IMAGE Show Preview Guide Dallas 2016

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HAIR TRENDS *all classes are complimentary unless otherwise indicated — new classes added daily* I LUV COLOR Sunday : 10:30AM - 12:00PM Monday : 11:00AM - 12:30PM Color can be your best friend in the salon. It can make dull hair shiny and exciting, thin flat hair appear fuller with movement. Do you luv color? It increases my ticket totals and creates a walking advertisement piece that doesn’t cost me a dime. If you don’t luv color, wants wrong with you! Color can be your worst nightmare, it can cause breakage, ruins clients clothes and how can I forget; the clients hair is the wrong color!! Many times, hair color desired results aren’t achieved simply due to the lack of communication between you and your client. Learn how to properly assemble color from the initial consultation, to learning several color placement techniques, to rinsing the color at the bowl. After this class your styles will never look the same because you luv color. • Consultation • Understand the type of hair you are dealing with • Identify if hair is virgin or previously colored • Identify desire color vs. natural color • Understand color correction • Creating the formula • Color placement • Color maintenance Presentations by: CHRIS NOBLE I’M NATURAL BUT STRAIGHT!! Sunday : 12:30PM - 2:00PM Monday : 1:00PM - 2:30PM I wanna go natural, I’m tired of the relaxer, my hair is thinning. Really!!! If this is what you are hearing in your salon, please run to my class as we discuss these popular statements. Many clients want the relaxer look without the relaxer or want to go natural without the big chop. This class will teach you how to transform curly natural hair into silky straight bouncy hair using a simple blowout technique. No more extreme heat damage, pointless roller setting or several flat iron passing. This class will also discuss how to strengthen and repair damage hair during the blowout service without the use of a hooded dryer! Come, learn, and exhale knowing you are not alone with this natural but straight client trend. • Understand why client wants to be straight and natural • Discuss reasons why clients hair texture is changing • Full consultation • Product ingredient knowledge • Tool knowledge • Demonstrate step by step instructions on smoothing natural hair • Tips of straightening natural hair TEXTURE VERSATILITY Sunday : 2:30PM - 4:00PM The natural movement is simply a request for fuller, stronger hair with texture versatility. The freedom of wash and go curls, to bouncy roller sets, to bone straight silky hair. Going natural seems to be our clients request , however this is not always the best solution. Join Chris for a informative lesson on product ingredient knowledge, a breakdown of hydroxides used in chemical relaxers while understanding how to use them for not only straightening the hair but to create texture. This class will also review tips on natural curl enhancing, roller placement, and simple blow out tips. Every client is different and reading a product label isn’t good enough to give your client what they desire. • Understand why client wants to be natural • Understand what the desire look of curls are • Product ingredient knowledge • Hydroxide relaxer ingredient knowledge • Review hair bonds • Tool knowledge • Step by step instructions on elongating curly hair • Step by step instructions on smoothing natural hair • Tips of straightening natural hair LOVE WHAT YOU DO Sunday : 9:00AM - 6:00PM Monday : 9:00AM - 4:00PM The name amika is derived from Latin and means girlfriend or friend in a number of the Romance languages. Infusing the latest technology with a creative edge, amika tools and hair care are born to perform and live to impress and truly live up to their name as hair’s best friend. amika is an independently owned boutique company that encourages a dynamic culture where creativity can flow freely. We create the style, products and packaging; take our own photographs and make our own films. We write our own copy and we do our own marketing, sales, finance and education. We love what we do. LINANGE ITALY Sunday : 9:00AM - 6:00PM Monday : 9:00AM - 4:00PM Linange Italy is an innovative salon exclusive line that is centered on delivering the highest quality of naturally derived ingredients to provide both optimum performance for both cosmetic and reparative procedures. Linange surpasses current expectations with its advanced technology and methods, using bimolecular components to ensure maximum results for any procedure. LINANGE ITALY Booth #721 AMIKA Booth #302 <strong>IMAGE</strong> is EVERYTHING 6
HAIR TRENDS *all classes are complimentary unless otherwise indicated — new classes added daily* INTERIOR DESIGN Monday : 10:30AM - 11:30AM This innovative dry hair cutting class emphasizes on the interior of the haircut and brings relevancy to a multitude of lengths and styles. Learn to create movement through out the length of the hair, as well to focus to the finished look. Learn multiple ways a “multi-toothed,” (texturizing) shear can be used with a focus on creating volume or removing weight, as well as proper body and hand position. These techniques push your boundaries to create the perfect final shape. The HH14T and HH13T are ideal for these techniques due to their ability to effortlessly slide through dry hair. Stylists will gain the knowledge of properly building and retaining volume while removing unnecessary bulk utilizing the shape of the head. Presentation by: COLLIN MARTIN FOUNDATION MATTERS Monday : 2:15PM - 3:30PM With trend constantly changing, this class reveals the key element concerning the foundation and fundamentals of short styles. Whether it be a cute woman’s pixie or a smoothly blended man’s fade, Collin teaches a shear over comb technique that stands the test of time and produces a flawless blend while being both effective and efficient. Collin realized that even with a well executed cut, clients need to be able to recreate the salon finish at home. This simple and valuable information to aids stylists in educating clients on how to style and proper product use. This class is perfect to learn the secrets of keeping your low maintenance clients looking high maintenance with little effort. THE SECRET TO CUTTING MOVEMENT AND DIMENSION Sunday : 2:00PM - 3:30PM Monday : 10:30AM - 12:00PM In Texas we have a saying, “The higher the hair, the closer to God.” While that may or may not be true, we DO know that every woman wants to look beautiful, like she just stepped away from a photoshoot. Today`s most popular (and almost universal) medium/long-length haircuts all have one thing in common… LAYERS! As a rule, layered haircuts look more interesting than one-length cuts, because layers offer more attractive shapes that are sharper and much more versatile. Experimenting with the number of layers and finishes for your ends, you can come up with an almost unlimited number of gorgeous looks. This class will show you what a little imagination and some amazing shears can create by manipulating elevation and cutting lines for layered looks with movement and dimension. Presentation by: JEREMIAH SAMMONS BANG ‘N’ HAIRCUT Sunday : 2:00PM - 3:30PM Monday : 12:00PM - 1:30PM All hair can be cut the same, it’s the textures that require different techniques . Stylist have a misconception that the race of the client determines if they can cut/style? This attitude makes it tough to diversify the stylist clientele , some things the stylist can do? A) I’ve heard its difficult to diversify the clientele , let talk why? B) When the client enters the door it will determine if they stay or return C) What type of atmosphere should you have to make salon divers. Materials Needed: Mannequin, shears, water bottle, hair clips, Nairobi foam and rattail comb and hair strips Presentation by: DEDRA ALLEN HAIR CUTTING SIMPLIFIED (ARCHITECT SYSTEM TO FOOL PROOF CUTTING) Monday : 2:30PM - 3:30PM Successful hair cutting may be considered a complex study, but there is a simplistic approach that “every” stylists young & old... beginner or advanced can use. Chuck has simplified hair cutting like no other trainer around. All haircutting...no matter what the shape, is built on specific principles and theory. But effective teaching and understanding of successful hair cutting is having an educator who is capable of teaching it in a way that even a child can understand. Chuck is the guy you’ve been looking for, for years to make hair cutting so simplified that you can walk away mastering the cut. It isn’t the art of cutting that has puzzled stylists for years....it’s the absence of having the right kind of educator to teach it to you. This is a “must see” class! Presentation by: CHUCK CAPLE START, MAINTAIN, REPAIR & STYLE LOCS TRAINING Monday : 12:00PM - 1:30PM Learn 4 exciting, fast and profitable techniques for starting, maintaining, repairing and styling Locs in 1 power packed seminar. We will show you how to become a loc service specialist and increase your income. Also gain knowledge on how to loc straight hair, what to charge for different loc services, client consultations, tools, supplies and products needed, hair preparation, maintenance techniques and so much more… •Starting Locs •Locing Straight Hair •Maintaining Locs •Repairing Locs • Styling Locs •Tools, Supplies & Products Needed •Marketing Strategies Presentation by: JUSTIN KACE <strong>IMAGE</strong> is EVERYTHING 7
Page 1 and 2: theimageexpo.com 877.219.3976 *New
Page 3 and 4: featuring industry icon main stage
Page 5: STAGE Main Stage Location: show flo
Page 9 and 10: HAIR TRENDS *all classes are compli
Page 11 and 12: HAIR TRENDS *all classes are compli
Page 13 and 14: EXTENSIONS AND WEAVES *all classes
Page 15 and 16: MULTICULTURAL *all classes are comp
Page 17 and 18: DAYSPA & MAKE-UP *all classes are c
Page 19 and 20: DAYSPA & MAKE-UP *all classes are c
Page 21 and 22: HANDS-ON/PAID CLASSES *all classes
Page 23 and 24: REGISTRATION AT WWW.THEIMAGEEXPO.CO
Page 25 and 26: Cost of Class $30 CONTINUING EDUCAT
Page 27 and 28: ABOUT THE EDUCATORS RAUL MARTEZ At
Page 29 and 30: ABOUT THE EDUCATORS Five years afte
Page 31 and 32: save the date! HOUSTON Sunday & Mon

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