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CR Magazine - Spring 2018 (Sales Awards)

2017 Sales Awards Issue. The official publication of the Chicago Association of REALTORS®.

EDITOR’S PICKS

EDITOR’S PICKS Remarketing One of my favorite times to nerd out is when I examine the ROI of our marketing efforts and weigh the risks of what to invest in and where to continue doubling our efforts and money. That’s why I was so delighted when I read Justin Cook and Chuck Delgrande’s piece on remarketing. Refining your marketing efforts takes some concentrated understanding of what website visits and clicks truly mean and how many conversions you can get out of digitally reinforcing your brand with your leads. Dive into marketing guru paradise on page 37. Upcoming Events We began 2018 with a slew of sold-out and full-capacity events, including the Market Outlook, YPN Kick-Off and February breakfast, the February Coffee with the GADs and the West Towns Chapter Economic Development Outlook. I cannot say this enough — get tickets early to engage and participate in the networking and education opportunities we offer! I promise we have more great events coming in the year ahead. Whether it’s the monthly YPN breakfast series, our annual July Golf Outing, or our first Chicagoland Community Impact Awards, we plan on keeping the event-hype going! T hank You Our Sales Awards Issue is one of my favorite issues of the year: celebrating the cooperation within our industry, the accomplishments of so many and the excitement of those who have reached this achievement for the first time. When our Top Producers start posting their logos and Facebook headers, the excitement is contagious. Many of our Top Producers have taken the time to share their wisdom and advice on pages 40 and 41. We also recognize our RPAC Major Investors for 2017 in this issue. Thank you to my fellow Major Investors on pages 5-7 for your investments which play an important role in safeguarding our profession. As always, don’t hesitate to reach out with feedback or questions — I’d love to hear from you! Jessica Kern Vice President of Communications jkern@chicagorealtor.com 36 Chicago REALTOR ® Magazine

Managing Broker This One Trick WilL Ramp up ROI Your JUSTIN COOK CO-FOUNDER, C-4 ANALYTICS +CHUCK DELGRANDE BOARD ADVISOR, C-4 ANALYTICS, AND MANAGING DIRECTOR, TECHNOLOGY, MEDIA & TELECOM M&A ADVISORY, ALANTRA www.ChicagoREALTOR.com 37