WORLD OF INDUSTRIES 01/2018

WIN Eurasia 2018: the hotspot for
Eurasia’s manufacturing industry
NEWS AND MARKETS
An international trade fair in Istanbul, the industrial
heartland of Turkey, offers an excellent opportunity
for companies to penetrate deeper into the Turkish
market, as well as hunt for fresh markets to drive
further growth.
Globally, Turkey is in a strong position with access to more than
a billion people within a 4 hour flight radius, and more than
$ 8 trillion of foreign trade, from Europe, Asia, the Balkans and
North African countries to the energy producing regions in the
Caspian and Central Asia. Sitting at the crossroads of world’s most
important trade routes and energy routes make it a thriving trading
hub and an attractive base for all sorts of industries. Considering
the geographic advantages that Turkey and Istanbul in particular,
have to offer, hosting WIN Eurasia - the international trade event,
consisting of Integrated Automation, Motion & Drives show along
with 5 other industrial trade shows under one roof, provides numerous
opportunities to explore and access the emerging trends in the
manufacturing sector. The international trade fair to be held from
15 th until the 18 th March 2018 at the Tüyap Fair and Congress Center
in Istanbul attracts more than 75,000 visitors and 1,500 exhibitors
from over 40 countries, thereby consolidating its place as the most
influential trade fair in the region.
Today, factories all over the world are at the threshold of a major
transformation where technological developments such as digitalization,
internet of things and artificial intelligence lead to major
changes in the industries and point to a new era of Industry 4.0.
Being the pioneering event to showcase the developments in the
industry for years, WIN Eurasia is prepared to lead the companies in
this transformation. As the leading and the biggest international annual
event in the region; WIN Eurasia 2018 offers a 360 degree view
to the Eurasian manufacturing sector by covering 6 trade fairs that
are interrelated both in demand and supply prospects. This merger
creates a significant synergy and gathers a broad spectrum of products
and services from the entire manufacturing domain under one
roof. Along with eye catching beauty of the historic city of Istanbul,
this event offers an excellent chance for visitors to penetrate
deeper into the Turkish market, to promote innovative products
and equipment that offer solutions to the entire industrial landscape.
Although Turkey in itself is an interesting market place, the
exhibition is targeting a much bigger market – the entire Eurasian
economic region. Due to a wide range of excellent international
Author: Sushen Doshi, International Correspondent for World of Industries
12 WORLD OF INDUSTRIES 2018