLIO BUILDING Monday : 2:00PM - 3:30PM Are you ready to build your portfolio but don’t know where to start? This class will give you the dos and don’t when building your portfolio. What to look for when selecting models. How to communicate your vision effectively with with photographers and whats your role as the hairstylist. Along with helpful tips on how to bring out your creative side for the camera. TAKE YOUR PROFESSION SERIOUSLY. WE DO. OVER 140 CLASSES COVERING everything BEAUTY find out HOW TO GET TO THE next level!!! IMAGE is EVERYTHING 24 thousands OF INNOVATIVE products & SERVICES

Cost of Class $30 CONTINUING EDUCATION *all classes are complimentary unless otherwise indicated — new classes added daily* Presentation by: MELVA WILLIAMS HEALTHY HAIR BY MENDING TRESSES, INC. Sunday : 10:00AM - 12:00PM Monday : 10:00AM - 12:00PM 2 CE CREDITS PER CLASS A woman is only as beautiful as she feels, and how her hair looks plays a critical role in her self-esteem. After becoming a professional stylist 23 years ago, I felt compelled to offer my clients more than just a great hairstyle, so I started researching all the various components and influences that work in combination to create a truly healthy head of hair. Over the years, I have discovered that there is a wealth of misinformation out there and I feel strongly that it’s important for women to be empowered and have correct information. I.Introduction: Who I am and my Background in The Hair Industry II.Overview of Why I Created Mending Tresses III.A Successful Formula for Healthy Hair a.The information I want to share with you today will help you whether you have a stylist or not. It will not only give you new insight but healthy hair. b.As women we need know that everything that affects our bodies from our diet, exercise, medication, metabolism, stress, hormones, and hydration all have effect on our hair. Anything that affects your bloodstream also affects your hair. c.More women are coming into the salons with problems with their hair and are lacking information as well their previous stylist. d.These things will also help you become one with yourself in a new way because now you will have to pay closer attention to begin to connect the dots. IV.Medicinal Influences on Hair a.Effects of Medications and Medical Issues: Acne, Anesthesia, Antibiotics, Birth Control, Diabetes, High Blood Pressure b.Stress-Related Factors c.Hormones V.How to Properly Grow Out Hair a.Trimming, Treatments, and Time b.Diet and Metabolism c.Vitamins d.Exercise and Testosterone Influences e.Hydration VI.The Purpose of Using Good Quality Hair Products LEARN HOW TO DO BUSINESS AND NOT JUST HAIR Sunday : 2:00PM - 3:30PM Monday : 2:00PM - 3:30PM Cost of Class $30 2 CE CREDITS PER CLASS 1.What are your goals? 2.Do you have a website? Do you know the importance of a website? 3.How do customers find you? Are you in the search engine? 4.Do you know that there are free listings available to you? 5.Do you have a retirement plan? Did you know IRA’s are available through local Credit Union? 6.Do you know how to market yourself? Bring in other streams of income! A.Hair companies that pay you to use their hair. B.Market yourself for nonprofit organizations looking to use stylist C.Magazines that are looking for articles or hairstyles D.Be a Full Stylist with wardrobe and if you can do makeup E.Be a personal shopper F.Salon retail (products, It works, etc.) G.Brand your own T-shirt with a catchy phase H.Find beauty networks like supplies and ask if you could give a free class I.Talk with your church about giving classes for free or $10 and give a free gift J.Think of additional services you can add to your list of services K.Visit networking events, join live organizations, host a party….. 7.What set’s you apart from everyone else in your community? Melva Williams has been a professional hair stylist for 24 years now. Since 2001 Melva has been the sole proprietor along with husband and business partner Ryan Williams of Something Special Styling Salon located in Irving, TX. They reside in Grand Prairie, TX with their 1 son and 3 grandsons. Through their business they enjoy being contributors in their community. Melva Williams is an entrepreneur and mastering her field. She’s a master stylist, field educator, product developer and motivational speaker. She makes a name for herself by being a qualified expert in all aspects of salon business ownership, client relations, and management operations. She practices continuously and maintains comprehensive understanding of the hair care industry. Melva also has received awards for providing quality hair care and exemplary customer service. Melva sit on the board of Power Forward Woman in the position as Outreach and Partnership where she helps to find organizations in need to connect and partnership with in the community for her organization to contribute and distribute resources. Melva Williams has been featured in several local publications. Such as: Simply Me Magazine, Women Are Game Changers, Perfected Magazine, YoUnique Magazine, DTV Unleashed, and Epitome Magazine. She is now an author with her new book An Educational Guide to Healthy Hair, a step by step guide on how to obtain and maintain a truly healthy head of hair. Her philosophy is mind, body and spirit. Helping women to connect the dots on how their medical issues and their hair issues are related. Melva has educated for the last two years at The Texas Hair Show and will educate this year at The National Hair Show in Kansas, MO. VII.Questions & Answers, Open Discussion IMAGE is EVERYTHING 25

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