Sahiyo Communication Guide

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CAN META-NARRATIVES BE CHANGED? The practice of Female Genital Cutting, as you might have guessed by now, is also a product of a meta-narrative or a frame that our society holds. Over years of consistent repetition from generation to generation, it has become a social norm: a deeply entrenched ritual that our society has followed without questioning because that’s just the way it is. However, meta-narratives can be changed through consistent community activism, and our societies can be convinced to end Khatna / Female Genital Cutting. 8
Social change is slow, hard work - much like pushing a heavy rock up a steep hill. Sometimes, the rock will roll back down despite our valiant efforts. We know the terrain will be tilted against us because we are struggling against deeply rooted frames about gender and religion. Changing narratives - the shifting of consciousness and values - is a long game. It is not just about finding the right words to spread particular views, but also the ability to activate the underlying values and beliefs behind those views. It is about normalizing justice. Our work, in the long run, is not to push rocks up a hill. It is to reshape the terrain itself so that we have gravity on our side. “Ideas at first considered outrageous or ridiculous or extreme, gradually become what people think they’ve always believed… Change is rarely straightforward.” ~ Rebecca Solnit 9
Page 1 and 2: COMMUNICATION GUIDE for activists w
Page 3 and 4: TABLE OF CONTENTS Why Communication
Page 5 and 6: Effective activism relies on tellin
Page 7: META-NARRATIVES Many of the frames
Page 11 and 12: Health Approach Often, as activists
Page 13 and 14: Experience and research demonstrate
Page 15 and 16: ‘Individual Responsibility’ App
Page 17 and 18: Reasonable Mode versus Rhetorical M
Page 19 and 20: - “This is freedom of religion.
Page 21 and 22: HOW TO HAVE EFFECTIVE CONVERSATIONS
Page 23 and 24: coupled with more tentative stateme
Page 25 and 26: 3) Embrace Grey Areas A person who
Page 27 and 28: KEY TO EFFECTIVE CONVERSATIONS ON K
Page 29 and 30: Four members of the Dawoodi Bohra s
Page 31 and 32: Part of the reason for this is that
Page 33 and 34: The main reason for this is as foll
Page 35 and 36: How could that be so? In her landma
Page 37 and 38: protection offered by circumcision
Page 39 and 40: Perhaps even more striking, the WHO
Page 41 and 42: Nevertheless, the search for “hea
Page 43 and 44: I would go one step further. All ch
Page 45 and 46: Gollaher, D. L. (1994). From ritual

Sahiyo Communication Guide

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