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Flavoured alcoholic beverages have traditionally been saddled with perceptions of being frivolous, youth-oriented, and artificial. The category is, however, highly adaptable, and brands have seized opportunities to reposition and reformulate products to shake off category stereotypes. This report identifies the five trends that have the potential to galvanize flavoured alcoholic beverages and allow them to compete with a range of categories and across more occasions.
Beverages remain the first choice for grab-and-go foods among consumers. Functional beverages are non-alcoholic drinks that keeps one’s body hydrated and provide overall nutritional well-being. These are fortified drinks that prevent or help address health issues across all age groups. The fortification could range from ingredients such as herbs, vitamins, minerals and amino acids to additional raw fruits and vegetables.
The functional beverages sector is a sub-sector of the functional foods and non-alcoholic beverage industry. The market can be segmented based on type into energy drinks, sports drinks, nutraceutical drinks, dairy-based beverages, juices, enhanced water and others. Energy drinks is the largest segment in functional beverages followed by sports drinks and nutraceutical drinks. Another segmentation based on the ingredients used can be as follows: antioxidants, minerals, amino acids, prebiotics, probiotics, vitamins, super fruit extracts and botanicals. Regionally, the market can be classified into Asia-Pacific, North America (the U.S., Canada and Mexico), Western Europe, Eastern Europe, Middle East & North Africa and RoW (Rest of the World, including Latin America and South Africa). The market can also be divided on the basis of distribution channels into supermarkets and hypermarkets, departmental stores, mom-and-pop shops, convenience stores and others.
Beverages play an essential role in human culture to satisfy thirst. Beverages are the drinks other than water prepared for human consumption. Though drinking water is important to health, there are the variety of beverages developed by manufacturers to provide essential nutrients required by the body and to compensate with the dehydration. With the continuous change in lifestyle and growing busy schedule, manufacturers are prefacing ready to drink beverages as a dietary supplement. Moreover need, they are focussed on developing processed drinks that are nutritious and can manage energy balance.
Beverages processing equipment help to transform the raw fruits or vegetables ingredients into drinks. Beverages processing line is featured as multiple sections such as sugar syrup preparation, blending, fermentation, prepared beverage storage, filling beverages into bottles, and pasteurizer. Alcoholic beverage process is of two types based on their mode of preparation, fermented and distilled beverages. Liqueurs are mainly prepared by extracts of nuts, fruits, and other food products or by blending juices.
Convenience plays an important role while buying particular product in beverage segment and packaging is an instrumental factor to make the product handy. Beverage Packaging is used to protect and maintain the product constituents but also to attract consumer towards the product.In addition, packaging is essential to boost shelf life of the beverages.Technological advancement and product innovations are the major drivers responsible for the robust growth of the beverage packaging market. Consumption pattern of various beverages such as milk, carbonated drinks, juices determines the demand of the beverage packaging market. Increasing environmental issues promotes the development of new packaging designs which are environment friendly as they use -sustainable raw materials and can be easily recycled.
Polyester resin manufacturing industry makes use of trimethylopropane and trimethylolethane as branching agents. Trimethylopropane also find application in automotive and baked product finishes of OEM parts. Pentaerythritol is mainly used in architectural coatings applications. Polyhydric alcohols are often blended in process while manufacturing of coating resins to balance cost and properties.
Neopenthyl glycol is estimated to be the fastest growing segment during upcoming years owing to to its usage in architectural aluminium and will be followed by pentaerythritol and trimethylopropane.
Increasing construction industry in developing economies of world like China is driving the market. Western Europe and China together account for a major chunk of revenue generated by Neopentyl polyhydric alcohols manufacturers. High use of polyester resins for powder coatings especially on architectural aluminium makes Europe an attractive market for neopentyl glycols.
Calcium gluconate is a mineral supplement which is prepared by the neutralization of gluconic acid with lime or calcium carbonate. It is listed as one of the essential medicines on WHO’s list of essential medicine. Calcium gluconate is used to treat conditions arising from calcium deficiencies such as hypocalcaemia tetany, hypocalcemia related to hyperparathyroidism and hypocalcaemia due to rapid growth or pregnancy. Apart from being an active ingredient in medicines, calcium gluconate finds its application in various food products as a nutrient supplement. It is a used as a source of calcium, in a variety of food & beverage products, such as; milk, soft drinks, juices, bottled waters, dairy products, soy products, baked goods, and confectionery.