What Is The Benefit Of SEO For Your Business?

What Is The Benefit Of SEO For Your Business?
At Newpath web, we’ve been at the leading edge of SEO in Australia for over ten years,
having worked with some of the biggest names in the world, along with plenty of small and
medium-sized businesses.
In that time, we’ve learnt a lot of things about SEO best practice on our side, along with the
innumerable benefits that SEO can provide an organisation.
People still need to be convinced that SEO activity is a necessary part of their business, when
in fact, if there were only one thing to invest your money in, it would be search engine
optimisation. See below for more details.
More Traffic Means More Users
You should know from personal experience how much people use Google to resolve their
answers these days.
From broken hairdryers to where to eat tonight, no medium is more popular than the search
giant. This popularity means that you want to position yourself as high as possible.
Unfortunately, it’s not something like AdWords that you can just throw money at, nor is it
like a simple light switch requiring a flick of the wrist. Instead, being positioned well requires
significant search engine optimisation work.
SEO optimises your website for critical keywords for your business that are likely to deliver a
generous amount of actively engaged users.
More than any other marketing activities, the cost-effectiveness of search engine
optimisation is amazing, and furthermore, it is much longer lasting too!

SEO, when done well, has the potential to keep you ranked for years and years in good
positions. Furthermore, it can also rank you highly for future trends before they even appear.
SEO is the best way to market your business online.
Engaging Website for Engaged Customers
Search engines look at over 300 different factors when determining where your website
might rank. This range of variables can make it a little complex to optimise your site
effectively.
However, some of the most critical factors are also the most simple, primarily being quality
content and mobile optimisation.
Ensuring that your website is filled with quality, information content that is optimised for
critical keywords, and is optimised for mobile browsing activity, as well as desktop, can lead
to some significant results in search engines.
However, even if you weren’t working on ranking well for particular keywords, both of these
activities are also beneficial from a user experience perspective, encouraging enhanced user
engagement with your site and the information you’re sharing.
If your site features minimal information, users are less likely to stay, and if they are
browsing on mobile phones but have to deal with poor user experience including text not
fitting on the screen, images too large and content that doesn’t load, they will just leave.
Choose Newpath web
Simply put, there are so many benefits to search engine optimisation, and as a leading
provider of SEO in Australia, Newpath web is here to help you achieve your goals. As a
full-service digital agency, we can help you every step of the way from design and
development to marketing and beyond. Talk to our team today about your concerns and get
on the right path with Newpath.