The Why, What and How of Purpose Led Corporate Giving This is part 1 in a three part series distilling our research and what we’ve heard around three key questions 1. WHY should corporates adopt a purpose led approach to giving? 2. WHAT does best practice, purpose led corporate giving look like? 3. HOW can corporates embed social purpose within their organisations?
THREE PART SERIES THE WHY, WHAT AND HOW OF PURPOSE LED CORPORATE GIVING To better understand how a purpose led approach can revolutionise the corporate giving landscape in Australia, this three part series distils research around three key questions: should corporates adopt a purpose led approach to does best practice, purpose led corporate WHY WHAT HOW giving? giving look like? to embed purpose led corporate giving into your organisation? Parts 2 and 3 will be released shortly, be first to get them by subscribing to our newsletter 2
PART ONE WHY SHOULD CORPORATES ADOPT A PURPOSE LED APPROACH TO GIVING? WHAT’S INSIDE 04 Why should corporates adopt a purpose led approach to giving? 07 Building a tangible business case – Customer loyalty in a world of declining trust – Becoming an employer of choice – Solving the most pressing problems of our time 14 The business case in practice 16 Gaining leadership support 3