hopulist issue 4

hopulist

Welcome to issue 4 of Hopulist. This month we feature Signature Brew, Bison Beer, an exclusive interview with Kasper Ledet, an adventure in the Japanese craft beer scene and much more...

“OUR MANIFESTO IS PRETTY SIMPLE AND STAYS THE

SAME – WE WANT TO BE THE GO-TO BRAND FOR MUSIC

FANS WHO ARE SICK OF DRINKING SHIT BEER.”

Now with a stable core range and three or four eyecatching

musical collabs per year, what does the future

hold for Signature Brew?

“Our manifesto is pretty simple and stays the same

– we want to be the go-to brand for music fans who

are sick of drinking shit beer,” says Tom. “Happily for

us, that is a problem that has not really been fixed, so

that’s our long term goal. In the short term, we are

about to undergo a range review and also looking at

freeing up some space at the brewery to undertake

some exciting new projects. We have some special

guest beers coming up which are very much our brew

teams’ babies.”

Tom is also a trustee of the Society of Independent

Brewers (SIBA), so whatever he does with Signature

Brew will be in the best interests of British brewers

and the industry.

He concludes: “It’s going to be an interesting year for

beer. In our East London microcosm, it can feel like

the feel-good factor will never stop – we’re all growing

and it feels like things are going in the right direction,

but there are some issues that need addressing. One

is the decline of cask beer. Of course keg and can are

very much the future, but the constant devaluianing of

cask beer and its quality is an industry-wide concern.

We’ve seen quite a few breweries end cask production

and you can’t help but reflect on it. It only makes up

about 10 per cent of Signature’s output, but we will

continue with it. It’s not our bread and butter so we

can afford to be bolder on styles and prices.”

S|GNATURE BREW •

|NFO

Signature Brew

Leyton Business Centre,

London, UK

É www.signaturebrew.co.uk

$ @signaturebrew

! /SignatureBrew/

" /signaturebrew

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