Go through the Document to find out the Top 5 Key Metrics of your website that you can track through Google Analytics and improve your site in order to provide better UI/UX to your customers.
Acquisition The Acquisition Overview section which you can find by going to Acquisition > Overview after you log into Google Analytics, helps you to keep an eye on traffic sources – organic search, direct hits, referrals, and social media – and compare them. 6
Keywords Using your brand’s analytics account, you can close down on how many clicks do your keywords receive on a daily basis. What keywords your visitors are using to land on your website. You can get new keywords through it. 7