March 8, 2018
Volume 48, Issue 31
Best of the Beach 2018
Skateboarders Russell and Silva
South Bay’s oldest lumber yard
Free parking in our 6th Street lot
635 Pacific Coast Highway - Hermosa Beach
Call Our Dexperts
March 8, 2018
Volume 48, Issue 31
ON THE COVER
Manhattan Beach skateboarder
Mason Silva and Hermosa
skateboarder Chris Russell at the
new Manhattan Beach Skate
Michael Burstein is a probate and estate planning
attorney. A graduate of the University of California,
Hastings College of the Law in 1987, he is admitted
to the California, Kansas and Oklahoma Bars and
is a member of the Order of Distinguished Attorneys
of the Beverly Hills Bar Association.
As an estate and probate lawyer, Michael has prepared
approximately 3,000 living trusts and more
than 4,000 wills.
An Estate Planning,
and Probate Attorney
l Living Trusts
l Powers of Attorney
l Asset Protection
l Veterans Benefits
l Pet Trusts
l Advance Health
l Insurance Trusts
l And Much More!
Call us to schedule an appointment or for our
Selecting the Best Estate Planning Strategies
111 North Sepulveda Boulevard, Suite 250
Manhattan Beach, California 90266
PUBLISHER Kevin Cody, ASSOCIATE PUBLISHER Richard Budman, EDITORS Mark McDermott, Randy Angel, David
Mendez, and Ryan McDonald, ARTS & ENTERTAINMENT Bondo Wyszpolski, DINING EDITOR Richard Foss,
STAFF PHOTOGRAPHERS Ray Vidal and Brad Jacobson, CALENDAR Judy Rae, DISPLAY SALES Tamar Gillotti,
and Amy Berg, CLASSIFIEDS Teri Marin, DIRECTOR OF DIGITAL MEDIA Hermosawave.net,
TYPESETTER Tim Teebken, DESIGN CONSULTANT Bob Staake, BobStaake.com, FRONT DESK Judy Rae
EASY READER (ISSN 0194-6412) is published weekly by EASY READER, 2200 Pacific Cst. Hwy., #101, P.O. Box 427, Hermosa
Beach, CA 90254-0427. Yearly domestic mail subscription $150.00; foreign, $200.00 payable in advance. POSTMASTER: Send
address changes to EASY READER, P.O. Box 427, Hermosa Beach, CA 90254. The entire contents of the EASY READER newspaper
is Copyright 2018 by EASY READER, Inc. www.easyreadernews.com. The Easy Reader/Redondo Beach Hometown News
is a legally adjudicated newspaper and the official newspaper for the cities of Hermosa Beach and Redondo Beach. Easy Reader
/ Redondo Beach Hometown News is also distributed to homes and on newsstands in Manhattan Beach, El Segundo, Torrance,
and Palos Verdes.
20 Professional services
BEST OF THE BEACH
Photo by Brad Jacobson
A VOTE OF THANKS
Best of awards are really gratitude ceremonies. They are
an expression of appreciation for those whose extra
effort makes life a little bit richer than it would be
otherwise. Just how much richer is evident in the stories and
photos of local retailers and service professionals who appear
in the following pages.
Nearly 3,000 readers participated in the Best of the Beach
2018 balloting, a number that exceeds the ballots cast in the
last Hermosa Beach election (2,174). It’s notable that almost
all of the honorees are small businesses whose owners have
chosen to “dig deep, not wide.”
43 Personal services
- Kevin Cody, Publisher
30 Home services
n Mailing Address P.O. Box 427, Hermosa Beach, CA 90254 Phone (310) 372-4611 Fax (424) 212-6780
n Website www.easyreadernews.com Email email@example.com
n Classified Advertising see the Classified Ad Section. Phone 310.372.4611 x102. Email firstname.lastname@example.org
n Fictitious Name Statements (DBA's) can be filed at the office during regular business hours. Phone 310.372.4611 x101.
6 Easy Reader / Beach magazine • March 8, 2018
March 8, 2018 • Easy Reader / Beach magazine 7
S O U T H B AY
Friday, March 9
Designed by Beach Cities
Health District to introduce
people of all incomes and abilities
to a variety of fitness offerings
including yoga, Pilates,
cycling, boot camp and more.
Over 25 fitness studios in Hermosa,
Manhattan and Redondo
require pre-registration, others
available on a first come, first
served basis. Through March
The Knights of Columbus
fish fry. $11 per person, under
12, $5. 5 - 7:30 p.m. Knights of
Columbus Hall, 214 Avenue I,
Saturday, March 10
Whale of a day
Celebrate the migration of
the Pacific Gray whale from
the Arctic to Baja California.
Educational exhibits, vendors,
entertainment, food trucks,
kids crafts, games, and puppets.
Free! 10 a.m. - 4 p.m.
Point Vicente Interpretive Center.
No onsite parking. Free
parking and shuttle at the Rancho
Palos Verdes City Hall,
30940 Hawthorne Blvd. (310)
544-5260, rpvca.gov or
Paws to read
Children are invited to practice
their beginning reading
skills with B.A.R.K. (Beach Animals
Reading with Kids) dogs.
For early readers. Free. 10:30
a.m. - noon. Hermosa Beach
Library, 550 Pier Ave. For
questions contact Kay Wantuch
(310) 379-8475 or email@example.com.
For the babies
Baby Shower presented by
Woman’s Club of Redondo
Beach benefiting Foster Children
Resource Project and
D.C.F.S. Babies. Bring unwrapped
items for newborn to
12 months; no baby formula or
food, please. Noon- 2 p.m. 400
S. Broadway, Redondo Beach.
Affair of the heart
The Richstone Family Center’s
23rd annual gala to benefit
child abuse treatment and
prevention programs for local
at-risk children and families.
Wine tastings, dinner, silent
and live auctions. Tickets are
$250 per person and up. 6:30
p.m. Audi Pacific, 20460
Hawthorne Blvd., Torrance.
Sunday, March 11
Set your clocks ahead before
you went to bed last night?
We’ve sprung forward.
During Red Cross Month the
American Red Cross encourages
eligible donors to join in
its life saving mission by giving
blood. 8 a.m. - 2 p.m. St. James
Catholic Church, 415 Vincent
Street, Redondo Beach. Make
an appointment to become a
hero to patients in need by visiting
redcrossblood.org or calling
Let’s fly a kite
The 44th Annual Festival of
the Kite presented by Redondo
Pier Association & Sunshine
Kite Company. This all-ages
free event is open to the public
and prizes are awarded. 12 - 5
p.m. Redondo Pier, 100 Fisherman’s
Wharf, Redondo Beach.
Register on eventbrite.com.
For more information visit redondopier.com
Natural Health Fair
20+ different South Bay
Natural Healthcare Doctors
and Practitioners to explore
healing methods like
Thermography, NLP, vitamins
and more. Opportunity giveaways.
Free. 1 - 4 p.m. Anderson
Senior Center, 3007 Vail
Ave., Redondo Beach.
Monday, March 12
LA Opera talks
The Palos Verdes Library
District, in partnership with
LA Opera, presents a series of
introductory lectures on opera.
2 p.m. Peninsula Center Library,
community room, 701
Silver Spur Rd., Rolling Hills
Estates. Free. (310) 377-9584.
Cancer Side Effects
Cancer Support Community
Redondo Beach (CSCRB) hosts
Paula Anastasia RN, gyn-oncology
clinical nurse specialist
at Cedars Sinai Medical Center.
Anastasia will provide informative
information on sexuality and
intimacy after a cancer diagnosis.
Advance registration required.
6 - 7 p.m. 109 West
Torrance Blvd., Redondo
Beach. Call (310) 376-3550 or
Tuesday, March 13
Blue Zones’ monthly Social
Hour. Bring family and friends
to mingle and practice some of
the project’s Power 9 Principles,
including Down Shift and
Right Tribe. Discounted appetizers!
5 p.m. Zinc, 1221 N.
Valley Drive, Manhattan
Kids ages 2 and up and their
caregivers are encouraged to
wear pajamas and bring special
pillows or blankets for stories.
6:30 p.m. Katy Geissert
Civic Center Library, 3301
Torrance Blvd., Torrance. Free
and no registration is required.
For more information call the
Youth Services Department at
Slow, easy flow with yoga
teacher Anne Spinner. 7 - 8
p.m. Free. For questions contact
Melissa McCollum (310)
545-8595. Manhattan Beach
Library, 1320 Highland Ave.
Wednesday, March 14
Cup of RB joe
Join neighbors and police officers
for coffee and conversation.
The mission of Coffee
with a Cop is to break down
barriers between police and
the citizens they serve. Ask
questions, voice concerns, and
get to know the officers in
your neighborhood. 8 - 10 a.m.
Sacks on the Beach, 1611 S.
Catalina Ave., Redondo Beach.
Cancer Support Community
Redondo Beach (CSCRB) hosts
Bonni Goldstein MD, Medical
Director at Marijuana Medicine
Evaluation Centers. The
benefits of using medical marijuana
to ease side effects of
cancer treatment will be examined.
Participants will learn
correct information about the
popular and scientific data on
the use of medical marijuana
and how to obtain a doctor’s
recommendation for it. 6 - 8
p.m. 109 West Torrance Blvd.,
Redondo Beach. Call (310)
376-3550 or visit cancersupportredondobeach.org.
Thursday, March 15
Baby band practice
Build your child’s pre-literacy,
cognitive and motor skills
through song and rhyme. For
babies 0-18 months and their
caregivers. Space is limited.
10:30 - 11 a.m. Hermosa Beach
Library, 550 Pier Ave. Contact
Kay Wantuch (310) 379-8475,
Saturday, March 17
The 44th annual
Festival of the Kite is
Sunday, March 11,
noon - 5 p.m.
Redondo Pier, 100
free event; prizes
St. Patrick’s Day 5K
Village Runner presents the
annual St. Patrick’s Day 5K
run/community walk and Leprechaun
Dash for the gold.
Race starts at 6:30 a.m. on
Catalina Ave., near the Village
Runner Redondo store. $40
entry all ages. $30 entry for
Little Leprechaun Dash for the
Gold. (310) 375-2626 or villagerunner.com.
St. Patrick’s Parade
Over 100 local businesses,
civic organizations and school
marching bands take part in
the seven block parade down
Pier Avenue. 11 a.m. The parade
begins near City Hall on
Valley Drive, makes a left onto
Pier Avenue and ends at the
corner of Hermosa Avenue
and 10th Street.
Two auxiliary support
groups of Torrance Memorial
host the annual Spring into Fitness
5K Walk/Run. Proceeds
support renovations of the Torrance
Memorial Pediatric Unit
and Neonatal Intensive Care
Unit. $30. Registration 7:30
a.m. Walk/run 8:30 a.m. Participate
as individuals, teams, or
virtually. Children under age
13 must be accompanied by an
org. South Coast Botanic Gardens,
26300 Crenshaw Blvd.,
Meet the Easter Bunny and
have breakfast at the Promenade
on the Peninsula, Ruby’s
Diner. Seatings every half
hour, 8:30 - 10 a.m. Adults
$15, Kids are free (under 12).
Tickets available at Ruby’s
Diner. 550 Deep Valley Dr.,
Rolling Hills Estates. (310) 541-
0688 or promenadeonthepeninsula.com.
Put on your green and watch the 23rd annual St. Patrick’s
Day Parade on Saturday, March 17 in Hermosa Beach. 11
a.m. Pier Ave. between Valley Dr. and Hermosa Ave.
8 Easy Reader / Beach magazine • March 8, 2018
March 8, 2018 • Easy Reader / Beach magazine 9
Mason Silva slides into a backside Smith grind, while Chris Russell launches into a frontside Smith stall at Manhattan Beach Skatepark. Photo by Brad Jacobson (CivicC
y David Mendez
Friends from youth,
Mason Silva and Chris Russell
shred together after carving
separate paths to
pro skateboarding careers
The differences between skateboarders Chris Russell and Mason Silva,
as they prepare to power across Manhattan Beach Skatepark and attempt
a tandem trick (Russell airing off a quarter-pipe and stalling
on a nearby fence, Silva simultaneously pulling off a grind under Russell)
Russell, a Hermosa Beach native now living in San Diego, looks, well,
haggard. His hair is shaggy under a Red Bull beanie, his face wearing a
few days’ stubble, and his clothes give the distinct appearance of something
he may have recently woken up in.
Silva, a native of Manhattan Beach now living in Long Beach, is relatively
clean cut – his dark hair closely cropped, his black hoodie and jeans looking
But as the two push off and start to hit the trick, you see what binds
them: talent and unshakable focus.
The two young men, both 21 and recently-minted professionals for their
respective sponsors (Element Skateboards for Silva, Creature Skateboards
for Russell), grew up as good friends seeking skate spots and riding to parks
as adolescents. As the two found their niches and developed their talents,
they grew apart. But occasionally, their paths would cross – in 2015, Silva
and Russell were named The Skateboard Mag’s Amateur of the Year and
first runner-up, respectively.
“They’re exact polar opposites, the yin and yang,” said Sonny McCollom,
of Hermosa’s ET Surf, who helped secure support for both as they grew
up. “Chris is your grime, hardcore guy, while Mason is your conservative,
technical guy. And it’s cool that they came out of here and it shows you
the diversity out there.”
Silva’s philosophies pop out at you from his video clips, and he’s quick
to admit them: Hit tricks fast, and hit them hard.
“It’s pretty apparent to see in footage, even for people who don’t skateboard:
it’s easy to tell if someone is going fast over anything,” Silva said.
“It’s like playing music loud or soft.”
That, he said, is something that’s been with him for as long as he could
remember. Everything he did was fast, and there was no way he could
turn that off.
“But power, that came way after speed. I got that from surfing, watching
some of my favorite surfers, like Dan Reynolds, put so much power in their
turns when they go fast,” Silva said.
Saltwater and shaped foam are in Silva’s blood. His brother Dayton went
to work in the surf industry after competing as a pro. His father Mark is
locally famed for surfing for more than 1,000 days straight.
“It’s pretty surreal — it’s like if a child told you he wanted to be a fireman…
you make sure he got all the right grades, did all the right things,
and it wouldn’t be a surprise,” Mark Silva said. “But when a kid tells you
at a young age he wants to be a pro skateboarder… all we provided him
with was the opportunity.”
That opportunity, Mark Silva said, was to allow Mason to pursue independent
study in high school, granting him time to skate and film without
being forced to stay on the Mira Costa campus.
“I gravitated toward this,” Mason Silva said. “That’s how I got around to
Chris, seeing him at other parks, and seeing that he had the drive to really
be something. He was in the same boat as me.”
As groms the two were close, riding together to skate parks around LA
and Orange County.
“It’s funny, he’s a transition guy, skating pools and ramps, and that got
me skating at first,” Silva said. “But when Vans Skatepark built a street
course, I started skating that and never looked back.”
“It’s so funny, he used to skate transition back in the day, but he started
seeing his niche in street skating,” Russell said. “It’s so rad he took that
route and made it his own…he’s so, so f—king good in the streets.”
Street skating – conquering stairs, handrails, ledges and other landmarks
of urban environments – is Silva’s bread and butter. His video clips show
him catching ridiculous air off banked asphalt and open-top culverts, catching
his board soon after making it dance below him.
“I think there are more options, more creativity for me,” Silva said. “I
like the culture of it, going into the street, finding something unique and
filming it, making an artwork from it.”
Though he cites fellow Element Skateboards pro team member Brandon
Westgate among his greatest influences, South Bay local and skateboard
March 8, 2018 • Easy Reader / Beach magazine 11
Photo by Jake Darwen
legend Rodney Mullen was among Silva’s first idols. Mullen is a technical
wizard, known for spinning, flipping and twirling his board with uncanny
precision. Watching Mason idly skating, you can see him taking those same
influences, popping two, three, four tricks in a line on flat ground.
But if Silva is technical, Russell is visceral. He has a raw power to his
lines, tinged with recklessness.
“The skill is there, and he just has the guts to do everything he wants to
do; he can think of anything, and nothing in his mind is going to tell him
‘no,’” Silva said.
“I’ve always been like that, with anything. I can’t do it any other way,
with anything I do in life,” Russell said. “It’s weird. I feel like I’m worse
when I’m trying to be relaxed, than when I’m pushing it into the ground.”
Russell described his style as embedded along the “hairline of chaos and
complete control,” on the brink of destruction.
“That’s what I liked to watch growing up, where you don’t do things that
are necessarily perfect, but were unique and completely off the wall,” Russell
said. “Where you can’t tell what’s rehearsed and practiced, or completely
in the moment and genuine.”
Russell came up in an older skating tradition, growing up among wellrespected
older heads, like Mike Smith and Lester Kasai.
“That’s where I was sculpted, and learned the boundaries of etiquette,”
Russell said. “Those were the main inspirations growing up, older dudes
who had deep roots in skating already.”
Russell’s discipline is in transition, carving the curves and rolls of bowls
and pools, grinding or stalling along the coping – the top edge, where flat
ground meets the lip of the bowl – or catching air before diving back in.
“There’s a texture to it, and the coping has so much to do with what transition
skaters like,” Russell said. “The street is amazing, but I never got that
same feeling of going fast.”
The people who have observed Russell’s growth have struggled finding
the words to describe his style – at least, words that are printable in a family
publication – but they say he’s always had the fearlessness he displayed
in parks and videos.
“He’s not afraid to take it to the next level, and I don’t think he has the
same fear that most people do,” McCollom said, recalling Russell as a kid
who would never be seen without a torn-up metal band shirt and hair cascading
down his back. “He’s the one guy you’d say who completely paves
his own way, and has his own style. He’s not a follower by any means.”
Russell’s career was nurtured by heavy family support as well. His parents
would often take both him and Silva to parks across Southern California,
and he was a regular on the contest scene even as a grom.
“We started helping Chris out because I knew his mom, Jessica,” said
Steve Harkenrider, of ET Surf, who helped connect Russell with NHS –
the parent company to eventual sponsor Creature Skateboards – and would
throw in free gear to help him. “He was a ripper who killed it in pool skating,
really any type of transition skating.”
But his family, Harkenrider said, was unlike typical helicoptering sports
parent who acts as a de facto agent for their child.
“We’ve seen throughout the years, parents always making the kids work,
trying to live their dreams vicariously through them,” Harkenrider said.
“[Chris’s parents] Jonas and Jessica were so mellow and thankful… he was
mellow, his family was grateful, and that speaks a lot.”
Russell’s apple didn’t fall far from his parents’ tree – as the shop helped
them, he and his family stayed loyal.
“Only ET,” Russell said when asked where he bought his gear growing
up. “I started riding for them when I was like, 10. Our fam’s never gone
About a mile up Pacific Coast Highway, Spyder Surfboards treated Mason
Silva with just as much love. Though they have a skate section in their
PCH store, the only pro decks they carry in their online shop are Silva’s
pro decks. Once upon a time, a young Mason Silva worked behind the
counters at Spyder, who he says “pretty much raised [him].”
“You’ve gotta represent him; he’s one of those guys who’s been so close
to us and been a part of the family and made it,” said Luke Jarvis, son of
Spyder founder Dennis Jarvis.
As he talked, Jarvis grabbed two DVDs from behind the counter: Disorganized
Fun, and Goosenectar, two locally-made skate videos featuring a
young Silva. “It’s crazy, I was just showing my buddy these two… they sold
out the old Hermosa Playhouse screening these.”
As conversations turned toward the future, the young pros turned introspective.
Silva, as from when he was a kid, hopes to stay deeply involved
“I always want to be putting out video parts, photos, keeping everything
alive for as long as I can. I want to do this forever,” Silva said. “I’m not
going to be able to, because my body won’t let me, but I’m going to do
everything I possibly can do.”
Though Russell acknowledged he’d be in a very different place if he wasn’t
skating (“My mom raised me on a really good palate,” he said. “I’d fully
embrace food and go that direction.”), his plan is keep working to improve,
which might even lead to skating in the Olympics.
Skateboarding medal events are planned for the Tokyo 2020 Summer
Olympics, and upcoming contest series will soon start taking scores for
Olympic qualifying. But he’s not worrying about that.
“I’m not going to put myself through all this stress into something I love
so much,” Russell said, before pointing to his sponsors’ gear. “These dudes
and these dudes would really want me to do it, and I’m going to try my
hardest…but if it doesn’t happen, I’m not going to cry about it.”
As for seeing his old friend on the same track to success, Russell is
“It’s pretty rad to see how we did this, and back in the middle again; it’s
funny, man, how it worked out like that,” Russell said. “It’s a trip. It worked
out in the best way, for sure.” B
12 Easy Reader / Beach magazine • March 8, 2018
BB&L team photo by David LeBon
The Law Offices of Baker, Burton & Lundy, P.C.
Expanding to Serve the Legal Needs of the South Bay
aker, Burton & Lundy, the local law firm with a nationwide reputation
and billions of dollars won for its clients, continues to expand
both its practice and its physical presence in the heart of
The firm has won more than $4 billion in verdicts and settlements. The
attorneys have argued twice before the U.S. Supreme Court and have
won an unanimous opinion in the California Supreme Court making
new law that encourages resolution and helps reduce litigation.
Never content to stand still, BB&L has been growing its probate and
employment law divisions, while energetically maintaining its core
practices that include business, real estate, estate planning and personal
People walking and driving down Pier Avenue will see changes taking
place. To house the growing practice, the 42-year-old firm is making
its third expansion along Hermosa’s iconic Pier Avenue, adding new
offices and a “lifeguard tower-esque” roof deck to its storefront. The
shape is symbolic to the firm – just as local lifeguards keep beach-goers
safe, BB&L seeks to help safeguard the legal rights of their clients and
stands by to help when injuries of all kind occur.
Employment Law – Advising Employers and Employees
BB&L offers employment law services to a variety of clients in Southern
California from small start-up businesses to Fortune 500 companies.
Understanding the rights of both sides, BB&L represents both employers
and employees in discrimination, harassment and wrongful termination
cases. They also are experts in analyzing wage and hour issues and
employment and employee requirements under the current California
laws, which are technical and difficult to comply with.
Navigating Probate Litigation
The area of probate litigation has been growing as the Baby Boomer
generation ages. When conflicts arise concerning questionable documents
or how money and estate assets are being managed and/or
distributed, people find themselves needing an expert attorney. The
BB&L probate litigation team helps clients navigate through the complex
probate court system and reach equitable resolutions.
Protecting Sexual Harassment Victims
BB&L has been actively defending the rights of women long before
the #MeToo movement started. The firm spearheaded prosecution of
a doctor who, like Larry Nassar, was using his position and authority to
sexually abuse multiple patients during examinations and who was
convicted in criminal court of four felonies and lost his license. BB&L
also just won several million dollars for an employee who was a victim
of sexual harassment and discrimination. One of the most healing
things for these victims is helping them have their day in court and confront
the person who abused them.
Helping Clients with Brain Injuries
Unfortunately there are many ways people receive serious injuries to
their brain – from vehicle accidents to playing football or even dangerous
falls while walking. These brain injuries can drastically alter a
person’s ability to work and take care of his or herself. It is critical for
head injury victims to seek legal help when an injury occurs due to another’s
negligence so patients can get the resources needed for their
long-term care. BB&L has helped a wide range of clients injured from
falls, horse-riding accidents, and car and motorcycle accidents win
millions of dollars for their long-term medical needs.
Long Term Commitment
As the longest operating business on Pier Avenue, Baker, Burton &
Lundy remains committed to being there for their clients and the South
Bay community. Partner Brad Baker says, “Few professions provide the
opportunity to help people as much as the legal profession. We take
this mission very seriously. From the moment clients walk in our front
door, they know their experience is going to be unique.”
BAKER, BURTON & LUNDY | 515 Pier Avenue, Hermosa Beach | (310) 376-9893 | firstname.lastname@example.org
March 8, 2018 • Easy Reader / Beach magazine 13
Best of the Beach Sports
Divorce & Family Law
1815 Via El Prado, Suite 203
Redondo Beach, CA 90277
VISIT US AT
LOVETTE T. MIONI, ESQ.
CERTIFIED FAMILY LAW SPECIALIST
NICOLE JARAMILLO, ESQ.
Ian Blackmore’s iᐧbe surfboards have built growing loyalty among South Bay
chargers. Photo by Rob Lee Mosquera
Jamie Meistrell of Dive N’ Surf has been friends with Ian Blackmore since they were
kids. Both of them loved surfing, and they often hit the waves together. But Blackmore,
Meistrell recalled, was always interested in board design.
He has since taken that interest and shaped it into iᐧbe surfboards, a burgeoning
underground label serving South Bay surfers. Two things set Blackmore apart as a shaper,
Meistrell said. First, he still tears it up in the water. And second, he has never been afraid
to ask for help from veterans in the industry.
This eagerness to learn has served Blackmore, a Redondo native, well. He takes his craft
seriously, but remains humble. Told that he won, he was quick to credit other local shapers,
including Pat Ryan, Don Kadowaki and Ry Harris.
Blackmore recently took his education further afield, venturing to Hawaii to learn under
famed Matt Kinoshita at Kazuma Surfboards in Hawaii. That experience, Meistrell said, has
taken his shaping “to a whole other level.”
“Ian knows exactly what the customer wants,” Meistrell said.
Blackmore said his primary interest is in shaping performance shortboards, but he is
willing to shape whatever his customers ask for. Lately, he said, the trend in this part of
Los Angeles County has been for retro longboards and fish shapes.
“I kind of wish more people were choosing [performance shortboards] over the forgiveness
of a fish or longboard. But I’ll shape whatever the customer is looking for,” he said.
Over his decades in the water, Blackmore has seen trends in board preference come and
go. But he is hopeful that surfers rediscover the personal relationship that a surfer can
develop with a shaper. When not shaping, Blackmore can be found hunting waves across
Southern California. He’ll travel from San Clemente to Big Sur, but just as he vouches for
connecting with a local shaper, there’s nothing like pumping surf close to home.
“I’ll travel for surf, but obviously my heart lies with those Redondo tubes,” Blackmore
>> Runner-up: Dan Cobley
DANC Surfboards, 640 Cypress Ave.
Hermosa Beach, (310) 469-2671
14 Easy Reader / Beach magazine • March 8, 2018
Dr. Liebl • Dr. Doane • Dr. Yao
Dr. Jacks • Dr. Broussard • Dr. Burgos
Hermosa Animal Hospital
560 PCH, Hermosa Beach, CA 90254
Bronze statues of Dive N’ Surf twins Bob and Bill Meistrell, inventors of the
modern wetsuit, greet customers at the entrance to Dive N’ Surf. The statues
were sculpted by former Hermosa Beach pro surfer Chris Barela. Photo by
Dive N’ Surf
Last Summer, after a decade spent working his way up from sale assistant to assistant
manager, with time put in as a scuba gear technician, Chris Kelly was named manager of
Dive N’ Surf. He stepped in as an opportune time. The previous year, the Meistrell family
spun off its Body Glove division, freeing Dive N’ Surf to carry wetsuit brands other than
Body Glove. Equally significant was the 2014 expansion of the Dive N’ Surf store, which
gave the shop space to stock a range of surf and dive wetsuit brands. They now include surf
suit makers Quiksilver/Roxy, Ripcurl, Vissla and local custom wetsuit makers 7 ‘til 8. The
dive suit selection has been expanded to include Henderson, Waterproof and Scubapro.
The enlarged space has also allowed Dive N’ Surf to expand its surfboard selection. Local
shapers such as Jacobs and Andy Prunauer (Proper surfboards) are offered alongside Sharp
Eye boards that have become popular on the pro tour.
The remodel included enlargement of the pool at the back of the store, where over 60,000
divers have earned their scuba certification.
What the store retained from the small 1958 store was its deep diving and surf heritage.
A priceless collections of dive gear and surfboards are on display, including founder Bob
and Bill Meistrell’s a balsa “slot” board, shaped by pioneer surfer Bob Simmons.
“Dive N’ Surf has a lot of heritage starting with my dad Bob and his brother Bill, who
invented the modern wetsuit, legendary surfboard shapers Dale Velzy and Hap Jacobs, who
were early partners in the shop, and Dive N’ Surf co-founder and pioneer diver Bev
Morgan,” said Robbie Meistrell.
Best Paints and
1002 S Pacific Coast Hwy, Redondo Beach | (310) 540-4456
708 N Sepulveda Blvd, Manhattan Beach | (310) 376-2444
Dive N Surf
504 N. Broadway, Redondo Beach
(310) 372-8423 divensurf.com
>> Runner-up: Freedive N Spear
950 Aviation Blvd. #B, Hermosa Beach
(310) 374-7333 Freedivenspear.com
March 8, 2018 • Easy Reader / Beach magazine 15
At Body One Fitness Sidella offers an array of classes, from Hi-Volume, Cross Training
to Plyometric Training.
“We just celebrated our 8th anniversary and still have members from 2010-11,” owner
Lou Sidella said.
>> Personal trainer runner-up: Steve Maresca, (310) 529-9815.
>> Specialty Gym runner-up: South Bay Trainer, 3865 Pacific Coast Hwy, Torrance.
(310) 341-8559. Southbaytrainer.com
Dick’s Sporting Goods
Dick’s Sporting Goods earned the praise of gun control advocates and the scorn of the
National Rifle Association with its announcement that it will no longer sell firearms to
anyone under 21, and will no longer sell assault-style rifles like the AR-15 used in the Florida
high school massacre. Locally, the decision may be largely symbolic, because their El
Segundo location is best known for its team, individual sports and weight lifting equipment.
For runners, Dick’s offers an online calendar with new shoe release dates.
770 S. Sepulveda Blvd., El Segundo. 310-726-9123. Dickssportinggoods.com
Longtime owners of Hermosa cyclery include (left to right) are Larry Burke,
Steve Collins, Mark McNeill and Ken Liebowitz. Photo courtesy of Hermosa
When Hermosa Bike founder “Shu” Shumaker died in 2002, he willed his shop to four
kids who had formerly worked for him – Steve Collins, Larry Burke, Ken Liebowitz and
The four continue to operate Hermosa Cyclery as a full-service bike shop that includes
sales and rentals, but most importantly as an institution of Old Hermosa.
“We’ve won the Best of the Beach award 10 straight years and we love what we do,”
Collins said. “We’re happy to work with the community everyday.”
Collins is a member of the Board of Directors of the South Bay Bicycle Coalition.
“We encourage people to ride,” added Collins, who has worked at Hermosa Cyclery since
he was 16 years old. “It’s a healthy lifestyle with lots of participants.”
On Saturday, March 17 Hermosa Cyclery will be joining the annual St. Patrick’s Parade
in Hermosa Beach. Riders are encouraged to sign up at the store. Prior to the ride, a Best
Bike Contest will be held from 9:30-10:30 a.m. with 10 categories of winners.
20 13th St., Hermosa Beach.
>> Runner-up: Helen Cycles
1570 Rosecrans Ave. #C, Manhattan Beach. (310) 321-5290 Helenscycles.com
Specialty Gym &
Body One Fitness/Lou Sidella
It wasn’t until he was almost 30 years old that Lou Sidella decided it was time to lose
weight. He tipped the scales at 240 lbs. With 27.5% body fat. Sidella became certified as a
trainer and spent the next nine months trying to lose weight. Though he lost 40 lbs, and
dropped his body fat to 16.5 percent, he was still uncomfortable. He sought professional
help and gained the courage to enter a 12 week before-and-after contest that changed his
“Eight weeks into the contest, I had co-workers asking me to train them,” Sidella said. “I
decided I’d give it a shot, and a few months later Body One Fitness was founded. Years
later, I was still able to maintain my results from the contest – 182 lbs. and 8 percent body
“I’m definitely not the most knowledgeable guy,” Sidella said. “But I’ve learned how to
come across to clients and give them that extra push. I work with the different needs of
16 Easy Reader / Beach magazine • March 8, 2018
>> Runner-up: REI, 1800 Rosecrans Ave, Ste E, Manhattan Beach. (310) 727-0728.
One purpose of a health club is to prepare its members to enjoy the great outdoors. The
Bay Club in Redondo Beach does that by providing an outdoor pool overlooking the King
Harbor, a deck with rowing machines also overlooking the harbor and an outdoor cross
training area. since the Northern California-based group took over the Redondo club, it has
added regular social functions, creating a country club atmosphere. (Bay Club also recently
acquired the Manhattan Beach Country Club). Bay Club Redondo offers classes on Mind
& Body, Group Fitness, Strength Training, Aquatics and Cycling. The Redondo Beach
location also offers a childcare play area, racquetball boxing and indoor-outdoor cardio
Redondo Beach: 819 N. Harbor Dr., Redondo Beach. (310) 376-9443; South Bay: 2250
Park Place, El Segundo. (310) 643-6878; Rolling Hills: 51 Peninsula Center, Rolling
Hills Estates. (310) 541-2582. Bayclubs.com
>> Runner-up: 24 Hour Fitness
1601 Pacific Coast Hwy Suite 100.
Pat Ryan, ET Surfboards
To the person ordering his or her first surfboard, Pat Ryan has a question: How do you
see yourself on a surfboard? What do you aspire to do?
“If you approach someone on the sales floor, they might be surprised to hear that. Now,
if someone is in the longboard section, they probably want a longboard. But do you want
to noseride and cruise? Or do you want to do a lot of turns?” Ryan said.
Ryan has five decades in the surfboard industry, stretching back to his days on the Greg
Noll Surf Team, where he met ET Surfboards owner Eddie Talbot. In the late ‘60s, amid
sweeping changes in surfboard manufacturing technology and rider preferences, the duo
took the remnants of Greg Noll Surfboards and set up a fiberglass-and-resin operation out
of their apartment.
These raw beginnings eventually developed into ET’s current operation on Aviation Boule
After shaping more surfboards than any other active South Bay shaper, ET’s
Pat Ryan is now shaping stand-ups. Photo by Kevin Coy
vard in Hermosa Beach, which has been catering to — and employing — hot surfers of the
South Bay for 46 years. During that time, Ryan became one of the most respected shapers
in the region, developing signature boards for ET like his King Fish model.
The advantage of ET, Ryan said, is that the people in the shop are almost always excellent
surfers or skaters themselves.
“Anyone who’s up there really knows what they’re talking about,” he said, referring to
the shop’s second floor stock of surfboards.
“You’re responsible for a broader range than ever before: first it was just longboards.
Then there were shortboards. And now there’s everything in between,” Ryan said.
And although technology has changed too, with some shapers relying on new materials
and greater automation, much of Ryan’s craft would look familiar to his much-younger self.
He referred to Tom Wegener, a former South Bay resident who moved to Australia and wrote
a dissertation at the University of the Sunshine Coast that eventually became the book
“Surfboard Artisans for the Love.” The book tracked a wide variety of approaches to surfboard
design that have emerged since the 1960s, and noted that the best boards are still
made essentially the same way. Ryan called it a “fluke,” but when he turns his focus to a
board, the result is something closer to magic.
Pat Ryan, ET Surf
904 Aviation Blvd.
>> Runner-up: Spyder Surfboards
2461 Pacific Coast Hwy.
Elite Training Center
Elite Training Center was founded on the four principles of Respect, Honor, Discipline
and Strength and teaches adult and youth mixed martial arts, These include LOTAR (close
quarter battle techniques), Krav Maga (self defense), Muay Thai kickboxing and
Kali/Silat/Eskrima (Filipino open hand and stick fighting). The Hermosa and Redondo
locations are overseen by Chief Instructor Brian Rauchbach, who has over 24 years of martial
“What sets Elite apart is our relationships with students,” instructor Sean Derhammer
said. “We have a profound impact not just on our students, but on our instructors as well.
It’s a pay it forward concept.”
“We have a clientele that ranges from soccer moms to federal agents to local law
enforcement,” Derhammer said. “Our teachers feel like giving back is a genuine thing they
want to do.”
628 South Pacific Coast Hwy., Redondo Beach. (310) 543-1600;
1601 Pacific Coast Hwy., Hermosa Beach. (310) 912-3088elitetrainingcenter.net
>> Runner-up: Cobrinha Brazilian Jiu Jitsu South Bay, 3525 Pacific Coast Hwy,
Torrance. (310) 891-6821. cobrinhabjjsouthbay.com
March 8, 2018 • Easy Reader / Beach magazine 17
Best of the Beach Kids
CampSurf Director Chris Brown credits location
for a large part of his 21-year-old surf
and volleyball camp’s success. When Los Angeles
County Lifeguard Jimmy Miller founded
the camp in 1997, he obtained a permit to hold
it at Rosecrans Avenue in Manhattan Beach.
During the summer, when swells come from
the south, the Palos Verdes Peninsula and
Catalina Island block waves from reaching
most of the South Bay. But waves still sneak in at the north end of Manhattan.
A CampSurf student finds his stoke.
Photo courtesy of CampSurf
“Generally the summer surf is small, which is perfect for our campers. When it’s big, the surf breaks out
far enough for beginners to ride the white water on the inside,” Brown said.
A second benefit of the camp’s location is the pool of strong South Bay surfers and volleyball players Camp-
Surf draws upon for its instructors. All CampSurf instructors are CPR and First-Aid Certified. Brown’s relationships
with the area’s top beach athletes come from his years as a competitive surfer and volleyball player.
Brown has been president of the CBVA (California Beach Volleyball Association) since 2005 and also sits on
the Nominating and Governance Committee of USA Volleyball, the governing body for U.S. Olympic volleyball.
CampSurf teaches over 1,000 kids to surf and play volleyball each summer and an equal number of adults
through its year round private lessons and corporate team building program.
CampSurf, Manhattan Beach
>> Runner-up: Beachsports, Beachsports.org
Peninsula Heritage offers an idyllic academic environment.
Peninsula Heritage School
The key to Peninsula Heritage School’s success – and thus, its students’
success – is its environment, said Director of Advancement Joan Behrens.
“This is a nurturing, happy environment, where students come to know
who they are,” Behrens said.
In operation since 1961, Peninsula Heritage’s educational programs
see their kindergarten-through-eighth-grade students matriculate to top,
local public and private schools, and then to the country’s top colleges
“They discover and build their skills and talents,” Behrens said. “When
they leave here, they’re not necessarily trying to prove who they are.”
The three acre, ranch style school at the top of the Peninsula offers an
idyllic learning environment.
Peninsula Heritage School
26944 Rolling Hills Rd., Rolling Hills
(310) 541-4795 Peninsulaheritage.org
>> Runner-up: Vistamar School
737 Hawaii St., El Segundo. (310) 643-7377 Vistamarschool.org
Your local Broker
Serving the South Bay Since 2003
Excellent Marketing Strategy with Proven Results
Broker/Owner of One of the Few Local,
Independently-Owned Real Estate Offices
Specializing in fixers & tear downs
Top dollar paid
Short or long escrows
1716 Manhattan Beach Blvd. Suite A, Manhattan Beach • www.3LeafRealty.com
NEW CONSTRUCTION COMING SOON
2309 Clark Ln, #A & B
A $1,435,000 B $1,449,000
Two lots sold together
CLOSED 701 LONGFELLOW
Sold for $3,175,000
“Call me for a free evaluation of your property”
1108 Vincent St, #A & B
J e r r y C a r e w 310-714-1416 Jerry@3LeafRealty.com
18 Easy Reader / Beach magazine • March 8, 2018
Birthday Party Location &
Indoor Play Facility
For $29 a month (or $12 for a day), children can learn how food gets to their tables by
playing farmer, grocery store worker and homemaker in Toddler Town. The imaginative
AdventurePlex play area features a farm with a barn, farm animals, a tractor, bales of hay
and vegetables, as well as a grocery store with stocked shelves and a checkout counter and
a home with a kitchen. For older kids, AdventurePlex offers an outdoor rock climbing wall
a rope course and basketball courts. AdventurePlex is 16,000 square feet of healthy educational
fun. Just don’t mistake it for a babysitting service, except on Friday and Saturday
evenings. During play hours parents must play with their kids. But Fridays and Saturdays,
from 5:30 to 9 p.m., AdventurePlex’s trained staff will watch over the kids while parents
enjoy and evening out.
For birthdays, AdventurePlex offers Fresh Brothers pizza, a custom designed Torrance
Bakery birthday cake and the run of the Adventure Room play structure. Birthday packages
also include invitations, thank you notes and goodie bags.
1701 Marine Ave., Manhattan Beach
(310) 546-7708 Adventureplex.org
>> Runner-up: the COOP South Bay
903 N. Catalina Ave. #101, Redondo Beach
(310) 374-2667 Thecoopsouthbay.com
CUT * COLOR * STYLE
Employees Heather D’Errico and Mary Lacey show off Bella Beach Kids
wide assortment of stuffed animals. Photo by Ryan McDonald
Bella Beach Kids
Bella Beach Kids’ location on Manhattan Beach Boulevard sits right next to Bella Beach,
a clothing store targeted at woman who have long since left the sandbox behind. But the
two stores share more than a wall: one of the most popular offerings at the kids shop is a
“Mommy and Me” or a “Daddy and Me” option: the chance to find matching garments for
It’s all part of a personalized touch that has made Bella Beach Kids a fixture in downtown
Manhattan Beach, and more recently allowed them to open a second location at The Point
in El Segundo. The store is deeply connected to the community, and is family-run. Owner
Tony D’Errico is a former member of the Manhattan City Council, who would cheerfully
step out of council chambers when the body deliberated on matters that might affect his
business. His wife Kris serves as co-owner and buyer for the store, while daughter Heather
helps keep things running smoothly.
Asked to name their store favorites, employees pointed to the large selection of stuffed
animals, and Kickee Pants, a line of ultra-soft pajamas made from bamboo.There is also a
nightlight that is the shape and size of a pineapple: through some kid-friendly engineering,
it somehow never gets hot to the touch.
Bella Beach Kids
225 Manhattan Beach Blvd.
The Point, 820 S. Sepulveda Blvd.
>> Runner-up: Lollipop
1813 S. Catalina Ave.
New Smiles Dentistry
Stephen P. Tassone, DDS
Northwest Corner of
Crenshaw Blvd. & Pacific Coast Hwy. in Torrance
~ For Information, Call 310.534.0411
A LA CAZE DEVELOPMENT COMPANY PROJECT
March 8, 2018 • Easy Reader / Beach magazine 19
Best of the Beach Professional Services
process. Our business bankers are here helping local small business owners. Chase is committed
to this community.”
1232 Hermosa Ave., Hermosa Beach
For other locations visit chase.com
>> Runner-up: Wells Fargo
For locations visit wellsfargo.com
Chase Hermosa Beach staff (left to right) Julian Mangine, Christopher Crowson,
Tuyet Jerald, David Eguiguern, Cindy Ramos, Bert Quinones, Erica
Vasquez, Donald Evans and Sokhary Ashe. Photo by Kevin Cody
Chase Bank, Hermosa Beach
Without question Chase Bank’s downtown Hermosa Beach branch, in the lobby of the
old Bijou movie theater, is the coolest bank building in the area But it takes more than looking
cool to be the beach cities favorite bank.
“I think our customers appreciate our friendly customer service and innovative products.,
said Erica Rivera-Ruiz, general manager of Chase Bank in Hermosa Beach. “At our on site
ATMs, for example, you can withdraw cash in unusual dominations, like $1, $5 and $100.
We have wealth management professionals here to help customers who need advice on investment
strategies. We have mortgage bankers available to assist in the home buying
Baker Burton and Lundy attorneys in front of the Pier Avenue, Hermosa
Beach office (left to right) Clint Wilson, Evan Koch, Christine Daniels, Brad
Baker, Kent Burton, Albro Lundy, Steve Dawson and Teresa Klinkner. Photo
courtesy of Baker Burton and Lundy
Baker, Burton and Lundy
The law firm of Baker, Burton and Lundy is known locally for representing residents be-
20 Easy Reader / Beach magazine • March 8, 2018
fore planning commissions, mediating
neighborhood disputes, and providing pro
bono services to nonprofits. Its one story
building on Pier Avenue in downtown Hermosa
Beach is about as far from the Century
City high rises favored by high
powered attorneys as one can get, literally
and figuratively, and still be in Los Angeles
County. Office dress favors Reyn Spooner
Hawaiian shirts over starched Oxford cloth
and their email ends in SurfLaw.Com.
The fact that the firm has won over $4
billion in settlements, including $2 Billion
against Sempra Energy, is nowhere in evidence,
except for the fact that they recently
bought the nextdoor dry cleaners and are
remodeling the space to accommodate
their growing staff.
Baker, Burton & Lundy Law Offices
515 Pier Ave., Hermosa Beach
(310) 376-9893 bakerburtonlundy.com
Brandon Chabner Law Offices
1601 Pacific Coast Hwy.,
222 N. Sepulveda Blvd., #200,
Temple Emet ~ Feel the Difference!!
We are more than a Synagogue
We are a Family!
They say you can't choose your family
But, you can choose your friends
We are there for you when others can't be
We travel together, dine together, go to movies, theatre, cruise, bowl,
do paint & game nites, we are there for simchas and shivas, hospital and home visits,
we share, care, and are truly there for each other.
Are you ready for something more in your life? Something different?
Try us! Temple Emet! We are Truly Unique.
Youth to those
March 8, 2018 • Easy Reader / Beach magazine 21
Lovette T. Mioni,
Mioni Family Law
Certified family law specialist Lovette T. Mioni has been named a Southern California
Rising Star by the Super Lawyers rating service, an honor reserved for fewer than three percent
of attorneys in the region. Mioni
said she works hard to educate her
clients, to “make them aware of their
unique facts and circumstances, and
their best-case and worst-case scenarios,
so they can make the best decisions for
them, rather than letting the court make
it for them, or just going along with the
other side.” Mioni also has “a very settlement
minded practice” that aims to
avoid the financial and emotional drain
of a trial. “Not every case can be settled,
and I’m very well equipped to go to
trial, but only when it makes sense to
go to trial,” she said.
Family law attorney
Lovette T. Mioni.
Mioni Family Law-Lovette T. Mioni
1815 Via El Prado, Suite 203
>> Runner-up: Law Office of Karina P. Pozsar
29000 S. Western Ave., Ste. 401
Rancho Palos Verdes
Accomplished defense attorney Nigel Villanueva maintains an “open-door policy” of complete
availability to each client. “I am happy to meet my clients during late hours, or on
weekends,” he said. “I want my clients to be able to simply walk into my office any time.
They will always find my door open.” Villanueva has more than 50 jury trials and arbitration
hearings to his name, and he is a lawyer other lawyers have turned to when they faced legal
trouble. In addition to representing clients in a wide range of violent crimes, drug crimes,
sex crimes and driving offenses, Villanueva runs a small but successful personal injury
Law Office of Nigel Villanueva
220 S. Pacific Coast Hwy., #106
>> Runner-up: Jonas & Driscoll
Law Firm L.L.P.
1108 Sartori Ave. #320
Jerry Carew, 3 Leaf Realty
Jerry Carew charts just about every aspect of his industry and has learned from his
charts that, “in good years and bad, the cycle is the same. Home sales are slow in January
and rise to a peak in May or June.” Judging from his charts, though the real estate market
may be cyclical, it cycles up faster than just about any other investment, at least in the
Using data from MLS, Carew concludes, “Inventory is down this year, so this year you
are going to have a hot seller’s market,” Carew said. “Good for sellers, tough for buyers.”
3 Leaf Realty - Jerry Carew
1716 Manhattan Beach Blvd. #A
Amy Cimetta, Re/MAX
Broker Associate Amy Cimetta is a rising star in the local real estate universe. She’s been
in the business a dozen years now, and as evidenced by winning her first Best of the Beach,
the multitudes of clients she’s helped through the daunting maze of a sale have had such
positive experiences that Cimetta has become a go-to agent in the real estate community.
“Buying or selling a home is a huge financial and emotional endeavor,” Cimetta said.
“I’m honored to work with people during one of the most important events of their lives. I
can't imagine doing anything else; I love what I do."
Cimetta has a background that has uniquely prepared her for this profession. She comes
from a real estate family; her grandfather bought hotels and office buildings — her father
grew up living in one of those hotels — and the family continued the tradition, buying and
renovating homes to rent out throughout Cimetta’s childhood.
“It was a culture my parents raised me in,” she said. “I learned from a very early age the
value of real estate, the value of buying that fixer and turning it around. Also, we always
lived in beautiful homes.”
Her path into the profession was a bit circuitous. She attended prestigious liberal arts
schools Brandeis and Tufts Universities and went on to obtain an MBA in marketing from
Fordham. She had an early successful career in the entertainment industry, working in
sales for firms such as Variety magazine and Faction Creative, before turning her focus on
the real estate business. This, too, was part of her education as a broker, both in the creativity
of her approach and her ability to relate to people in high-stakes circumstances.
“I was dealing with some of the most challenging personalities you could deal with,”
Cimetta said. “It gives me the sales piece of it, but also the storytelling piece of it — sales
teaches you to always understand who your customer is, and how to take care of them. I do
for my clients what I would want done for me. That’s the bar I hold myself up to: if it was
me, how would I want this done? It’s about managing all the different parts of a transaction
and quarterbacking the whole thing, so you are not just a salesperson — you are an advocate
for your clients.”
Her clients find themselves with a patient and friendly but fierce professional on their
“Our recent home purchase was fairly complicated and required extreme attention to detail,”
said client Mike Murphy. “Amy went far above and beyond to make sure everything
went smoothly. We never felt like Amy was just trying to hurry us through a transaction.
She treated us like we had been friends who had known each other for years.”
Amy Cimetta, Re/Max
400 S. Sepulveda Blvd. #100.
Real Estate Selling Agent
>> Runner-up: Strand Hill Properties
1131 N. Morningside Dr.
Real Estate Listing Agent
>> Runner-up: Donald McVicar -
The Domo Group/Re/MAX Estate Properties
1040 Manhattan Beach Blvd.
22 Easy Reader / Beach magazine • March 8, 2018
Buying or Selling
Serving the South Bay Beach Cities and beyond
Best of the Beach Travel
T he first and only all natural pie shop
in S outhern California.
Come down for a slice of natural goodness!
133 Hermosa Ave. • 310-374-2323
The Sea Sprite Motel on the Hermosa Strand remains an unchanged reminder
of Hermosa’s simpler days. Photo by Kevin Cody
The Sea Sprite has been welcoming guests since the 1960s and is a charming anomaly.
This modest beachfront property has been defiantly resistant to change, and though it’s a
bit worn, the units are clean and welcoming. The families who have been enjoying vacations
there for decades cherish the experience of ocean views and short strolls to restaurants of
every description. There is no room service, and the rooms are light on amenities, but the
people who have been returning for over fifty years like this place just as it is.
1016 The Strand
24 Easy Reader / Beach magazine • March 8, 2018
Runner-up: Best Western
1850 S. Pacific Coast Hwy. Redondo Beach (310) 540-3700
2740 Artesia Blvd. Redondo Beach (310) 370-4353
The Manhattan Beach Shade hotel’s enclosed patio is a favorite venue for
social gatherings. Easy Reader file photo
The two Shade Hotels are the home team when it comes to upscale South Bay lodging.
Both are architecturally bold and modern, but use colors of sea and sky and expanses of
wood and fabric to create an atmosphere of serenity. Rooms have all the high tech conveniences,
as well as spa tubs and the other amenities that are all about sheer luxurious pleasure.
These hotels are where we pamper our guests, and occasionally ourselves when there are
repairs going on at home or we just want to get away without leaving town.
1221 N. Valley Dr., Manhattan Beach
655 N. Harbor Dr., Redondo Beach
>> Runner-up: The Portofino Hotel & Marina
260 Portofino Way, Redondo Beach
Automobile Club of America (AAA)
The travel agency business has taken a beating from the internet, but plenty of people
still prefer the personal service and advice an experienced professional can provide. After
all, most of those websites deliberately make it difficult to compare their offerings with
competitors, while a travel agent is an impartial pro whose job is to do just that. Most services
are free, and any consulting fee you might spend is trivial when you take into account
how many hours you’ll spend flipping between airline, tour company, or cruise line sites.
The best travel bargain may be the one that starts long before the trip does.
Automobile Club of Southern California
700 S. Aviation Blvd., Manhattan Beach
>> Runner-up: Beach Travel
215 #A Pier Ave., Hermosa Beach
March 8, 2018 • Easy Reader / Beach magazine 25
Best of the Beach Health
The 256 room Torrance Memorial Lundquist
Lundquist Tower was made possible by contributions
from the community. Photo courtesy of Torrance
Torrance Memorial Medical Center
Highly regarded Torrance Memorial Medical Center
hospital, enhanced its image still more last month when it
became affiliated with the internationally renowned Cedar
Sinai Medical Center in Los Angeles. The affiliation will
enable the two medical centers, both of which have significant
research programs, to share specialists.
Torrance Memorial was founded in 1925 by South Bay
residents who believed it important to have world class
medical service closer than downtown Los Angeles. That
same belief carries through to today. Contributions from
Melony and Richard Lundquist and other supporters
helped finance the $480 million, seven story, 256 room
Lundquist Tower, unveiled in 2014. Car dealer Vasek Polak
made possible The Vasek Polak Research Program, which
studies cancer prevention.
Torrance Memorial Medical Center’s Volunteer Auxiliary
presented a check last month for $290,000 to the Torrance
Memorial Foundation at its 2018 Auxiliary Board
Installation Lunch. The donation will go toward the transformation
of the Hunt Patient Tower, dedicated to
mother/baby postpartum, neonatal and pediatric care.
Torrance Memorial emergency room, alone, sees 60,000
Torrance Memorial Medical Center
3330 Lomita Blvd.
>> Runner-Up: Providence Little Company of Mary
4101 Torrance Blvd. , Torrance
(310) 540-7676 california.providence.org
26 Easy Reader / Beach magazine • March 8, 2018
Parker Hearing Institute
Government approved hearing aids for individuals with
mild to moderate hearing loss will be available “over the
counter” sometime this year, as a result of Congressional
legislation passed last summer. Currently hearing aids require
a prescription from an audiologist.
Some audiologists are concerned that non prescription
hearing aids will damage their business much as reading
glasses damaged optometrists when reading glasses were
made available without prescription.
Parker Hearing, which has fitted over 40,000 people
with hearing aids since its founding by William Lee Parker
in 1975, isn’t concerned. One reason is a recent study
showed people fitted with hearing aids by audiologist were
50 percent more satisfied that those who bought over the
counter hearing aids.
“Some people we fit with hearing aids never need to
come back. But most do. We offer membership fees for repeat
visits and cleanings,” said Brian Sisson, a spokesper-
William Lee Parker with his kids and fellow audiologists
Josh and Andrea. Photo courtesyof
son for Parker Hearing.
Sisson believes making hearing aids more widely available
will encourage people with hearing difficulties to seek
“Modern hearing aids are more than amplifiers. They
can be programed by your smartphone to focus on the person
sitting across from you, or to your right. They can be
programmed for noisy restaurants. People are self conscious
and don’t like to be seen fiddling with their hearing aid. A
smartphone is more discrete,” Sisson noted.
“We’re seeing more and more children bringing in their
aging parents. We offer family consultations because it can
be stressful living with a person hard of hearing.
“We advise the family members to look at the hard of
hearing person they are talking to. All of us lip read, which
is why an evening in a loud restaurant can be mentally exhausting,”
Parker Hearing was founded in 1975 by William Lee
Parker, whose parents were both deaf. As a result he
learned sign language. His children Josh and Andrea have
taken over his practice and also were raised reading sign
language. Signing is particularly helpful for Andrea, a pediatric
Parker hearing represents all six hearing aid manufacturers
so it has the widest available selection of hearing aids,
Parker Hearing Institute
4201 Torrance Blvd., #140
>> Runner-Up: Sunni McBride, South Bay Hearing
3734 Sepulveda Blvd., Torrance
NVision Eye Center
Patients describe NVisison’s doctors as “textbook
perfect” in their procedures, which are backed by a
lifetime commitment to positive results. One customer
described choosing NVision South Bay as “the best
decision I’ve ever made.” Others used words like
“love” and “ecstatic” to describe their vision results.
NVision offers a Vision for Life program: if an enhancement
is medically advisable, patients can receive
the procedure with any participating surgeon
nationwide, free of charge.
NVISION Eye Center
23550 Hawthorne Blvd., #220
>> Runner-Up: Manhattan Beach Vision Group
946 Manhattan Beach Blvd.
24 Hour Home Care
24 Hour home Care is a leader nationwide, with
carefully screened home health aides, certified nursing
assistants, licensed vocational nurses and professional
caregivers. The popular caregiver service specializes
in non-medical, in-home care, assisting with bathing,
dressing, moving about, and transferring from chair to
bed, or bed to bath. The caregivers are trained to take
vital signs, manage medications, prepare meals, do
laundry, and provide transportation and basic house
cleaning. They are available for a few hours a day or
around the clock. 24 Hour is certified with the American
Board of Home Care and California Association
for Health Services at Home.
24 Hour Home Care
3812 Sepulveda Blvd., Suite 240
>> Runner-Up: Home Care Assistance
19 Peninsula Center, Rolling Hills Estates
(310) 461-2419 homecareassistance.com
AMERICAN EXPRESS ®
Stein Optometric Center
About 13 years ago, Dr. Howard Stein picked up a call from his son, John, a lawyer specializing
in tax law. A father already, with two more children on the way, John Stein realized
that he needed a change, and set out to follow in his own father’s footsteps.
“We’ve been a family business since 1960,” Howard Stein said, “and this is a second-generation
business – and now John’s 16 year old boy is thinking about doing it too.”
Stein Optometric Center is Manhattan Village Mall’s last original tenant, and in keeping
with the changes going on throughout the Village, Stein just underwent its own massive remodel.
Space once dedicated to over 45,000 hard-copy patient records has become space
for new testing equipment and office space.
“The main thing I’ve learned is that the patient is always right,” Dr. Stein said. “If we
have someone who needs to fix lenses they’ve had for three years, even if their warranty is
only one or two years, we’ll make new lenses. We just want everyone to be happy.”
>> Runner-Up: Optometrist
Dr. Stahl, Beach Cities Optometrist
1103 Highland Ave.
Stein Optometric Center
3200 N. Sepulveda Blvd. #E-4
>> Runner-Up: Eyewear
Trendy Sunglasses & Optometry
223 Manhattan Beach Blvd.
Derek Levy, DC
For a Hermosa Beach Surfer Walk of Fame inductee and coach of the South Bay Boardriders
Club’s grom program, chiropractor Derek Levy takes a surprisingly traditional approach
to his profession.
“There are always ‘new
and improved tools’ in
orbit, but in my 35 years of
practice the fundamentals
have remained the same,”
with three basic parts of
the body – bones, nerves
and muscles,” he explained.
“When a bone is out of
place, it can pinch a nerve,
causing pain. Then the
muscles spasm as they
work to hold the bones in
“All a chiropractor does
is put the bone back in place, so the body can heal.”
Levy compared a pinched nerve to a garden hose with a kink in it.
Chiropractgor Derek Levy is a Hermosa Surfer
Walk of Fame inductee. Photo by Kevin Cody
“If the hose gets pinched, the flowers wilt. If nerves gets pinched, patients experience
numbness and pain.”
“When I fix something, I get the credit, but it’s mostly the body’s amazing healing powers
that are responsible,” he said.
Unlike most doctors, Chiropractor Derek Levy describes his patients as generally healthy.
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28 Easy Reader / Beach magazine • March 8, 2018
“People at the beach lead a healthy lifestyle. So when they come to see me it’s usually
for minor aches and pains that are easy to take care of. I deal with neck and lower back
pain all day long.” The most common causes he said, aren’t accidents, but stress.
The one significant change he does acknowledge is the growing acceptance of chiropractic
treatment by the broader medical profession, which has led to insurance coverage.
“It’s one of those ‘careful what you wish for situations,” he said.
The paper work gives him the kind of headaches he commonly treats. Though most insurance
policies cover chiropractic treatments, the paperwork can be so burdensome that
some chiropractors won’t take insurance. It’s a headache Levy said that he welcomes. He
Derek V. Levy, DC
950 Aviation Blvd.
>> Runner-Up: Dr. Charlie Harper, D.C.
1800 N. Sepulveda Blvd. #202
The largest selection of
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Dr. Jon Miller
Dr. Jon Miller has been
in the dentist trade in Manhattan
Beach for more than
20 years, including owning
his own practice for the
last 14. During that time,
he has managed to fine
tune the balance of the
“I try to be conservative.
I tell the patient about all
of the options,” Miller
But he also knows when
to be upfront with patients
about a potential issue.
Asked to describe Miller, office assistants Laurie Schaffer and Amanda Olea shout “Honest!”
in unison, laughing at each other.
“He has no problem looking people right in the face and telling them what needs to be
done,” Schaffer said.
Skills gained over the decades of practice have helped endear Miller to his long-time customers.
Some of his older patients have been coming to him since they were young enough
to finish a visit with a trip to the toy chest.
“Come here, and you’ll have a dentist for life,” Olea said.
>> Runner-Up: Dr. Janelle Holden DDS
451 Manhattan Beach Blvd.
Suite D 226
526 Pier Avenue
2 Blocks West of PCH
Mon – Sat 11-6
Sun – 11-5
s t a r s a n t i q u e m a r k e t . c o m
Dr. James Wethe, M.D.
Dr. James Wethe, M.D. is a long established, highly respected plastic surgeon and the
Medical Director of Skin365 in Torrance. He passed his board examination in general surgery
in 1986, after attending the University of Southern California School of Medicine and
completing his internship in general surgery at Harbor/UCLA Medical Center. Dr. Wethe
became board-certified by the American Board of Plastic Surgery in 1990. He and his staff
pride themselves on providing outstanding patient care in a professional and welcoming
James D. Wethe, MD
3440 Lomita Blvd. #220
>> Runner-Up: Todd Gerlach
Center for Cosmetic Surgery
4201 Torrance Blvd Suite 150
(310) 540-0144. doctorgerlach.com
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March 8, 2018 • Easy Reader / Beach magazine 29
Best of the Beach Home Services
Door & Window store
Our readers love Ikea for its clean design and affordability, and they love touring that spacious
store, examining the wide array of bedrooms, living rooms and office spaces they can put together.
Ikea sees a home as “a perfect reflection of the people who live inside.” To further help customers
make their homes look and work the way they want, the store offers features such as an online
drag-and-drop interior designer with precise measurements and 3D mock-ups of the customer’s
virtual rooms. And of course, they will assemble their furniture for you, so you don’t end up
with a leftover screw and an excess dowel thingee.
20700 S. Avalon Blvd.
>> Runner-up: Living Spaces
1519 Hawthorne Blvd.
For over 90 years and now four generations strong, Cook’s Lumber
knows doors and windows and its customers. Bob and Jim Cook.
Cooks Doors and Windows
Aimee Cook’s great grandfather Bert opened Cook’s lumber in 1923. Four years
ago Aimee joined her father Jim and uncle Bob, who joined their father in the business
in the late 1970s. Aimee picked an opportune time. The South Bay had recovered
from the 2008 real estate collapse and new construction and remodels were on an
upswing that continues today. In addition to economic cycles, the Cooks have witnessed
cycles in architectural styles, from Spanish Colonial to Italian Mediterranean,
to the recent Caribbean Plantation. Aimee described today’s most popular style as
Coastal Modern, characterized by clean, minimalist lines. A popular window for this
style is their Western Windows System, which offer large, aluminum framed, energy
efficient windows, and sliding and folding doors.
“We put in a lot to keep this a family-run business. We’re born and raised in the
South Bay, we know the customers, and we know the location,” she said.
Cook’s Doors and Windows
14410 Hawthorne Blvd.
>> Runner-up: South Bay Door and Window
732 N. Catalina Ave.
(310) 372-3667 southbaydoorinc.com
Classic Tile & Design
Classic Tile has set a standard for excellence in the South Bay tile industry for more than 25
years, and its showroom displays the best of artistic tile, ceramic tile, concrete tile, glass tile,
metal tile, stone tile, and tile care products. Customers praise Classic Tile’s wide selection and
outstanding service. Terri of Palos Verdes described her exhaustive search through tile stores large
and small to make her tiles match, following a renovation to the guest bathroom. “No one came
close. We decided to give Classic Tile a shot and thankfully, they came so close that no one will
ever know that they are not the same tiles.”
Classic Tile & Design
860 Pacific Coast Hwy.
(310) 376-8024 Classictiledesign.com
South Bay Carpets & Hardwood Floors
South Bay Carpets, family owned for three generations, received the nod from our readers
for personalized, professional service, from sales to installation. Owner Gerry Blanks, a lifelong
area resident, said, “We may not be the biggest, but we’re definitely the best.” The
store offers one-on-one showroom consultations and free in-home estimates for carpeting,
vinyl, hardwood, laminate and tile work. Customers praise South Bay Carpets for fair prices,
“top-notch” work and bend-over-backwards service.
South Bay Carpet and Hardwood
1443 Aviation Blvd.
>> Runner-up: Rock Mill Tile & Stone
727 Pacific Coast Hwy. Hermosa Beach
>> Runner-up: Carpet Spectrum, Inc.
1050 Aviation Blvd.
30 Easy Reader / Beach magazine • March 8, 2018
Pacific Coast Plumbing Co.
Owner David Vialpando, longtime Hermosa resident, said attention to detail and “good
customer service, with follow-up and follow-through” are keys to his success. “Our techs
are highly trained and very clean and conscientious. They always wear booties into your
house, and will always lay tools on a work tarp or towel, not on your floor.” The company
is state-licensed, fully insured, and maintains active memberships in the Better Business
Bureau and International Association of Plumbing and Mechanical Officials.
Pacific Coast Plumbing Co.
1706 Pacific Coast Hwy.
Swimming pool/Spa store
Leslie’s Pool Supplies, Service & Repair
Our readers found the service and selection unbeatable at Leslie’s, a national leader in
swimming pool service, installation and repair. Leslie’s boasts an eye-popping selection of
pool cleaners, chemicals, equipment, toys, parts and accessories for above-ground pools,
in-ground pools and spas. Customers praise the wide variety of products available, and the
knowledgeable and attentive staff. One Hermosa customer raved that Leslie’s was able to
fix a previously nagging algae problem, and get her family back in their pool.
Leslie’s Pool Supplies
5054 W. 190th St.
>> Runner-up: Mickey Chastain -
Pipe Eyes Plumbing
23329 Grant Ave. Torrance (310) 387-5003
>> Runner-up: ABC Pool and Patio
24449 Hawthorne Blvd.
(310) 373-0935 Abcpoolandpatio.com
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• All types of jobs
• No job too small
March 8, 2018 • Easy Reader / Beach magazine 31
Best of the Beach Transportation
Dave and Zoie Carney (leaning out the window) with the crew at Hillside
Domestic Auto Repair
Hillside Auto Repair
“What sets us apart is our people,” said Dave Carney, who co-owns the shop with his
wife Zoie. “We hire people who love doing what they’re doing, and allow them the freedom
to go ahead and make magic. We live in the community, and we’ve been doing this for 33
years. We have some amazing people working for us, and very little turnover. We take good
care of our customers.” Customers say the Hillside mechanics are honest, thorough, and
able to explain their work to the layperson.
Foreign Auto Repair
Hillside Auto Repair
24467 Hawthorne Blvd.
>> Runner-up: Ocean Tires and Service
1017 Aviation Blvd.
Owner Jody Romero, a successful businessman with small-town roots, said Toyo-Tech
approaches each repair job as if the client was the mechanic’s mother. “Our clients are
more like family than customers,” he said. His family owned, independent shop repairs
Toyota, Lexus, Honda, Acura, Nissan and Infiniti. Customer Karen Rogers said, “I have
trusted Jody completely to maintain my 2002 Lexis for the 14 years I have owned the car.
In fact, when I traded in my Toyota Supra, I bought a Lexus so I could continue to have
him service my vehicle.”
4607 Manhattan Beach Blvd.
>> Runner-up: Lexology Auto Care
1437 Aviation Blvd.
Del Amo MotorSports
Del Amo motorsports started out as a modest 6,000 square foot showroom and mechanic
station on Aviation Boulevard in Redondo Beach three decades ago. Today, it is the largest
motorcycle dealership on the West Coast, with a 45,000 foot showroom in Redondo Beach,
a showroom in Orange County, and a showroom in Long Beach. Del Amo carries a wide
variety and the top brands of motorcycles, dirt bikes, scooters, UTVs, side by sides, ATVs
and personal watercraft. And the increasingly popular three-wheel bikes like the Can-Am
Spyder. There showrooms’ enormous inventories dazzle even the most experienced motorcyclists.
Del Amo Motorsports
2500 Marine Ave.
Used Car Dealer
>> Runner-up: South Bay Customs
115 Penn St.
Jama Auto House
The frequency with which one sees license plate holders in the Beach Cities that read
Jama Auto House is evidence of its popularity. Former Porsche racing driver Lars Jacobson
has been matching his customers with cars that suit their driving and finances over three
decades ago. He specializes in high end cars, but insists they are less expensive to own than
new mid priced cars because his full service garage makes certain no car leaves his lot without
being in factory condition. In addition, Club Jama members are entitled to service at
$85 an hour, a fraction of the rate charged by new car dealers and qualified service garages.
Jama Auto House
700 Pacific Coast Hwy.
>> Runner-up: CarMax
18020 Hawthorne Blvd.
American Tire Depot
“Customer service combined with price” sets the shop apart, said manager Ro Verme,
who has guided American Tire Depot to ‘Best of the Bay’ top honors four of the five years
he’s been at the helm. “We have a lot of return customers. We do a lot of work for the Hermosa
Beach Police Department,” he said. “We keep it local.” In addition to selling tires and
wheels, American Tire Depot offers brake, oil and strut service, and battery installation.
Customers buying tires receive free lifetime rotation, free brake inspection and free flat tire
repair if needed. Customer testimonials praise the shop for quick, efficient service and “always
American Tire Depot
1414 Pacific Coast Hwy.
>> Runner-up: Globe Tire & Automotive
500 N. Sepulveda Blvd.
For more locations visit: americantiredepot.com
32 Easy Reader / Beach magazine • March 8, 2018
New Car Dealer
Manhattan Toyota general manager Ron Vartanian and owner Brad Sperber.
Photo by Brad Jacobson (CivicCouch.com)
Manhattan Beach Toyota
Last November, the car belonging to the mother of Manhattan Beach Police Department’s
soon-to-be chief, Derrick Abell, suffered a transmission meltdown. The chief, a doting son,
picked up his mother and drove her to Manhattan Beach Toyota. To her great surprise, as
they walked into the dealership, he handed her a set of keys to a new Camry and pointed
to the staff. “I’ve got to get back to the station,” he said. “You guys take care of it.” The
story in a nutshell gets at what sets Manhattan Beach Toyota apart — it’s a dealership
deeply embedded in the community, with a staff truly dedicated to taking care of its customers.
“We have great customer service,” says owner Brad Sperber. “Because we have the
best employees, as well. We just truly care about the customer and treat each one as if they
are family. We really take pride in it.”
Sperber carries on the legacy of his father, Darrell, who passed away in 2015 but whose
vision for how a car dealership should run is ongoing. MB Toyota is among the most active
local businesses in its charitable endeavors, a priority established by the elder Sperber, who
was honored by the MB Chamber of Commerce posthumously with the Bob Meistrell Local
Legend award for his deep involvement in the community.
Last year, Brad Sperber and his wife, Andrisa, also fulfilled another of his father’s dreams,
unveiling a sparkling new $7.5 million remodel of the 5.5 acre dealership on Sepulveda.
“I think one of the nice things about the
whole South Bay area and especially Manhattan
Beach is everyone looks out for each
other,” Sperber said. “We eat local, we
shop locally, and we take care of our own
neighbors, really…. I love Manhattan
Beach, and I take pride in the fact that I
can hold my head up when I run into a customer
outside a grocery store. I know they
bought a car that can hold up, and I know
they they have been taken care of and had
a good experience with us.”
Everyone who buys a car at the dealership
is welcomed to bring it back once a
week for a free car wash. It’s small details
that speaks volumes about how Manhattan
Beach Toyota does business.
“The relationship just starts as soon as
you buy a car,” Sperber said. “We look forward
to customers coming back...It’s all
about what you can do to help them out.”
Manhattan Beach Toyota
1500 N. Sepulveda Blvd.
Professional Medical Aesthetics
Serving The South Bay for 14 Years
>> Runner-up: Subaru Pacific
14700 Hindry Ave.
49 Pier Ave, Hermosa Beach
310.374.4181 | skinsavvy.com
First Laser Service New Clients
Mention “Easy Reader” or “Beach Magazine”
March 8, 2018 • Easy Reader / Beach magazine 33
Best of the Beach Retail
Deep Roots founder Jon Bell. Photo by Mark Mc-
Deep Roots Garden Center
The sprawling, barn-like structure at the corner of
Sepulveda and 2nd Street in Manhattan Beach has been a
plant nursery for six decades but has gone through several
iterations, most famously becoming a community institution
as Bob’s Nursery under the ownership of Bob Brock
from 1970 to 2000. It became a more high-end nursery
after Brock sold. Then one of his former employees — Jon
Bell, who began working at the nursery when he was 15
— bought the business in 2009, at the age of 28, named it
Deep Roots and returned it to its roots. Deep Roots has
won every Best of the Beach since, an eight year streak.
It’s an all-in-one garden center; in addition to several hundred
species of plants (with an emphasis on plants native
to this area), Deep Roots carries seeds, tools, organic fertilizers,
pots of every size, chimes, garden boxes, bulbs,
birdhouses, and offers landscaping and floral design services,
as well as a full time florist, regular workshops, and
educational outreach. With Bell at the helm, Deep Roots
has returned to community institution status.
“We try to cover all those bases,” Bell said. “Anything
we sell, we can install. We get to know people and, over
time, get a grasp of what they are looking for. We try not
to limit ourselves to any one thing.”
Deep Roots Garden Center & Florist
207 N. Sepulveda Blvd. #201
The Beach Cities are one of the richest places in the world
by the measurement of creative grocery stores per capita.
We’ve already have an opulent Whole Foods Market, the culinary
finery of Bristol Farms, the exquisite freshness of Grow,
the organic homespun goodness of Sprouts, the international
flavor of Jon’s Market, and a stalwart array of Vons and
Ralph’s. And Gelson’s and a Lazy Acres are on their way to
opening this year. But Trader Joe’s remains in a class of its
own — perhaps never before has the experience of grocery
shopping been made as fun as going into the Tiki-themed,
cheerful, and wildly inventive environs of a TJ’s. Founder
Joe Coulombe, who started Pronto Marts in the LA area in
1958, developed the idea of the Trader Joe's South Seas motif
while on vacation in the Caribbean. Coulombe’s insight was
that Americans were traveling more and returning home with
tastes they had trouble satisfying in supermarkets of the time.
He launched the first Trader Joe’s in Pasadena in 1967 with
an unusual business model that persists to this day — each
TJ’s only keeps about 4,000 products in stock, compared to
the 50,000 items in an average supermarket, but Trader Joe’s
inventory is constantly changing. The company maintains a
team of international travelers, who discover products that
are modified to become part of the TJ’s brand (80 percent of
products bear the Trader Joe’s imprint); the lowest selling 10
Sprouts Farmers Market
Sprouts has deep roots in the produce
business. The company’s origin story begins
in 1943, when newlyweds Henry and Jessie
Boney borrowed $600 from her parents to
buy a truck and used it to start selling
peaches at a fruit stand in La Mesa. They
expanded with their first family story four
years later in Chula Vista, and in the
decades to come would create and operate
an array of grocery stores – Boney’s, Bradshaw’s,
Superama, Windmill Farms,
Henry’s and finally Sprouts, one of the
early entries into what is now called the
“natural foods” sector of grocery stores.
Hence, it’s unsurprising that Sprouts, which
arrived in Redondo Beach six years ago, remains
committed to sourcing the freshest
produce; it’s in the company’s DNA. Each
percent of products are constantly being replaced with new,
creative, and usually international products. The result is
every trip to a TJ’s is an adventure. “Trader Joe's is no ordinary
grocery chain. It's an offbeat, fun discovery zone that
elevates food shopping from a chore to a cultural experience,”
wrote Fortune magazine. “It stocks its shelves with a winning
combination of low-cost, yuppie-friendly staples (cage-free
eggs and organic blue agave sweetener) and exotic, affordable
luxuries -- Belgian butter waffle cookies or Thai lime-andchili
cashews -- that you simply can't find anyplace else.”
The Beach Cities are home to an unusually high number of
T.J’s — there are four in the three cities — for a chain whose
stores (there are 450 now) are so coveted that a Beatlemanialike
riot broke out when one finally opened in New York City
a decade ago.
For locations visit traderjoes.com
>> Runner-up: Ralphs
2700 N. Sepulveda Blvd.
Sprouts features its fresh produce front and center at every store.
Photo courtesy Sprouts
of the 280 Sprouts stores displays its produce front and center in each location.
“Customers love Sprouts for farm-fresh produce found at the center of the store,” said Kalia Pang, a spokesperson for
Sprouts. “Our longstanding relationships with local growers and vendors, coupled with our ability to sell a high volume,
allows us to offer fresh produce at great prices. Customers will find conventional and organic staple and seasonal produce,
in addition to specialty items like cotton candy grapes, lychee and starfruit.”
>> Runner-up: Peter’s Garden Center
814 N. Pacific Coast Hwy.
Sprouts Farmers Market
1515 Hawthorne Blvd.
>> Runner-up: Grow
1830 N. Sepulveda Blvd.
34 Easy Reader / Beach magazine • March 8, 2018
Dan Clement cuts
hair at Deep Pocket
Jean Company in
where he says 80
percent of his business
is repeat customers.
• Serving the South
Bay for over 35 years
• Full Service Contractor
• Complete Installation
• New Construction
• Second Floors
4203 Spencer St., Torrance, CA 90503 (310)214-5049 • www.pevelers.com
Appointments Are Recommended
Showroom Hours: Tuesday, Wednesday, Thursday 10-5 • Friday 9-3 • Monday by Appointment
Closed Saturday and Sunday • License #381992
Dan Clement, Deep Pocket Jean Company
Conversation flows pretty easily with Dan Clement at Deep Pocket Jean Company in
Hermosa Beach. His repeat-heavy business means that, when someone is in the barber’s
chair, he has a good idea not just what kind of haircut the customer wants, but what’s happening
in that person’s life.
“I’d say 80 percent of my customers, I don’t have to ask what kind of haircut they want.
And we usually just pick up the conversation where we left off,” Clement said.
It’s a fitting approach for a man who got into being a barber from the other side of the
shears. Clement grew up in the South Bay, then moved to San Diego. While there, he became
friends with many of the employees at his local barber shop. When the economy tanked
during the Great Recession, they suggested he consider being a barber. So he went to the
same barber school they did, and got a job.
Two years later, he moved back to the South Bay and established himself at Deep Pocket.
He has come to feel part of the community, in part because so many of his customers come
from the neighborhood around the store. But even as he stays local, his client list is anything
“It really ranges. I’ve got little kids, people in college, family men, retirees: you’ve got to
be able to relate to everyone,” he said.
As the name suggests, there’s a twist to Deep Pocket: racks of high-end denim and other
apparel sit just a few feet away from the barber’s chair. But the experience is a nod to the
traditional past of barber shops: the clientele
are mostly men, signs offer shaves as
well as haircuts, and customers will often
linger after their cut to hang out and watch
a game on TV. There’s even a walk-in cigar
humidor. And like the barbers of yore,
Clement sees himself as providing more
than just a clean-up.
“If people look good, they feel good.
And if they feel good, they’re better people,”
Dan Clement, Deep Pocket Jean Co.
200 Pier Ave., No. 201
Alan Bailey Peroxide
1036 Aviation Blvd.
Since 1990 • License # 770059, C-36 C-34 C-42
D E P E N D A B L E • P R O F E S S I O N A L • A F F O R D A B L E
w w w . m a t t u c c i p l u m b i n g . c o m
$ 9 8 0
Residential Water Heater
40 gal. installed! ($1080 - 50 gal. also available)
Includes hot & cold water supply lines
Expires April 30, 2018
FULL SERVICE PLUMBING
SEWER VIDEO INSPECTION
$ 7 5
Rooter Service - Main Line
Must have clean-out access. Some restrictions may apply.
Expires April 30, 2018
F R E E
E S T I M A T E S
M e n t i o n t h i s a d w h e n
s e t t i n g u p a p p o i n t m e n t .
3 1 0 . 5 4 3 . 2 0 0 1
March 8, 2018 • Easy Reader / Beach magazine 35
Best of the Beach Retail
& Surf & Ski
Spyder Surf’s Katie Belknap, Amber Talbot
and Luke Jarvis outside their new, downtown
Manhattan Beach location.
Photo by Ryan McDonald
Spyder owner Dennis Jarvis has been in the industry
long enough to understand the intricacies of running a surf
shop in the South Bay. Spend any time talking to him, and
it becomes apparent that he has the customer experience
thought out down to the last square foot.
The result is a trio of stores that cater to different
surfers, or perhaps the surfer on a different day. Spyder’s
original location on Pacific Coast Highway in Hermosa
Beach carries the “hard goods”: surfboards, leashes, fins
and anything else you might need to get wet, along with
an assortment of boardshorts and wetsuits. The Pier Plaza
location has a wide assortment of apparel for men and
women, while the downtown Manhattan Beach location is
where you can find higher-end surfwear like button-ups.
Jarvis, a former pro surfer who has shaped boards for
many of the sport’s top pros, is one of South Bay surfing’s
biggest boosters. His pride in the place where he grew up
and continues to call home is apparent in the way he constantly
touts the South Bay as the heart and soul of surfboard
manufacturing. And, at 35 years in business, Spyder
Surfboards is undeniably part of that story.
1116 Manhattan Ave.
2461 Pacific Coast Hwy.
65 Pier Ave.
>> Runner-up: Clothing
Surf, Ski & Snowboard
904 Aviation Boulevard
Independent Fashion Retailer
Wright’s is celebrating 30 years in Downtown
Manhattan Beach this year, but the
name celebrates a tradition far older. When
long-time Manhattan residents Nancy and
Dana McFarland founded the store, they decided
to name it in honor of Dana’s greatgrandfather,
who founded Wright’s Trading
Post in Albuquerque, New Mexico, almost
a century before.
Today, Navajo blankets and stiff denim
have given way to a modern bohemian assortment
of clothes more appropriate for a
night out on the town than a trip in a covered
wagon. But the artisanal spirit endures.
“There’re things for everybody. It’s
classy but fun, not really too traditional,”
said store manager Thassia Voigt.
Voigt credited the store’s eclecticism to Nancy. McFarland, she said, has a “great eye” and finds clothes that suit all body
types. She also casts a wide net: Some of the store’s clothes come from domestic lines, but many come from France, Italy
and elsewhere abroad.
Gum Tree is the place to turn for gifts for
the hard-to-please. It has a mix of home decorations,
jewelry and cookbooks. Parents
looking for something for a kid but hesitant
to plunk down money for a video game can
find youthful gifts that are designed to
please and stimulate the mind, from puzzles
to coloring books. The Hermosa Beach location
sits inside an early 20th-century bungalow
on Pier Avenue, and features a cafe
with an Australian-inspired menu. (For
thousands of years, Australian aborigines
have used gum trees, known as Eucalyptus
stateside, for their medicinal properties.)
The Manhattan Beach location sits in the
heart of downtown, and has a constantly rotating
selection of gifts for parties and
238 Pier Ave.
324 Manhattan Beach Blvd.
Manager Thaissa Voigt and employee Olivia Amster with a
totem pole commemorating the family history of Wright’s in Manhattan
Beach. Photo by Ryan McDonald
232 Manhattan Beach Blvd.
>> Runner-up: Curious…
128 Pier Ave.
>> Runner-up: Alandrea
1809 S. Catalina Ave.
Gum Tree raises thousdands of dollars each holiday season for
the Hermosa Beach Education Foundation with its Photo with
Santa day. Photo by Kevin Cody
36 Easy Reader / Beach magazine • March 8, 2018
Stars Antique Market
There’s always a pot of coffee for customers near the entrance of Star’s Antiques in Hermosa
Beach. Step inside, and you’ll
start to see why: once you begin browsing,
you might be here a while.
A recent visit to the store revealed
treasures and wonders: an apron featuring
of Las Vegas like the Sands and the Silver
Slipper; a copy of the single “Have
a Marijuana” by forgotten New York
hippie-rockers David Peel and the
Lower East Side; marbles of every
shade and variety stored in glass jars
as though they were volatile compounds;
a poster advertising Howlin’
Wolf at the Avalon Ballroom in San
Francisco on Sept. 23-24, year unknown.
The store takes on a mixture of direct
and consignment sales. And despite
the huge inventory of the Pier
Fay Ben David and Dawn Amerian help
customers find new treasures at Star’s Antiques.
Photo by Ryan McDonald
Avenue storefront — two floors and a rear area open to the outdoors — employees can often
look at an item and know instantly to whom it belongs. What brings it all together is less a
sense that one has found something secretly valuable than a feeling of being surrounded by
things that have been loved.
Stars Antique Market
526 Pier Ave.
>> Runner-up: Antique Corral
145 Pacific Coast Hwy. Redondo Beach
March 8, 2018 • Easy Reader / Beach magazine 37
Best of the Beach Retail
first women vert skaters and a member of the Skateboarding Hall of Fame.
Skate manager Kevin “Worm” Anderson has been working at ET since he was 15 years
old. He helped the South Bay become part of the vibrant skate scene that developed in
Southern California in the 1970s, which took after economic downturns and eminent domain
by LAX created a large number of condemned homes with empty pools for skaters to
explore. Today, the store continues to connect with homegrown talent like Chris Russell
and Bryan Torrellas.
904 Aviation Blvd.
>> Runner-up: Spyder
2461 Pacific Coast Hwy.
Employees River Bainard, Anthony Renna and Trevor Anderson with some
of ET’s signature decks. Photo by Ryan McDonald
ET Surf may have been founded on ocean sports, but step inside the Aviation Boulevard
storefront, and the first thing you see is a wall of skateboard decks. Over its history, ET has
become part of the concerte history of Hermosa Beach and the South Bay by equipping
and sponsoring some of the South Bay’s best skaters, including Cindy Whitehead, one the
“Running stores offer runs, nurseries offer planting classes. We offer classroom photo instruction
and photo excursions,” said Mark Comon, co-owner with his dad Paul, who
founded Paul’s Photo in 1961. Over the years, the father and son team have made their
store the hub of the South Bay photograph community. A visit to the large, well stocked
store is part provisioning, part socializing.
Classes range from the general (bootcamp) to the specific (lighting), night photography).
Photo excursions range from Madrona Marsh to Kilimanjaro and places in between, including
Joshua Tree, Yosemite, Death Valley, Monterey and Alaska.
Last year MSNBC aired a special about Paul’s popularity in an era of online shopping.
“A good retailer creates and customer experience with every sale. A UPS driver can’t do
that,” retail consultant Bill McCurry told MSNBC.
To view MSNBC’s report on Paul’s Photo visit msnbc.com/your-business/watch/getting-
38 Easy Reader / Beach magazine • March 8, 2018
Paul’s Photo owner Mark
Comon practiced what he
teaches in his night photography
classes with this
photo of the super blue
red moon on January 31
of this year. B-E-A-U-tiful!
23845 S. Hawthorne Blvd., Torrance
>> Runner-up: Silvio’s Camera & Digital
22409 Hawthorne Blvd., Torrance
Riviera Village is a treasure to Beach
Cities residents, and Nils Nehrenheim, the
Redondo Beach City Council Member representing
the area, gladly gushes about it.
“It’s a very walkable area that has everything;
you can go there in the morning for
a dentist appointment, grab lunch after, go
to the store, then stop off at the accountant
for your taxes,” Nehrenheim said. “It has
everything for everyone on a day-to-day
New restaurants are regularly being introduced
to the area, including the latest
edition of The Rockefeller, a sidewalk dining
program is growing, and the Sunday
Farmer’s Market is coming into its own.
“The Village is where you can go to get everything done,” Nehrenheim said.
1799 S. Catalina Ave., Redondo Beach.
>> Runner-up: Metlox LLC
451 Manhattan Beach Blvd.
Melissa Varon Weinberg has felt the weight of the Morgan name, which carries back over
70 years, and sees it in the customers she sees come into the local chain’s Torrance location
“We recently had a couple who were 91 and 92 years old, who began shopping with us
when my grandparents started the company back in Del Amo; they had fond memories of
dealing with them then, and they wanted to shop with someone they can trust,” Weinberg
said. “When you find someone like that, you know what you’re getting.”
Morgan’s name, she believes, comes from building relationships and selling the kind of
quality that keeps parents, friends, children and grandchildren oohing and ahhing for years
“We want our customers to feel really proud with what they are purchasing,” Weinberg
said. “To have every piece feel like an heirloom piece, that you can pass on to your family.”
222 Hawthorne Blvd., Torrance
>> Runner-up: Seymour Jewelry
1212 Hermosa Ave., Hermosa Beach
March 8, 2018 • Easy Reader / Beach magazine 39
Angel’s Nail and Spa
Cindy Nguyen credits her talented staff for the popularity of
her downtown Hermosa Beach salon, which she and her husband
Vi opened in 1995. Support for her claim can be seen in
her manicurists’ nail painting artistry. Nguyen said nail designs
tend to follow the seasons, with hearts for Valentines Day and
tree ornaments during the holiday season. What’s popular now?
Eyelash extensions. “We have a very good, very experienced
eyelash beautician,” Nguyen said.
Angel Nail and Spa prides itself on its nail artists.
Angel’s Nails & Spa
934 Hermosa Ave. #4, Hermosa Beach
>> Runner-up: Coco Nail & Spa
1256 Artesia Blvd., Hermosa Beach.
1806 S Pacific Coast Hwy., Redondo Beach
Skin Savvy is located just yards from the beach on Pier Plaza in
downtown Hermosa Beach. It offers a full range of skin treatment,
brom Botox to laser hair and vein removal. Medical director Simona
C. Arcan, D.M.D., M.D. is on staff at Long Beach Memorial and is
president of the Harbor Dental Society. She received her medical degree
from the University of Southern California i 1998. Dr. Arcan has
extensive experience in minimally invasive esthetic procedures such
as Botox injections, the use of dermal fillers and laser treatments for
Skin Savvy Medical Spa
49 Pier Ave.
>> Runner-up: Marcus Medical Spa
1815 Via El Prado Redondo Beach
(310) 316-1445 marcusmedicalspa.com
Summer Orthodontics’ Manhattan Beach location
was one of the first orthodontics offices to
earn a LEED certification. Photo by Ryan Mc-
Dr. Summer Blake,
During her postgraduate dental studies at Temple University
in Philadelphia, Dr. Summer Blake kept a smile on
her face with memories of the balmy weather in Southern
California from her previous stints at UCLA. Today, with
an office in Metlox Plaza in downtown Manhattan Beach,
Dr. Summer, as she is known, gives others reason to throw
open their mouths in joy.
Blake shapes her practice around the understanding that
orthodontics are a “big decision” for patients, and tries to
give them as much information as possible to reduce stress
and help them make the right decision. She monitors the
advances in the field to give patients the latest and greatest
choices. She and her family live in the South Bay, and she
is proud to put a smile on the faces of her friends and
Dr. Summer Blake, Summer Orthodontics
451 Manhattan Beach Blvd.
Metlox Plaza, Suite D224
>> Runner-up: Amy Gimlen, Gimlen Orthodontics
973 Manhattan Beach Blvd.
In the late 1990s, Chandra Shaw found herself in
dire need of a change of pace. The stress of working
in the corporate world had begun impacting her
health, and then she faced a family crisis that put
her over the edge.
“I never thought I would ever be in the spa business,”
she said. “But my brother had brain cancer.
I was coming from the really aggressive, competitive
corporate world, and I was a little bit lost and found
the healing side of things almost to heal myself.”
She opened Trilogy in 1999 with the thought that
it would be a one year departure from her career.
The first employee she hired, massage therapist Linda Acosta, actually interviewed Shaw during her hiring process. “What
are you doing in the spa world?” she asked Shaw.
Eighteen years later, she’s still in awe at what she is able to do for a living: people arrive often stressed and in pain, and
leave a few hours later relaxed and renewed. Acosta, along with several other long term employees, share this mission with
a passion equal to Shaw’s.
“My very first boss out of college said the key to success is to surround yourself with people who are better than you,”
Shaw said. “Most people are afraid of that, but it’s how you elevate what you do….We are still lucky to have that very first
person I hired in 1999, and there are several who are still part of team since those early days. We wouldn’t have had the
success we’ve had without them.”
Trilogy started in Hermosa and opened up a second location in Manhattan Beach in 2006. The design of the second store,
at Metlox Plaza, speaks to Shaw’s intention: one enters and heads upstairs in a narrowing alderwood hallway and then walks
into what feels like an alternate, calming universe, where your every pain and blemish are dealt with. The spa also has a
rooftop deck, used both as a place for clients to unwind and to host special events. The spa features a vichy rainbar, moana
tub plunges and showers for two, and offers customized spa parties, solo retreats, romantic getaways and more for clients
who want a more intimate setting in which to unwind. The spa has continuously broadened the range of services it offers,
remaining at the cutting edge of the wellness industry, and is the only certified-home of Ashley Black’s Fasciablasting for the
body, face and head. A new addition is body sculpting.
451 Manhattan Beach Blvd., Manhattan Beach
(310) 760-0044 trilogyspa.com
Trilogy Spa in Metlox Plaza. Easy Reader file photo
>> Runner-up: Burke Williams
2733 Pacific Coast Hwy,, Torrance
(310) 803-5550 Burkewilliamsspa.com
40 Easy Reader / Beach magazine • March 8, 2018
Best of the Beach Wellness
Soho employees Rachel and David greet customers
before they step into the heat. Photo by
Yoga as a discipline counts its history in millenia, but it
all leads back to the same place: India Though the practice
has evolved greatly over the years, there is something to be
said for practicing in a place that feels like the subcontinent.
Soho Yoga in Hermosa Beach is a studio with two rooms.
One of them is unheated, while the other is specially designed
with infrared heat to deliver a temperature and humidity
level that experienced teachers say mimics the feel
of being in the land of Iyengar and Krishnamacharya. Combined
with a roster of teachers with deep knowledge of
anatomy and light-hearted attitudes, Soho has cared out a
niche for itself in downtown Hermosa.
Soho Yoga was founded by three big fans of yoga. General
Manager Pete Niva became friends with professional basketball
player Richard Jefferson while the two were in college in Arizona. Both became fans of instructor Natasha Snow Needles,
and several years ago the trio decided to fill what they saw as a void in heated yoga offerings in the South Bay. Snow
Needles now serves as the studio’s yoga director, and also leads its popular teacher training program.
In just a few years, the studio has already put down deep roots. Paintings by local artists decorate the walls, and it got
involved in charity efforts last fall to provide relief to hurricane victims. Soho also sponsored one of the top teams in last
summer’s Charlie Saikley Six Man Volleyball Tournament.
But perhaps the best way to see how connected Soho is to the South Bay is to stand on the corner of Pier and Hermosa
avenues in the morning or late afternoon. “Rush hour” can start to take on a whole new meaning, as you see dozens of
people hurrying down the block, yoga mats under their arms, bound for Soho’s doors. They’re chasing the bliss they find
1242 Hermosa Ave.
Rockit Body Pilates
Rockit Body Pilates, appropriately, took off quickly following
its 2009 opening in Manhattan Beach, expanding
within a year to a Redondo Beach location. Today, the studio
opened by actress Judy Aronson has cemented itself as
one of the Beach Cities’ favorite places to get fit.
Rockit’s pilates classes are a hybrid workout of classic
pilates, cardio exercises and weight-training, based on a
program that hooked Aronson from day one. Rockit also offers
barre classes, strap classes more like traditional pilates,
a circuit class that’s “so fun it’s like recess,” Aronson said,
and — at its Redondo location — indoor cycling, all of
which promise “high-octane, shirt-drenching workouts” that
they believe anyone who tries will fall in love with.
Rockit Bodies Pilates
1718 S. Catalina Ave.
(310) 844-7702 >> Runner-up: Coreology Fitness
1834 N. Sepulveda Blvd
2403 N Sepulveda Blvd.
>> Runner-up: Harmony Yoga
901 Pacific Coast Hwy.
(310) 379-6905. HarmonyYoga.com
Atkins, South Beach, Paleo: diet fads and crazes have
gone in and out over the years. But Lindberg Nutrition has
been around long before them, and will likely outlast
them, too. The store opened operating in Torrance in 1949
with one woman’s desire to preserve the wholesome nutrition
of food on a farm. They opened the Manhattan
Beach location 20 years ago, and the stores carry their own
brand of protein powders and nutritional supplements.
3804 Sepulveda Blvd.
1121 Artesia Blvd.
>> Runner-up: Feed The Machine
1016 Aviation Blvd., Hermosa Beach, CA 90254
Residents of the Beach Cities are a well-massaged folk, with
a boggling array of massage shops and spas. Thus, when readers
designate one massage as the best, it’s worth taking serious
note, and Massage Envy has been declared Best of the Beach
two out of the last three years. The underlying philosophy at
Massage Envy is that pampering yourself, by means of massages
and skin care, is not a luxury but a necessity of good
“A regular massage releases stress,” said Erica, one of Massage
Envy’s local managers. “By releasing stress, it betters life
in many areas like family, personal, and work.”
The different massage techniques and plans offered are custom
tailored for the individual.
“We do what is best for the client and their overall health
and wellness,” she said.
Massage Envy, which based in Scottsdale, Arizona and has
locations in all three Beach Cities, is the largest employer of
massage therapists and estheticians in the country, with more
than 35,000 wellness professionals who serve 1.65 million
people annually, delivering 100 million massages and facials
1590 Rosecrans Ave.
1301 Manhattan Ave., Suite C
415 N. Pacific Coast Hwy., Suite 101
>> Runner-up: Healing Hands by Lani
934 Hermosa Ave. Suite 15
Lindberg Nutrition offers an extensive selection of
nutritional supplements and vitamins, as well as
teas and health bars.
42 Easy Reader / Beach magazine • March 8, 2018
Dr. Steve Liebl, Hermosa Animal Hospital
Dr. Steve Liebl of Hermosa Animal Hosptial is among the most popular veterianarians
in the South Bay. A frequent winner of the Best of the Beach designation, past customers
have lauded his easy way with pets. His base at Hermosa Animal Hospital provides a full
menu of services for pet owners, including annual check-ups, surgical services, radiology,
dentistry and a vaccination clinic.
Dr. Steve Liebl
Hermosa Animal Hospital
560 Pacific Coast Hwy.
>> Runner-up: Bay Animal Hospital
1801 N. Sepulveda Blvd.
Dr. Jamie MacDougall is a repeat Best of the Beach winner as the best dermatologist in
the South Bay. His patients also rate him highly on such sites as Yelp and
Doctor.WebMD.com. They are consistent in the specifics of their praise: MacDougall is experienced,
extremely knowledgeable, no-nonsense, and amiable.
“Years ago my smart wife told me to make an appointment with Dr. Jamie,” wrote a patient
named Peter who traveled from Carlsbad to MacDougall’s Manhattan Beach office because
of the doctor’s reputation. “I had a thing on my nose I wasn't sure about and my
mom has skin cancer history. Well, it was a blessing to find him because I had a basal cell
cancer and he found it. Since then, I go twice a year and he takes out the ‘blowtorch’ to
keep me in good skin health. He cares, he's smart plus we laugh. And talk about other stuff
than just medicine. He is a modest, fantastic doctor...If you're looking for a dermatologist,
give Dr. Jamie a call and you'll be in very good hands.”
MacDougall, who is affiliated with Providence Little Company of Mary Medical Center,
received his medical degree from Keck School of Medicine of USC and has been in practice
for 34 years.
Jamie L. Macdougall, MD
828 Manhattan Beach Blvd.
>> Runner-Up: Dr. James O’Connell
23451 Madison St. #190 Torrance
James Carmona, Salon del Mar
James Carmona was the final piece in the Salon del Mar puzzle, according to Salon del
Mar partner Stephanie Turner.
“We all like each other, and that’s huge when you’re working in a close space and talking
all day,” Turner said. “I like to joke and say he was the missing link we needed.”
What makes Carmona integral to the salon is the same thing that makes him integral to
his customers. He’s attentive, communicative, unpretentious, and funny,” Turner said.
“He’s off the cuff, and he can get away with comments that most of us just could not,”
Turner said. “His presence makes it lighter.”
Women’s Hair Dresser
Salon Del Mar
3216 Manhattan Ave.
>> Runner-up: Elise Mitchell
Jessica rose salon
133 Pier Ave.
March 8, 2018 • Easy Reader / Beach magazine 43
Best of the Beach Retail
The flowery little world within the Growing Wild shop on Highland
Avenue in downtown Manhattan Beach has become nothing short of a
dynasty in the annual Best of the Beach votes. This year marks the seventh
straight that Growing Wild has been awarded BOB, and that’s likely
because its owners, twins Lisa Hoven Gallien and Lee Hoven Bakos, have
deep local roots in this community. The duo worked at a flower shop as
Mira Costa High School students, when already they harbored a dream
of running their own business, a dream that came true 27 years ago.
“All of our employees have worked here a long time, and we’ve been
here a long time, so we are able to really know our customers and what
they like,” said Hoven Gallien. “We have a small town feel here, so we
really get to know people, and how to take care of them.”
The shop is also both wonderfully artisan and inventive — everything
is handcrafted, with many designs that use sea shells and wood and other
unconventional materials to create uniquely local settings for Growing
Wild’s arrangements. The shop is also dynamic, both as a go-to service
for events, delivery, and as place for innovative home decoration ideas.
“They make beautiful arrangements and are always on the cutting edge
of design,” said customer Suzanne Kretschmer in a Google review.
“Whether you are looking for a gift, a centerpiece for a party, or a beautiful
piece for your home, you will be able to find it here.”
“Growing Wild is hands down the best quality florist I have ever come
across, a total class act,” said customer Kim Martin. “Their arrangements
and wreaths are the most original and beautiful...they are elegant pieces
that stand the test of time. Still hanging is a shell wreath I was given as
a house warming present 13 years ago that makes the room. The owners
are incredibly generous to the community as well. I co-founded a nonprofit
and Growing Wild has, without exception, answered the call for
every single event we have ever thrown. They are true community partners,
and for that we in this tiny beach town are grateful. ”
1201 Highland Ave., Manhattan Beach
(310) 545-4432 growingwild.net
Rock n’ Roll Car Wash
A statue of Elvis overlooks cars as they pass through the final
stages of a wash cycle at Rock n’ Roll Car Wash in Hermosa Beach.
It’s a nod to the store’s name, but also a hint that the place does
things the old-fashioned way.
The car washing system may be computerized, but there are
still plenty of people running around the storefront at the convenient
intersection of Pacific Coast Highway and Aviation Boulevard.
On a recent Saturday, customers were soaking up rays on the
patio, and listening to groovy tunes from the store’s speakers,
while Rock n’ Roll professionals finished off their cars.
The musical theme carries over to options for customers, who
The Growing Wild crew (clockwise
from the upper left) Abigail Belezrah,
Lisa Hoven Gallien, Lee Hoven Bakos,
Zach Bozman, Scotti Wells, and
Vanessa Ivestor. Photo by Mark Mc-
>> Runner-up: Lily Pad Floral Design
901 Hermosa Ave., Hermosa Beach
(310) 376-2539 Lilypadfloral.com
Rock n’ Roll Car Wash Manager Josh and
associate Jose proudly stand next to a
freshly cleaned Corvette. Photo by Ryan
can order everything from just “vocals” to the “whole band,” which represent increasing levels of care and work for a car.
Along with washing, the shop also offers interior and exterior detailing services, with a package of services culminating
in “the Stadium Gig” for those really wanting to show off their ride.
South Bay Gold
One of the highest-paying gold and diamond buyers in the
nation, South Bay Gold prides itself on living up to the Golden
Rule, screening employees for honesty, integrity and commitment
to customer service. SBG sets its prices each day, based
on the London Bullion Metals Association. “We list our buy
price and our sell price,” said General Manager Samuel
Kaoud. “We tell our customer how much we’re making.” SBG
specializes in buying and selling gold and diamonds, custom
designed jewelry and engagement rings, retail jewelry, gold
and silver bullion, rare coins, estate jewelry, luxury watches,
and collectibles. Customer testimonials praise SBG’s quality
of work, honesty and customer service.
South Bay Gold
3804 Sepulveda Blvd., #C
>> Runner-up: Meridian Coin
22330 Hawthorne Blvd.
“We treat everyone like family,” said acting manager Tony
Gomez. “Our employees are pet parents, and we like to share
our experience of what works and what doesn’t work with
our community. It’s not just about selling, it’s about building
that relationship with the customer.” In addition to an admirable
selection of pet foods and products, Petco will groom
your pet, protect it with vaccines, and provide services such
as full-service grooming by qualified stylists. Petco also offers
training classes in which customers learn proficiency in potty
training, loose-leash training and obedience training.
537 N. Pacific Coast Hwy.
3901 Inglewood Ave.
Rock n’ Roll Car Wash
1000 Pacific Coast Hwy.
>> Runner-up: Red Carpet Car Wash
2412 N. Sepulveda Blvd.
>> Runner-up: Centinela Feed & Pet Supplies
413 N. Pacific Coast Hwy.
44 Easy Reader / Beach magazine • March 8, 2018
Katwalk employees Cassandra Lopez and Marissa McCarthy help customers
find treasures among the stores “boho chic” collection. Photo by
Katwalk owner Kat Master-Melville doesn’t have a favorite customer; she has a favorite
family of customers. Every now and then, a gaggle of women will march into her store on
Manhattan Beach Boulevard, all of them related: a grandmother, in her 80s; her daughter,
in her 40s; and her granddaughters, in their 20s.
The multi-generational fashion outing, Master-Melville says, is a reflection of Katwalk’s
style, which she describes as “boho chic.”
“It’s fresh, it’s beachy. It’s my style. But it’s how a lot of people dress these days. Some
of its for young people. But I’m a mom, and it appeals to the moms too,” she said.
Katwalk first opened in Hermosa Beach in 2001, then moved to Manhattan Beach a few
years later. Master-Melville recently returned from Magic, the fashion industry’s annual
tradeshow in Las Vegas, and she said some of the credit for her store’s longevity in a tough
retail market goes to the cozy atmosphere of downtown Manhattan.
“You have to be a little different. The bigger stores closing down everywhere. I love that
there are so many stores around here. Well, I just love to shop, but the stores here are different,
they’re not cookie-cutter. That’s the best way to stay in business. All the boutiques
in Manhattan are unique and special. You come down to shop because you want to be here,”
312 Manhattan Beach Blvd.
BICYCLE & SURFBOARD
Beach Bikes • Ride the Strand
>> Runner-up: Alandrea
1809 S. Catalina St.
Beach Chairs • Umbrellas • Beach Toys
39 14th Street Hermosa Beach 310-372-9492
• All New Model Cars
• Stick-Shift & Automatic
• Friendly & Experienced
• Free Pick-Up & Return
• Fully Insured & Bonded
(DMV Lic #3609)
Fix It Right
What we do…
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Pub Date: Apr 12
outh Bay Driving School
LOW RATES – BEST QUALITY
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Cleaning & Restoration
• Marble polishing
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honing & polishing
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cleaning & sealing
With this Beach
3614 Pacific Coast Hwy, Torrance • www.southbaydriving.com
THE SCREEN DOCTOR
• RELIABLE & PROFESSIONAL
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March 8, 2018 • Easy Reader / Beach magazine 45