J'AIME April 2018

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of them during November and December last year. People really love them and we’re very proud of them. We have people coming from far and wide, making their annual pilgrimage for our mince pies!” The Hindley’s staff are another integral part of the family story; one member of staff, Chris, is now in his 49th year working for the business, while others have clocked up a quarter of a century or more. Several generations of the same families have also worked for the bakery, and continue to do so. “The staff are very much part of the family,” says Duncan. “We like to think we look after people properly.” Hindley’s has been at its present site in the centre of Lichfield since 2007, when the company renovated a three storey historic building in Tamworth Street into a self-contained working bakery. To complement the bakery, the on-site cafe has also recently had an overhaul to create a comfortable, convivial area in which to enjoy a cuppa and a baked treat. Along the back wall is a large picture window which gives guests an insight into the bakery’s workings, where you can watch the Hindley’s team hard at work creating delicious cakes and pastries. Quirky touches like the feature balloon-whisk lights emphasise the setting. And when night falls, the cafe area goes back to being a functional part of the bakery, transformed into a busy dispatch area. “All of the tables and chairs get moved out of the way, and it’s where our loaves are stacked ready to be sent out,” says Duncan. “Overnight on a Saturday we have some 2,000 loaves here ready for the shop, cafe and various farmers’ markets and events.” Food festivals and shows are now a huge part of the Hindley’s operation, and they find that the different audiences favour different kinds of bread. And then there’s also the need to keep coming up with new and exciting products to entice customers - and to keep things interesting for the bakery team. “Every so often we try to get out for the day,” says Jackie. “A few weeks ago the whole team went down to A HINDLEY’S VAN BEING LOADED WITH BREAD London visiting other bakeries, eating lots of stuff and discovering what new things are going on and what ideas are trending. You do want to move your products on the whole time, evolving and keeping things interesting.” “Usually we end up making a bit of a hybrid of some the things we’ve seen,” adds Duncan. One product currently in development is a baked doughnut - and the whole team pitches in when it comes to taste-testing new ideas. After a rather eventful 125 years, Duncan and Jackie are now happy to be steering the Hindley’s ship into a successful new era; an era which focuses on hard work, quality products and doing things “the right way”. “With each loaf we make and each product we sell, you’re putting something of yourself out there,” says Duncan. “And it’s a very personal thing.” For more details pop into the Tamworth Street bakery or visit www.hindleys-bakers.co.uk SWEET TREATS ALSO GO DOWN A STORM AT HINDLEY’S 30
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Page 1: A P R I L 2 0 1 8 Y O U R L O C A L
Page 4 and 5: CONTENTS InsideJ’aime this month.
Page 6 and 7: FEATURE The spice is right RUGELEY
Page 8 and 9: FOODIES AT DIGBETH DINING CLUB LINE
Page 10 and 11: we can’t commit to having our gaz
Page 12: PROPERTY Property of the Month WE T
Page 16 and 17: PIP STUDIO ROYAL SMALL TEAPOT, DAIS
Page 18 and 19: I N T E R I O R S Ice cream dreams
Page 20 and 21: MARILYN VELVET ARMCHAIR, AUDENZA. W
Page 22 and 23: CO M P E T I T I O N Win a garden f
Page 24 and 25: F E AT U R E Step into spring with
Page 26 and 27: Time for change Springtime is a per
Page 28 and 29: F E AT U R E A proven success LICHF
Page 32 and 33: F O O D & D R I N K A Will to succe
Page 34 and 35: F O O D & D R I N K Cocktail of the
Page 36 and 37: F O O D & D R I N K Secrets of Sard
Page 38 and 39: Dié Vermentino is a white wine lik
Page 40 and 41: F O O D & D R I N K A Mid lands tri
Page 42 and 43: T R AV E L Discovering an old favou
Page 44 and 45: THE FAMOUS TRAM WHICH RUNS TO AND F
Page 46 and 47: F E AT U R E By the book LICHFIELD
Page 48 and 49: ead lots of other reviews so I can
Page 50 and 51: LO CA L A R E A What’s On Local Y
Page 52 and 53: LO CA L A R E A What’s Competitio
Page 54 and 55: WHAT: Torvill and Dean’s Dancing
Page 56 and 57: FA S H I O N Work it out UPDATE YOU
Page 58 and 59: FA S H I O N Spring into style JILL
Page 60 and 61: All white Stylish showers We totall
Page 62 and 63: B E AU T Y Lighten up! AWARD-WINNIN
Page 64 and 65: I N T H E N E W S A lucky winner We
Page 66 and 67: pro also needs to help coach the am

J'AIME April 2018

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