SunWriter Spring 2018 - EN_V4

EDITOR'S
LETTER
Let’s go!
“We’re always progressing, getting better and better.” I ran across
this quote from my father, Dr. Tei-Fu Chen, Founder of Sunrider,
while working on this issue of the SunWriter magazine. I found
it while reading a publication from 2012, yet the statement is as
current as today’s day. It cuts to the core about what Sunrider
strives for. We’re always innovating to stay ahead of the
competition. We look back into the fields of the past only to get
better, moving onward into the harvest of the future.
WENDY TENG
manages the development of
Sunrider’s packaging, marketing
collateral, advertisements,
websites, marketing strategy,
and product promotions.
She earned a Juris Doctor
from Duke Law School and a
bachelor’s degree in English and
Biology from the University of
California, Los Angeles.
In 2017, we successfully rolled out a new compensation plan in 50
countries (you can read about this on page 20). Furthermore, if you
have questions about the new plan, on page 18 we have answers.
We also launched new shakes last year, which are standing out in
the crowd. Head to page 6 to learn more about the regenerative
nutrition behind these concentrated herbal foods.
There’s also a lot of excitement around the Slim Down Challenge,
one of our MAPs that was presented during the 2017 Grand
Convention. The Slim Down Challenge is becoming one of the
favourite tools for IBOs to promote their businesses, and you can
read some of their success stories on page 16. And for help on
healthy living, nutrition, and fitness, we have top advice from our
experts: Elise Hartley and Dr. Reuben Chen. Read on.
2018 has already advanced into its second month, and it’s a clean
slate—as the remainder of the year—ready to be filled with goals,
accomplishments, and incalculable possibilities. Let’s fill it with the
greatest of our stories yet, let’s go Sunriders.
Vice President of Marketing
Sunrider International
02 | SUNWRITER SPRING 2018