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BOP tourist industry explores new direction BAY OF PLENTY BUSINESS NEWS <strong>March</strong>/<strong>April</strong> <strong>2018</strong> 3 From page 1 But she emphasized that this wasn’t just a BOP problem, but a national one. Regional Tourism New Zealand says current ways <strong>of</strong> thinking about tourism development are “not fit for purpose” and tourism needs to be on the agenda <strong>of</strong> every council around the country. Executive <strong>of</strong>ficer Charles Ives says increased growth in tourism will place pressure on the regions, which has to be anticipated before it has a negative effect on communities. “Tourism – perhaps more than any other industry – touches the whole community and while most New Zealanders overall are still comfortable with the industry, we are already seeing early indicators <strong>of</strong> pressure such as overcrowding and negative reactions to Freedom Campers,” he says. “These are warnings <strong>of</strong> the impact tourism can have on us, if we don’t have a planned, developed and managed approach.” A core facet <strong>of</strong> destination management is solid visitor insights to best understand a visitor economy and its visitors, said Dunne. If the additional funding it has applied for through Tauranga City Council’s Long Term Plan is approved, significant insights work into visitor numbers and visitors themselves would be undertaken, enabling it to best utilise its marketing dollar in targeting the right visitors to visit at the right time. “All we really know with confidence is how much visitors are spending - we don’t know where they’re coming from or who they are, with any confidence,” said Dunne. “We are working with all the stakeholders who are involved in tourism, <strong>of</strong> which there are many, and we’re looking out the next 10 years to say, <strong>of</strong> what visitors have told us they want, what is it we need to deliver in the next decade to give them a good visitor experience.” … insight-led decisions [are] really at the heart <strong>of</strong> destination management - it’s making sure we understand who the visitors are, where they’re coming from, and what they need.” – Kristin Dunne Dunne said the industry was currently very demand-oriented. “We just get people here in as many numbers as we can. The other side is the sup- Ovation <strong>of</strong> the Seas: At Tauranga. Photo/Katie Cox, Tourism BOP Tourism BOP is mandated to promote the territories <strong>of</strong> its funding councils, which include Tauranga City, Western <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> District and Whakatane District. Tourism BOP refers to this collection <strong>of</strong> territories as the “Coastal <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong>” and it stretches from Waihi Beach to Ohope Beach, and as far inland as the Kaimai Range, the Whirinaki Forest and part <strong>of</strong> Te Urewera. Destination Rotorua, now part <strong>of</strong> Rotorua Economic Development, is the key organisation managing tourism in the Rotorua region. (see pages 21/22) ply side - what experiences do we deliver, what products are there, what products should there be?” Some observers are critical <strong>of</strong> the limited range <strong>of</strong> activities available to visitors to Tauranga - beyond visiting the beaches and Mount Maunganui - especially in contrast to Rotorua’s range <strong>of</strong> well-developed activities and events programme. Rotorua Economic Development chief executive Michelle Templer says Rotorua has continued to add new products to ensure they keep pace with the changing wants and needs <strong>of</strong> visitors. (see pages 21 and 22) Max Mason, chair <strong>of</strong> the TCC’s economic development committee, says the council is well aware the tourism body wants to change its role from not only promoting, but managing the region. There are a number <strong>of</strong> negative aspects to tourism, including increased freedom camping and traffic issues. “They want to base their future development on insights, so a lot <strong>of</strong> visitor research needs to occur,” said Mason. “At the moment, most <strong>of</strong> their insights about where people come from and their impact is done in those overseas markets. One <strong>of</strong> the really important bits <strong>of</strong> information that we don’t have, for example, is how many people visit Tauranga to see friends and relatives. We know it’s a massive amount, but we don’t really know how much.” Tauranga Chamber <strong>of</strong> Commerce Chief executive Stan Gregec said he was in principle supportive <strong>of</strong> something that at least reflected a more targeted approach to council funding. “We are a membership-based organisation that is a proxy for the business community,” he said. “Tourism BOP is 100-per cent funded by councils and we have been asked to support them getting another $620,000 a year. Clearly it’s the general business community that is going to have to pay for this eventually through rates. But at least it would be an example <strong>of</strong> a targeted rate so we would know in theory where those funds were going to be spent.” He was speaking in the context <strong>of</strong> the current opposition by many in the business community to the proposed shift to businesses paying higher rates. “We do understand there is a national formula for tourist organisations and Tourism BOP has a bit <strong>of</strong> catchup to do. I support the destination management approach. But their focus till now has been on promoting, and they’ve done very little to coordinate what happens at this end. I would have thought, given the money they have been getting for external promotion for years, that it would have been a good idea to have done some <strong>of</strong> that analysis already.” Time for change? Be your own boss. Talk to us today. The Ultimate Lifestyle <strong>Business</strong> - Sequoia Eatery Columbus C<strong>of</strong>fee - Bethlehem A well presented daytime cafe with current sales in excess <strong>of</strong> $1 million. Sequoia is a 100 seater licensed cafe. This destination business is a favourite for visitors and locals. <strong>Plenty</strong> <strong>of</strong> scope to grow further as the hours are limited at present. Don’t hesitate to call and make this business yours. Asking $389,000 Heinz Fett 027 570 7601 Ref 29160 Captive customer base in one <strong>of</strong> the fastest growing areas <strong>of</strong> the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong>. $16,000 weekly sales average for the <strong>2018</strong> Year To Date. High c<strong>of</strong>fee sales <strong>of</strong> 40 kg/week. Seating for 50 inside and 40 in a spacious outdoor eating area. Excellent support and training from the franchisor. Great lease circa 7% <strong>of</strong> Gross Revenue. Lending <strong>of</strong> 50% available with most major banks. Asking $350,000 + stock Linda Harley 022 354 9189 Ref 29233 Landscape Design and Build 50 License Childcare <strong>Business</strong> Engineering <strong>Business</strong> Are You a <strong>Business</strong> Geek? Growth location, lifestyle and pr<strong>of</strong>it! This landscape business has it all. 21 year history, excellent staff with minimal owner input, great reputation and fantastic returns on your investment. Call now for more information. This is a well established centre located close to a primary school and the commercial sector <strong>of</strong> this thriving South Waikato town is ideally suited to an owner/ operator wanting to continue the high quality <strong>of</strong> service currently <strong>of</strong>fered. This business is on track for $300,000+ surplus. The investment has been made in the operational systems and processes to get this fabrication and engineering business tracking strongly and ready for new owners to take it to the next level. Top quality clients spread across the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> and the number keeps on growing. Enjoying a reputation as a trusted supplier in the technology space, this business is deeply entrenched with the majority <strong>of</strong> clients, providing solutions right across their businesses. Asking $750,000 + stock Asking $400,000 Asking $750,000 Asking $1,950,000 Heinz Fett 027 570 7601 Ref 28888 Linda Harley 022 354 9189 Ref 29503 Andrew Wright 021 130 2984 Ref 29455 Andrew Wright 021 130 2984 Ref 28730 Domino’s Whakatane Fresh Food Franchise - Mt Maunganui More <strong>Business</strong> Wanted • Service <strong>Business</strong>es • Import / Distribution / Wholesale • Hospitality • Childcare With over 20,000 homes in its regional territory Domino’s Whakatane is really pumping. It is currently delivering annual pr<strong>of</strong>its <strong>of</strong> almost $100,000 to the owner. Domino’s is one <strong>of</strong> the world’s most innovative franchise companies with 118 stores across New Zealand. Asking $399,000 + stock Murray Kidd 021 368 441 Ref 29048 Healthy food retail sensation in the heart <strong>of</strong> arguably one <strong>of</strong> New Zealand’s most desirable lifestyle locations in Mount Maunganui. <strong>Business</strong> Highlights: Growing weekly sales, premium lifestyle location, latest generation store fit out, lending <strong>of</strong> 50% available with most major banks. Asking $295,000 + stock Linda Harley 022 354 9189 Ref 29458 AUCKLAND WAIKATO BAY OF PLENTY ROTORUA - TAUPO HAWKES BAY MANAWATU WELLINGTON CANTERBURY OTAGO e e Linda Harley 022 354 9189 lindah@abcbusiness.co.nz Andrew Wright 021 130 2984 andreww@abcbusiness.co.nz e e Heinz Fett 027 570 7601 heinzf@abcbusiness.co.nz Murray Kidd 021 368 441 murrayk@abcbusiness.co.nz www.businessesforsale.co.nz Licensed REAA 2008
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