WBS Magazine - Issue 5

womensbusinesssociety

Welcome to the magazine that supports & promotes women in business.

This issue is jam-packed with articles and tips from an array of female entrepreneurs on topics that are interesting, fun and will help you grow - whether you are an experienced business owner or just thinking about starting up.

WBS is focused on not only just promoting & supporting your business - we want to help you grow your business by empowering you with knowledge. Information is so important, and with this magazine, our podcast, our events and our website, we constantly pushing forwards to give our members the tools to reach the stars.

WBS would like to thank all our members for contributing to this magazine. It wouldn't be possible without all of you. A special thank you to our major sponsors Bento Kids & Bookit Bookkeeping, and to every one of you who have supported the Women's Business Society.

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ISSUE

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Melbourne

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In this Issue

Smile, Camera, Action with

Inspired Portraits

FEATURED: MAREE SORTINO

THE BUSINESS

THE SOCIAL SECRET

OF BEING BRAVE

Young Entrepreneur Spotlight

MARKETING TIPS FOR THE

LEAP OF FAITH

INTERNATIONAL

SPOTLIGHT

Designs

BONUS

Podcast Library

Book Review

Recipe

SMALL BUSINESS OWNER

Factory

W B S O C I E T Y . C O M

Photo: PITTER PATTER PHOTOGRAPHY


I S S U E 5 | W B S M A G A Z I N E

NOTE

FROM

CAZZ

Welcome to the magazine that supports &

promotes women in business.

This issue is jam-packed with articles and tips

from an array of female entrepreneurs on topics

that are interesting, fun and will help you grow -

whether you are an experienced business owner

or just thinking about starting up.

WBS is focused on not only just promoting &

supporting your business - we want to help you

grow your business by empowering you with

knowledge. Information is so important, and

with this magazine, our podcast, our events and

our website, we constantly pushing forwards to

give our members the tools to reach the stars.

WBS would like to thank all our members for

contributing to this magazine. It wouldn't be

possible without all of you. A special thank you

to our major sponsor, Bookit Bookkeeping, and

to every one of you who has supported the

Women's Business Society.

WBS FOUNDER Cazzandra Bell

EDITORS The Upright Man & Cazzandra Bell

CONTRIBUTORS Kristie Dutson, Tanya

Knowles, Dewinta Dandot, Maree Sortino,

Carolyn King, Christina, Tina Horwood, Velda

Taylor-Chan, Pilar Rodriguez & Wendy Frances

WBS PHOTOGRAPHERS

Eleanor Conduit

Dewinta Dandot Photography

Pitter Patter Photograpy

Inspired Portraits

Karm Photography

Eye Deal Photography

Olga Hare Photography

Katinka Kernutt - Visual Content and Branding

CLICK TO SUBSCRIBE!


IN THIS ISSUE

Cover story 16

1 1

3 9

2 0

5 0

5 2

U I E S

S S B N

MARKETING TIPS

FIVE FOR TOP INSTAGRAM

TIPS

QUICK & TIPS TO GET THE BEST SELFIE

ENTREPRENEUR SPOTLIGHT - KAIKO

YOUNG

FIDGETS

BUSINESS BUSINESS

SMALL FROM TIPS

OWNERS

Social Pages 66

4 5

5 4

E A L T H & W E L L B E I N G

H

EFFECTIVE STRESS RELEASE TECHNIQUES

3

BUSINESS OF BEING BRAVE

THE

4 9

EASY SRPING ROLLS

2 8

TIME TO SHOP

G I F T I D E A S

Contributors 4

8 0

7 1

NOTICEBOARD

M E M B E R S A R E A

BUSINESS WOMAN OF THE MONTH

International

Artist 34

2 7

0 7

3 3

0 9

1 0

P O D C A S T S

M I S C E L L A N O U S

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RECOMMENDED READING

BOOK REVIEW

BONUS: THIS MAGAZINE CONTAINS

| Y O U T U B E V I D E O S | L I N K S


Dandot is a Melbourne photographer

Dewinta

in lifestyle & documentary wedding,

specialising

and portrait photography. Serving Melbourne

family

and Victoria.

Metro

captures the love and honest connections

Dewinta

people and their loved ones.

between

owns the Melbourne’s Premier Portrait

Kristie

Focusing on all aspects of portrait

Studio.

and specialise in reconnecting and

photography

what you love about the

rediscovering

in your life. From those moments of

relationships

Inspired Portraits create stunning

discovery,

of wall art for you to enjoy for many years

pieces

come. to

has a strong marketing and communications

Maree

and has spent the last few years in

background

roles. Specifically, she’s been assisting new

training

owners build the knowledge and skills that

business

require to run their businesses effectively. Those

they

meet Maree will tell you she’s super organised,

that

patient, extremely personable and easy

passionate,

work with.

to

today about the various services The Social

Enquire

offers and how Maree and her team can help

Secret

DEWINTA DANDOT PHOTOGRAPHY

INSPIRED PORTRAITS

THE SOCIAL SECRET

your small business stand out amongst the crowd.

CONTRIBUTORS


WOMEN IN BUSINESS

is a Kinesiologist and business owner of

Carolyn

Kinesiology, speaker and workshop

EmpowerKin

and author of Empowered Happiness -

facilitator

Bliss Beyond Depression. She has studied a

Discovering

of different Kinesiology techniques including

variety

Kinesiology Practitioner, Brain Gym, LEAP

Professional

Primitive Reflexes and continues to study different

and

She is a student of life and is continues to

modalities.

is the founder of the skincare company

Christina

After training in Aromatherapy and using

BOEA.

oils every day the passion grew to

essential

natural skincare for the family. Often

create

creative thoughts come from moments of time

her

exploring beautiful coastal seas or the bush

out

in the Blue Mountains. One of

here

favourite saying is, “Sea Air the best

Christina's

don’t forget

Aromatherapy”

take time out and recharge your mind. It’s

to

to be positive about your dreams and

important

in your product.

believe

Horwood is the founder is Body FIT

Tina

Body FIT Melbourne is a great place

Melbourne.

get fit, improve your health and regain your

to

confidence. They are not about getting

body

but want you to be strong in both body and

skinny

mind. Tina truly believes that when women feel

in

about their bodies they are empowered to

good

out and achieve their life purpose.

go

EMPOWERKIN KINESIOLOGY

read and learn about new things.

BOEA

BODY FIT MELBOURNE

Want to

be a contributor?

You need to be a WBS

Member : wbsociety.com

email

info@wbsociety.com


Traction Factory is a business with a clear goal - to

The

the marketing efficiency of medium sized

improve

The company is a unification of online and

businesses.

solutions brought together in creative ways. The

offline

being a marketing system which often produces

result

results.

exponential

by Tanya Knowles and Tim Knowles, The

Founded

Factory is a powerhouse of knowledge,

Traction

is the owner of the online shop called Almond

Velda

Designs, which specialises in wall art and gifts.

Tree

grew up in New Zealand, spent some time living in

She

and then moved to Melbourne with her

London,

and two boys. Velda was a chartered

husband

in a past life.

accountant

Almond Tree Designs, Velda designs and makes a

At

range of personalised and handcrafted paper art

huge

and inspirational prints. She also has a small

frames

of stationery and homewares that is gradually

range

is the founder of SoooBeautiful. She is a qualified

Pilar

Therapist and believes that in life all we really

Massage

is to FEEL GOOD. With this in mind SoooBeautiful

want

born. was

is focused on making high-quality Skin

SoooBeautiful

Products & Aromatherapy Products for your home

Care

strives to provide the best service to achieve

and

satisfaction.

customer

BECOME A CONTRIBUTOR!

THE TRACTION FACTORY

experience and tangible results.

ALMOND TREE DESIGNS

expanding.

SOOOBEAUTIFUL

Want to

be a contributor?

You need to be a WBS

Member: wbsociety.com

email

info@wbsociety.com


"

01

of the Month

Q U O T E


A S Y O U N A V I G A T E T H R O U G H

T H E R E S T O F Y O U R L I F E , B E

O P E N T O C O L L A B O R A T I O N .

O T H E R P E O P L E A N D O T H E R

P E O P L E ' S I D E A S A R E O F T E N

B E T T E R T H A N Y O U R O W N .

F I N D A G R O U P O F P E O P L E

W H O C H A L L E N G E A N D

I N S P I R E Y O U , S P E N D A L O T

O F T I M E W I T H T H E M , A N D I T

W I L L C H A N G E Y O U R L I F E .

Amy Poehler


RECOMMENDED

READING

TOP

3 TOP

P A G E 9

| W B S M A G A Z I N E

Check out more of the WBS Business Library


to create boundaries, stand in the spotlight

How

be authentically you.

and

said Yes! is an anthology featuring fifteen

I

and New Zealand Women sharing their

Australian

stories of change and challenges on how

insights,

YES changed their life, business, career,

saying

How can I describe these 15 women in this

WOW!!!

Let's start with brave, inspiring,

book?

have to share my experience of when I read the

I

written by Tina Horwood. I started with

chapter

chapter because Tina sent me the book, so I

this

drawn to read her story first.

was

poured a cup of green tea and sat on my comfy

I

and began to read. By the time I got to the

couch

of the first page, I was in tears. I immediately

end

Tina and with the words, I could find at

messaged

time expressed how brave I thought she was

the

share something so personal. I now understand

to

reading her story and so many other women

from

the book, where their passion and drive in

in

BOOK

REVIEW

Title: I Said YES!

Publisher: SJ Publishing 2018

Print Length: 170 pages

Publisher: Samantha Jansen

Publication Date: January 31, 2018

Sold by: Amazon Digital Services LLC

Language: English.

5 STARS

I Said YES!

Click to get your Kindle Edition

health and relationships.

accomplished, dedicated, patient & electric.

came from. We all have a story to share.

business

yours?.

What's

P A G E 1 0 | B O O K R E V I E W


M A R K E T I N G

T I P S

T H E

T R A C T I O N

with marketing contributor Tanya Knowles

F A C T O R Y

P A G E 1 1 | W B S O C I E T Y . C O M


F O R S M A L L B U S I N E S S O W N E R S

W I T H T H E T R A C T I O N F A C T O R Y

MARKETING

Since 1986, I have worked in sales or

advertising environment. I have always

loved the idea of my helping to

influence the success of a business

through imagination and creativity.

I started my journey selling Televisions

and Videos for one of the UKs largest

companies in that space. I was hooked.

The art of persuasion came easily and I

realised early on that one of the

reasons I was so successful at it was

because I actually cared! It was about

so much more than hitting a sales

target every week, although that came

into it of course!

In the last 20 years or so I have been

helping small and medium-sized

business owners to make more sales.

This has been achieved through the

effective and creative use of various

types of advertising mediums.

Today, I am going to share 3 top

marketing tips with you.

These tips and ideas can help anyone

achieve better sales results, so take a

few moments to look them over. I hope

you find the following marketing tips

useful. More importantly, I hope you do

something with them.

P A G E 1 2 | M A R K E T I N G T I P S


3 W A Y S T O M A R K E T Y O U R B U S I N E S S

MARKETING TIPS #1: THROW

THAT OLD MARKETING GUIDE

IN THE BIN!

My first tip is this: If you want to avoid

wasting stacks of money and missing

countless sales opportunities, throw your

old marketing guides in the bin!

You need to know what works today and

the marketing landscape changes almost

on a daily basis! Now I am not saying

that more ‘traditional’ forms of marketing

don’t work anymore. They do! But maybe

you need to add something else to really

boost your results?

I would always check the date on any

material I am using as research.

Definitely, do this before putting any

marketing tips or marketing tactics into

place.

" T H R O W Y O U R O L D

M A R K E T I N G G U I D E S I N

T H E B I N "


B L O G S

V I D E O S

TIP #2: CONTENT MARKETING

Content marketing works. At least it

does as long as the material you

produce is good quality, Content

Marketing can and does work REALLY

well.

So what is content marketing? It is a

type of marketing that involves the

creation and sharing of online material

that does not explicitly promote a

brand. It is intended to stimulate

interest in its products or services.

Content Marketing includes:

- Videos

- Blogs

- Social media posts

How does Content Marketing work?

You create a website, blog, newsletter

or podcast. You use it to provide FREE

information that has real value to a

prospective client. It offers them an

opportunity to purchase goods, services

(or both), which are closely linked to the

information you give away.

I’ve spoken about Content Marketing

with thousands of people. The most

common question I get asked is:

“But If I give all this valuable Content

Marketing information away, surely

people will simply do the job

themselves?”

There are 3 groups of people, who will

read your Content Marketing.

The first group is small. They are 'freebie

seekers'. These people never ever pay

for professional help. They were never

prospective clients, so you lose nothing.

The second group is the largest. These

prospects will try and do it themselves but

will hire professional help if they are not

getting the results they expect. They do

eventually value genuine expertise.

The third group is the smallest. These are

the rare people, who value their time. They

understand that by hiring an expert to do

something correctly for them, it works out

a lot less expensive. They also know that

the results are better and things happen

faster.

Here’s what that means to you:

1. No one in the first group was going to

spend a dime with you anyway. You lost

nothing by giving them free information.

2. Some of the people in the second group

will use your information. They will have a

go at doing the job for themselves. Others

in the group will see that they need expert

help, and some of those people will

contract your services.

3. With the third group, you must

demonstrate through your own Content

Marketing that you truly are an expert in

your field. They will then hire you. They

already know all about you and your work.

They trust you.

Ignore anyone, who tells you that ANY

content will do. This is not the case.

We are beginning to see many of the early

Content Marketing gurus starting to panic.

Google has become increasingly good at

filtering low-value material from their

rankings.

P A G E 1 4 | M A R K E T I N G T I P S


E M A I L M A R K E T I N G

TIP #3: EMAIL MARKETING

Email marketing is extremely costeffective.

It is undoubtedly one of the

most powerful marketing tools available

to small businesses. It must be used

correctly and skilfully. It provides

predictable results and costs little or

nothing to use.

One huge benefit of email marketing is

that YOU not only build your network…

YOU own it!

You also should look at having an email sign-up

box on your website or blog. It should be easy

to read and positioned in an uncluttered area of

your site where everyone will see it.

If you are asking people to subscribe to your

newsletter offer them something of value.

It’s really important to let people know you will

never pass on their email details to anyone.

You spend time and money building your

Facebook Page to get your posts shown to

just a tiny fraction of your followers. If you

want all of your fans to see your posts you

need to pay Facebook. Facebook owns

your network! Email marketing puts you in

control and allows you to build an

increasingly valuable asset.

Here are just a few things for you to

consider, before you start using email

marketing.

I suggest that you build your own email

database. You can short cut this process

and purchase from a rather than buy one

from a list broking company. You must

ensure that the SPAM legislation

requirements are all covered by the list

provider.

The first thing to do to start building your

own list is to ask all your existing clients

and contacts if you can have their email

address if you don't already have them.

Ask if you can contact them from time to

time via email with a newsletter or special

offers or announcements. This will get you

started. So long as you ONLY contact

these people with useful information, and

make it easy for them to share your

newsletter, your list will grow… in size

and value.

I recommend you only send one email message

every 14 days or so. You don't want to become

a pest! As a direct result of not bombarding

people with emails, people looked forward to

receiving your messages. Few people will ask to

be removed from your subscriber list.

Finally, try asking your readers to forward your

emails on to their contacts. If the content is

good enough, they will – but never assume

anything, always ask them. Include a message

at the end of every newsletter, which says

something like this:

“If you have had this email forwarded to you by

a friend and you would like to receive a regular

copy, you can subscribe here and get marketing

tips direct to your inbox.” (Then link from that

text, to the newsletter sign up page on your

site.)

Let me know if you need help with any of this!

Happy Marketing!

i f y o u w o u l d l i k e t o l e a r n

m o r e a b o u t m a r k e t i n g y o u r

b u s i n e s s v i s i t

www.tractionfactory.com.au

or you can

email hello@tractionfactory.com.au


a r e e i s t h e f o u n d e r o f T h e

M

o c i a l S e c r e t e s t . 2 0 1 7

S

a r e e i s a s o c i a l m e d i a q u e e n .

M

h e h a s h e r f i n g e r o n t h e p u l s e

S

n d s h a r e s a n a b u n d a n c e o f

a

o c i a l m e d i a t i p s o n h e r s o c i a l

s

a r e e ' s f a v o u r i t e r e s o u r c e s i n

M

u s i n e s s a r e C a n v a , R i p l ,

b

O V E R S T O R Y

C

f e a t u r i n g M a r e e S o r t i n o

Photo: Eleanor Conduit Photography

F E A T U R I N G B U S I N E S S W O M A N O F T H E M O N T H

M A R E E S O R T I N O F R O M T H E S O C I A L S E C R E T

“Your smile is your logo, your

personality is your business card, how

you leave others feeling after an

experience with you becomes your

trademark”.

c h a n n e l s .

L u m e n 5 , A d o b e S p a r k a n d i M o v i e .


How she did it?

The Social Secret is my pride and joy! I had

been working in the training space for a while,

specifically training new business owners on

the skills they needed in order to be

successful. The content provided to me to

train was generic and really not ‘intense’

enough for these business owners. I’d always

be asked so many questions at the end and it

got me thinking - if I developed my own

program that was individualised, specific and

met the needs of each business owner. So…..I

did!

What is your greatest professional

accomplishment to date?

I was at a huge expo earlier this year and had

someone come up to me and say ‘hey, are you

that chick from The Social Secret?’. OMG,

seriously I felt like a superstar. She even

wanted a pic with me (WTH?!) Loved it.

I’ve also recently been asked to speak about

social media at a big National Dance

Competition that will house teachers and

studio owners from across Australia. REALLY

looking forward to that.

W I T H M A R E E S O R T I N O

What does being a business owner mean to

you?

It means flexibility. I know I’m not working

any less (in fact, I’m working more hours

than I ever have) but I get to take my kids

to school every day and pick them up. I get

to take them to after-school activities and

with a home office, I get to work in my PJs

– YAY!! On a serious note, it means that I

get to help business owners succeed on

social media! This is truly my ‘why’. I get

such a kick out of knowing a small business

has been successful on social media as a

direct result of something that I’ve helped

them with. Really gives me a great sense of

satisfaction.

What would you say are the top three skills

needed to be a successful woman in

business?

1. Patience: Running a business is not a

sprint, it’s a marathon. Develop a plan of

attack that’s realistic and doesn’t burn you

out.

2. Motivation: It’s so easy to throw in the

towel if things don’t go your own way or

you experience setbacks. Stay focused and

committed to your end goal and when you

feel down, look at how far you’ve come

rather than how far you have to go.

"Go with your gut! As females,

we’re very intuitive creatures and

if something just doesn’t feel

right, there’s a reason for it".

3. Ability to switch off: This is SO

important and one I’m still working on. I

purposely don’t have my emails on my

phone. If I’m in the office, that’s my work

time. I do, have Facebook however and in

my line of work, that’s probably even

worse. LOL. I think having dedicated ‘work’

time and dedicated ‘nonwork’ time is a skill

that we all need to have!

P A G E 1 7 | W B S O C I E T Y . C O M


Interview

W I T H M A R E E S O R T I N O

What business do you admire

the most and why?

In terms of someone who’s out

there inspiriting and motivating

people in the social media

space, it would have to be

Kerwin Rae’s business. He is

AMAZING. The passion and

dedication he has to see his

clients succeed is so admiring.

I want to be the female Kerwin

Rae.

Have you had to make any

sacrifices whilst running your

business?

Absolutely! The number of hours

I’ve put in to get the business to

where it is hasn’t come without

sacrifice. Endless hours on the

computer.

What are your top 5 goals you

want to achieve for the next 12

months?

1. Have a staff member (or 2)

assisting with the running of

training.

2. Run 3 or 4 group style

workshops with a minimum of

10 people in each session.

3. Be working 4 days a week

4. Set up proper values, mission

and vision for the business.

5. Get my mail database up and

running effectively.

How do you measure your

success in business?

I measure my success through

the success of my clients. Are

they happy? Are they doing well

on social media? Have they

taken on board the things I’ve

told them? If the answer to

these is Yes, then I’m successful

too!

"I measure my success

through the success of

my clients."

What is one thing have you

learned as a small business

owner that has served you well

over the years?

You can’t please everyone! I

had a hairdresser once call me

saying ‘if I do your program, will

I get 2000 likes on my Facebook

Page?’ I was slightly taken

aback by the statement and

honest with her….no, I can’t

guarantee that. I explained I

could show her what she

needed to do to be more

engaging and provide content to

her followers that was specific

to their needs. She did book the

session and indicated she learnt

a lot but again, went on about

increasing her followers to

2000.

I told her, I’d rather have 500

followers that were engaged,

commenting and sharing my

posts than 2000 that weren’t.

I’m not sure if it sunk in but I

have definitely learnt that there

are some people that will be

very difficult to please….which

can be difficult as I take it

personally.

What are your top 5 business

tips?

1. Have a strategy when it comes

to social media – don’t just wing

it!

2. Have a great understanding of

who your ideal customer is and

focus your social content on that

avatar.

3 Ensure the content you publish

is entertaining, inspirational and

educational. If you tick those

boxes you’re doing well.

4. Read your reporting!!!!

Facebook and Instagram have

insights. Use them to help you

know when to post!

5. Schedule your posts! It’s so

useful to sit down once a week,

work out what you’re posting and

schedule it all rather than doing

it on a daily basis.

Why did you become a WBS

Member?

Why wouldn’t I! I’d heard about

WBS from Tina Okey and

thought ‘what’s this group

about’ and went along to a

networking event. I was clearly

thrown into the deep end on

that day when Karen Kennedy

shoved her phone into my hand

and said “you’re the Facebook

expert…go live” (thanks

Karen). I loved the energy, the

warmth and the genuine

connections that these women

had with each other. I joined

the next day!

| C O V E R S T O R Y

P A G E 1 8


LISTEN HERE!

INTERVIEW WITH EMMA MURNANE FROM ATWHOLESALE2U

Click to listen!

VISIT THE SOCIAL SECRET HERE

WWW.THESOCIALSECRET.COM.AU


SMILE

CAMERA

T I P S B Y P H O T O G R A P H E R I N P S I R E D P O R T R A I T S

Have you ever taken a selfie? Is there anyone alive under the age of 65 who have not done this yet? It would

seem like a silly question these days, but I can remember a time when you would turn the camera on yourself

and hope that when the film was developed, you would have taken an awesome photo. With all this amazing

'BUT FIRST... LET'S TAKE A SELFIE'

technology, here are some quick and easy tips to follow to ensure that you take the best selfie. Here are some

quick tips for you to get that perfect selfie.

ACTION

FIRST BUT

LIGHTING

POSING

BACKGROUND

FILTERS

SELFIE STICK

P A G E 2 0 | S M I L E , C A M E R A , A C T I O N


QUICK & TIPS TO GET THE BEST SELFIE

L i g h t i n g

Lighting - this will make

or break your selfie. You

want to make sure that

any shadows and dark

spots on your face are

evenly lit. You can easily

achieve this by going

outside and facing the

sun (with sunscreen on, of

course!) or finding a

window in your home and

standing in front of that.

The other thing you can

do, if you’re really trying

to nail the selfie, is to

grab a piece of white

paper or a white

cardboard and place that

on your chest facing up

towards your chin/face.

This is what we call a

‘reflector’ and will fill in

some of the shadows

caused by harsh or dark

lighting. The best time to

take a selfie outside is

during the golden hour, as

with any professional

photography. The lighting

is soft, golden and

gorgeous! Some of the

newer smart phones will

allow you to use flash

whilst the camera is

turned on selfie mode.

This is by no means a

perfect solution, but it

does ensure that shadows

and other imperfections

are not highlighted by

lack of light.

written by photographer

Kristie Dutson from Inspired Portraits.

– LIGHTING

WILL THIS

OR MAKE

YOUR BREAK

SELFIE


Everyone wants to look amazing a selfie

Posing

so let’s get the posing right.

Holding the camera slightly above your eye

line ensures that you naturally look up and

avoid the dreaded ‘double chin’. If you also

angle the phone slightly, with the top

coming towards you and the bottom of the

phone going away, this can also help with

creating appealing angles. Have a genuine

smile. Fake smiles stand out and even

worse, the Kim Kardashian duck-lip face!

Try saying to yourself, YES! just prior to

pressing the shutter or if you feel inclined,

YASSSS! for an even bigger smile.

Experiment with angles. You will begin to

see what angles make your face ‘pop’ and

what angles don’t. Change it up often too.

No one wants to see 100 photos on your

Instagram, using the same pose, same face

and same angle!

P A G E 2 2 | S M I L E , C A M E R A , A C T I O N


Whether we like it or not,

technology is here to stay and

Background

will

only get bigger and better as the

years progress. Nowadays,

companies are paying ‘Insta celebs’

to take selfies with their product

or brand in the background. It’s

certainly becoming a big business.

But for us, taking your own selfie

to be your profile picture or to

show where you’ve been, it’s less

important to be brand aware. It is

important though to have an

appealing background. Angle your

camera to fit in the top of the

buildings, place it in landscape

mode to include more scenery.

There’s so much you can do with

your phone camera these days so

don’t be afraid to experiment.


Filters

Saying that word as a professional

photographer feels like I’m eating

glass! I dislike them, a lot!

However, to be fair to the whole

‘selfie’ genre, I will touch on it.

When choosing a filter or an

editing app, the selection is vast.

The only advice I would offer here

is that less is more. Don’t go

overboard. Filters that soften the

photo is always more flattering

for a woman and let’s face it

ladies, we all want to look

amazing! There is nothing worse

than seeing one of your beautiful

photographs put onto social

media with a hideous filter having

been applied.


Selfie Stick

Last but not least, invest in a

selfie stick. You don’t look

ridiculous in 2018 using one. You

may have in 1998 but not now. It

has become part of our culture

and of those around the world, to

take photos of yourself whilst

travelling, during events etc.

Purchase a good one too. You

want one that can be extended

and rotated with ease.

So, get out there and show us

your best Selfie! I’ll show you

mine, if you show me yours.

CONNECT WITH INSPIRED PORTRAITS

www.inspiredportraits.com.au OR

EMAIL info@inspiredportraits.com.au


podcast

Interview with Kristie from Inspired Portraits

Click to Listen

Professional

Photography

Secerts

Visit

www.inspiredportraits.com.au


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P A G E 3 2 | T I M E T O S H O P


THE NETWORK FOR

WOMEN IN BUSINESS

wbsociety.com


I N T E R N A T I O N A L

S P O T L I G H T

A

L E A P

O F

F A I T H

WENDY FRANCES

DESIGNS

P A G E 3 4 | I N T E R N A T I O N A L A R T I S T S P O T L I G H T


A L e a p o f F a i t h

When I was about 5 or 6 years old, I would tell

everyone that, "I am going to be an artist when I

grow up". I was young and free with no

confinements, no little voices telling me I can't do it,

no fears of judgments, no asking myself am I really

good enough? I had absolutely no doubt what I

would do for a job as it was as natural to me as

breathing. So, you're probably expecting a tale of

my amazing career in design and of all my

successes? Well, hopefully, yes, but in reality, this is

just the beginning of the story.....,

W e n d y F r a n c e s

D e s i g n s

S U R F A C E P A T T E R N D E S I G N E R T E X T I L E

A R T A N D M I X E D M E D I A A R T I S T


A Journey to

the future

F O L L O W Y O U R

P A S S I O N

In true Wendy style, I have taken a very long

and winding road to arrive at the artistic place

I sit today. I did have a place at art college in

my teens, but I turned it down! Yes, I turned it

down, went traveling, came home and took up

a place at University study nursing. I'm not

really sure why... I think I naively thought I had

all the time in the world. I worked for many

years in children's nursing and then eventually

had my own family. I was always creative in my

work and with the activities with my 3 children.

We had a good life, traveling the world as well

as living in Europe then Australia with my

husband's work. We were in Melbourne for 7

years, and it was whilst I was there that the

calling to actually work in design became too

strong to ignore, and I enrolled at RMIT to

study Textile Design.

My son, Samuel had been a huge influencing

factor in this decision, as at the time he was 6

years old and reminded me of myself at that

age, where he drew and coloured every day in

such boldness that his pictures were too special

to throw away; I began to digitize them to print

onto fabrics and t-shirts for gifts & mementos

for friends and family. The idea was received

so well that it grew into a small business, Little

Scribblers. I decided from there that I needed

more education & business guidance. Samuel

had given me back the creative fire in my belly

and inspired me to enroll in Art School . What

an amazing experience! It opened doors at

Myers and Cap Gemini and helped me focus on

my own label, Wendy Frances Designs, and

Little Scribblers.


V O L U M E 2 3

I S S U E 1

"...but above all, when I worked on my art, my

heart would just sing. I couldn’t ignore that any

longer. I knew I didn't have all the time the

world"

Life really would be boring if everything ran

smoothly! After I finished my studies, we

unexpectedly had to move back home to UK,

and yet again, my design aspirations were put

on hold whilst I went back to work as a

Community Nurse. My work as a nurse was

fulfilling and gave me inspiration and

perspective on the road I was traveling, but it

wasn't enough.

It never ceases to amaze me how the universe

will always pull you back into line and redirect

you to the right road and this happened to me

on a few occasions over the years, but this

time - I was listening. I worked by day in my

nursing job, and by night I designed, created

and formed a body of work to show at local

exhibitions and open studio events. My textile

art and small collection of fabrics were

popular, but above all, when I worked on my

art, my heart would just sing. I couldn’t ignore

that any longer, and I knew I didn't have all

the time the world, so after a shift in my life at

the end of 2017, I decided to resign from my

nursing job to pursue Wendy Frances Designs

as a full- time career.

P A G E 3 7 | W B S O C I E T Y . C O M


" S O , H E R E I A M

. . . T O D A Y "

So here I am today, taking a

huge leap of faith! I'm excited to

share with you over these next

few months my journey into selfemployment

and starting my

design business. I'm sure it will

not be a smooth ride. Life has

taught me that nothing ever is.

It's time. Wendy Frances Designs

is in business.

C O L O U R

" N O W I S M Y T I M E "

Oh, and one more thing - People,

I can finally say, "I am an artist".

Wendy x

P A G E 3 8 | I N T E R N A T I O N A L A R T I S T S P O T L I G H T


INSTAGRAM

TIPS

B Y T H E S O C I A L S E C R E T


As a social media nerd (yes, I actually do call myself that), I sometimes

find myself confronted with business owners who tell me their

Facebook or Instagram horror stories. They’ve enlisted help along

their business journey and it just hasn’t worked out for them. They’ve

been burnt and they’ve lost trust. And as we know, TRUST is crucial

for any business.

As the famous Zig Ziglar once said “If people like you, they’ll listen

to you. But if they trust you, they’ll do business with you.”

It got me thinking! If you, as a business owner is looking for help with

social media, what are the top things you should be considering when

looking for that right person to take your business to the next level.

P A G E 4 0 | I N S T A G R A M T I P S


THE SOCIAL SECRET’S TOP FIVE TIPS FOR INSTAGRAM

1. Make sure

your feed

looks great!

Seriously, I get the feels when I see an

Insta feed that just looks good. Make sure

it flows nicely. You might want to

consider using the same filter on every

image you post or stick to the same 4-5

colour palette through your feed to give

that consistency. Some businesses even

break up their feed by following a certain

pattern (for example, Image, Quote, Image.

Image, Quote, Image).

2. Plan

ahead

I speak to so many business owners who

just post when they remember. Is that

you? I get it…life is busy, so sometimes

it can be difficult. On 30th Jan,

Instagram announced they’ll be rolling

out a self scheduling tool! YAY!

Businesses have had to rely on 3rd party

apps to do this and don’t get me wrong,

they’re fabulous but can be costly when

you manage a few pages! Really looking

forward to seeing this implemented. Until

then, if you did want to look at 3rd party

applications for planning your content, I

suggest Plan (just type it into the app

store!).


3. Nail your

bio

You have about 3 seconds to make a good

impression when someone visits your Insta

page. They’re likely to first scan your feed

and if they like the look of that, they’ll

then have a quick read through of your bio.

Long sentences are a NO NO! Think about

short, sharp, witty dot points that resonate

with your target market! Look to the left to

see examples.

4. Use

appropriate

Hashtags

You need to put thought into your

hashtags! They’re important! Like, really

important. In fact, they’re so important

that now, you can even follow specific

hashtags on Insta in the same way you’d

follow a person or business. So, my advice

to you is RESEARCH! Think about what

sort of terms your ideal market would type

if they were to look for you. And use a

good mix of hashtags. You’re allowed up

to 30 so mix it up and get creative! Oh,

and I would also pop the hashtags into the

first comment as opposed to the caption.

It looks neater and you’ll still come up in

searches! There’s some talk that

Instagram penalises you for putting

hashtags into the first comment but as at

Jan 2018, I haven’t found this to be the

case.

P A G E 4 2 | I N S T A G R A M T I P S


BONUS

VIDEO

Top Social Media Tips for small

5

- The Social Secret

businesses

5. It’s called

‘social

media’ for a

reason….so

socialise!

When you go to a face to face networking

meeting, it’s a 2 way street. You talk to

people and they talk back. You engage in

conversations. So think of Instagram as an

online networking meeting. People will

like and comment on your posts so

reciprocate. Go out there, find like-minded

businesses/people you want to interact

with and start a conversation! I tell my

clients to set their timer for 10 minutes 3

times a week and go on a ‘socialising

spree’.

Connect:

maree@thesocialsecret.com.au

www.thesocialsecret.com.au

www.facebook.com/thesocialsecretmelbourne

P A G E 2 7 | W B S M A G A Z I N E


"TODAY I

REFUSE TO

STRESS

MYSELF OUT

ABOUT THINGS

I CANNOT

CONTROL OR

CHANGE"


3

EFFECTIVE

STRESS RELIEF

TECHNIQUES

By Carolyn King

author of Empowered Happiness

Carolyn is a Kinesiologist, and owner and

founder of EmpowerKin Kinesiology.

Carolyn King is on a mission to help people find

real and lasting happiness and is especially

passionate about helping those that have hit

their rock bottom.

Kinesiology is a great way to help relax and

relieve stress. Our bodies can hold quite a bit of

stress and quite often we are not aware of just

how much we are holding on to. Emotional

stress can lead to tight muscles, headaches and

poor posture and all of this adds to the stress on

our bodies. The issue with this is that when we

are stressed, we can’t think clearly and creativity

and productivity can be lost. But there is a way

to help release this stress – GET MOVING!

Movement is one of the best ways to release

stress.

So here are my 3 favourite movement exercises

you can do anywhere to relax your body and get

it ready for creativity and productivity in your

business.

P A G E 4 5 | S T R E S S R E L I E F T E C H N I Q U E S


Cross

Crawl

There are many studies out there

that show definitively that

completing one take completely is

more constructive than

multitasking. The task is

completed quickly and more

accurately. Your attention is solely

focused on one thing so there is

less chance of an error or mishap.

So if the task is something that

requires greater concentration,

and needs to be right the first

time, stop multitasking and

instead concentrate on the task at

hand. Once it's done start on the

next task.

Auriculars

Our ears have many pressure points which are connected to

many of our neck muscles. Stress, poor posture or just

sleeping on the wrong angle can often leave us with

tightness in our neck. The pressure points in our ears help

to release the tension in our neck muscles giving us more

movement. It almost feels like you are lubricating your

neck muscles.

HOW TO: Use your thumbs and index fingers to pull your

ears gently back and unroll them. Begin at the top of the

ear and massage down and around the curve, ending with

the bottom lobe. Repeat three or more times.


Breathing

into your

belly

Stress, poor posture and habits can all

contribute to shallow breathing.

Consciously bringing your awareness

back to your breathing can help

increase oxygen levels which is needed

by the whole body.

HOW TO: Rest your hands on your

stomach. With your chin tucked and ribs

relaxed, blow out all the air in your

lungs in short, little puffs (as though

keeping a feather airborne). On each

short exhalation, press your navel

inward toward your spine. Now take a

slow, deep inhalation, gentle refilling

your lungs. Repeat this a few more

times.

Then slowly inhale and exhale from

your belly. Arch your back slightly at

the waist so the air can go even deeper.

Repeat a few times. And then slowly

return your breathing to normal.

Just a word of caution with this as

sometimes you may feel a little light

headed due to the increased oxygen in

your body so make sure you are seated.

I hope you have enjoyed these tips to

help relieve stress in your life. Give

them a go and feel the stress in your

body subside. And if you want to see

these exercises in action, head on over

to my Facebook Movement –

www.facebook.com/groups/creatingempo

weredhappiness where I post weekly

videos every Wednesday with various

tips you can implement into your daily

life.

And remember, Happiness Starts with a

Smile & Empowerment Starts with a

Choice!

N O M A D I C | 2 4


podcast

I n t e r v i e w w i t h C a r o l y n K i n g

Stress

Relieving

Techniques

Using

Kinesiology

www.empoweredhappiness.com


H I S Q U I C K S N A C K I S E A S Y T O P R E P A R E A N D

T

V E N M O R E F U N T O P R E P A R E W I T H G O O D

E

O M P A N Y . I T H A S B E C O M E M Y S O N ’ S

C

A V O U R I T E S N A C K A S W E L L A S G U E S T S ’ .

F

500g chicken mince


1 teaspoon cornstarch


1 teaspoon sugar


1 teaspoon white pepper


Pinch of salt (to taste)


½ teaspoon garlic powder (Note: You can use


minced garlic equivalent)

fresh

1 tablespoon sesame oil


1 part carrot, julienned


1 part wombok, julienned


1 stalk of spring onions, cut into small rings


Carrot amount = wombok amount)

(Note:

Spring roll wrapper (Note: leave out to thaw.


clean wet cloth to cover the wrapper to

Use

them from drying up)

prevent

Vegetable oil for deep frying


O O K I N G W I T H

C

E W I N T A D A N D O T

D

In a bowl, create Filling A. Optional to add

1.

sauce. Stir to mix well. Set aside about 15

fish

In a bowl, create Filling B. After Filling A is

2.

combine Filling B. Stir to mix well.

marinated,

Fry the combined filling until cooked. Pour in

3.

bowl. Let it cool down a bit otherwise it will

a

of the wrapper. Fold into an envelope.

middle

Do not put too much filling otherwise

(Note:

To seal the envelope, dip your index finger

2.

some water to trace the outer edge of the

into

roll or use a small pastry brush. Fold to

spring

the spring roll tight so there is no opening,

seal

Heat up some cooking oil in a wok or fry pan

3.

deep fry the spring rolls until golden

and

Serve hot. (Note: For a healthier option,

brown.

them in 180c until golden brown,

ovenbake

Easy Spring Rolls

P H O T O G R A P H Y

M A K I N G T H E F I L L I N G :

F I L L I N G P A R T B

minutes to marinate.

• 1 dash of fish sauce (optional)

YUM

A K I N G Y O U R S P R I N G R O L L :

M

be too hot to touch.

1. Add a small teaspoon of the filling in the

F I L L I N G P A R T B

risk of tearing the wrapper.)

ensure securely enclosed.

• Water for sealing

usually around 8-10 minutes.)


IS THIS YOUNG

WHO

ENTREPRENEUR?

has auditory processing diculties and

Kai

He used this as motivation to

dyslexia.

others and his dream of becoming a

help

man..

business

more. Now it is his reality. His

no

reports that starting this

mother

has transformed her son and

business

him more confidence. .

given

YOUNG

ENTREPRENEUR

Making an Impact

SPOTLIGHT

ON KAI

FROM

KAIKO

Dreams coming true one

fidget toy at a time.

is saving up for a trip to China as he

Kai

to learn about importing and

wants

overseas. His dream of

business

a business man, is a dream

becoming

FIDGETS

CHECK OUT

https://www.facebook.com/kaikofidgets


Find your compaas and start

designing the business you want

W B S O C I E T Y . C O M


B U S I N E S S T I P S F O R T H E

S M A L L B U S I N E S S O W N E R

Budgeting 123

The science of being rich isn't all

about budgeting, but to bring

yourself clarity & a peace of mind

such that you can create and be in

action about it, then you need to

be friends with your finances.

Style Identity

Any body type can look beautiful.

Use your attribute to perfect your

style. Get to know what parts of

your body are great and what isn't.

Then use the art of dressing to

accentuate the good bits and hide

the rest. Find what works and what

doesn't. Cross things off the list. In

other words edit. That's how style

is revealed.

1GiftWorld

When you create something you

love, a business, a product: always

remember who do you create it for

— your audience, your customer.

Keep that in mind—We’re not the

center of the universe.

P A G E 5 2 | B U S I N E S S T I P S


. . . A N D M O R E

Elysian Creative

Building strong relationships with

current and potential clients

creates trust, repeat business and

a bottom line!

Inner Rhythm

1 .Take time to reflect on how truly

lucky you are.

2 .Remember difficult times will

pass.

3 . What’s the solution to the

perceived problem?

Empower Beyond

Eliminate the busyness in your day

and focus on productive activities

that will increase the income in

your business and give you more

time to fit in the important things

in your life.

P A G E 5 2 | W B S O C I E T Y . C O M


| THE BUSINESS OF BEING BRAVE

THE BUSINESS

OF BEING BRAVE

W I T H O U R H E A L T H & F I T N E S S

C O N T R I B U T O R , T I N A H O R W O O D F R O M

B O D Y F I T M E L B O U R N E

To be brave is not to do something

extraordinary, but to have a belief in

yourself that no matter what you have

to overcome or what is before you,

you are strong enough, intelligent

enough and able to make it happen. ~

Tina Horwood ~

My journey in business started long before I

booked my first client, long before I put it out

to the world that I was ‘open for business’

and long before I was even qualified as a

personal trainer. The journey started the day

I stood with courage and said ‘no’. No to

living by someone else’s rules, no to doubting

myself and no to not believing enough in me.

For me, being in business is not just about

making a name for myself, or about making

money, or having the biggest office or the

best studio (though, they are definitely the

reward). Being in business is the biggest

personal development journey in this life

time. Why? Because to be the standout in

my industry, to be known as the expert, to

influence and change the lives of my clients

and the people around me I need to be the

best version of myself, and to be the best

version of myself requires me to be brave and

face the challenges.

PAGE 54


T A K I N G O N T H E W O R L D ( M Y

W O R L D ) A N D L I V I N G M Y L I F E

P U R P O S E

I used to run in shame, scared of the

unknown, scared of the ‘what if’s’ and the

shame of judgement and rejection, am I even

good enough? This shame held me prisoner

in a space of frustration, at times depression,

and the overwhelming feeling of

hopelessness.

I clearly remember one night laying in my

bed, my body wracked with sobs desperately

questioning the silence, ‘Why me, why can’t I

achieve my dreams’. Have you ever been

there?

I F O U N D M Y B R A V E I N T H E

M O S T U N U S U A L P L A C E …

We each have that pivotal moment in life and

in business, where the decisions we make

challenge the status quo. When we listen to

your own inner voice, our gut, and take a stepin

faith towards achieving our dream. Many will

tell you what and how it should be done, or

that you shouldn’t do it at all. When all is said

and done, you have two choices, let the

doubters rule the day, or stand and be ready to

face the challenge, show courage, be brave and

tell yourself ‘Who Am I Not to Live My Life

Purpose’? I’d found my brave the day I started

to believe in me!

Five years after the dream of having my own

business was born, I am a braver, wiser,

stronger and have a near-unshakeable belief in

myself. I say, ‘near unshakeable’ because there

are days when I allow the doubt, the negative

talk and the words of those who challenge me,

to creep into my inner being. But thanks to 5

years of being brave in business, being willing

to face the challenges head-on and find a way

around them, what once stopped me now

propels me forward headfirst towards my

dreams. N O M A D I C | 2 4


| THE BUSINESS OF BEING BRAVE

E V E R Y N O T A K E S Y O U C L O S E R

E V E R Y ' N O ' T A K E S Y O U

C L O S E R

Be brave enough to stand up to the fear of

rejection. For every no takes, you one step

closer to the next yes. As women, we tend to

be emotionally attached to our product or

service and often feel that when it is rejected

it is a reflection of us, but this is so far from

the truth.

“Believe in yourself and back yourself to

come out on top. A fulfilling and successful

business is waiting for those brave enough to

pursue it” – Richard Branson

The greatest gift we can give ourselves is

self-belief. People around us will treat us

how we treat ourselves. Often, I see

intelligent, passionate and driven women

hold themselves back because they lack that

self-belief. They look for an external

validation that they are strong enough, smart

enough or creative enough to succeed. For

years I was frustrated, knowing I had good

ideas, and the potential to change lives yet

my-self-belief was that I needed permission

and for my ideas to be validated. Permission

from my family, close friends and some

business associates to validate that I was on

the right path.

N O M A D I C | 2 4

PAGE 56


h a t i f ?

A L E T T E R T O T H E

W

B R A V E M E

What if what I wanted to do was a

stupid idea? What if it didn’t work?

What if no one came? What if the

price was too high? What if!

Well I say, what if I didn’t face that

fear? What if I wasn’t brave? Where

would I be now? I would still be

stuck in frustration, not moving

forward.

If you don’t go after what you want,

you will never have it. If you don’t

ask, the answer will always be no. If

you don’t step forward, you’re

always in the same place.

Decide that you want it more than

you are afraid of it!

Dear [insert your name], I want you to

know right now, you are enough! You

are brave and you are intelligent

enough to make it happen! When you

doubt yourself, grab your brave tightly

with two hands, you will start to see

that you can do anything!

Business isn’t for the faint of heart. It is

for the brave, the patient, & the

persistent.

Be Brave!

Tina Horwood

Body Confident Coach & Personal

Trainer

Body FIT Melbourne

www.facebook.com/bodyfitmelbourne

tina@bodyfitmelbourne.com.au

Instagram.com/body_fit_melbourne


PODCAST

LIBRARY

use to break through to the

can

level in your personal &

next

FULL EPISOSDES INSIDE

15

INSIDE

WBS is dedicated to promoting and

supporting women in business. The

WBS podcast is here to provide you

with invaluable information that you

business goals

P A G E 5 8 | P O D C A S T L I B R A R Y


LISTEN HERE

BUDGETING123 WHO SHARES SOME INVALUABLE METHODS

BETTER! CLICK HERE TO ACCESS DOWNLOAD

EPISODE 1

IN THIS EPISODE, TINA OKEY FROM WP LAUNCH ME DOES A

DEEP DIVE ON HOW TO INCREASE LEADS TO YOUR WEBSITE

JUST BY MAKING 5 SMALL CHANGES.

SPECIAL BONUS

WBS PODCAST LISTENERS GET EXCLUSIVE ACCESS TO A

FREE EBOOK WHICH IS FOCUSSED ON INCREASING TRAFFIC

TO YOUR WEBSITE. TO DOWNLOAD YOUR FREE EBOOK ON

THIS SUBJECT GO TO HTTPS://WPLAUNCHME.COM/WBS/

EPISODE 2

IN THIS NOT TO BE MISSED EPISODE, SAMANTHA JANSEN

FROM PLATFORM 4 SUCCESS GIVES EXPERT-LEVEL TIPS TO

GROW AND MANAGE YOUR SOCIAL MEDIA, AS WELL AS

GIVING EXTREMELY VALUABLE INSIGHTS INTO BUSINESS

STRATEGIES TO SUPERCHARGE YOUR BUSINESS.

WE ALSO DIVE INTO THE WORLD OF SELF-PUBLISHING, AND

HOW TO AVOID COMMON PITFALLS AND ENSURE A ROI.

EPISODE 3

IN THIS EPISODE, WE INTERVIEW FAY CHAN FROM

TO TAKE CONTROL OF YOUR FINANCES AND STEER YOU

TOWARDS THE PATH OF FINANCIAL FREEDOM.

FREE DOWNLOAD: AS AN ADDED BONUS TO KICKSTART YOU

ON THE PATH TO TAKING CONTROL OF YOUR MONEY,

DOWNLOAD THE SPEND BUDDY FOR FREE. THE SPEND

BUDDY ACTS AS A “PAUSE”, AN “INTERVENTION” TO HELP

YOU THINK ABOUT YOUR POTENTIAL PURCHASE. KEEP IT IN

YOUR WALLET, AND LET SPEND BUDDY HELP YOU SPEND

- HTTP://BUDGETING123.COM/SPEND-BUDDY-DOWNLOAD/


LISTEN HERE

BUSINESS, YET MANY SME’S GET IT WRONG OR MISS

EPISODE 4

IN THIS EPISODE, WE INTERVIEW KAREN KENNEDY FROM

BOOKIT WHO TALKS ABOUT WHEN YOU SHOULD CONSIDER

USING EXTERNAL COMPANIES TO HELP FREE YOU FROM

YOUR NON-CORE BUSINESS, ENABLING YOU TO BENEFIT

FROM THE EXPERTISE OF INDUSTRY SPECIALISTS AND

ALLOWING YOU TO FOCUS ON YOUR BUSINESSES CORE

FUNCTIONS – AND THEREFORE MAKE MORE MONEY.

EPISODE 5

IN THIS EPISODE, WE INTERVIEW TRACEY HALL FROM

EXCELLING IN DIRECT SALES WHO TALKS ABOUT THE

IMPORTANCE OF FOLLOWING UP & CONNECTING WITH YOUR

EXISTING CUSTOMERS TO HELP MAKE YOUR BUSINESS

STAND OUT FROM THE REST. THIS IS PROBABLY THE SINGLE

MOST IMPORTANT, YET FORGOTTEN, ACTIVITY THAT YOU

CAN DO TO INCREASE YOUR REPEAT BUSINESS AND GAIN A

LOYAL GROUP OF NET PROMOTERS.

GET A FREE COPY OF 10 MISTAKES MADE IN DIRECT SELLING

EPISODE 6

BRANDING IS ONE OF THE MOST IMPORTANT ACTIVITIES IN

CRUCIAL POINTS. LIZ, DRAWING ON HER VAST EXPERIENCE

WORKING WITH NATIONAL AND GLOBAL BRANDS, TALKS

ABOUT THE 7 WAYS TO BUILD A BETTER BRAND. NO MATTER

WHAT SIZE YOUR BUSINESS IS, LIZ’S TIPS ARE AN

INVALUABLE GUIDE.


LISTEN HERE

INSIGHTFUL, DIRECT APPROACH TO MONEY MANAGEMENT

EPISODE 7

THIS WEEK CAROLYN FROM EMPOWERKIN KINESIOLOGY

SHARES HER STRESS RELIEVING TECHNIQUES USING

KINESIOLOGY.

KINESIOLOGY IS THE SCIENCE OF ENERGY BALANCING AND IS

GROUNDED IN THE STUDY OF ANATOMY AND PHYSIOLOGY.

CAROLYN IS THE AUTHOR OF EMPOWERED HAPPINESS

EPISODE 8

IN EPISODE 8, OBU FROM SMART MONEY SOLUTIONS

SHARES INVALUABLE TIPS AND INSIGHTS THAT WILL HELP

YOU WITH STRATEGIES TO REACH YOUR FINANCIAL GOALS.

OBU HAS A VERY INTERESTING BACKGROUND AND HAS AN

FOR WOMEN.

EPISODE 9

IN ONE OF OUR BEST EPISODES YET, EMMA BORG FROM

UNIQUE PHOENIX DIVES DEEP INTO ONE OF THE MOST

CRUCIAL PARTS OF BUSINESS – EMOTIONAL HEALTH.

UNIQUE PHOENIX SPECIALISES IN EMOTIONAL HEALTH AND

RELATIONSHIP COMMUNICATION.


LISTEN HERE

ATWHOLESALE2U. EMMA DISCUSSES THE IMPACT OF

FREE, PRINTABLE FRIDGE TIP-SHEET WITH 10 WAYS TO KEEP

SHARE. MOST OF US DO NOT HAVE A POSITIVE MINDSET

EPISODE 10

IN THIS EPISODE, WE INTERVIEW EMMA MURNANE FROM

PROMOTIONAL PRODUCTS AND SHE PASSES ON SOME OF

HER VALUABLE INDUSTRY EXPERIENCE.

EPISODE 11

WE TALK TO PSYCHOLOGIST JESSICA CLEARY, DIRECTOR &

PRINCIPAL PSYCHOLOGIST OF HOPSCOTCH & HARMONY

ABOUT MINDFUL PARENTING FOR MUMS IN BUSINESS.

JESSICA IS THE FOUNDER OF CALMER PARENT REVOLUTION,

WHICH IS A POWERFUL PROGRAM FOR PARENTS WHO WANT

TO RAISE RESILIENT CHILDREN, WITHOUT RAISING THEIR

VOICES.

BONUS CONTENT! GO TO JESSICACLEARY.COM.AU FOR A

CALM AMID THE CHAOS!

EPISODE 12

SHERRY’S STORY IS AMAZING – I WON’T PARAPHRASE OR SAY

MORE – YOU JUST NEED TO HEAR IT. IT’S THIS OVERCOMING

OF ADVERSITY THAT MAKES SHERRY SUCH A GOOD ORATOR

AND SOMEONE WHO HAS A WEALTH OF EXPERIENCE TO

ABOUT MONEY, AND SHERRY HELPS YOU UNDERSTAND HOW

TO START CHANGING THAT.


LISTEN HERE

EPISODE 13

IN OUR MOST JAM-PACKED EPISODE EVER, WE SPEAK TO

ANDROULLA SAKKAS FROM EMPOWER BEYOND ABOUT WAYS

TO BUILD MOMENTUM & INCREASE CASH FLOW IN YOUR

BUSINESS.

EPISODE 14

ALICIA IMPARTS 7 KEY TIPS ON HOW TO CREATE HIGH-

QUALITY COPY FOR ANY PURPOSE, REGARDLESS OF

WHETHER ITS ONLINE OR PRINT MEDIA. UNLESS YOU HAVE

DECADES OF EXPERIENCE IN WRITING BEST PRACTICE COPY,

THEN YOU’LL BENEFIT FROM ALICIA’S ADVICE.

EPISODE 15

MAREE SORTINO FROM THE SOCIAL SECRET, TAKES US

THROUGH 10 STEPS TO CREATE A STRONG CONTENT

STRATEGY FOR SOCIAL MEDIA.

IT’S SOMETHING THAT MOST ENTREPRENEURS STRUGGLE

WITH – LET’S FACE IT, ITS HARD TO CREATE THE NECESSARY

VOLUME OF INTERESTING, ORIGINAL CONTENT, WEEK IN,

WEEK OUT. MAREE IS AN EXPERT IN HER FIELD AND THIS

INTERVIEW GIVES YOU A MUCH DEEPER INSIGHT INTO

CREATING A WINNING STRATEGY.


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SOCIAL PAGES

FEBRUARY

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.....event team

Host

Liz Thompson from

Caliba - Design &

Branding

Guest speaker

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Beyond

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Copywriting

1

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Kim from Spark Joy

Photographer

Katinka Kernutt

from Visual Content

and Branding

Thank you to all our WBS

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P A G E 6 6 | S O C I A L P A G E S


WBS Berwick

SOCIAL PAGES

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.....event team

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Empowerkin Kinesiology

Guest speaker

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Phoenix

Guest speaker

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1

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Design

Photographer

Ingrid Karm from Karm

Photography

P A G E 6 8 | S O C I A L P A G E S


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Okey is Co-Founder

Tina

Pixel Perfectionist

and

and web

(graphic

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designer)

She has worked as a

Me.

graphic and

corporate

designer for more

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10 years, but

than

loves working

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is passionate

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families.

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and we do this

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in the direct

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Read

Tracey.

with

April

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Bookit

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Tracey Hall

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13

starting in 2009,

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deciding that

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off

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products

100+. The options are

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using sublimation

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vinyl cad cut

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Emma

is the Director

Jessica

Principal

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of

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parents who seek

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Jessica

is a

Carolyn

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owner of

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EmpowerKin

speaker

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workshop

and

and author of

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Depression.

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Professional

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july

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September

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AtWholesale2U

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Harmony

EmpowerKin

Kinesiology

born 2010.

printing.


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Maree

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bad

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constantly pay for

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has a strong

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Maree will tell you

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she’s

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Read

Maree

is the co-founder of

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Budgeting123.

is financial

Fay

coach, mum

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and

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is

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Kara.

october

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Social Media platforms.

your means.

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photographer for

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our interview with

Read

Ingrid

Artz Collective was

The

in 2000,

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professional

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Ziggy

with

owns an online

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shop

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set of her prints

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have their products

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Out.

Inside

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Read

Velda

with

January

Ingrid Karm

February

Ziggy Clements

March

Kara Vaina

Karm

Photography

Artz Collective

Almond Tree

Desgins

acting and singing jobs

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