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TRAVEL TRADE<br />
In 2017, working with Hainan Airlines, Marketing Cheshire<br />
welcomed 17 Chinese Tour Operators to Chester, showcasing<br />
the cities key attractions and accommodation. Working with<br />
Travel Specialists Cox and King Chester also welcomed 7<br />
US Tour Operators to experience Chester. Later in the year<br />
Cheshire welcomed over 40 Group Travel Organisers as part<br />
of the annual AGTO conference, encouraging them to visit 10<br />
of Cheshire’s top attractions.<br />
In 2017 Marketing Cheshire also attended ExploreGB,<br />
VisitBritain’s flagship Travel Trade event, providing an<br />
invaluable opportunity to meet and do business with over 80<br />
hosted international travel buyers from over 35 countries.<br />
During the one-to-one meetings, international travel<br />
buyers were shown an image led presentation, highlighting<br />
Cheshire’s central location as well as images and details of<br />
our Travel Trade partners.<br />
Other key activities include a full website re-fresh with more<br />
itineraries and FAQ’s, to make accessing information and<br />
booking as easy as possible. Plus, the development of our<br />
Travel Trade database, which now includes over 2000 quality<br />
contacts who are sent targeted communications throughout<br />
the year.<br />
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