Slipstream - April 2018


The monthly newsletter of the Maverick Region of the Porsche Club of America

The Porsche Effect: A Taste of the Petersen Museum

By Michael McGrath

images courtesy of Author

Founded on June 11, 1994, by magazine publisher

Robert E. Petersen and his wife Margie, the $40 million

Petersen Automotive Museum, on Wilshire Blvd in Los

Angeles, CA, is owned and operated by the Petersen

Automotive Museum Foundation.

diagrams of the model evolution through the years.

Photographs also adorn the walls illustrating the history

of the Porsche family, the leaders of the organization

over time, and the evolution of the factories and

special projects.

In 2015, the museum underwent an extensive

$125 million renovation. The building’s façade was

redesigned by the architectural firm Kohn Peterson

Fox, and features a stainless steel ribbon assembly

made of 100 tons of 14-gauge type 304 steel in 308

sections, 25 supports, and 140,000 custom stainlesssteel


In February 2018 the museum launched a new

exhibit known as “The Porsche Effect.” The exhibit

runs through January of 2019. This is one of the

largest collections of Porsche automobiles and artifacts

in one location outside of Stuttgart, Germany.

It is designed to tell the story of Porsche through the

years and the company’s influence on culture, as well

as illustrate the passion that exists for the cars and

the brand.

As soon as you enter the museum you

are surrounded by amazing Porsche history.

I stopped in my tracks to gaze at the 904

Carrera GTS and the 910 racing car. This is followed

by no less than two GT1s. Then as you wander

past the ticket stand you find a deep blue 918 Hybrid,

a 1956 550 RS Spyder, and the one car that I stopped

and stared at for a very long time admiring its beauty: a

1951 Sauter Porsche 356 Roadster.

Once you have your entry ticket, you are free to

enter the main exhibit of 28 vehicles in the Mullin

Family Grand Salon. Upon entry you are greeted by a

sleek 1939 Porsche Type 64 60K10 in gloss black. The

aerodynamic styling of this vehicle must have made it

appear as it was from out of the future in 1939! This

two seat compact coupe was conceived for a planned

race from Berlin to Rome in late 1939. This smooth

aerodynamic styling influenced the next model to come

-- the 356. From the Type 64 you are escorted through

time and the history of Porsche, as you are treated to

original scale models for product development, original

drawings, schematics, and other historic documents.

The walls of the museum are full of interesting information

about the company history, as well as full scale

As you snake past the artifacts and around the perforated

dividers, you are greeted by a pristine example of

the 1955 356 Cabriolet, briefly referred to as the “Continental.”

The Continental was conceived by influential

New York importer Max Hoffman, who believed that

the American market would be more likely to embrace

a vehicle with an evocative name, rather than a mere

number designation. Porsche was forced to re-badge the

Continental when Ford informed them that they had

already trademarked that name. As a result, few Continentals

were produced and the name briefly changed to

“European,” then back to 356.

18 April

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