Beach March 2018

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<strong>March</strong> 8, <strong>2018</strong><br />

Volume 48, Issue 31<br />

Best of the <strong>Beach</strong> <strong>2018</strong><br />

Skateboarders Russell and Silva

Stocking Dealer<br />

South Bay’s oldest lumber yard<br />

• Trim<br />

• Doors<br />

• Siding<br />

• Decking<br />

• Lumber<br />

• Windows<br />

• Hardware<br />

• Referrals<br />

Free parking in our 6th Street lot<br />

635 Pacific Coast Highway - Hermosa <strong>Beach</strong><br />

310-374-3406<br />

Call Our Dexperts

<strong>March</strong> 8, <strong>2018</strong><br />

Volume 48, Issue 31<br />


Manhattan <strong>Beach</strong> skateboarder<br />

Mason Silva and Hermosa<br />

skateboarder Chris Russell at the<br />

new Manhattan <strong>Beach</strong> Skate<br />

Park.<br />

Michael Burstein is a probate and estate planning<br />

attorney. A graduate of the University of California,<br />

Hastings College of the Law in 1987, he is admitted<br />

to the California, Kansas and Oklahoma Bars and<br />

is a member of the Order of Distinguished Attorneys<br />

of the Beverly Hills Bar Association.<br />

As an estate and probate lawyer, Michael has prepared<br />

approximately 3,000 living trusts and more<br />

than 4,000 wills.<br />

An Estate Planning,<br />

Estate Administration,<br />

and Probate Attorney<br />

l Living Trusts<br />

l Wills<br />

l Powers of Attorney<br />

l Asset Protection<br />

l Veterans Benefits<br />

l Pet Trusts<br />

l Advance Health<br />

Care Directives<br />

l Insurance Trusts<br />

l Probate<br />

l Conservatorships<br />

l And Much More!<br />

Call us to schedule an appointment or for our<br />

FREE Guide:<br />

Selecting the Best Estate Planning Strategies<br />

111 North Sepulveda Boulevard, Suite 250<br />

Manhattan <strong>Beach</strong>, California 90266<br />

310-545-7878<br />

STAFF<br />

PUBLISHER Kevin Cody, ASSOCIATE PUBLISHER Richard Budman, EDITORS Mark McDermott, Randy Angel, David<br />

Mendez, and Ryan McDonald, ARTS & ENTERTAINMENT Bondo Wyszpolski, DINING EDITOR Richard Foss,<br />

STAFF PHOTOGRAPHERS Ray Vidal and Brad Jacobson, CALENDAR Judy Rae, DISPLAY SALES Tamar Gillotti,<br />

and Amy Berg, CLASSIFIEDS Teri Marin, DIRECTOR OF DIGITAL MEDIA Hermosawave.net,<br />

TYPESETTER Tim Teebken, DESIGN CONSULTANT Bob Staake, BobStaake.com, FRONT DESK Judy Rae<br />

EASY READER (ISSN 0194-6412) is published weekly by EASY READER, 2200 Pacific Cst. Hwy., #101, P.O. Box 427, Hermosa<br />

<strong>Beach</strong>, CA 90254-0427. Yearly domestic mail subscription $150.00; foreign, $200.00 payable in advance. POSTMASTER: Send<br />

address changes to EASY READER, P.O. Box 427, Hermosa <strong>Beach</strong>, CA 90254. The entire contents of the EASY READER newspaper<br />

is Copyright <strong>2018</strong> by EASY READER, Inc. www.easyreadernews.com. The Easy Reader/Redondo <strong>Beach</strong> Hometown News<br />

is a legally adjudicated newspaper and the official newspaper for the cities of Hermosa <strong>Beach</strong> and Redondo <strong>Beach</strong>. Easy Reader<br />

/ Redondo <strong>Beach</strong> Hometown News is also distributed to homes and on newsstands in Manhattan <strong>Beach</strong>, El Segundo, Torrance,<br />

and Palos Verdes.<br />


14 Sports<br />

18 Kids<br />

20 Professional services<br />


Photo by Brad Jacobson<br />

(CivicCouch.com)<br />


Best of awards are really gratitude ceremonies. They are<br />

an expression of appreciation for those whose extra<br />

effort makes life a little bit richer than it would be<br />

otherwise. Just how much richer is evident in the stories and<br />

photos of local retailers and service professionals who appear<br />

in the following pages.<br />

Nearly 3,000 readers participated in the Best of the <strong>Beach</strong><br />

<strong>2018</strong> balloting, a number that exceeds the ballots cast in the<br />

last Hermosa <strong>Beach</strong> election (2,174). It’s notable that almost<br />

all of the honorees are small businesses whose owners have<br />

chosen to “dig deep, not wide.”<br />

43 Personal services<br />

- Kevin Cody, Publisher<br />

26 Health<br />

30 Home services<br />

34 Retail<br />

n Mailing Address P.O. Box 427, Hermosa <strong>Beach</strong>, CA 90254 Phone (310) 372-4611 Fax (424) 212-6780<br />

n Website www.easyreadernews.com Email news@easyreadernews.com<br />

n Classified Advertising see the Classified Ad Section. Phone 310.372.4611 x102. Email displayads@easyreadernews.com<br />

n Fictitious Name Statements (DBA's) can be filed at the office during regular business hours. Phone 310.372.4611 x101.<br />

6 Easy Reader / <strong>Beach</strong> magazine • <strong>March</strong> 8, <strong>2018</strong>

03/11/18<br />

<strong>March</strong> 8, <strong>2018</strong> • Easy Reader / <strong>Beach</strong> magazine 7

S O U T H B AY<br />


Friday, <strong>March</strong> 9<br />

Free fitness<br />

Designed by <strong>Beach</strong> Cities<br />

Health District to introduce<br />

people of all incomes and abilities<br />

to a variety of fitness offerings<br />

including yoga, Pilates,<br />

cycling, boot camp and more.<br />

Over 25 fitness studios in Hermosa,<br />

Manhattan and Redondo<br />

participate. Some<br />

require pre-registration, others<br />

available on a first come, first<br />

served basis. Through <strong>March</strong><br />

11. bchd.org/freefitness.<br />

Lenten season<br />

The Knights of Columbus<br />

fish fry. $11 per person, under<br />

12, $5. 5 - 7:30 p.m. Knights of<br />

Columbus Hall, 214 Avenue I,<br />

Redondo <strong>Beach</strong>.<br />

Saturday, <strong>March</strong> 10<br />

Whale of a day<br />

Celebrate the migration of<br />

the Pacific Gray whale from<br />

the Arctic to Baja California.<br />

Educational exhibits, vendors,<br />

entertainment, food trucks,<br />

kids crafts, games, and puppets.<br />

Free! 10 a.m. - 4 p.m.<br />

Point Vicente Interpretive Center.<br />

No onsite parking. Free<br />

parking and shuttle at the Rancho<br />

Palos Verdes City Hall,<br />

30940 Hawthorne Blvd. (310)<br />

544-5260, rpvca.gov or<br />

losserenos.org.<br />

Paws to read<br />

Children are invited to practice<br />

their beginning reading<br />

skills with B.A.R.K. (<strong>Beach</strong> Animals<br />

Reading with Kids) dogs.<br />

For early readers. Free. 10:30<br />

a.m. - noon. Hermosa <strong>Beach</strong><br />

Library, 550 Pier Ave. For<br />

questions contact Kay Wantuch<br />

(310) 379-8475 or kwantuch@library.lacounty.gov.<br />

For the babies<br />

Baby Shower presented by<br />

Woman’s Club of Redondo<br />

<strong>Beach</strong> benefiting Foster Children<br />

Resource Project and<br />

D.C.F.S. Babies. Bring unwrapped<br />

items for newborn to<br />

12 months; no baby formula or<br />

food, please. Noon- 2 p.m. 400<br />

S. Broadway, Redondo <strong>Beach</strong>.<br />

(310) 713-4063.<br />

Affair of the heart<br />

The Richstone Family Center’s<br />

23rd annual gala to benefit<br />

child abuse treatment and<br />

prevention programs for local<br />

at-risk children and families.<br />

Wine tastings, dinner, silent<br />

and live auctions. Tickets are<br />

$250 per person and up. 6:30<br />

p.m. Audi Pacific, 20460<br />

Hawthorne Blvd., Torrance.<br />

RichstoneFamily.org/<strong>2018</strong>Gala.<br />

Sunday, <strong>March</strong> 11<br />

Daylight Savings<br />

Set your clocks ahead before<br />

you went to bed last night?<br />

We’ve sprung forward.<br />

Donate<br />

During Red Cross Month the<br />

American Red Cross encourages<br />

eligible donors to join in<br />

its life saving mission by giving<br />

blood. 8 a.m. - 2 p.m. St. James<br />

Catholic Church, 415 Vincent<br />

Street, Redondo <strong>Beach</strong>. Make<br />

an appointment to become a<br />

hero to patients in need by visiting<br />

redcrossblood.org or calling<br />

(800) 733-2767.<br />

Let’s fly a kite<br />

The 44th Annual Festival of<br />

the Kite presented by Redondo<br />

Pier Association & Sunshine<br />

Kite Company. This all-ages<br />

free event is open to the public<br />

and prizes are awarded. 12 - 5<br />

p.m. Redondo Pier, 100 Fisherman’s<br />

Wharf, Redondo <strong>Beach</strong>.<br />

Register on eventbrite.com.<br />

For more information visit redondopier.com<br />

or<br />

facebook.com/redondopier.<br />

Natural Health Fair<br />

20+ different South Bay<br />

Natural Healthcare Doctors<br />

and Practitioners to explore<br />

healing methods like<br />

Acupuncture, Cryotherapy,<br />

Thermography, NLP, vitamins<br />

and more. Opportunity giveaways.<br />

Free. 1 - 4 p.m. Anderson<br />

Senior Center, 3007 Vail<br />

Ave., Redondo <strong>Beach</strong>.<br />

Healthylife.net.<br />

Monday, <strong>March</strong> 12<br />

LA Opera talks<br />

The Palos Verdes Library<br />

District, in partnership with<br />

LA Opera, presents a series of<br />

introductory lectures on opera.<br />

2 p.m. Peninsula Center Library,<br />

community room, 701<br />

Silver Spur Rd., Rolling Hills<br />

Estates. Free. (310) 377-9584.<br />

Cancer Side Effects<br />

Workshop<br />

Cancer Support Community<br />

Redondo <strong>Beach</strong> (CSCRB) hosts<br />

Paula Anastasia RN, gyn-oncology<br />

clinical nurse specialist<br />

at Cedars Sinai Medical Center.<br />

Anastasia will provide informative<br />

and engaging<br />

information on sexuality and<br />

intimacy after a cancer diagnosis.<br />

Advance registration required.<br />

6 - 7 p.m. 109 West<br />

Torrance Blvd., Redondo<br />

<strong>Beach</strong>. Call (310) 376-3550 or<br />

visit cancersupportredondobeach.org.<br />

Tuesday, <strong>March</strong> 13<br />

Party time<br />

Blue Zones’ monthly Social<br />

Hour. Bring family and friends<br />

to mingle and practice some of<br />

the project’s Power 9 Principles,<br />

including Down Shift and<br />

Right Tribe. Discounted appetizers!<br />

5 p.m. Zinc, 1221 N.<br />

Valley Drive, Manhattan<br />

<strong>Beach</strong>. bchd.org.<br />

Pajama-rama<br />

Kids ages 2 and up and their<br />

caregivers are encouraged to<br />

wear pajamas and bring special<br />

pillows or blankets for stories.<br />

6:30 p.m. Katy Geissert<br />

Civic Center Library, 3301<br />

Torrance Blvd., Torrance. Free<br />

and no registration is required.<br />

For more information call the<br />

Youth Services Department at<br />

(310) 618-5964.<br />

Library namaste<br />

Slow, easy flow with yoga<br />

teacher Anne Spinner. 7 - 8<br />

p.m. Free. For questions contact<br />

Melissa McCollum (310)<br />

545-8595. Manhattan <strong>Beach</strong><br />

Library, 1320 Highland Ave.<br />

Wednesday, <strong>March</strong> 14<br />

Cup of RB joe<br />

Join neighbors and police officers<br />

for coffee and conversation.<br />

The mission of Coffee<br />

with a Cop is to break down<br />

barriers between police and<br />

the citizens they serve. Ask<br />

questions, voice concerns, and<br />

get to know the officers in<br />

your neighborhood. 8 - 10 a.m.<br />

Sacks on the <strong>Beach</strong>, 1611 S.<br />

Catalina Ave., Redondo <strong>Beach</strong>.<br />

Medical Cannabis<br />

Cancer Support Community<br />

Redondo <strong>Beach</strong> (CSCRB) hosts<br />

Bonni Goldstein MD, Medical<br />

Director at Marijuana Medicine<br />

Evaluation Centers. The<br />

benefits of using medical marijuana<br />

to ease side effects of<br />

cancer treatment will be examined.<br />

Participants will learn<br />

correct information about the<br />

popular and scientific data on<br />

the use of medical marijuana<br />

and how to obtain a doctor’s<br />

recommendation for it. 6 - 8<br />

p.m. 109 West Torrance Blvd.,<br />

Redondo <strong>Beach</strong>. Call (310)<br />

376-3550 or visit cancersupportredondobeach.org.<br />

Thursday, <strong>March</strong> 15<br />

Baby band practice<br />

Build your child’s pre-literacy,<br />

cognitive and motor skills<br />

through song and rhyme. For<br />

babies 0-18 months and their<br />

caregivers. Space is limited.<br />

10:30 - 11 a.m. Hermosa <strong>Beach</strong><br />

Library, 550 Pier Ave. Contact<br />

Kay Wantuch (310) 379-8475,<br />

kwantuch@library.lacounty.go<br />

v.<br />

Saturday, <strong>March</strong> 17<br />

The 44th annual<br />

Festival of the Kite is<br />

Sunday, <strong>March</strong> 11,<br />

noon - 5 p.m.<br />

Redondo Pier, 100<br />

Fisherman’s<br />

Wharf. All-ages<br />

free event; prizes<br />

awarded. Register<br />

on eventbrite.com.<br />

310-372-0308 or<br />

redondopier.com.<br />

St. Patrick’s Day 5K<br />

Village Runner presents the<br />

annual St. Patrick’s Day 5K<br />

run/community walk and Leprechaun<br />

Dash for the gold.<br />

Race starts at 6:30 a.m. on<br />

Catalina Ave., near the Village<br />

Runner Redondo store. $40<br />

entry all ages. $30 entry for<br />

Little Leprechaun Dash for the<br />

Gold. (310) 375-2626 or villagerunner.com.<br />

St. Patrick’s Parade<br />

Over 100 local businesses,<br />

civic organizations and school<br />

marching bands take part in<br />

the seven block parade down<br />

Pier Avenue. 11 a.m. The parade<br />

begins near City Hall on<br />

Valley Drive, makes a left onto<br />

Pier Avenue and ends at the<br />

corner of Hermosa Avenue<br />

and 10th Street.<br />

Fitness 5K<br />

Two auxiliary support<br />

groups of Torrance Memorial<br />

host the annual Spring into Fitness<br />

5K Walk/Run. Proceeds<br />

support renovations of the Torrance<br />

Memorial Pediatric Unit<br />

and Neonatal Intensive Care<br />

Unit. $30. Registration 7:30<br />

a.m. Walk/run 8:30 a.m. Participate<br />

as individuals, teams, or<br />

virtually. Children under age<br />

13 must be accompanied by an<br />

adult. springintofitnesstmmc.<br />

org. South Coast Botanic Gardens,<br />

26300 Crenshaw Blvd.,<br />

Palos Verdes.<br />

Bunny breakfast<br />

Meet the Easter Bunny and<br />

have breakfast at the Promenade<br />

on the Peninsula, Ruby’s<br />

Diner. Seatings every half<br />

hour, 8:30 - 10 a.m. Adults<br />

$15, Kids are free (under 12).<br />

Tickets available at Ruby’s<br />

Diner. 550 Deep Valley Dr.,<br />

Rolling Hills Estates. (310) 541-<br />

0688 or promenadeonthepeninsula.com.<br />

B<br />

Put on your green and watch the 23rd annual St. Patrick’s<br />

Day Parade on Saturday, <strong>March</strong> 17 in Hermosa <strong>Beach</strong>. 11<br />

a.m. Pier Ave. between Valley Dr. and Hermosa Ave.<br />

HBchamber.net.<br />

8 Easy Reader / <strong>Beach</strong> magazine • <strong>March</strong> 8, <strong>2018</strong>

<strong>March</strong> 8, <strong>2018</strong> • Easy Reader / <strong>Beach</strong> magazine 9

each<br />

The<br />

Yin and<br />

<strong>Beach</strong> Cities<br />

Mason Silva slides into a backside Smith grind, while Chris Russell launches into a frontside Smith stall at Manhattan <strong>Beach</strong> Skatepark. Photo by Brad Jacobson (CivicC

y David Mendez<br />

ouch.com)<br />

Friends from youth,<br />

Mason Silva and Chris Russell<br />

shred together after carving<br />

separate paths to<br />

pro skateboarding careers<br />

Yang of<br />

Shredders<br />

The differences between skateboarders Chris Russell and Mason Silva,<br />

as they prepare to power across Manhattan <strong>Beach</strong> Skatepark and attempt<br />

a tandem trick (Russell airing off a quarter-pipe and stalling<br />

on a nearby fence, Silva simultaneously pulling off a grind under Russell)<br />

are stark.<br />

Russell, a Hermosa <strong>Beach</strong> native now living in San Diego, looks, well,<br />

haggard. His hair is shaggy under a Red Bull beanie, his face wearing a<br />

few days’ stubble, and his clothes give the distinct appearance of something<br />

he may have recently woken up in.<br />

Silva, a native of Manhattan <strong>Beach</strong> now living in Long <strong>Beach</strong>, is relatively<br />

clean cut – his dark hair closely cropped, his black hoodie and jeans looking<br />

fresh.<br />

But as the two push off and start to hit the trick, you see what binds<br />

them: talent and unshakable focus.<br />

The two young men, both 21 and recently-minted professionals for their<br />

respective sponsors (Element Skateboards for Silva, Creature Skateboards<br />

for Russell), grew up as good friends seeking skate spots and riding to parks<br />

as adolescents. As the two found their niches and developed their talents,<br />

they grew apart. But occasionally, their paths would cross – in 2015, Silva<br />

and Russell were named The Skateboard Mag’s Amateur of the Year and<br />

first runner-up, respectively.<br />

“They’re exact polar opposites, the yin and yang,” said Sonny McCollom,<br />

of Hermosa’s ET Surf, who helped secure support for both as they grew<br />

up. “Chris is your grime, hardcore guy, while Mason is your conservative,<br />

technical guy. And it’s cool that they came out of here and it shows you<br />

the diversity out there.”<br />

Silva’s philosophies pop out at you from his video clips, and he’s quick<br />

to admit them: Hit tricks fast, and hit them hard.<br />

“It’s pretty apparent to see in footage, even for people who don’t skateboard:<br />

it’s easy to tell if someone is going fast over anything,” Silva said.<br />

“It’s like playing music loud or soft.”<br />

That, he said, is something that’s been with him for as long as he could<br />

remember. Everything he did was fast, and there was no way he could<br />

turn that off.<br />

“But power, that came way after speed. I got that from surfing, watching<br />

some of my favorite surfers, like Dan Reynolds, put so much power in their<br />

turns when they go fast,” Silva said.<br />

Saltwater and shaped foam are in Silva’s blood. His brother Dayton went<br />

to work in the surf industry after competing as a pro. His father Mark is<br />

locally famed for surfing for more than 1,000 days straight.<br />

“It’s pretty surreal — it’s like if a child told you he wanted to be a fireman…<br />

you make sure he got all the right grades, did all the right things,<br />

and it wouldn’t be a surprise,” Mark Silva said. “But when a kid tells you<br />

at a young age he wants to be a pro skateboarder… all we provided him<br />

with was the opportunity.”<br />

That opportunity, Mark Silva said, was to allow Mason to pursue independent<br />

study in high school, granting him time to skate and film without<br />

being forced to stay on the Mira Costa campus.<br />

“I gravitated toward this,” Mason Silva said. “That’s how I got around to<br />

Chris, seeing him at other parks, and seeing that he had the drive to really<br />

be something. He was in the same boat as me.”<br />

As groms the two were close, riding together to skate parks around LA<br />

and Orange County.<br />

“It’s funny, he’s a transition guy, skating pools and ramps, and that got<br />

me skating at first,” Silva said. “But when Vans Skatepark built a street<br />

course, I started skating that and never looked back.”<br />

“It’s so funny, he used to skate transition back in the day, but he started<br />

seeing his niche in street skating,” Russell said. “It’s so rad he took that<br />

route and made it his own…he’s so, so f—king good in the streets.”<br />

Street skating – conquering stairs, handrails, ledges and other landmarks<br />

of urban environments – is Silva’s bread and butter. His video clips show<br />

him catching ridiculous air off banked asphalt and open-top culverts, catching<br />

his board soon after making it dance below him.<br />

“I think there are more options, more creativity for me,” Silva said. “I<br />

like the culture of it, going into the street, finding something unique and<br />

filming it, making an artwork from it.”<br />

Though he cites fellow Element Skateboards pro team member Brandon<br />

Westgate among his greatest influences, South Bay local and skateboard<br />

<strong>March</strong> 8, <strong>2018</strong> • Easy Reader / <strong>Beach</strong> magazine 11

Mason Silva.<br />

Photo by Jake Darwen<br />

legend Rodney Mullen was among Silva’s first idols. Mullen is a technical<br />

wizard, known for spinning, flipping and twirling his board with uncanny<br />

precision. Watching Mason idly skating, you can see him taking those same<br />

influences, popping two, three, four tricks in a line on flat ground.<br />

But if Silva is technical, Russell is visceral. He has a raw power to his<br />

lines, tinged with recklessness.<br />

“The skill is there, and he just has the guts to do everything he wants to<br />

do; he can think of anything, and nothing in his mind is going to tell him<br />

‘no,’” Silva said.<br />

“I’ve always been like that, with anything. I can’t do it any other way,<br />

with anything I do in life,” Russell said. “It’s weird. I feel like I’m worse<br />

when I’m trying to be relaxed, than when I’m pushing it into the ground.”<br />

Russell described his style as embedded along the “hairline of chaos and<br />

complete control,” on the brink of destruction.<br />

“That’s what I liked to watch growing up, where you don’t do things that<br />

are necessarily perfect, but were unique and completely off the wall,” Russell<br />

said. “Where you can’t tell what’s rehearsed and practiced, or completely<br />

in the moment and genuine.”<br />

Russell came up in an older skating tradition, growing up among wellrespected<br />

older heads, like Mike Smith and Lester Kasai.<br />

“That’s where I was sculpted, and learned the boundaries of etiquette,”<br />

Russell said. “Those were the main inspirations growing up, older dudes<br />

who had deep roots in skating already.”<br />

Russell’s discipline is in transition, carving the curves and rolls of bowls<br />

and pools, grinding or stalling along the coping – the top edge, where flat<br />

ground meets the lip of the bowl – or catching air before diving back in.<br />

“There’s a texture to it, and the coping has so much to do with what transition<br />

skaters like,” Russell said. “The street is amazing, but I never got that<br />

same feeling of going fast.”<br />

The people who have observed Russell’s growth have struggled finding<br />

the words to describe his style – at least, words that are printable in a family<br />

publication – but they say he’s always had the fearlessness he displayed<br />

in parks and videos.<br />

“He’s not afraid to take it to the next level, and I don’t think he has the<br />

same fear that most people do,” McCollom said, recalling Russell as a kid<br />

who would never be seen without a torn-up metal band shirt and hair cascading<br />

down his back. “He’s the one guy you’d say who completely paves<br />

his own way, and has his own style. He’s not a follower by any means.”<br />

Russell’s career was nurtured by heavy family support as well. His parents<br />

would often take both him and Silva to parks across Southern California,<br />

and he was a regular on the contest scene even as a grom.<br />

“We started helping Chris out because I knew his mom, Jessica,” said<br />

Steve Harkenrider, of ET Surf, who helped connect Russell with NHS –<br />

the parent company to eventual sponsor Creature Skateboards – and would<br />

throw in free gear to help him. “He was a ripper who killed it in pool skating,<br />

really any type of transition skating.”<br />

But his family, Harkenrider said, was unlike typical helicoptering sports<br />

parent who acts as a de facto agent for their child.<br />

“We’ve seen throughout the years, parents always making the kids work,<br />

trying to live their dreams vicariously through them,” Harkenrider said.<br />

“[Chris’s parents] Jonas and Jessica were so mellow and thankful… he was<br />

mellow, his family was grateful, and that speaks a lot.”<br />

Russell’s apple didn’t fall far from his parents’ tree – as the shop helped<br />

them, he and his family stayed loyal.<br />

“Only ET,” Russell said when asked where he bought his gear growing<br />

up. “I started riding for them when I was like, 10. Our fam’s never gone<br />

anywhere else.”<br />

About a mile up Pacific Coast Highway, Spyder Surfboards treated Mason<br />

Silva with just as much love. Though they have a skate section in their<br />

PCH store, the only pro decks they carry in their online shop are Silva’s<br />

pro decks. Once upon a time, a young Mason Silva worked behind the<br />

counters at Spyder, who he says “pretty much raised [him].”<br />

“You’ve gotta represent him; he’s one of those guys who’s been so close<br />

to us and been a part of the family and made it,” said Luke Jarvis, son of<br />

Spyder founder Dennis Jarvis.<br />

As he talked, Jarvis grabbed two DVDs from behind the counter: Disorganized<br />

Fun, and Goosenectar, two locally-made skate videos featuring a<br />

young Silva. “It’s crazy, I was just showing my buddy these two… they sold<br />

out the old Hermosa Playhouse screening these.”<br />

As conversations turned toward the future, the young pros turned introspective.<br />

Silva, as from when he was a kid, hopes to stay deeply involved<br />

in skating.<br />

“I always want to be putting out video parts, photos, keeping everything<br />

alive for as long as I can. I want to do this forever,” Silva said. “I’m not<br />

going to be able to, because my body won’t let me, but I’m going to do<br />

everything I possibly can do.”<br />

Though Russell acknowledged he’d be in a very different place if he wasn’t<br />

skating (“My mom raised me on a really good palate,” he said. “I’d fully<br />

embrace food and go that direction.”), his plan is keep working to improve,<br />

which might even lead to skating in the Olympics.<br />

Skateboarding medal events are planned for the Tokyo 2020 Summer<br />

Olympics, and upcoming contest series will soon start taking scores for<br />

Olympic qualifying. But he’s not worrying about that.<br />

“I’m not going to put myself through all this stress into something I love<br />

so much,” Russell said, before pointing to his sponsors’ gear. “These dudes<br />

and these dudes would really want me to do it, and I’m going to try my<br />

hardest…but if it doesn’t happen, I’m not going to cry about it.”<br />

As for seeing his old friend on the same track to success, Russell is<br />

stoked.<br />

“It’s pretty rad to see how we did this, and back in the middle again; it’s<br />

funny, man, how it worked out like that,” Russell said. “It’s a trip. It worked<br />

out in the best way, for sure.” B<br />

12 Easy Reader / <strong>Beach</strong> magazine • <strong>March</strong> 8, <strong>2018</strong>

BB&L team photo by David LeBon<br />

B<br />

The Law Offices of Baker, Burton & Lundy, P.C.<br />

Expanding to Serve the Legal Needs of the South Bay<br />

aker, Burton & Lundy, the local law firm with a nationwide reputation<br />

and billions of dollars won for its clients, continues to expand<br />

both its practice and its physical presence in the heart of<br />

Hermosa <strong>Beach</strong>.<br />

The firm has won more than $4 billion in verdicts and settlements. The<br />

attorneys have argued twice before the U.S. Supreme Court and have<br />

won an unanimous opinion in the California Supreme Court making<br />

new law that encourages resolution and helps reduce litigation.<br />

Never content to stand still, BB&L has been growing its probate and<br />

employment law divisions, while energetically maintaining its core<br />

practices that include business, real estate, estate planning and personal<br />

injury.<br />

People walking and driving down Pier Avenue will see changes taking<br />

place. To house the growing practice, the 42-year-old firm is making<br />

its third expansion along Hermosa’s iconic Pier Avenue, adding new<br />

offices and a “lifeguard tower-esque” roof deck to its storefront. The<br />

shape is symbolic to the firm – just as local lifeguards keep beach-goers<br />

safe, BB&L seeks to help safeguard the legal rights of their clients and<br />

stands by to help when injuries of all kind occur.<br />

Employment Law – Advising Employers and Employees<br />

BB&L offers employment law services to a variety of clients in Southern<br />

California from small start-up businesses to Fortune 500 companies.<br />

Understanding the rights of both sides, BB&L represents both employers<br />

and employees in discrimination, harassment and wrongful termination<br />

cases. They also are experts in analyzing wage and hour issues and<br />

employment and employee requirements under the current California<br />

laws, which are technical and difficult to comply with.<br />

Navigating Probate Litigation<br />

The area of probate litigation has been growing as the Baby Boomer<br />

generation ages. When conflicts arise concerning questionable documents<br />

or how money and estate assets are being managed and/or<br />

distributed, people find themselves needing an expert attorney. The<br />

BB&L probate litigation team helps clients navigate through the complex<br />

probate court system and reach equitable resolutions.<br />

Protecting Sexual Harassment Victims<br />

BB&L has been actively defending the rights of women long before<br />

the #MeToo movement started. The firm spearheaded prosecution of<br />

a doctor who, like Larry Nassar, was using his position and authority to<br />

sexually abuse multiple patients during examinations and who was<br />

convicted in criminal court of four felonies and lost his license. BB&L<br />

also just won several million dollars for an employee who was a victim<br />

of sexual harassment and discrimination. One of the most healing<br />

things for these victims is helping them have their day in court and confront<br />

the person who abused them.<br />

Helping Clients with Brain Injuries<br />

Unfortunately there are many ways people receive serious injuries to<br />

their brain – from vehicle accidents to playing football or even dangerous<br />

falls while walking. These brain injuries can drastically alter a<br />

person’s ability to work and take care of his or herself. It is critical for<br />

head injury victims to seek legal help when an injury occurs due to another’s<br />

negligence so patients can get the resources needed for their<br />

long-term care. BB&L has helped a wide range of clients injured from<br />

falls, horse-riding accidents, and car and motorcycle accidents win<br />

millions of dollars for their long-term medical needs.<br />

Long Term Commitment<br />

As the longest operating business on Pier Avenue, Baker, Burton &<br />

Lundy remains committed to being there for their clients and the South<br />

Bay community. Partner Brad Baker says, “Few professions provide the<br />

opportunity to help people as much as the legal profession. We take<br />

this mission very seriously. From the moment clients walk in our front<br />

door, they know their experience is going to be unique.”<br />

BAKER, BURTON & LUNDY | 515 Pier Avenue, Hermosa <strong>Beach</strong> | (310) 376-9893 | info@bakerburtonlundy.com<br />


<strong>March</strong> 8, <strong>2018</strong> • Easy Reader / <strong>Beach</strong> magazine 13

Best of the <strong>Beach</strong> Sports<br />

Underground Shaper<br />

Divorce & Family Law<br />

Attorneys<br />

1815 Via El Prado, Suite 203<br />

Redondo <strong>Beach</strong>, CA 90277<br />

(424) 259-1770<br />



APC<br />




Ian Blackmore’s iᐧbe surfboards have built growing loyalty among South Bay<br />

chargers. Photo by Rob Lee Mosquera<br />

Ian Blackmore<br />

Jamie Meistrell of Dive N’ Surf has been friends with Ian Blackmore since they were<br />

kids. Both of them loved surfing, and they often hit the waves together. But Blackmore,<br />

Meistrell recalled, was always interested in board design.<br />

He has since taken that interest and shaped it into iᐧbe surfboards, a burgeoning<br />

underground label serving South Bay surfers. Two things set Blackmore apart as a shaper,<br />

Meistrell said. First, he still tears it up in the water. And second, he has never been afraid<br />

to ask for help from veterans in the industry.<br />

This eagerness to learn has served Blackmore, a Redondo native, well. He takes his craft<br />

seriously, but remains humble. Told that he won, he was quick to credit other local shapers,<br />

including Pat Ryan, Don Kadowaki and Ry Harris.<br />

Blackmore recently took his education further afield, venturing to Hawaii to learn under<br />

famed Matt Kinoshita at Kazuma Surfboards in Hawaii. That experience, Meistrell said, has<br />

taken his shaping “to a whole other level.”<br />

“Ian knows exactly what the customer wants,” Meistrell said.<br />

Blackmore said his primary interest is in shaping performance shortboards, but he is<br />

willing to shape whatever his customers ask for. Lately, he said, the trend in this part of<br />

Los Angeles County has been for retro longboards and fish shapes.<br />

“I kind of wish more people were choosing [performance shortboards] over the forgiveness<br />

of a fish or longboard. But I’ll shape whatever the customer is looking for,” he said.<br />

Over his decades in the water, Blackmore has seen trends in board preference come and<br />

go. But he is hopeful that surfers rediscover the personal relationship that a surfer can<br />

develop with a shaper. When not shaping, Blackmore can be found hunting waves across<br />

Southern California. He’ll travel from San Clemente to Big Sur, but just as he vouches for<br />

connecting with a local shaper, there’s nothing like pumping surf close to home.<br />

“I’ll travel for surf, but obviously my heart lies with those Redondo tubes,” Blackmore<br />

said.<br />

6/15/<strong>2018</strong> 6/15/<strong>2018</strong><br />

Ian Blackmore<br />

iᐧbe Surfboards<br />

i.be.wavetoys@gmail.com<br />

@ianblackmore<br />

>> Runner-up: Dan Cobley<br />

DANC Surfboards, 640 Cypress Ave.<br />

Hermosa <strong>Beach</strong>, (310) 469-2671<br />

14 Easy Reader / <strong>Beach</strong> magazine • <strong>March</strong> 8, <strong>2018</strong>

Dive Store<br />

Dr. Liebl • Dr. Doane • Dr. Yao<br />

Dr. Jacks • Dr. Broussard • Dr. Burgos<br />

www.hah-vet.com<br />

Hermosa Animal Hospital<br />

560 PCH, Hermosa <strong>Beach</strong>, CA 90254<br />

310-376-8819<br />

Bronze statues of Dive N’ Surf twins Bob and Bill Meistrell, inventors of the<br />

modern wetsuit, greet customers at the entrance to Dive N’ Surf. The statues<br />

were sculpted by former Hermosa <strong>Beach</strong> pro surfer Chris Barela. Photo by<br />

Kevin Cody<br />

Dive N’ Surf<br />

Last Summer, after a decade spent working his way up from sale assistant to assistant<br />

manager, with time put in as a scuba gear technician, Chris Kelly was named manager of<br />

Dive N’ Surf. He stepped in as an opportune time. The previous year, the Meistrell family<br />

spun off its Body Glove division, freeing Dive N’ Surf to carry wetsuit brands other than<br />

Body Glove. Equally significant was the 2014 expansion of the Dive N’ Surf store, which<br />

gave the shop space to stock a range of surf and dive wetsuit brands. They now include surf<br />

suit makers Quiksilver/Roxy, Ripcurl, Vissla and local custom wetsuit makers 7 ‘til 8. The<br />

dive suit selection has been expanded to include Henderson, Waterproof and Scubapro.<br />

The enlarged space has also allowed Dive N’ Surf to expand its surfboard selection. Local<br />

shapers such as Jacobs and Andy Prunauer (Proper surfboards) are offered alongside Sharp<br />

Eye boards that have become popular on the pro tour.<br />

The remodel included enlargement of the pool at the back of the store, where over 60,000<br />

divers have earned their scuba certification.<br />

What the store retained from the small 1958 store was its deep diving and surf heritage.<br />

A priceless collections of dive gear and surfboards are on display, including founder Bob<br />

and Bill Meistrell’s a balsa “slot” board, shaped by pioneer surfer Bob Simmons.<br />

“Dive N’ Surf has a lot of heritage starting with my dad Bob and his brother Bill, who<br />

invented the modern wetsuit, legendary surfboard shapers Dale Velzy and Hap Jacobs, who<br />

were early partners in the shop, and Dive N’ Surf co-founder and pioneer diver Bev<br />

Morgan,” said Robbie Meistrell.<br />

Best Paints and<br />

Window Coverings<br />

1002 S Pacific Coast Hwy, Redondo <strong>Beach</strong> | (310) 540-4456<br />

708 N Sepulveda Blvd, Manhattan <strong>Beach</strong> | (310) 376-2444<br />

Dive N Surf<br />

504 N. Broadway, Redondo <strong>Beach</strong><br />

(310) 372-8423 divensurf.com<br />

>> Runner-up: Freedive N Spear<br />

950 Aviation Blvd. #B, Hermosa <strong>Beach</strong><br />

(310) 374-7333 Freedivenspear.com<br />

<strong>March</strong> 8, <strong>2018</strong> • Easy Reader / <strong>Beach</strong> magazine 15

Bike Shop<br />

At Body One Fitness Sidella offers an array of classes, from Hi-Volume, Cross Training<br />

to Plyometric Training.<br />

“We just celebrated our 8th anniversary and still have members from 2010-11,” owner<br />

Lou Sidella said.<br />

>> Personal trainer runner-up: Steve Maresca, (310) 529-9815.<br />

SteveMaresca@me.com<br />

>> Specialty Gym runner-up: South Bay Trainer, 3865 Pacific Coast Hwy, Torrance.<br />

(310) 341-8559. Southbaytrainer.com<br />

Sports Retailer<br />

Dick’s Sporting Goods<br />

Dick’s Sporting Goods earned the praise of gun control advocates and the scorn of the<br />

National Rifle Association with its announcement that it will no longer sell firearms to<br />

anyone under 21, and will no longer sell assault-style rifles like the AR-15 used in the Florida<br />

high school massacre. Locally, the decision may be largely symbolic, because their El<br />

Segundo location is best known for its team, individual sports and weight lifting equipment.<br />

For runners, Dick’s offers an online calendar with new shoe release dates.<br />

770 S. Sepulveda Blvd., El Segundo. 310-726-9123. Dickssportinggoods.com<br />

Longtime owners of Hermosa cyclery include (left to right) are Larry Burke,<br />

Steve Collins, Mark McNeill and Ken Liebowitz. Photo courtesy of Hermosa<br />

Cyclery<br />

Hermosa Cyclery<br />

When Hermosa Bike founder “Shu” Shumaker died in 2002, he willed his shop to four<br />

kids who had formerly worked for him – Steve Collins, Larry Burke, Ken Liebowitz and<br />

Mark McNeill.<br />

The four continue to operate Hermosa Cyclery as a full-service bike shop that includes<br />

sales and rentals, but most importantly as an institution of Old Hermosa.<br />

“We’ve won the Best of the <strong>Beach</strong> award 10 straight years and we love what we do,”<br />

Collins said. “We’re happy to work with the community everyday.”<br />

Collins is a member of the Board of Directors of the South Bay Bicycle Coalition.<br />

“We encourage people to ride,” added Collins, who has worked at Hermosa Cyclery since<br />

he was 16 years old. “It’s a healthy lifestyle with lots of participants.”<br />

On Saturday, <strong>March</strong> 17 Hermosa Cyclery will be joining the annual St. Patrick’s Parade<br />

in Hermosa <strong>Beach</strong>. Riders are encouraged to sign up at the store. Prior to the ride, a Best<br />

Bike Contest will be held from 9:30-10:30 a.m. with 10 categories of winners.<br />

20 13th St., Hermosa <strong>Beach</strong>.<br />

(310) 374-7816.<br />

hermosacyclery.com<br />

>> Runner-up: Helen Cycles<br />

1570 Rosecrans Ave. #C, Manhattan <strong>Beach</strong>. (310) 321-5290 Helenscycles.com<br />

Specialty Gym &<br />

Personal trainer<br />

Body One Fitness/Lou Sidella<br />

It wasn’t until he was almost 30 years old that Lou Sidella decided it was time to lose<br />

weight. He tipped the scales at 240 lbs. With 27.5% body fat. Sidella became certified as a<br />

trainer and spent the next nine months trying to lose weight. Though he lost 40 lbs, and<br />

dropped his body fat to 16.5 percent, he was still uncomfortable. He sought professional<br />

help and gained the courage to enter a 12 week before-and-after contest that changed his<br />

life.<br />

“Eight weeks into the contest, I had co-workers asking me to train them,” Sidella said. “I<br />

decided I’d give it a shot, and a few months later Body One Fitness was founded. Years<br />

later, I was still able to maintain my results from the contest – 182 lbs. and 8 percent body<br />

fat.<br />

“I’m definitely not the most knowledgeable guy,” Sidella said. “But I’ve learned how to<br />

come across to clients and give them that extra push. I work with the different needs of<br />

clientele,”<br />

16 Easy Reader / <strong>Beach</strong> magazine • <strong>March</strong> 8, <strong>2018</strong><br />

>> Runner-up: REI, 1800 Rosecrans Ave, Ste E, Manhattan <strong>Beach</strong>. (310) 727-0728.<br />

REI.com<br />

Health Club<br />

Bay Club<br />

One purpose of a health club is to prepare its members to enjoy the great outdoors. The<br />

Bay Club in Redondo <strong>Beach</strong> does that by providing an outdoor pool overlooking the King<br />

Harbor, a deck with rowing machines also overlooking the harbor and an outdoor cross<br />

training area. since the Northern California-based group took over the Redondo club, it has<br />

added regular social functions, creating a country club atmosphere. (Bay Club also recently<br />

acquired the Manhattan <strong>Beach</strong> Country Club). Bay Club Redondo offers classes on Mind<br />

& Body, Group Fitness, Strength Training, Aquatics and Cycling. The Redondo <strong>Beach</strong><br />

location also offers a childcare play area, racquetball boxing and indoor-outdoor cardio<br />

track.<br />

Redondo <strong>Beach</strong>: 819 N. Harbor Dr., Redondo <strong>Beach</strong>. (310) 376-9443; South Bay: 2250<br />

Park Place, El Segundo. (310) 643-6878; Rolling Hills: 51 Peninsula Center, Rolling<br />

Hills Estates. (310) 541-2582. Bayclubs.com<br />

Shop Shaper<br />

>> Runner-up: 24 Hour Fitness<br />

1601 Pacific Coast Hwy Suite 100.<br />

Hermosa <strong>Beach</strong><br />

(310) 374-4524<br />

24hourfitness.com<br />

Pat Ryan, ET Surfboards<br />

To the person ordering his or her first surfboard, Pat Ryan has a question: How do you<br />

see yourself on a surfboard? What do you aspire to do?<br />

“If you approach someone on the sales floor, they might be surprised to hear that. Now,<br />

if someone is in the longboard section, they probably want a longboard. But do you want<br />

to noseride and cruise? Or do you want to do a lot of turns?” Ryan said.<br />

Ryan has five decades in the surfboard industry, stretching back to his days on the Greg<br />

Noll Surf Team, where he met ET Surfboards owner Eddie Talbot. In the late ‘60s, amid<br />

sweeping changes in surfboard manufacturing technology and rider preferences, the duo<br />

took the remnants of Greg Noll Surfboards and set up a fiberglass-and-resin operation out<br />

of their apartment.<br />

These raw beginnings eventually developed into ET’s current operation on Aviation Boule

After shaping more surfboards than any other active South Bay shaper, ET’s<br />

Pat Ryan is now shaping stand-ups. Photo by Kevin Coy<br />

vard in Hermosa <strong>Beach</strong>, which has been catering to — and employing — hot surfers of the<br />

South Bay for 46 years. During that time, Ryan became one of the most respected shapers<br />

in the region, developing signature boards for ET like his King Fish model.<br />

The advantage of ET, Ryan said, is that the people in the shop are almost always excellent<br />

surfers or skaters themselves.<br />

“Anyone who’s up there really knows what they’re talking about,” he said, referring to<br />

the shop’s second floor stock of surfboards.<br />

“You’re responsible for a broader range than ever before: first it was just longboards.<br />

Then there were shortboards. And now there’s everything in between,” Ryan said.<br />

And although technology has changed too, with some shapers relying on new materials<br />

and greater automation, much of Ryan’s craft would look familiar to his much-younger self.<br />

He referred to Tom Wegener, a former South Bay resident who moved to Australia and wrote<br />

a dissertation at the University of the Sunshine Coast that eventually became the book<br />

“Surfboard Artisans for the Love.” The book tracked a wide variety of approaches to surfboard<br />

design that have emerged since the 1960s, and noted that the best boards are still<br />

made essentially the same way. Ryan called it a “fluke,” but when he turns his focus to a<br />

board, the result is something closer to magic.<br />

Pat Ryan, ET Surf<br />

904 Aviation Blvd.<br />

Hermosa <strong>Beach</strong><br />

(310) 379-7660<br />

>> Runner-up: Spyder Surfboards<br />

2461 Pacific Coast Hwy.<br />

Hermosa <strong>Beach</strong><br />

(310) 374-8276<br />

Martial Arts<br />

Elite Training Center<br />

Elite Training Center was founded on the four principles of Respect, Honor, Discipline<br />

and Strength and teaches adult and youth mixed martial arts, These include LOTAR (close<br />

quarter battle techniques), Krav Maga (self defense), Muay Thai kickboxing and<br />

Kali/Silat/Eskrima (Filipino open hand and stick fighting). The Hermosa and Redondo<br />

locations are overseen by Chief Instructor Brian Rauchbach, who has over 24 years of martial<br />

arts experience.<br />

“What sets Elite apart is our relationships with students,” instructor Sean Derhammer<br />

said. “We have a profound impact not just on our students, but on our instructors as well.<br />

It’s a pay it forward concept.”<br />

“We have a clientele that ranges from soccer moms to federal agents to local law<br />

enforcement,” Derhammer said. “Our teachers feel like giving back is a genuine thing they<br />

want to do.”<br />

628 South Pacific Coast Hwy., Redondo <strong>Beach</strong>. (310) 543-1600;<br />

1601 Pacific Coast Hwy., Hermosa <strong>Beach</strong>. (310) 912-3088elitetrainingcenter.net<br />

>> Runner-up: Cobrinha Brazilian Jiu Jitsu South Bay, 3525 Pacific Coast Hwy,<br />

Torrance. (310) 891-6821. cobrinhabjjsouthbay.com<br />

<strong>March</strong> 8, <strong>2018</strong> • Easy Reader / <strong>Beach</strong> magazine 17

Best of the <strong>Beach</strong> Kids<br />

Private School<br />

<strong>Beach</strong> Camp<br />

CampSurf<br />

CampSurf Director Chris Brown credits location<br />

for a large part of his 21-year-old surf<br />

and volleyball camp’s success. When Los Angeles<br />

County Lifeguard Jimmy Miller founded<br />

the camp in 1997, he obtained a permit to hold<br />

it at Rosecrans Avenue in Manhattan <strong>Beach</strong>.<br />

During the summer, when swells come from<br />

the south, the Palos Verdes Peninsula and<br />

Catalina Island block waves from reaching<br />

most of the South Bay. But waves still sneak in at the north end of Manhattan.<br />

A CampSurf student finds his stoke.<br />

Photo courtesy of CampSurf<br />

“Generally the summer surf is small, which is perfect for our campers. When it’s big, the surf breaks out<br />

far enough for beginners to ride the white water on the inside,” Brown said.<br />

A second benefit of the camp’s location is the pool of strong South Bay surfers and volleyball players Camp-<br />

Surf draws upon for its instructors. All CampSurf instructors are CPR and First-Aid Certified. Brown’s relationships<br />

with the area’s top beach athletes come from his years as a competitive surfer and volleyball player.<br />

Brown has been president of the CBVA (California <strong>Beach</strong> Volleyball Association) since 2005 and also sits on<br />

the Nominating and Governance Committee of USA Volleyball, the governing body for U.S. Olympic volleyball.<br />

CampSurf teaches over 1,000 kids to surf and play volleyball each summer and an equal number of adults<br />

through its year round private lessons and corporate team building program.<br />

CampSurf, Manhattan <strong>Beach</strong><br />

Campsurf.com<br />

>> Runner-up: <strong>Beach</strong>sports, <strong>Beach</strong>sports.org<br />

Peninsula Heritage offers an idyllic academic environment.<br />

Peninsula Heritage School<br />

The key to Peninsula Heritage School’s success – and thus, its students’<br />

success – is its environment, said Director of Advancement Joan Behrens.<br />

“This is a nurturing, happy environment, where students come to know<br />

who they are,” Behrens said.<br />

In operation since 1961, Peninsula Heritage’s educational programs<br />

see their kindergarten-through-eighth-grade students matriculate to top,<br />

local public and private schools, and then to the country’s top colleges<br />

and universities.<br />

“They discover and build their skills and talents,” Behrens said. “When<br />

they leave here, they’re not necessarily trying to prove who they are.”<br />

The three acre, ranch style school at the top of the Peninsula offers an<br />

idyllic learning environment.<br />

Peninsula Heritage School<br />

26944 Rolling Hills Rd., Rolling Hills<br />

(310) 541-4795 Peninsulaheritage.org<br />

>> Runner-up: Vistamar School<br />

737 Hawaii St., El Segundo. (310) 643-7377 Vistamarschool.org<br />

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18 Easy Reader / <strong>Beach</strong> magazine • <strong>March</strong> 8, <strong>2018</strong>

Birthday Party Location &<br />

Indoor Play Facility<br />

AdventurePlex<br />

For $29 a month (or $12 for a day), children can learn how food gets to their tables by<br />

playing farmer, grocery store worker and homemaker in Toddler Town. The imaginative<br />

AdventurePlex play area features a farm with a barn, farm animals, a tractor, bales of hay<br />

and vegetables, as well as a grocery store with stocked shelves and a checkout counter and<br />

a home with a kitchen. For older kids, AdventurePlex offers an outdoor rock climbing wall<br />

a rope course and basketball courts. AdventurePlex is 16,000 square feet of healthy educational<br />

fun. Just don’t mistake it for a babysitting service, except on Friday and Saturday<br />

evenings. During play hours parents must play with their kids. But Fridays and Saturdays,<br />

from 5:30 to 9 p.m., AdventurePlex’s trained staff will watch over the kids while parents<br />

enjoy and evening out.<br />

For birthdays, AdventurePlex offers Fresh Brothers pizza, a custom designed Torrance<br />

Bakery birthday cake and the run of the Adventure Room play structure. Birthday packages<br />

also include invitations, thank you notes and goodie bags.<br />

310.539.6685 310.884.1870<br />

310.326.9528<br />

AdventurePlex<br />

1701 Marine Ave., Manhattan <strong>Beach</strong><br />

(310) 546-7708 Adventureplex.org<br />

>> Runner-up: the COOP South Bay<br />

903 N. Catalina Ave. #101, Redondo <strong>Beach</strong><br />

(310) 374-2667 Thecoopsouthbay.com<br />

Kids Boutique<br />

866.BEYOND.5<br />

310.997.1900<br />

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310.539.2993<br />

310.530.4888 310.534.0220<br />

Employees Heather D’Errico and Mary Lacey show off Bella <strong>Beach</strong> Kids<br />

wide assortment of stuffed animals. Photo by Ryan McDonald<br />

Bella <strong>Beach</strong> Kids<br />

Bella <strong>Beach</strong> Kids’ location on Manhattan <strong>Beach</strong> Boulevard sits right next to Bella <strong>Beach</strong>,<br />

a clothing store targeted at woman who have long since left the sandbox behind. But the<br />

two stores share more than a wall: one of the most popular offerings at the kids shop is a<br />

“Mommy and Me” or a “Daddy and Me” option: the chance to find matching garments for<br />

a child.<br />

It’s all part of a personalized touch that has made Bella <strong>Beach</strong> Kids a fixture in downtown<br />

Manhattan <strong>Beach</strong>, and more recently allowed them to open a second location at The Point<br />

in El Segundo. The store is deeply connected to the community, and is family-run. Owner<br />

Tony D’Errico is a former member of the Manhattan City Council, who would cheerfully<br />

step out of council chambers when the body deliberated on matters that might affect his<br />

business. His wife Kris serves as co-owner and buyer for the store, while daughter Heather<br />

helps keep things running smoothly.<br />

Asked to name their store favorites, employees pointed to the large selection of stuffed<br />

animals, and Kickee Pants, a line of ultra-soft pajamas made from bamboo.There is also a<br />

nightlight that is the shape and size of a pineapple: through some kid-friendly engineering,<br />

it somehow never gets hot to the touch.<br />

Bella <strong>Beach</strong> Kids<br />

225 Manhattan <strong>Beach</strong> Blvd.<br />

Manhattan <strong>Beach</strong><br />

(310) 545-9990<br />

The Point, 820 S. Sepulveda Blvd.<br />

El Segundo<br />

(310) 529-3590<br />

>> Runner-up: Lollipop<br />

1813 S. Catalina Ave.<br />

Redondo <strong>Beach</strong><br />

(310) 375-8787<br />

310.530.3079<br />

310.517.0324<br />

310.326.8530<br />



CENTER<br />

310.539.3526<br />

310.326.4477<br />

310.530.0566<br />

424.347.7188<br />

310.325.2960 310.891.2237<br />

310.530.8411<br />

New Smiles Dentistry<br />

Stephen P. Tassone, DDS<br />

310.791.2041<br />

310.517.9366<br />

310.530.3268<br />

310.539.1808<br />

WineShoppe<br />

310.539.1055<br />

Northwest Corner of<br />

Crenshaw Blvd. & Pacific Coast Hwy. in Torrance<br />

~ For Information, Call 310.534.0411<br />


<strong>March</strong> 8, <strong>2018</strong> • Easy Reader / <strong>Beach</strong> magazine 19

Best of the <strong>Beach</strong> Professional Services<br />

process. Our business bankers are here helping local small business owners. Chase is committed<br />

to this community.”<br />

Bank Branch<br />

Chase Bank<br />

1232 Hermosa Ave., Hermosa <strong>Beach</strong><br />

For other locations visit chase.com<br />

>> Runner-up: Wells Fargo<br />

For locations visit wellsfargo.com<br />

Civil Law<br />

Chase Hermosa <strong>Beach</strong> staff (left to right) Julian Mangine, Christopher Crowson,<br />

Tuyet Jerald, David Eguiguern, Cindy Ramos, Bert Quinones, Erica<br />

Vasquez, Donald Evans and Sokhary Ashe. Photo by Kevin Cody<br />

Chase Bank, Hermosa <strong>Beach</strong><br />

Without question Chase Bank’s downtown Hermosa <strong>Beach</strong> branch, in the lobby of the<br />

old Bijou movie theater, is the coolest bank building in the area But it takes more than looking<br />

cool to be the beach cities favorite bank.<br />

“I think our customers appreciate our friendly customer service and innovative products.,<br />

said Erica Rivera-Ruiz, general manager of Chase Bank in Hermosa <strong>Beach</strong>. “At our on site<br />

ATMs, for example, you can withdraw cash in unusual dominations, like $1, $5 and $100.<br />

We have wealth management professionals here to help customers who need advice on investment<br />

strategies. We have mortgage bankers available to assist in the home buying<br />

Baker Burton and Lundy attorneys in front of the Pier Avenue, Hermosa<br />

<strong>Beach</strong> office (left to right) Clint Wilson, Evan Koch, Christine Daniels, Brad<br />

Baker, Kent Burton, Albro Lundy, Steve Dawson and Teresa Klinkner. Photo<br />

courtesy of Baker Burton and Lundy<br />

Baker, Burton and Lundy<br />

The law firm of Baker, Burton and Lundy is known locally for representing residents be-<br />

20 Easy Reader / <strong>Beach</strong> magazine • <strong>March</strong> 8, <strong>2018</strong>

fore planning commissions, mediating<br />

neighborhood disputes, and providing pro<br />

bono services to nonprofits. Its one story<br />

building on Pier Avenue in downtown Hermosa<br />

<strong>Beach</strong> is about as far from the Century<br />

City high rises favored by high<br />

powered attorneys as one can get, literally<br />

and figuratively, and still be in Los Angeles<br />

County. Office dress favors Reyn Spooner<br />

Hawaiian shirts over starched Oxford cloth<br />

and their email ends in SurfLaw.Com.<br />

The fact that the firm has won over $4<br />

billion in settlements, including $2 Billion<br />

against Sempra Energy, is nowhere in evidence,<br />

except for the fact that they recently<br />

bought the nextdoor dry cleaners and are<br />

remodeling the space to accommodate<br />

their growing staff.<br />

Baker, Burton & Lundy Law Offices<br />

(Kent Burton)<br />

515 Pier Ave., Hermosa <strong>Beach</strong><br />

(310) 376-9893 bakerburtonlundy.com<br />

>> Runner-up:<br />

Brandon Chabner Law Offices<br />

1601 Pacific Coast Hwy.,<br />

Hermosa <strong>Beach</strong><br />

(310) 662-4727<br />

222 N. Sepulveda Blvd., #200,<br />

El Segundo<br />

(310) 498-2465<br />

Chabnerlaw.com<br />

Temple Emet ~ Feel the Difference!!<br />

Programming<br />

for all<br />

We are more than a Synagogue<br />

We are a Family!<br />

They say you can't choose your family<br />

But, you can choose your friends<br />

We are there for you when others can't be<br />

We travel together, dine together, go to movies, theatre, cruise, bowl,<br />

do paint & game nites, we are there for simchas and shivas, hospital and home visits,<br />

we share, care, and are truly there for each other.<br />

Are you ready for something more in your life? Something different?<br />

Try us! Temple Emet! We are Truly Unique.<br />

Youth to those<br />

young at<br />

heart!<br />

<strong>March</strong> 8, <strong>2018</strong> • Easy Reader / <strong>Beach</strong> magazine 21

Lovette T. Mioni,<br />

Mioni Family Law<br />

Certified family law specialist Lovette T. Mioni has been named a Southern California<br />

Rising Star by the Super Lawyers rating service, an honor reserved for fewer than three percent<br />

of attorneys in the region. Mioni<br />

said she works hard to educate her<br />

clients, to “make them aware of their<br />

unique facts and circumstances, and<br />

their best-case and worst-case scenarios,<br />

so they can make the best decisions for<br />

them, rather than letting the court make<br />

it for them, or just going along with the<br />

other side.” Mioni also has “a very settlement<br />

minded practice” that aims to<br />

avoid the financial and emotional drain<br />

of a trial. “Not every case can be settled,<br />

and I’m very well equipped to go to<br />

trial, but only when it makes sense to<br />

go to trial,” she said.<br />

Family law attorney<br />

Lovette T. Mioni.<br />

Family Law<br />

Criminal Law<br />

Mioni Family Law-Lovette T. Mioni<br />

1815 Via El Prado, Suite 203<br />

Redondo <strong>Beach</strong><br />

(424) 259-1770<br />

mionifamilylaw.com<br />

>> Runner-up: Law Office of Karina P. Pozsar<br />

29000 S. Western Ave., Ste. 401<br />

Rancho Palos Verdes<br />

(310) 853-0657<br />

pozsarfamilylaw@gmail.com<br />

Nigel Villanueva<br />

Accomplished defense attorney Nigel Villanueva maintains an “open-door policy” of complete<br />

availability to each client. “I am happy to meet my clients during late hours, or on<br />

weekends,” he said. “I want my clients to be able to simply walk into my office any time.<br />

They will always find my door open.” Villanueva has more than 50 jury trials and arbitration<br />

hearings to his name, and he is a lawyer other lawyers have turned to when they faced legal<br />

trouble. In addition to representing clients in a wide range of violent crimes, drug crimes,<br />

sex crimes and driving offenses, Villanueva runs a small but successful personal injury<br />

practice.<br />

Law Office of Nigel Villanueva<br />

220 S. Pacific Coast Hwy., #106<br />

Redondo <strong>Beach</strong><br />

(310) 318-0018<br />

nigelvillanueva.com<br />

>> Runner-up: Jonas & Driscoll<br />

Law Firm L.L.P.<br />

1108 Sartori Ave. #320<br />

Torrance<br />

(213) 683-2033<br />

Jonasdriscoll.com<br />

Jerry Carew, 3 Leaf Realty<br />

Jerry Carew charts just about every aspect of his industry and has learned from his<br />

charts that, “in good years and bad, the cycle is the same. Home sales are slow in January<br />

and rise to a peak in May or June.” Judging from his charts, though the real estate market<br />

may be cyclical, it cycles up faster than just about any other investment, at least in the<br />

<strong>Beach</strong> Cities.<br />

Using data from MLS, Carew concludes, “Inventory is down this year, so this year you<br />

are going to have a hot seller’s market,” Carew said. “Good for sellers, tough for buyers.”<br />

3 Leaf Realty - Jerry Carew<br />

1716 Manhattan <strong>Beach</strong> Blvd. #A<br />

Manhattan <strong>Beach</strong><br />

(310) 546-6300<br />

3 leafrealty.com<br />

Amy Cimetta, Re/MAX<br />

Broker Associate Amy Cimetta is a rising star in the local real estate universe. She’s been<br />

in the business a dozen years now, and as evidenced by winning her first Best of the <strong>Beach</strong>,<br />

the multitudes of clients she’s helped through the daunting maze of a sale have had such<br />

positive experiences that Cimetta has become a go-to agent in the real estate community.<br />

“Buying or selling a home is a huge financial and emotional endeavor,” Cimetta said.<br />

“I’m honored to work with people during one of the most important events of their lives. I<br />

can't imagine doing anything else; I love what I do."<br />

Cimetta has a background that has uniquely prepared her for this profession. She comes<br />

from a real estate family; her grandfather bought hotels and office buildings — her father<br />

grew up living in one of those hotels — and the family continued the tradition, buying and<br />

renovating homes to rent out throughout Cimetta’s childhood.<br />

“It was a culture my parents raised me in,” she said. “I learned from a very early age the<br />

value of real estate, the value of buying that fixer and turning it around. Also, we always<br />

lived in beautiful homes.”<br />

Her path into the profession was a bit circuitous. She attended prestigious liberal arts<br />

schools Brandeis and Tufts Universities and went on to obtain an MBA in marketing from<br />

Fordham. She had an early successful career in the entertainment industry, working in<br />

sales for firms such as Variety magazine and Faction Creative, before turning her focus on<br />

the real estate business. This, too, was part of her education as a broker, both in the creativity<br />

of her approach and her ability to relate to people in high-stakes circumstances.<br />

“I was dealing with some of the most challenging personalities you could deal with,”<br />

Cimetta said. “It gives me the sales piece of it, but also the storytelling piece of it — sales<br />

teaches you to always understand who your customer is, and how to take care of them. I do<br />

for my clients what I would want done for me. That’s the bar I hold myself up to: if it was<br />

me, how would I want this done? It’s about managing all the different parts of a transaction<br />

and quarterbacking the whole thing, so you are not just a salesperson — you are an advocate<br />

for your clients.”<br />

Her clients find themselves with a patient and friendly but fierce professional on their<br />

side.<br />

“Our recent home purchase was fairly complicated and required extreme attention to detail,”<br />

said client Mike Murphy. “Amy went far above and beyond to make sure everything<br />

went smoothly. We never felt like Amy was just trying to hurry us through a transaction.<br />

She treated us like we had been friends who had known each other for years.”<br />

Amy Cimetta, Re/Max<br />

400 S. Sepulveda Blvd. #100.<br />

Manhattan <strong>Beach</strong><br />

(310) 542-9054.<br />

Luvwhereulive.com<br />

Real Estate Selling Agent<br />

>> Runner-up: Strand Hill Properties<br />

1131 N. Morningside Dr.<br />

Manhattan <strong>Beach</strong><br />

(310) 545-0707<br />

strandhill.com<br />

Real Estate Listing Agent<br />

>> Runner-up: Donald McVicar -<br />

The Domo Group/Re/MAX Estate Properties<br />

1040 Manhattan <strong>Beach</strong> Blvd.<br />

Manhattan <strong>Beach</strong><br />

(310) 283-0366<br />

donald@southbayresidential.com<br />

22 Easy Reader / <strong>Beach</strong> magazine • <strong>March</strong> 8, <strong>2018</strong>

Buying or Selling<br />

“Since 1992”<br />

Don Ruane<br />

Serving the South Bay <strong>Beach</strong> Cities and beyond<br />

Best of the <strong>Beach</strong> Travel<br />

Motel<br />

Office: 310.546.3441<br />

Cell: 310.643.6363<br />

Email: Donruane@verizon.net<br />

DRE#01036347<br />

T he first and only all natural pie shop<br />

in S outhern California.<br />

Come down for a slice of natural goodness!<br />

Pi day<br />

<strong>March</strong> 14!<br />

133 Hermosa Ave. • 310-374-2323<br />

The Sea Sprite Motel on the Hermosa Strand remains an unchanged reminder<br />

of Hermosa’s simpler days. Photo by Kevin Cody<br />

Sea Sprite<br />

The Sea Sprite has been welcoming guests since the 1960s and is a charming anomaly.<br />

This modest beachfront property has been defiantly resistant to change, and though it’s a<br />

bit worn, the units are clean and welcoming. The families who have been enjoying vacations<br />

there for decades cherish the experience of ocean views and short strolls to restaurants of<br />

every description. There is no room service, and the rooms are light on amenities, but the<br />

people who have been returning for over fifty years like this place just as it is.<br />

Seasprite<br />

1016 The Strand<br />

HB 310-376-6933<br />

24 Easy Reader / <strong>Beach</strong> magazine • <strong>March</strong> 8, <strong>2018</strong>

Runner-up: Best Western<br />

1850 S. Pacific Coast Hwy. Redondo <strong>Beach</strong> (310) 540-3700<br />

2740 Artesia Blvd. Redondo <strong>Beach</strong> (310) 370-4353<br />

Bestwestern.com<br />

Hotel<br />

The Manhattan <strong>Beach</strong> Shade hotel’s enclosed patio is a favorite venue for<br />

social gatherings. Easy Reader file photo<br />

Shade Hotels<br />

The two Shade Hotels are the home team when it comes to upscale South Bay lodging.<br />

Both are architecturally bold and modern, but use colors of sea and sky and expanses of<br />

wood and fabric to create an atmosphere of serenity. Rooms have all the high tech conveniences,<br />

as well as spa tubs and the other amenities that are all about sheer luxurious pleasure.<br />

These hotels are where we pamper our guests, and occasionally ourselves when there are<br />

repairs going on at home or we just want to get away without leaving town.<br />

Shade<br />

1221 N. Valley Dr., Manhattan <strong>Beach</strong><br />

(310) 546-4995<br />

shadehotel.com<br />

655 N. Harbor Dr., Redondo <strong>Beach</strong><br />

(310) 921-8940<br />

rb.shadehotel.com<br />

Travel Agent<br />

>> Runner-up: The Portofino Hotel & Marina<br />

260 Portofino Way, Redondo <strong>Beach</strong><br />

(310) 379-8481<br />

Hotelportofino.com<br />

Automobile Club of America (AAA)<br />

The travel agency business has taken a beating from the internet, but plenty of people<br />

still prefer the personal service and advice an experienced professional can provide. After<br />

all, most of those websites deliberately make it difficult to compare their offerings with<br />

competitors, while a travel agent is an impartial pro whose job is to do just that. Most services<br />

are free, and any consulting fee you might spend is trivial when you take into account<br />

how many hours you’ll spend flipping between airline, tour company, or cruise line sites.<br />

The best travel bargain may be the one that starts long before the trip does.<br />

Automobile Club of Southern California<br />

700 S. Aviation Blvd., Manhattan <strong>Beach</strong><br />

(310) 376-0521<br />

Calif.aaa.com<br />

>> Runner-up: <strong>Beach</strong> Travel<br />

215 #A Pier Ave., Hermosa <strong>Beach</strong><br />

(310) 376-8956<br />

beachtvl.com<br />

<strong>March</strong> 8, <strong>2018</strong> • Easy Reader / <strong>Beach</strong> magazine 25

Best of the <strong>Beach</strong> Health<br />

The 256 room Torrance Memorial Lundquist<br />

Lundquist Tower was made possible by contributions<br />

from the community. Photo courtesy of Torrance<br />

Memorial<br />

Hospital<br />

Torrance Memorial Medical Center<br />

Highly regarded Torrance Memorial Medical Center<br />

hospital, enhanced its image still more last month when it<br />

became affiliated with the internationally renowned Cedar<br />

Sinai Medical Center in Los Angeles. The affiliation will<br />

enable the two medical centers, both of which have significant<br />

research programs, to share specialists.<br />

Torrance Memorial was founded in 1925 by South Bay<br />

residents who believed it important to have world class<br />

medical service closer than downtown Los Angeles. That<br />

same belief carries through to today. Contributions from<br />

Melony and Richard Lundquist and other supporters<br />

helped finance the $480 million, seven story, 256 room<br />

Lundquist Tower, unveiled in 2014. Car dealer Vasek Polak<br />

made possible The Vasek Polak Research Program, which<br />

studies cancer prevention.<br />

Torrance Memorial Medical Center’s Volunteer Auxiliary<br />

presented a check last month for $290,000 to the Torrance<br />

Memorial Foundation at its <strong>2018</strong> Auxiliary Board<br />

Installation Lunch. The donation will go toward the transformation<br />

of the Hunt Patient Tower, dedicated to<br />

mother/baby postpartum, neonatal and pediatric care.<br />

Torrance Memorial emergency room, alone, sees 60,000<br />

patients annually.<br />

Torrance Memorial Medical Center<br />

3330 Lomita Blvd.<br />

Torrance<br />

(310) 325-9110<br />

torrancememorial.org<br />

>> Runner-Up: Providence Little Company of Mary<br />

Medical Center<br />

4101 Torrance Blvd. , Torrance<br />

(310) 540-7676 california.providence.org<br />

Audiologist<br />

26 Easy Reader / <strong>Beach</strong> magazine • <strong>March</strong> 8, <strong>2018</strong><br />

Parker Hearing Institute<br />

Government approved hearing aids for individuals with<br />

mild to moderate hearing loss will be available “over the<br />

counter” sometime this year, as a result of Congressional<br />

legislation passed last summer. Currently hearing aids require<br />

a prescription from an audiologist.<br />

Some audiologists are concerned that non prescription<br />

hearing aids will damage their business much as reading<br />

glasses damaged optometrists when reading glasses were<br />

made available without prescription.<br />

Parker Hearing, which has fitted over 40,000 people<br />

with hearing aids since its founding by William Lee Parker<br />

in 1975, isn’t concerned. One reason is a recent study<br />

showed people fitted with hearing aids by audiologist were<br />

50 percent more satisfied that those who bought over the<br />

counter hearing aids.<br />

“Some people we fit with hearing aids never need to<br />

come back. But most do. We offer membership fees for repeat<br />

visits and cleanings,” said Brian Sisson, a spokesper-<br />

William Lee Parker with his kids and fellow audiologists<br />

Josh and Andrea. Photo courtesyof<br />

Parker Hearing<br />

son for Parker Hearing.<br />

Sisson believes making hearing aids more widely available<br />

will encourage people with hearing difficulties to seek<br />

professional help.<br />

“Modern hearing aids are more than amplifiers. They<br />

can be programed by your smartphone to focus on the person<br />

sitting across from you, or to your right. They can be<br />

programmed for noisy restaurants. People are self conscious<br />

and don’t like to be seen fiddling with their hearing aid. A<br />

smartphone is more discrete,” Sisson noted.<br />

“We’re seeing more and more children bringing in their<br />

aging parents. We offer family consultations because it can<br />

be stressful living with a person hard of hearing.<br />

“We advise the family members to look at the hard of<br />

hearing person they are talking to. All of us lip read, which<br />

is why an evening in a loud restaurant can be mentally exhausting,”<br />

Sisson said.<br />

Parker Hearing was founded in 1975 by William Lee<br />

Parker, whose parents were both deaf. As a result he<br />

learned sign language. His children Josh and Andrea have<br />

taken over his practice and also were raised reading sign<br />

language. Signing is particularly helpful for Andrea, a pediatric<br />

audiologist.<br />

Parker hearing represents all six hearing aid manufacturers<br />

so it has the widest available selection of hearing aids,<br />

Sisson said.<br />

Parker Hearing Institute<br />

4201 Torrance Blvd., #140<br />

Torrance<br />

(310) 540-4327<br />

parkerhearing.com<br />

>> Runner-Up: Sunni McBride, South Bay Hearing<br />

3734 Sepulveda Blvd., Torrance<br />

(310) 803-9496<br />

Lasik<br />

NVision Eye Center<br />

Patients describe NVisison’s doctors as “textbook<br />

perfect” in their procedures, which are backed by a<br />

lifetime commitment to positive results. One customer<br />

described choosing NVision South Bay as “the best<br />

decision I’ve ever made.” Others used words like<br />

“love” and “ecstatic” to describe their vision results.<br />

NVision offers a Vision for Life program: if an enhancement<br />

is medically advisable, patients can receive<br />

the procedure with any participating surgeon<br />

nationwide, free of charge.<br />

NVISION Eye Center<br />

23550 Hawthorne Blvd., #220<br />

Torrance<br />

(562) 364-8462<br />

Nvisioncenters.com<br />

>> Runner-Up: Manhattan <strong>Beach</strong> Vision Group<br />

946 Manhattan <strong>Beach</strong> Blvd.<br />

Manhattan <strong>Beach</strong><br />

(310) 545-4585<br />

Vcisionsource-manhattanbeach.com<br />

In-home Care<br />

24 Hour Home Care<br />

24 Hour home Care is a leader nationwide, with<br />

carefully screened home health aides, certified nursing<br />

assistants, licensed vocational nurses and professional<br />

caregivers. The popular caregiver service specializes<br />

in non-medical, in-home care, assisting with bathing,<br />

dressing, moving about, and transferring from chair to<br />

bed, or bed to bath. The caregivers are trained to take<br />

vital signs, manage medications, prepare meals, do<br />

laundry, and provide transportation and basic house<br />

cleaning. They are available for a few hours a day or<br />

around the clock. 24 Hour is certified with the American<br />

Board of Home Care and California Association<br />

for Health Services at Home.<br />

24 Hour Home Care<br />

3812 Sepulveda Blvd., Suite 240<br />

Torrance<br />

(310) 375-5353<br />

24hrcares.com<br />

>> Runner-Up: Home Care Assistance<br />

19 Peninsula Center, Rolling Hills Estates<br />

(310) 461-2419 homecareassistance.com

MasterCard®<br />

®<br />


SM<br />

Optometrist &<br />

Eyewear<br />

Stein Optometric Center<br />

About 13 years ago, Dr. Howard Stein picked up a call from his son, John, a lawyer specializing<br />

in tax law. A father already, with two more children on the way, John Stein realized<br />

that he needed a change, and set out to follow in his own father’s footsteps.<br />

“We’ve been a family business since 1960,” Howard Stein said, “and this is a second-generation<br />

business – and now John’s 16 year old boy is thinking about doing it too.”<br />

Stein Optometric Center is Manhattan Village Mall’s last original tenant, and in keeping<br />

with the changes going on throughout the Village, Stein just underwent its own massive remodel.<br />

Space once dedicated to over 45,000 hard-copy patient records has become space<br />

for new testing equipment and office space.<br />

“The main thing I’ve learned is that the patient is always right,” Dr. Stein said. “If we<br />

have someone who needs to fix lenses they’ve had for three years, even if their warranty is<br />

only one or two years, we’ll make new lenses. We just want everyone to be happy.”<br />

>> Runner-Up: Optometrist<br />

Dr. Stahl, <strong>Beach</strong> Cities Optometrist<br />

1103 Highland Ave.<br />

Manhattan <strong>Beach</strong><br />

(310) 376-8975<br />

<strong>Beach</strong>citiesoptometry.com<br />

Stein Optometric Center<br />

3200 N. Sepulveda Blvd. #E-4<br />

Manhattan <strong>Beach</strong><br />

(310) 546-5568<br />

Steinoptometriccenter.com<br />

>> Runner-Up: Eyewear<br />

Trendy Sunglasses & Optometry<br />

223 Manhattan <strong>Beach</strong> Blvd.<br />

Manhattan <strong>Beach</strong><br />

(310) 545-4090<br />

Trendyoptics.net<br />

Chiropractor<br />

Derek Levy, DC<br />

For a Hermosa <strong>Beach</strong> Surfer Walk of Fame inductee and coach of the South Bay Boardriders<br />

Club’s grom program, chiropractor Derek Levy takes a surprisingly traditional approach<br />

to his profession.<br />

“There are always ‘new<br />

and improved tools’ in<br />

orbit, but in my 35 years of<br />

practice the fundamentals<br />

have remained the same,”<br />

Levy said.<br />

“Chiropractors work<br />

with three basic parts of<br />

the body – bones, nerves<br />

and muscles,” he explained.<br />

“When a bone is out of<br />

place, it can pinch a nerve,<br />

causing pain. Then the<br />

muscles spasm as they<br />

work to hold the bones in<br />

place.”<br />

“All a chiropractor does<br />

is put the bone back in place, so the body can heal.”<br />

Levy compared a pinched nerve to a garden hose with a kink in it.<br />

Chiropractgor Derek Levy is a Hermosa Surfer<br />

Walk of Fame inductee. Photo by Kevin Cody<br />

“If the hose gets pinched, the flowers wilt. If nerves gets pinched, patients experience<br />

numbness and pain.”<br />

“When I fix something, I get the credit, but it’s mostly the body’s amazing healing powers<br />

that are responsible,” he said.<br />

Unlike most doctors, Chiropractor Derek Levy describes his patients as generally healthy.<br />

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28 Easy Reader / <strong>Beach</strong> magazine • <strong>March</strong> 8, <strong>2018</strong>

“People at the beach lead a healthy lifestyle. So when they come to see me it’s usually<br />

for minor aches and pains that are easy to take care of. I deal with neck and lower back<br />

pain all day long.” The most common causes he said, aren’t accidents, but stress.<br />

The one significant change he does acknowledge is the growing acceptance of chiropractic<br />

treatment by the broader medical profession, which has led to insurance coverage.<br />

“It’s one of those ‘careful what you wish for situations,” he said.<br />

The paper work gives him the kind of headaches he commonly treats. Though most insurance<br />

policies cover chiropractic treatments, the paperwork can be so burdensome that<br />

some chiropractors won’t take insurance. It’s a headache Levy said that he welcomes. He<br />

takes insurance.<br />

Derek V. Levy, DC<br />

950 Aviation Blvd.<br />

Hermosa <strong>Beach</strong><br />

(310) 379-0503<br />

drderekleby.com<br />

>> Runner-Up: Dr. Charlie Harper, D.C.<br />

1800 N. Sepulveda Blvd. #202<br />

Manhattan <strong>Beach</strong><br />

(310) 883-4472<br />

Drcharlieharper.com<br />

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Dentist<br />

Dr. Jon Miller<br />

Dr. Jon Miller has been<br />

in the dentist trade in Manhattan<br />

<strong>Beach</strong> for more than<br />

20 years, including owning<br />

his own practice for the<br />

last 14. During that time,<br />

he has managed to fine<br />

tune the balance of the<br />

doctor-patient relationship.<br />

“I try to be conservative.<br />

I tell the patient about all<br />

of the options,” Miller<br />

said.<br />

But he also knows when<br />

to be upfront with patients<br />

about a potential issue.<br />

Asked to describe Miller, office assistants Laurie Schaffer and Amanda Olea shout “Honest!”<br />

in unison, laughing at each other.<br />

“He has no problem looking people right in the face and telling them what needs to be<br />

done,” Schaffer said.<br />

Skills gained over the decades of practice have helped endear Miller to his long-time customers.<br />

Some of his older patients have been coming to him since they were young enough<br />

to finish a visit with a trip to the toy chest.<br />

“Come here, and you’ll have a dentist for life,” Olea said.<br />

>> Runner-Up: Dr. Janelle Holden DDS<br />

451 Manhattan <strong>Beach</strong> Blvd.<br />

Suite D 226<br />

(310) 545-5757<br />

526 Pier Avenue<br />

Hermosa <strong>Beach</strong><br />

2 Blocks West of PCH<br />

310-318-2800<br />

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Cosmetic Surgeon<br />

Dr. James Wethe, M.D.<br />

Dr. James Wethe, M.D. is a long established, highly respected plastic surgeon and the<br />

Medical Director of Skin365 in Torrance. He passed his board examination in general surgery<br />

in 1986, after attending the University of Southern California School of Medicine and<br />

completing his internship in general surgery at Harbor/UCLA Medical Center. Dr. Wethe<br />

became board-certified by the American Board of Plastic Surgery in 1990. He and his staff<br />

pride themselves on providing outstanding patient care in a professional and welcoming<br />

environment.<br />

James D. Wethe, MD<br />

3440 Lomita Blvd. #220<br />

Torrance<br />

drwethe.com<br />

>> Runner-Up: Todd Gerlach<br />

Center for Cosmetic Surgery<br />

4201 Torrance Blvd Suite 150<br />

Torrance<br />

(310) 540-0144. doctorgerlach.com<br />

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<strong>March</strong> 8, <strong>2018</strong> • Easy Reader / <strong>Beach</strong> magazine 29

Best of the <strong>Beach</strong> Home Services<br />

Door & Window store<br />

Furniture store<br />

Ikea<br />

Our readers love Ikea for its clean design and affordability, and they love touring that spacious<br />

store, examining the wide array of bedrooms, living rooms and office spaces they can put together.<br />

Ikea sees a home as “a perfect reflection of the people who live inside.” To further help customers<br />

make their homes look and work the way they want, the store offers features such as an online<br />

drag-and-drop interior designer with precise measurements and 3D mock-ups of the customer’s<br />

virtual rooms. And of course, they will assemble their furniture for you, so you don’t end up<br />

with a leftover screw and an excess dowel thingee.<br />

IKEA<br />

20700 S. Avalon Blvd.<br />

Carson<br />

(888) 888-4532<br />

ikea.com<br />

>> Runner-up: Living Spaces<br />

1519 Hawthorne Blvd.<br />

Redondo <strong>Beach</strong><br />

(310) 266-7300<br />

Livingspaces.com<br />

Tile store<br />

For over 90 years and now four generations strong, Cook’s Lumber<br />

knows doors and windows and its customers. Bob and Jim Cook.<br />

Cooks Doors and Windows<br />

Aimee Cook’s great grandfather Bert opened Cook’s lumber in 1923. Four years<br />

ago Aimee joined her father Jim and uncle Bob, who joined their father in the business<br />

in the late 1970s. Aimee picked an opportune time. The South Bay had recovered<br />

from the 2008 real estate collapse and new construction and remodels were on an<br />

upswing that continues today. In addition to economic cycles, the Cooks have witnessed<br />

cycles in architectural styles, from Spanish Colonial to Italian Mediterranean,<br />

to the recent Caribbean Plantation. Aimee described today’s most popular style as<br />

Coastal Modern, characterized by clean, minimalist lines. A popular window for this<br />

style is their Western Windows System, which offer large, aluminum framed, energy<br />

efficient windows, and sliding and folding doors.<br />

“We put in a lot to keep this a family-run business. We’re born and raised in the<br />

South Bay, we know the customers, and we know the location,” she said.<br />

Cook’s Doors and Windows<br />

14410 Hawthorne Blvd.<br />

Lawndale<br />

(310) 679-2212<br />

Cooksdoorsandwindows.com<br />

>> Runner-up: South Bay Door and Window<br />

732 N. Catalina Ave.<br />

Redondo <strong>Beach</strong><br />

(310) 372-3667 southbaydoorinc.com<br />

Classic Tile & Design<br />

Classic Tile has set a standard for excellence in the South Bay tile industry for more than 25<br />

years, and its showroom displays the best of artistic tile, ceramic tile, concrete tile, glass tile,<br />

metal tile, stone tile, and tile care products. Customers praise Classic Tile’s wide selection and<br />

outstanding service. Terri of Palos Verdes described her exhaustive search through tile stores large<br />

and small to make her tiles match, following a renovation to the guest bathroom. “No one came<br />

close. We decided to give Classic Tile a shot and thankfully, they came so close that no one will<br />

ever know that they are not the same tiles.”<br />

Classic Tile & Design<br />

860 Pacific Coast Hwy.<br />

Hermosa <strong>Beach</strong><br />

(310) 376-8024 Classictiledesign.com<br />

Carpet store<br />

South Bay Carpets & Hardwood Floors<br />

South Bay Carpets, family owned for three generations, received the nod from our readers<br />

for personalized, professional service, from sales to installation. Owner Gerry Blanks, a lifelong<br />

area resident, said, “We may not be the biggest, but we’re definitely the best.” The<br />

store offers one-on-one showroom consultations and free in-home estimates for carpeting,<br />

vinyl, hardwood, laminate and tile work. Customers praise South Bay Carpets for fair prices,<br />

“top-notch” work and bend-over-backwards service.<br />

South Bay Carpet and Hardwood<br />

Floors<br />

1443 Aviation Blvd.<br />

Redondo <strong>Beach</strong><br />

(310) 373-2163<br />

southbaycarpetsinc.com<br />

>> Runner-up: Rock Mill Tile & Stone<br />

727 Pacific Coast Hwy. Hermosa <strong>Beach</strong><br />

(310) 379-7646<br />

Rockmillstone.com<br />

>> Runner-up: Carpet Spectrum, Inc.<br />

1050 Aviation Blvd.<br />

Hermosa <strong>Beach</strong><br />

(310) 376-4344<br />

Carpetspectruminc.com<br />

30 Easy Reader / <strong>Beach</strong> magazine • <strong>March</strong> 8, <strong>2018</strong>

Plumbing<br />

Pacific Coast Plumbing Co.<br />

Owner David Vialpando, longtime Hermosa resident, said attention to detail and “good<br />

customer service, with follow-up and follow-through” are keys to his success. “Our techs<br />

are highly trained and very clean and conscientious. They always wear booties into your<br />

house, and will always lay tools on a work tarp or towel, not on your floor.” The company<br />

is state-licensed, fully insured, and maintains active memberships in the Better Business<br />

Bureau and International Association of Plumbing and Mechanical Officials.<br />

Pacific Coast Plumbing Co.<br />

1706 Pacific Coast Hwy.<br />

Hermosa <strong>Beach</strong><br />

(310) 318-8899<br />

Paccoastplumbing.com<br />

Swimming pool/Spa store<br />

Leslie’s Pool Supplies, Service & Repair<br />

Our readers found the service and selection unbeatable at Leslie’s, a national leader in<br />

swimming pool service, installation and repair. Leslie’s boasts an eye-popping selection of<br />

pool cleaners, chemicals, equipment, toys, parts and accessories for above-ground pools,<br />

in-ground pools and spas. Customers praise the wide variety of products available, and the<br />

knowledgeable and attentive staff. One Hermosa customer raved that Leslie’s was able to<br />

fix a previously nagging algae problem, and get her family back in their pool.<br />

Leslie’s Pool Supplies<br />

5054 W. 190th St.<br />

Torrance<br />

(310) 371-7272<br />

Lesliespool.com<br />

>> Runner-up: Mickey Chastain -<br />

Pipe Eyes Plumbing<br />

23329 Grant Ave. Torrance (310) 387-5003<br />

>> Runner-up: ABC Pool and Patio<br />

24449 Hawthorne Blvd.<br />

Torrance<br />

(310) 373-0935 Abcpoolandpatio.com<br />



• Reasonable & Reliable<br />

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310 540-4444<br />

unlic.<br />

<strong>March</strong> 8, <strong>2018</strong> • Easy Reader / <strong>Beach</strong> magazine 31

Best of the <strong>Beach</strong> Transportation<br />

Motorcycle Dealer<br />

Dave and Zoie Carney (leaning out the window) with the crew at Hillside<br />

Auto<br />

Domestic Auto Repair<br />

Hillside Auto Repair<br />

“What sets us apart is our people,” said Dave Carney, who co-owns the shop with his<br />

wife Zoie. “We hire people who love doing what they’re doing, and allow them the freedom<br />

to go ahead and make magic. We live in the community, and we’ve been doing this for 33<br />

years. We have some amazing people working for us, and very little turnover. We take good<br />

care of our customers.” Customers say the Hillside mechanics are honest, thorough, and<br />

able to explain their work to the layperson.<br />

Foreign Auto Repair<br />

Hillside Auto Repair<br />

24467 Hawthorne Blvd.<br />

Torrance<br />

(310) 373-7676<br />

hillsideautorepair.com<br />

>> Runner-up: Ocean Tires and Service<br />

1017 Aviation Blvd.<br />

Hermosa <strong>Beach</strong><br />

(310) 372-7800<br />

Oceantire.com<br />

Toyo-Tech<br />

Owner Jody Romero, a successful businessman with small-town roots, said Toyo-Tech<br />

approaches each repair job as if the client was the mechanic’s mother. “Our clients are<br />

more like family than customers,” he said. His family owned, independent shop repairs<br />

Toyota, Lexus, Honda, Acura, Nissan and Infiniti. Customer Karen Rogers said, “I have<br />

trusted Jody completely to maintain my 2002 Lexis for the 14 years I have owned the car.<br />

In fact, when I traded in my Toyota Supra, I bought a Lexus so I could continue to have<br />

him service my vehicle.”<br />

Toyo-Tech<br />

4607 Manhattan <strong>Beach</strong> Blvd.<br />

Lawndale<br />

(310) 536-0993<br />

>> Runner-up: Lexology Auto Care<br />

1437 Aviation Blvd.<br />

Redondo <strong>Beach</strong><br />

(310) 379-0543<br />

Lexologyautocare.com<br />

Del Amo MotorSports<br />

Del Amo motorsports started out as a modest 6,000 square foot showroom and mechanic<br />

station on Aviation Boulevard in Redondo <strong>Beach</strong> three decades ago. Today, it is the largest<br />

motorcycle dealership on the West Coast, with a 45,000 foot showroom in Redondo <strong>Beach</strong>,<br />

a showroom in Orange County, and a showroom in Long <strong>Beach</strong>. Del Amo carries a wide<br />

variety and the top brands of motorcycles, dirt bikes, scooters, UTVs, side by sides, ATVs<br />

and personal watercraft. And the increasingly popular three-wheel bikes like the Can-Am<br />

Spyder. There showrooms’ enormous inventories dazzle even the most experienced motorcyclists.<br />

Del Amo Motorsports<br />

2500 Marine Ave.<br />

Redondo <strong>Beach</strong><br />

(310) 220-2223<br />

Delamomotorsports.com<br />

Used Car Dealer<br />

Tire store<br />

>> Runner-up: South Bay Customs<br />

115 Penn St.<br />

El Segundo<br />

(310) 982-1300<br />

Southbaycustoms.net<br />

Jama Auto House<br />

The frequency with which one sees license plate holders in the <strong>Beach</strong> Cities that read<br />

Jama Auto House is evidence of its popularity. Former Porsche racing driver Lars Jacobson<br />

has been matching his customers with cars that suit their driving and finances over three<br />

decades ago. He specializes in high end cars, but insists they are less expensive to own than<br />

new mid priced cars because his full service garage makes certain no car leaves his lot without<br />

being in factory condition. In addition, Club Jama members are entitled to service at<br />

$85 an hour, a fraction of the rate charged by new car dealers and qualified service garages.<br />

Jama Auto House<br />

700 Pacific Coast Hwy.<br />

Hermosa <strong>Beach</strong><br />

(310) 318-1639<br />

Jamaauto.com<br />

>> Runner-up: CarMax<br />

18020 Hawthorne Blvd.<br />

Torrance<br />

(310) 896-3810<br />

carmax.com<br />

American Tire Depot<br />

“Customer service combined with price” sets the shop apart, said manager Ro Verme,<br />

who has guided American Tire Depot to ‘Best of the Bay’ top honors four of the five years<br />

he’s been at the helm. “We have a lot of return customers. We do a lot of work for the Hermosa<br />

<strong>Beach</strong> Police Department,” he said. “We keep it local.” In addition to selling tires and<br />

wheels, American Tire Depot offers brake, oil and strut service, and battery installation.<br />

Customers buying tires receive free lifetime rotation, free brake inspection and free flat tire<br />

repair if needed. Customer testimonials praise the shop for quick, efficient service and “always<br />

fair prices.”<br />

American Tire Depot<br />

1414 Pacific Coast Hwy.<br />

Hermosa <strong>Beach</strong><br />

>> Runner-up: Globe Tire & Automotive<br />

(310) 798-7929<br />

500 N. Sepulveda Blvd.<br />

For more locations visit: americantiredepot.com<br />

Manhattan <strong>Beach</strong><br />

(310) 376-8866<br />

Globetireandautomotive.net<br />

32 Easy Reader / <strong>Beach</strong> magazine • <strong>March</strong> 8, <strong>2018</strong>

New Car Dealer<br />

Manhattan Toyota general manager Ron Vartanian and owner Brad Sperber.<br />

Photo by Brad Jacobson (CivicCouch.com)<br />

Manhattan <strong>Beach</strong> Toyota<br />

Last November, the car belonging to the mother of Manhattan <strong>Beach</strong> Police Department’s<br />

soon-to-be chief, Derrick Abell, suffered a transmission meltdown. The chief, a doting son,<br />

picked up his mother and drove her to Manhattan <strong>Beach</strong> Toyota. To her great surprise, as<br />

they walked into the dealership, he handed her a set of keys to a new Camry and pointed<br />

to the staff. “I’ve got to get back to the station,” he said. “You guys take care of it.” The<br />

story in a nutshell gets at what sets Manhattan <strong>Beach</strong> Toyota apart — it’s a dealership<br />

deeply embedded in the community, with a staff truly dedicated to taking care of its customers.<br />

“We have great customer service,” says owner Brad Sperber. “Because we have the<br />

best employees, as well. We just truly care about the customer and treat each one as if they<br />

are family. We really take pride in it.”<br />

Sperber carries on the legacy of his father, Darrell, who passed away in 2015 but whose<br />

vision for how a car dealership should run is ongoing. MB Toyota is among the most active<br />

local businesses in its charitable endeavors, a priority established by the elder Sperber, who<br />

was honored by the MB Chamber of Commerce posthumously with the Bob Meistrell Local<br />

Legend award for his deep involvement in the community.<br />

Last year, Brad Sperber and his wife, Andrisa, also fulfilled another of his father’s dreams,<br />

unveiling a sparkling new $7.5 million remodel of the 5.5 acre dealership on Sepulveda.<br />

“I think one of the nice things about the<br />

whole South Bay area and especially Manhattan<br />

<strong>Beach</strong> is everyone looks out for each<br />

other,” Sperber said. “We eat local, we<br />

shop locally, and we take care of our own<br />

neighbors, really…. I love Manhattan<br />

<strong>Beach</strong>, and I take pride in the fact that I<br />

can hold my head up when I run into a customer<br />

outside a grocery store. I know they<br />

bought a car that can hold up, and I know<br />

they they have been taken care of and had<br />

a good experience with us.”<br />

Everyone who buys a car at the dealership<br />

is welcomed to bring it back once a<br />

week for a free car wash. It’s small details<br />

that speaks volumes about how Manhattan<br />

<strong>Beach</strong> Toyota does business.<br />

“The relationship just starts as soon as<br />

you buy a car,” Sperber said. “We look forward<br />

to customers coming back...It’s all<br />

about what you can do to help them out.”<br />

Manhattan <strong>Beach</strong> Toyota<br />

1500 N. Sepulveda Blvd.<br />

Manhattan <strong>Beach</strong><br />

(310) 546-4848<br />

Manhattanbeachtoyota.com<br />

Professional Medical Aesthetics<br />

Serving The South Bay for 14 Years<br />

>> Runner-up: Subaru Pacific<br />

14700 Hindry Ave.<br />

Hawthorne<br />

(424) 634-7766<br />

Subarupacific.com<br />

49 Pier Ave, Hermosa <strong>Beach</strong><br />

310.374.4181 | skinsavvy.com<br />

First Laser Service New Clients<br />

Mention “Easy Reader” or “<strong>Beach</strong> Magazine”<br />

<strong>March</strong> 8, <strong>2018</strong> • Easy Reader / <strong>Beach</strong> magazine 33

Best of the <strong>Beach</strong> Retail<br />

Nursery<br />

Deep Roots founder Jon Bell. Photo by Mark Mc-<br />

Dermott<br />

Deep Roots Garden Center<br />

The sprawling, barn-like structure at the corner of<br />

Sepulveda and 2nd Street in Manhattan <strong>Beach</strong> has been a<br />

plant nursery for six decades but has gone through several<br />

iterations, most famously becoming a community institution<br />

as Bob’s Nursery under the ownership of Bob Brock<br />

from 1970 to 2000. It became a more high-end nursery<br />

after Brock sold. Then one of his former employees — Jon<br />

Bell, who began working at the nursery when he was 15<br />

— bought the business in 2009, at the age of 28, named it<br />

Deep Roots and returned it to its roots. Deep Roots has<br />

won every Best of the <strong>Beach</strong> since, an eight year streak.<br />

It’s an all-in-one garden center; in addition to several hundred<br />

species of plants (with an emphasis on plants native<br />

to this area), Deep Roots carries seeds, tools, organic fertilizers,<br />

pots of every size, chimes, garden boxes, bulbs,<br />

birdhouses, and offers landscaping and floral design services,<br />

as well as a full time florist, regular workshops, and<br />

educational outreach. With Bell at the helm, Deep Roots<br />

has returned to community institution status.<br />

“We try to cover all those bases,” Bell said. “Anything<br />

we sell, we can install. We get to know people and, over<br />

time, get a grasp of what they are looking for. We try not<br />

to limit ourselves to any one thing.”<br />

Deep Roots Garden Center & Florist<br />

207 N. Sepulveda Blvd. #201<br />

Manhattan <strong>Beach</strong><br />

(310) 376-0567<br />

Deep-roots.net<br />

Grocery store<br />

Trader Joe’s<br />

The <strong>Beach</strong> Cities are one of the richest places in the world<br />

by the measurement of creative grocery stores per capita.<br />

We’ve already have an opulent Whole Foods Market, the culinary<br />

finery of Bristol Farms, the exquisite freshness of Grow,<br />

the organic homespun goodness of Sprouts, the international<br />

flavor of Jon’s Market, and a stalwart array of Vons and<br />

Ralph’s. And Gelson’s and a Lazy Acres are on their way to<br />

opening this year. But Trader Joe’s remains in a class of its<br />

own — perhaps never before has the experience of grocery<br />

shopping been made as fun as going into the Tiki-themed,<br />

cheerful, and wildly inventive environs of a TJ’s. Founder<br />

Joe Coulombe, who started Pronto Marts in the LA area in<br />

1958, developed the idea of the Trader Joe's South Seas motif<br />

while on vacation in the Caribbean. Coulombe’s insight was<br />

that Americans were traveling more and returning home with<br />

tastes they had trouble satisfying in supermarkets of the time.<br />

He launched the first Trader Joe’s in Pasadena in 1967 with<br />

an unusual business model that persists to this day — each<br />

TJ’s only keeps about 4,000 products in stock, compared to<br />

the 50,000 items in an average supermarket, but Trader Joe’s<br />

inventory is constantly changing. The company maintains a<br />

team of international travelers, who discover products that<br />

are modified to become part of the TJ’s brand (80 percent of<br />

products bear the Trader Joe’s imprint); the lowest selling 10<br />

Produce<br />

Sprouts Farmers Market<br />

Sprouts has deep roots in the produce<br />

business. The company’s origin story begins<br />

in 1943, when newlyweds Henry and Jessie<br />

Boney borrowed $600 from her parents to<br />

buy a truck and used it to start selling<br />

peaches at a fruit stand in La Mesa. They<br />

expanded with their first family story four<br />

years later in Chula Vista, and in the<br />

decades to come would create and operate<br />

an array of grocery stores – Boney’s, Bradshaw’s,<br />

Superama, Windmill Farms,<br />

Henry’s and finally Sprouts, one of the<br />

early entries into what is now called the<br />

“natural foods” sector of grocery stores.<br />

Hence, it’s unsurprising that Sprouts, which<br />

arrived in Redondo <strong>Beach</strong> six years ago, remains<br />

committed to sourcing the freshest<br />

produce; it’s in the company’s DNA. Each<br />

percent of products are constantly being replaced with new,<br />

creative, and usually international products. The result is<br />

every trip to a TJ’s is an adventure. “Trader Joe's is no ordinary<br />

grocery chain. It's an offbeat, fun discovery zone that<br />

elevates food shopping from a chore to a cultural experience,”<br />

wrote Fortune magazine. “It stocks its shelves with a winning<br />

combination of low-cost, yuppie-friendly staples (cage-free<br />

eggs and organic blue agave sweetener) and exotic, affordable<br />

luxuries -- Belgian butter waffle cookies or Thai lime-andchili<br />

cashews -- that you simply can't find anyplace else.”<br />

The <strong>Beach</strong> Cities are home to an unusually high number of<br />

T.J’s — there are four in the three cities — for a chain whose<br />

stores (there are 450 now) are so coveted that a Beatlemanialike<br />

riot broke out when one finally opened in New York City<br />

a decade ago.<br />

Trader Joe’s<br />

For locations visit traderjoes.com<br />

>> Runner-up: Ralphs<br />

Manhattan Village<br />

2700 N. Sepulveda Blvd.<br />

Manhattan <strong>Beach</strong><br />

(310) 546-2472<br />

ralphs.com<br />

Sprouts features its fresh produce front and center at every store.<br />

Photo courtesy Sprouts<br />

of the 280 Sprouts stores displays its produce front and center in each location.<br />

“Customers love Sprouts for farm-fresh produce found at the center of the store,” said Kalia Pang, a spokesperson for<br />

Sprouts. “Our longstanding relationships with local growers and vendors, coupled with our ability to sell a high volume,<br />

allows us to offer fresh produce at great prices. Customers will find conventional and organic staple and seasonal produce,<br />

in addition to specialty items like cotton candy grapes, lychee and starfruit.”<br />

>> Runner-up: Peter’s Garden Center<br />

814 N. Pacific Coast Hwy.<br />

Redondo <strong>Beach</strong><br />

(310) 372-2288<br />

Peters-garden.center<br />

Sprouts Farmers Market<br />

1515 Hawthorne Blvd.<br />

Redondo <strong>Beach</strong><br />

(424) 903-7028<br />

sprouts.com<br />

>> Runner-up: Grow<br />

1830 N. Sepulveda Blvd.<br />

Manhattan <strong>Beach</strong><br />

(310) 545-2904<br />

Growdelivers.com<br />

34 Easy Reader / <strong>Beach</strong> magazine • <strong>March</strong> 8, <strong>2018</strong>

Barber<br />

Dan Clement cuts<br />

hair at Deep Pocket<br />

Jean Company in<br />

Hermosa <strong>Beach</strong>,<br />

where he says 80<br />

percent of his business<br />

is repeat customers.<br />

Photo by<br />

Andrew Johnston<br />

• Serving the South<br />

Bay for over 35 years<br />

• Full Service Contractor<br />

• Complete Installation<br />

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• Remodeling<br />

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Visit Our<br />

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Appointments Are Recommended<br />

Showroom Hours: Tuesday, Wednesday, Thursday 10-5 • Friday 9-3 • Monday by Appointment<br />

Closed Saturday and Sunday • License #381992<br />

Dan Clement, Deep Pocket Jean Company<br />

Conversation flows pretty easily with Dan Clement at Deep Pocket Jean Company in<br />

Hermosa <strong>Beach</strong>. His repeat-heavy business means that, when someone is in the barber’s<br />

chair, he has a good idea not just what kind of haircut the customer wants, but what’s happening<br />

in that person’s life.<br />

“I’d say 80 percent of my customers, I don’t have to ask what kind of haircut they want.<br />

And we usually just pick up the conversation where we left off,” Clement said.<br />

It’s a fitting approach for a man who got into being a barber from the other side of the<br />

shears. Clement grew up in the South Bay, then moved to San Diego. While there, he became<br />

friends with many of the employees at his local barber shop. When the economy tanked<br />

during the Great Recession, they suggested he consider being a barber. So he went to the<br />

same barber school they did, and got a job.<br />

Two years later, he moved back to the South Bay and established himself at Deep Pocket.<br />

He has come to feel part of the community, in part because so many of his customers come<br />

from the neighborhood around the store. But even as he stays local, his client list is anything<br />

but uniform.<br />

“It really ranges. I’ve got little kids, people in college, family men, retirees: you’ve got to<br />

be able to relate to everyone,” he said.<br />

As the name suggests, there’s a twist to Deep Pocket: racks of high-end denim and other<br />

apparel sit just a few feet away from the barber’s chair. But the experience is a nod to the<br />

traditional past of barber shops: the clientele<br />

are mostly men, signs offer shaves as<br />

well as haircuts, and customers will often<br />

linger after their cut to hang out and watch<br />

a game on TV. There’s even a walk-in cigar<br />

humidor. And like the barbers of yore,<br />

Clement sees himself as providing more<br />

than just a clean-up.<br />

“If people look good, they feel good.<br />

And if they feel good, they’re better people,”<br />

he said.<br />

Dan Clement, Deep Pocket Jean Co.<br />

200 Pier Ave., No. 201<br />

Hermosa <strong>Beach</strong><br />

(310) 379-5201<br />

dpjc.us<br />

>> Runner-up:<br />

Alan Bailey Peroxide<br />

1036 Aviation Blvd.<br />

Hermosa <strong>Beach</strong><br />

(562) 303-4938<br />

peroxidebeautybarbershop.com<br />


Plumbing<br />

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<strong>March</strong> 8, <strong>2018</strong> • Easy Reader / <strong>Beach</strong> magazine 35<br />


Best of the <strong>Beach</strong> Retail<br />

Men’s Clothing<br />

& Surf & Ski<br />

& Snowboard<br />

Spyder Surf’s Katie Belknap, Amber Talbot<br />

and Luke Jarvis outside their new, downtown<br />

Manhattan <strong>Beach</strong> location.<br />

Photo by Ryan McDonald<br />

Spyder<br />

Spyder owner Dennis Jarvis has been in the industry<br />

long enough to understand the intricacies of running a surf<br />

shop in the South Bay. Spend any time talking to him, and<br />

it becomes apparent that he has the customer experience<br />

thought out down to the last square foot.<br />

The result is a trio of stores that cater to different<br />

surfers, or perhaps the surfer on a different day. Spyder’s<br />

original location on Pacific Coast Highway in Hermosa<br />

<strong>Beach</strong> carries the “hard goods”: surfboards, leashes, fins<br />

and anything else you might need to get wet, along with<br />

an assortment of boardshorts and wetsuits. The Pier Plaza<br />

location has a wide assortment of apparel for men and<br />

women, while the downtown Manhattan <strong>Beach</strong> location is<br />

where you can find higher-end surfwear like button-ups.<br />

Jarvis, a former pro surfer who has shaped boards for<br />

many of the sport’s top pros, is one of South Bay surfing’s<br />

biggest boosters. His pride in the place where he grew up<br />

and continues to call home is apparent in the way he constantly<br />

touts the South Bay as the heart and soul of surfboard<br />

manufacturing. And, at 35 years in business, Spyder<br />

Surfboards is undeniably part of that story.<br />

Spyder Surfboards<br />

1116 Manhattan Ave.<br />

Manhattan <strong>Beach</strong><br />

(310) 318-2289<br />

2461 Pacific Coast Hwy.<br />

Hermosa <strong>Beach</strong><br />

(310) 374-2494<br />

65 Pier Ave.<br />

Hermosa <strong>Beach</strong><br />

(310) 374-8276<br />

>> Runner-up: Clothing<br />

Macy’s<br />

Manhattan Village<br />

Manhattan <strong>Beach</strong><br />

>> Runner-up:<br />

Surf, Ski & Snowboard<br />

ET Surf<br />

904 Aviation Boulevard<br />

Hermosa <strong>Beach</strong><br />

(310) 379-7660<br />

Independent Fashion Retailer<br />

Wright’s<br />

Wright’s is celebrating 30 years in Downtown<br />

Manhattan <strong>Beach</strong> this year, but the<br />

name celebrates a tradition far older. When<br />

long-time Manhattan residents Nancy and<br />

Dana McFarland founded the store, they decided<br />

to name it in honor of Dana’s greatgrandfather,<br />

who founded Wright’s Trading<br />

Post in Albuquerque, New Mexico, almost<br />

a century before.<br />

Today, Navajo blankets and stiff denim<br />

have given way to a modern bohemian assortment<br />

of clothes more appropriate for a<br />

night out on the town than a trip in a covered<br />

wagon. But the artisanal spirit endures.<br />

“There’re things for everybody. It’s<br />

classy but fun, not really too traditional,”<br />

said store manager Thassia Voigt.<br />

Voigt credited the store’s eclecticism to Nancy. McFarland, she said, has a “great eye” and finds clothes that suit all body<br />

types. She also casts a wide net: Some of the store’s clothes come from domestic lines, but many come from France, Italy<br />

and elsewhere abroad.<br />

Gift Shop<br />

Gum Tree<br />

Gum Tree is the place to turn for gifts for<br />

the hard-to-please. It has a mix of home decorations,<br />

jewelry and cookbooks. Parents<br />

looking for something for a kid but hesitant<br />

to plunk down money for a video game can<br />

find youthful gifts that are designed to<br />

please and stimulate the mind, from puzzles<br />

to coloring books. The Hermosa <strong>Beach</strong> location<br />

sits inside an early 20th-century bungalow<br />

on Pier Avenue, and features a cafe<br />

with an Australian-inspired menu. (For<br />

thousands of years, Australian aborigines<br />

have used gum trees, known as Eucalyptus<br />

stateside, for their medicinal properties.)<br />

The Manhattan <strong>Beach</strong> location sits in the<br />

heart of downtown, and has a constantly rotating<br />

selection of gifts for parties and<br />

events.<br />

Gum Tree<br />

238 Pier Ave.<br />

Hermosa <strong>Beach</strong><br />

(310) 376-8744<br />

324 Manhattan <strong>Beach</strong> Blvd.<br />

Manhattan <strong>Beach</strong><br />

(310) 3198-2990<br />

Manager Thaissa Voigt and employee Olivia Amster with a<br />

totem pole commemorating the family history of Wright’s in Manhattan<br />

<strong>Beach</strong>. Photo by Ryan McDonald<br />

Wright’s<br />

232 Manhattan <strong>Beach</strong> Blvd.<br />

Manhattan <strong>Beach</strong><br />

(310) 376-8533<br />

>> Runner-up: Curious…<br />

128 Pier Ave.<br />

Hermosa <strong>Beach</strong><br />

(310) 372-8452<br />

>> Runner-up: Alandrea<br />

1809 S. Catalina Ave.<br />

Redondo <strong>Beach</strong><br />

(310) 378-3868<br />

Gum Tree raises thousdands of dollars each holiday season for<br />

the Hermosa <strong>Beach</strong> Education Foundation with its Photo with<br />

Santa day. Photo by Kevin Cody<br />

36 Easy Reader / <strong>Beach</strong> magazine • <strong>March</strong> 8, <strong>2018</strong>

Antique store<br />

Stars Antique Market<br />

There’s always a pot of coffee for customers near the entrance of Star’s Antiques in Hermosa<br />

<strong>Beach</strong>. Step inside, and you’ll<br />

start to see why: once you begin browsing,<br />

you might be here a while.<br />

A recent visit to the store revealed<br />

treasures and wonders: an apron featuring<br />

long-demolished hotel-casinos<br />

of Las Vegas like the Sands and the Silver<br />

Slipper; a copy of the single “Have<br />

a Marijuana” by forgotten New York<br />

hippie-rockers David Peel and the<br />

Lower East Side; marbles of every<br />

shade and variety stored in glass jars<br />

as though they were volatile compounds;<br />

a poster advertising Howlin’<br />

Wolf at the Avalon Ballroom in San<br />

Francisco on Sept. 23-24, year unknown.<br />

The store takes on a mixture of direct<br />

and consignment sales. And despite<br />

the huge inventory of the Pier<br />

Fay Ben David and Dawn Amerian help<br />

customers find new treasures at Star’s Antiques.<br />

Photo by Ryan McDonald<br />

Avenue storefront — two floors and a rear area open to the outdoors — employees can often<br />

look at an item and know instantly to whom it belongs. What brings it all together is less a<br />

sense that one has found something secretly valuable than a feeling of being surrounded by<br />

things that have been loved.<br />

Stars Antique Market<br />

526 Pier Ave.<br />

Hermosa <strong>Beach</strong><br />

(310) 318-2800<br />

>> Runner-up: Antique Corral<br />

145 Pacific Coast Hwy. Redondo <strong>Beach</strong><br />

(310) 374-0007<br />

<strong>March</strong> 8, <strong>2018</strong> • Easy Reader / <strong>Beach</strong> magazine 37

Best of the <strong>Beach</strong> Retail<br />

Skate Shop<br />

first women vert skaters and a member of the Skateboarding Hall of Fame.<br />

Skate manager Kevin “Worm” Anderson has been working at ET since he was 15 years<br />

old. He helped the South Bay become part of the vibrant skate scene that developed in<br />

Southern California in the 1970s, which took after economic downturns and eminent domain<br />

by LAX created a large number of condemned homes with empty pools for skaters to<br />

explore. Today, the store continues to connect with homegrown talent like Chris Russell<br />

and Bryan Torrellas.<br />

ET Surf<br />

904 Aviation Blvd.<br />

Hermosa <strong>Beach</strong><br />

(310) 379-7660<br />

>> Runner-up: Spyder<br />

2461 Pacific Coast Hwy.<br />

(310) 374-8276<br />

Camera Store<br />

Employees River Bainard, Anthony Renna and Trevor Anderson with some<br />

of ET’s signature decks. Photo by Ryan McDonald<br />

ET Surf<br />

ET Surf may have been founded on ocean sports, but step inside the Aviation Boulevard<br />

storefront, and the first thing you see is a wall of skateboard decks. Over its history, ET has<br />

become part of the concerte history of Hermosa <strong>Beach</strong> and the South Bay by equipping<br />

and sponsoring some of the South Bay’s best skaters, including Cindy Whitehead, one the<br />

Paul’s Photo<br />

“Running stores offer runs, nurseries offer planting classes. We offer classroom photo instruction<br />

and photo excursions,” said Mark Comon, co-owner with his dad Paul, who<br />

founded Paul’s Photo in 1961. Over the years, the father and son team have made their<br />

store the hub of the South Bay photograph community. A visit to the large, well stocked<br />

store is part provisioning, part socializing.<br />

Classes range from the general (bootcamp) to the specific (lighting), night photography).<br />

Photo excursions range from Madrona Marsh to Kilimanjaro and places in between, including<br />

Joshua Tree, Yosemite, Death Valley, Monterey and Alaska.<br />

Last year MSNBC aired a special about Paul’s popularity in an era of online shopping.<br />

“A good retailer creates and customer experience with every sale. A UPS driver can’t do<br />

that,” retail consultant Bill McCurry told MSNBC.<br />

To view MSNBC’s report on Paul’s Photo visit msnbc.com/your-business/watch/getting-<br />

38 Easy Reader / <strong>Beach</strong> magazine • <strong>March</strong> 8, <strong>2018</strong>

Paul’s Photo owner Mark<br />

Comon practiced what he<br />

teaches in his night photography<br />

classes with this<br />

photo of the super blue<br />

red moon on January 31<br />

of this year. B-E-A-U-tiful!<br />

the-picture-saving-a-camera-store-607940675568<br />

Paul’s Photo<br />

23845 S. Hawthorne Blvd., Torrance<br />

(310) 375-7014<br />

paulsphoto.com<br />

>> Runner-up: Silvio’s Camera & Digital<br />

22409 Hawthorne Blvd., Torrance<br />

(310) 791-7100<br />

silvios.com<br />

Neighborhood Shopping<br />

Riviera Village<br />

Riviera Village is a treasure to <strong>Beach</strong><br />

Cities residents, and Nils Nehrenheim, the<br />

Redondo <strong>Beach</strong> City Council Member representing<br />

the area, gladly gushes about it.<br />

“It’s a very walkable area that has everything;<br />

you can go there in the morning for<br />

a dentist appointment, grab lunch after, go<br />

to the store, then stop off at the accountant<br />

for your taxes,” Nehrenheim said. “It has<br />

everything for everyone on a day-to-day<br />

basis.”<br />

New restaurants are regularly being introduced<br />

to the area, including the latest<br />

edition of The Rockefeller, a sidewalk dining<br />

program is growing, and the Sunday<br />

Farmer’s Market is coming into its own.<br />

“The Village is where you can go to get everything done,” Nehrenheim said.<br />

Riviera Village<br />

1799 S. Catalina Ave., Redondo <strong>Beach</strong>.<br />

rivieravillage.org<br />

Jewelry Store<br />

>> Runner-up: Metlox LLC<br />

451 Manhattan <strong>Beach</strong> Blvd.<br />

Manhattan <strong>Beach</strong><br />

(626) 535-0317<br />

Metloxmb.com<br />

Morgan’s Jewelry<br />

Melissa Varon Weinberg has felt the weight of the Morgan name, which carries back over<br />

70 years, and sees it in the customers she sees come into the local chain’s Torrance location<br />

every day.<br />

“We recently had a couple who were 91 and 92 years old, who began shopping with us<br />

when my grandparents started the company back in Del Amo; they had fond memories of<br />

dealing with them then, and they wanted to shop with someone they can trust,” Weinberg<br />

said. “When you find someone like that, you know what you’re getting.”<br />

Morgan’s name, she believes, comes from building relationships and selling the kind of<br />

quality that keeps parents, friends, children and grandchildren oohing and ahhing for years<br />

and years.<br />

“We want our customers to feel really proud with what they are purchasing,” Weinberg<br />

said. “To have every piece feel like an heirloom piece, that you can pass on to your family.”<br />

Morgan’s Jewelry<br />

222 Hawthorne Blvd., Torrance<br />

(310)375-4471<br />

morgansjewelers.com<br />

>> Runner-up: Seymour Jewelry<br />

1212 Hermosa Ave., Hermosa <strong>Beach</strong><br />

(310) 379-5401<br />

Seymourjewelers.com<br />

<strong>March</strong> 8, <strong>2018</strong> • Easy Reader / <strong>Beach</strong> magazine 39

Nail Salon<br />

Angel’s Nail and Spa<br />

Cindy Nguyen credits her talented staff for the popularity of<br />

her downtown Hermosa <strong>Beach</strong> salon, which she and her husband<br />

Vi opened in 1995. Support for her claim can be seen in<br />

her manicurists’ nail painting artistry. Nguyen said nail designs<br />

tend to follow the seasons, with hearts for Valentines Day and<br />

tree ornaments during the holiday season. What’s popular now?<br />

Eyelash extensions. “We have a very good, very experienced<br />

eyelash beautician,” Nguyen said.<br />

Angel Nail and Spa prides itself on its nail artists.<br />

Angel’s Nails & Spa<br />

934 Hermosa Ave. #4, Hermosa <strong>Beach</strong><br />

(310) 798-5086<br />

angelnailsinhermosabeach.com<br />

>> Runner-up: Coco Nail & Spa<br />

1256 Artesia Blvd., Hermosa <strong>Beach</strong>.<br />

(310) 379-7949<br />

1806 S Pacific Coast Hwy., Redondo <strong>Beach</strong><br />

(310) 944-9917<br />

Orthodontist<br />

Medical Spa<br />

Skin Savvy<br />

Skin Savvy is located just yards from the beach on Pier Plaza in<br />

downtown Hermosa <strong>Beach</strong>. It offers a full range of skin treatment,<br />

brom Botox to laser hair and vein removal. Medical director Simona<br />

C. Arcan, D.M.D., M.D. is on staff at Long <strong>Beach</strong> Memorial and is<br />

president of the Harbor Dental Society. She received her medical degree<br />

from the University of Southern California i 1998. Dr. Arcan has<br />

extensive experience in minimally invasive esthetic procedures such<br />

as Botox injections, the use of dermal fillers and laser treatments for<br />

facial rejuvenation.<br />

Skin Savvy Medical Spa<br />

49 Pier Ave.<br />

Hermosa <strong>Beach</strong><br />

(310) 374-4181<br />

Skinsavvycom<br />

>> Runner-up: Marcus Medical Spa<br />

1815 Via El Prado Redondo <strong>Beach</strong><br />

(310) 316-1445 marcusmedicalspa.com<br />

Summer Orthodontics’ Manhattan <strong>Beach</strong> location<br />

was one of the first orthodontics offices to<br />

earn a LEED certification. Photo by Ryan Mc-<br />

Donald<br />

Dr. Summer Blake,<br />

Summer Orthodontics<br />

During her postgraduate dental studies at Temple University<br />

in Philadelphia, Dr. Summer Blake kept a smile on<br />

her face with memories of the balmy weather in Southern<br />

California from her previous stints at UCLA. Today, with<br />

an office in Metlox Plaza in downtown Manhattan <strong>Beach</strong>,<br />

Dr. Summer, as she is known, gives others reason to throw<br />

open their mouths in joy.<br />

Blake shapes her practice around the understanding that<br />

orthodontics are a “big decision” for patients, and tries to<br />

give them as much information as possible to reduce stress<br />

and help them make the right decision. She monitors the<br />

advances in the field to give patients the latest and greatest<br />

choices. She and her family live in the South Bay, and she<br />

is proud to put a smile on the faces of her friends and<br />

neighbors.<br />

Dr. Summer Blake, Summer Orthodontics<br />

451 Manhattan <strong>Beach</strong> Blvd.<br />

Metlox Plaza, Suite D224<br />

Manhattan <strong>Beach</strong><br />

(310) 545-0770<br />

>> Runner-up: Amy Gimlen, Gimlen Orthodontics<br />

973 Manhattan <strong>Beach</strong> Blvd.<br />

Suite C<br />

Manhattan <strong>Beach</strong><br />

(310) 545-6525<br />

Spa<br />

Trilogy Spa<br />

In the late 1990s, Chandra Shaw found herself in<br />

dire need of a change of pace. The stress of working<br />

in the corporate world had begun impacting her<br />

health, and then she faced a family crisis that put<br />

her over the edge.<br />

“I never thought I would ever be in the spa business,”<br />

she said. “But my brother had brain cancer.<br />

I was coming from the really aggressive, competitive<br />

corporate world, and I was a little bit lost and found<br />

the healing side of things almost to heal myself.”<br />

She opened Trilogy in 1999 with the thought that<br />

it would be a one year departure from her career.<br />

The first employee she hired, massage therapist Linda Acosta, actually interviewed Shaw during her hiring process. “What<br />

are you doing in the spa world?” she asked Shaw.<br />

Eighteen years later, she’s still in awe at what she is able to do for a living: people arrive often stressed and in pain, and<br />

leave a few hours later relaxed and renewed. Acosta, along with several other long term employees, share this mission with<br />

a passion equal to Shaw’s.<br />

“My very first boss out of college said the key to success is to surround yourself with people who are better than you,”<br />

Shaw said. “Most people are afraid of that, but it’s how you elevate what you do….We are still lucky to have that very first<br />

person I hired in 1999, and there are several who are still part of team since those early days. We wouldn’t have had the<br />

success we’ve had without them.”<br />

Trilogy started in Hermosa and opened up a second location in Manhattan <strong>Beach</strong> in 2006. The design of the second store,<br />

at Metlox Plaza, speaks to Shaw’s intention: one enters and heads upstairs in a narrowing alderwood hallway and then walks<br />

into what feels like an alternate, calming universe, where your every pain and blemish are dealt with. The spa also has a<br />

rooftop deck, used both as a place for clients to unwind and to host special events. The spa features a vichy rainbar, moana<br />

tub plunges and showers for two, and offers customized spa parties, solo retreats, romantic getaways and more for clients<br />

who want a more intimate setting in which to unwind. The spa has continuously broadened the range of services it offers,<br />

remaining at the cutting edge of the wellness industry, and is the only certified-home of Ashley Black’s Fasciablasting for the<br />

body, face and head. A new addition is body sculpting.<br />

Trilogy Spa<br />

451 Manhattan <strong>Beach</strong> Blvd., Manhattan <strong>Beach</strong><br />

(310) 760-0044 trilogyspa.com<br />

Trilogy Spa in Metlox Plaza. Easy Reader file photo<br />

>> Runner-up: Burke Williams<br />

2733 Pacific Coast Hwy,, Torrance<br />

(310) 803-5550 Burkewilliamsspa.com<br />

40 Easy Reader / <strong>Beach</strong> magazine • <strong>March</strong> 8, <strong>2018</strong>

Best of the <strong>Beach</strong> Wellness<br />

Yoga Studio<br />

Soho employees Rachel and David greet customers<br />

before they step into the heat. Photo by<br />

Ryan McDonald<br />

Soho<br />

Yoga as a discipline counts its history in millenia, but it<br />

all leads back to the same place: India Though the practice<br />

has evolved greatly over the years, there is something to be<br />

said for practicing in a place that feels like the subcontinent.<br />

Soho Yoga in Hermosa <strong>Beach</strong> is a studio with two rooms.<br />

One of them is unheated, while the other is specially designed<br />

with infrared heat to deliver a temperature and humidity<br />

level that experienced teachers say mimics the feel<br />

of being in the land of Iyengar and Krishnamacharya. Combined<br />

with a roster of teachers with deep knowledge of<br />

anatomy and light-hearted attitudes, Soho has cared out a<br />

niche for itself in downtown Hermosa.<br />

Soho Yoga was founded by three big fans of yoga. General<br />

Manager Pete Niva became friends with professional basketball<br />

player Richard Jefferson while the two were in college in Arizona. Both became fans of instructor Natasha Snow Needles,<br />

and several years ago the trio decided to fill what they saw as a void in heated yoga offerings in the South Bay. Snow<br />

Needles now serves as the studio’s yoga director, and also leads its popular teacher training program.<br />

In just a few years, the studio has already put down deep roots. Paintings by local artists decorate the walls, and it got<br />

involved in charity efforts last fall to provide relief to hurricane victims. Soho also sponsored one of the top teams in last<br />

summer’s Charlie Saikley Six Man Volleyball Tournament.<br />

But perhaps the best way to see how connected Soho is to the South Bay is to stand on the corner of Pier and Hermosa<br />

avenues in the morning or late afternoon. “Rush hour” can start to take on a whole new meaning, as you see dozens of<br />

people hurrying down the block, yoga mats under their arms, bound for Soho’s doors. They’re chasing the bliss they find<br />

inside.<br />

Soho Yoga<br />

1242 Hermosa Ave.<br />

Hermosa <strong>Beach</strong><br />

(310) 379-3200<br />

Pilates Studio<br />

Rockit Body Pilates<br />

Rockit Body Pilates, appropriately, took off quickly following<br />

its 2009 opening in Manhattan <strong>Beach</strong>, expanding<br />

within a year to a Redondo <strong>Beach</strong> location. Today, the studio<br />

opened by actress Judy Aronson has cemented itself as<br />

one of the <strong>Beach</strong> Cities’ favorite places to get fit.<br />

Rockit’s pilates classes are a hybrid workout of classic<br />

pilates, cardio exercises and weight-training, based on a<br />

program that hooked Aronson from day one. Rockit also offers<br />

barre classes, strap classes more like traditional pilates,<br />

a circuit class that’s “so fun it’s like recess,” Aronson said,<br />

and — at its Redondo location — indoor cycling, all of<br />

which promise “high-octane, shirt-drenching workouts” that<br />

they believe anyone who tries will fall in love with.<br />

Rockit Bodies Pilates<br />

1718 S. Catalina Ave.<br />

Redondo <strong>Beach</strong><br />

(310) 844-7702 >> Runner-up: Coreology Fitness<br />

1834 N. Sepulveda Blvd<br />

2403 N Sepulveda Blvd.<br />

(310) 744-1004<br />

Manhattan <strong>Beach</strong><br />

rockitbodypilates.com<br />

(310) 546-2880<br />

coreologyfitness.com<br />

>> Runner-up: Harmony Yoga<br />

901 Pacific Coast Hwy.<br />

Redondo <strong>Beach</strong><br />

(310) 379-6905. HarmonyYoga.com<br />

Nutrition Store<br />

Lindberg Nutrition<br />

Atkins, South <strong>Beach</strong>, Paleo: diet fads and crazes have<br />

gone in and out over the years. But Lindberg Nutrition has<br />

been around long before them, and will likely outlast<br />

them, too. The store opened operating in Torrance in 1949<br />

with one woman’s desire to preserve the wholesome nutrition<br />

of food on a farm. They opened the Manhattan<br />

<strong>Beach</strong> location 20 years ago, and the stores carry their own<br />

brand of protein powders and nutritional supplements.<br />

Lindberg Nutrition<br />

3804 Sepulveda Blvd.<br />

Torrance<br />

(310) 378-9490<br />

1121 Artesia Blvd.<br />

Manhattan <strong>Beach</strong><br />

(310) 372-1028<br />

Lindbergnutrition.com<br />

>> Runner-up: Feed The Machine<br />

1016 Aviation Blvd., Hermosa <strong>Beach</strong>, CA 90254<br />

(310) 975-3980<br />

feedthemachine.com<br />

Massage<br />

Massage Envy<br />

Residents of the <strong>Beach</strong> Cities are a well-massaged folk, with<br />

a boggling array of massage shops and spas. Thus, when readers<br />

designate one massage as the best, it’s worth taking serious<br />

note, and Massage Envy has been declared Best of the <strong>Beach</strong><br />

two out of the last three years. The underlying philosophy at<br />

Massage Envy is that pampering yourself, by means of massages<br />

and skin care, is not a luxury but a necessity of good<br />

health.<br />

“A regular massage releases stress,” said Erica, one of Massage<br />

Envy’s local managers. “By releasing stress, it betters life<br />

in many areas like family, personal, and work.”<br />

The different massage techniques and plans offered are custom<br />

tailored for the individual.<br />

“We do what is best for the client and their overall health<br />

and wellness,” she said.<br />

Massage Envy, which based in Scottsdale, Arizona and has<br />

locations in all three <strong>Beach</strong> Cities, is the largest employer of<br />

massage therapists and estheticians in the country, with more<br />

than 35,000 wellness professionals who serve 1.65 million<br />

people annually, delivering 100 million massages and facials<br />

each year.<br />

Massage Envy<br />

1590 Rosecrans Ave.<br />

Manhattan <strong>Beach</strong><br />

(310) 321-6717<br />

1301 Manhattan Ave., Suite C<br />

Hermosa <strong>Beach</strong><br />

(310) 318-3689<br />

415 N. Pacific Coast Hwy., Suite 101<br />

Redondo <strong>Beach</strong><br />

(310) 379-1229<br />

massageenvy.com<br />

>> Runner-up: Healing Hands by Lani<br />

934 Hermosa Ave. Suite 15<br />

Hermosa <strong>Beach</strong><br />

(310) 415-8685<br />

healinghandsbylani.com<br />

Lindberg Nutrition offers an extensive selection of<br />

nutritional supplements and vitamins, as well as<br />

teas and health bars.<br />

42 Easy Reader / <strong>Beach</strong> magazine • <strong>March</strong> 8, <strong>2018</strong>

Veterinarian<br />

Dr. Steve Liebl, Hermosa Animal Hospital<br />

Dr. Steve Liebl of Hermosa Animal Hosptial is among the most popular veterianarians<br />

in the South Bay. A frequent winner of the Best of the <strong>Beach</strong> designation, past customers<br />

have lauded his easy way with pets. His base at Hermosa Animal Hospital provides a full<br />

menu of services for pet owners, including annual check-ups, surgical services, radiology,<br />

dentistry and a vaccination clinic.<br />

Dr. Steve Liebl<br />

Hermosa Animal Hospital<br />

560 Pacific Coast Hwy.<br />

Hermosa <strong>Beach</strong><br />

(310) 376-8819<br />

>> Runner-up: Bay Animal Hospital<br />

1801 N. Sepulveda Blvd.<br />

Manhattan <strong>Beach</strong><br />

(310) 545-6596<br />

Dermatologist<br />

Jamie MacDougall<br />

Dr. Jamie MacDougall is a repeat Best of the <strong>Beach</strong> winner as the best dermatologist in<br />

the South Bay. His patients also rate him highly on such sites as Yelp and<br />

Doctor.WebMD.com. They are consistent in the specifics of their praise: MacDougall is experienced,<br />

extremely knowledgeable, no-nonsense, and amiable.<br />

“Years ago my smart wife told me to make an appointment with Dr. Jamie,” wrote a patient<br />

named Peter who traveled from Carlsbad to MacDougall’s Manhattan <strong>Beach</strong> office because<br />

of the doctor’s reputation. “I had a thing on my nose I wasn't sure about and my<br />

mom has skin cancer history. Well, it was a blessing to find him because I had a basal cell<br />

cancer and he found it. Since then, I go twice a year and he takes out the ‘blowtorch’ to<br />

keep me in good skin health. He cares, he's smart plus we laugh. And talk about other stuff<br />

than just medicine. He is a modest, fantastic doctor...If you're looking for a dermatologist,<br />

give Dr. Jamie a call and you'll be in very good hands.”<br />

MacDougall, who is affiliated with Providence Little Company of Mary Medical Center,<br />

received his medical degree from Keck School of Medicine of USC and has been in practice<br />

for 34 years.<br />

Jamie L. Macdougall, MD<br />

828 Manhattan <strong>Beach</strong> Blvd.<br />

Manhattan <strong>Beach</strong><br />

(310) 545-2900<br />

>> Runner-Up: Dr. James O’Connell<br />

23451 Madison St. #190 Torrance<br />

(310) 373-6952<br />

oconnelldermatology.com<br />

Women’s Hairdresser<br />

James Carmona, Salon del Mar<br />

James Carmona was the final piece in the Salon del Mar puzzle, according to Salon del<br />

Mar partner Stephanie Turner.<br />

“We all like each other, and that’s huge when you’re working in a close space and talking<br />

all day,” Turner said. “I like to joke and say he was the missing link we needed.”<br />

What makes Carmona integral to the salon is the same thing that makes him integral to<br />

his customers. He’s attentive, communicative, unpretentious, and funny,” Turner said.<br />

“He’s off the cuff, and he can get away with comments that most of us just could not,”<br />

Turner said. “His presence makes it lighter.”<br />

Women’s Hair Dresser<br />

James Carmona<br />

Salon Del Mar<br />

3216 Manhattan Ave.<br />

Hermosa <strong>Beach</strong><br />

(310) 991-7728<br />

salondelmar.net<br />

>> Runner-up: Elise Mitchell<br />

Jessica rose salon<br />

133 Pier Ave.<br />

Hermosa <strong>Beach</strong><br />

(310) 567-4234<br />

jessicarosesalon.com<br />

<strong>March</strong> 8, <strong>2018</strong> • Easy Reader / <strong>Beach</strong> magazine 43

Best of the <strong>Beach</strong> Retail<br />

Flower Shop<br />

Growing Wild<br />

The flowery little world within the Growing Wild shop on Highland<br />

Avenue in downtown Manhattan <strong>Beach</strong> has become nothing short of a<br />

dynasty in the annual Best of the <strong>Beach</strong> votes. This year marks the seventh<br />

straight that Growing Wild has been awarded BOB, and that’s likely<br />

because its owners, twins Lisa Hoven Gallien and Lee Hoven Bakos, have<br />

deep local roots in this community. The duo worked at a flower shop as<br />

Mira Costa High School students, when already they harbored a dream<br />

of running their own business, a dream that came true 27 years ago.<br />

“All of our employees have worked here a long time, and we’ve been<br />

here a long time, so we are able to really know our customers and what<br />

they like,” said Hoven Gallien. “We have a small town feel here, so we<br />

really get to know people, and how to take care of them.”<br />

The shop is also both wonderfully artisan and inventive — everything<br />

is handcrafted, with many designs that use sea shells and wood and other<br />

unconventional materials to create uniquely local settings for Growing<br />

Wild’s arrangements. The shop is also dynamic, both as a go-to service<br />

for events, delivery, and as place for innovative home decoration ideas.<br />

“They make beautiful arrangements and are always on the cutting edge<br />

of design,” said customer Suzanne Kretschmer in a Google review.<br />

“Whether you are looking for a gift, a centerpiece for a party, or a beautiful<br />

piece for your home, you will be able to find it here.”<br />

“Growing Wild is hands down the best quality florist I have ever come<br />

across, a total class act,” said customer Kim Martin. “Their arrangements<br />

and wreaths are the most original and beautiful...they are elegant pieces<br />

that stand the test of time. Still hanging is a shell wreath I was given as<br />

a house warming present 13 years ago that makes the room. The owners<br />

are incredibly generous to the community as well. I co-founded a nonprofit<br />

and Growing Wild has, without exception, answered the call for<br />

every single event we have ever thrown. They are true community partners,<br />

and for that we in this tiny beach town are grateful. ”<br />

Growing Wild<br />

1201 Highland Ave., Manhattan <strong>Beach</strong><br />

(310) 545-4432 growingwild.net<br />

Car Wash<br />

Rock n’ Roll Car Wash<br />

A statue of Elvis overlooks cars as they pass through the final<br />

stages of a wash cycle at Rock n’ Roll Car Wash in Hermosa <strong>Beach</strong>.<br />

It’s a nod to the store’s name, but also a hint that the place does<br />

things the old-fashioned way.<br />

The car washing system may be computerized, but there are<br />

still plenty of people running around the storefront at the convenient<br />

intersection of Pacific Coast Highway and Aviation Boulevard.<br />

On a recent Saturday, customers were soaking up rays on the<br />

patio, and listening to groovy tunes from the store’s speakers,<br />

while Rock n’ Roll professionals finished off their cars.<br />

The musical theme carries over to options for customers, who<br />

The Growing Wild crew (clockwise<br />

from the upper left) Abigail Belezrah,<br />

Lisa Hoven Gallien, Lee Hoven Bakos,<br />

Zach Bozman, Scotti Wells, and<br />

Vanessa Ivestor. Photo by Mark Mc-<br />

Dermott<br />

>> Runner-up: Lily Pad Floral Design<br />

901 Hermosa Ave., Hermosa <strong>Beach</strong><br />

(310) 376-2539 Lilypadfloral.com<br />

Rock n’ Roll Car Wash Manager Josh and<br />

associate Jose proudly stand next to a<br />

freshly cleaned Corvette. Photo by Ryan<br />

McDonald<br />

can order everything from just “vocals” to the “whole band,” which represent increasing levels of care and work for a car.<br />

Along with washing, the shop also offers interior and exterior detailing services, with a package of services culminating<br />

in “the Stadium Gig” for those really wanting to show off their ride.<br />

Gold Store<br />

South Bay Gold<br />

One of the highest-paying gold and diamond buyers in the<br />

nation, South Bay Gold prides itself on living up to the Golden<br />

Rule, screening employees for honesty, integrity and commitment<br />

to customer service. SBG sets its prices each day, based<br />

on the London Bullion Metals Association. “We list our buy<br />

price and our sell price,” said General Manager Samuel<br />

Kaoud. “We tell our customer how much we’re making.” SBG<br />

specializes in buying and selling gold and diamonds, custom<br />

designed jewelry and engagement rings, retail jewelry, gold<br />

and silver bullion, rare coins, estate jewelry, luxury watches,<br />

and collectibles. Customer testimonials praise SBG’s quality<br />

of work, honesty and customer service.<br />

Pet Store<br />

South Bay Gold<br />

3804 Sepulveda Blvd., #C<br />

Torrance<br />

(310) 791-5431<br />

southbaygold.com<br />

>> Runner-up: Meridian Coin<br />

22330 Hawthorne Blvd.<br />

Torrance<br />

(310) 375-4000<br />

Meridiancoin.com<br />

Petco<br />

“We treat everyone like family,” said acting manager Tony<br />

Gomez. “Our employees are pet parents, and we like to share<br />

our experience of what works and what doesn’t work with<br />

our community. It’s not just about selling, it’s about building<br />

that relationship with the customer.” In addition to an admirable<br />

selection of pet foods and products, Petco will groom<br />

your pet, protect it with vaccines, and provide services such<br />

as full-service grooming by qualified stylists. Petco also offers<br />

training classes in which customers learn proficiency in potty<br />

training, loose-leash training and obedience training.<br />

Petco<br />

537 N. Pacific Coast Hwy.<br />

Redondo <strong>Beach</strong><br />

(310) 374-7969<br />

3901 Inglewood Ave.<br />

Redondo <strong>Beach</strong><br />

(310) 355-1360<br />

petco.com<br />

Rock n’ Roll Car Wash<br />

1000 Pacific Coast Hwy.<br />

Hermosa <strong>Beach</strong><br />

(310) 379-5757<br />

>> Runner-up: Red Carpet Car Wash<br />

2412 N. Sepulveda Blvd.<br />

Manhattan <strong>Beach</strong><br />

(310) 546-1693<br />

>> Runner-up: Centinela Feed & Pet Supplies<br />

413 N. Pacific Coast Hwy.<br />

Redondo <strong>Beach</strong><br />

(310) 318-2653<br />

centinelafeed.com<br />

44 Easy Reader / <strong>Beach</strong> magazine • <strong>March</strong> 8, <strong>2018</strong>

Women’s Boutique<br />

Katwalk employees Cassandra Lopez and Marissa McCarthy help customers<br />

find treasures among the stores “boho chic” collection. Photo by<br />

Ryan McDonald<br />

Katwalk<br />

Katwalk owner Kat Master-Melville doesn’t have a favorite customer; she has a favorite<br />

family of customers. Every now and then, a gaggle of women will march into her store on<br />

Manhattan <strong>Beach</strong> Boulevard, all of them related: a grandmother, in her 80s; her daughter,<br />

in her 40s; and her granddaughters, in their 20s.<br />

The multi-generational fashion outing, Master-Melville says, is a reflection of Katwalk’s<br />

style, which she describes as “boho chic.”<br />

“It’s fresh, it’s beachy. It’s my style. But it’s how a lot of people dress these days. Some<br />

of its for young people. But I’m a mom, and it appeals to the moms too,” she said.<br />

Katwalk first opened in Hermosa <strong>Beach</strong> in 2001, then moved to Manhattan <strong>Beach</strong> a few<br />

years later. Master-Melville recently returned from Magic, the fashion industry’s annual<br />

tradeshow in Las Vegas, and she said some of the credit for her store’s longevity in a tough<br />

retail market goes to the cozy atmosphere of downtown Manhattan.<br />

“You have to be a little different. The bigger stores closing down everywhere. I love that<br />

there are so many stores around here. Well, I just love to shop, but the stores here are different,<br />

they’re not cookie-cutter. That’s the best way to stay in business. All the boutiques<br />

in Manhattan are unique and special. You come down to shop because you want to be here,”<br />

she said.<br />

Katwalk<br />

312 Manhattan <strong>Beach</strong> Blvd.<br />

Manhattan <strong>Beach</strong><br />

(310) 798-7399<br />

Shopkatwalk.com<br />



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<strong>March</strong> 8, <strong>2018</strong> • Easy Reader / <strong>Beach</strong> magazine 45

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