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9 months ago

Women Who Rock with Success- March

Women Who Rock with Success features CEO & Education Instructior Marquita Blades as our cover feature. Women Who Rock with Success is a networking-digital media platform for professional and entrepreneurial women.

70 T ech T i p s f or Bu

70 T ech T i p s f or Bu i l d i n g a Su ccessf u l Star tu p h ttp s:// w w w.al tex sof t.com H ow m any tim es h ave you seen n ews about a n ew, cuttin g- edge star tup befor e f in din g out a few m on th s later th at it?s dead? T h e r em ain s of th eir websites ar e f illed w ith goodbye m essages, also kn ow n as ?post- m or tem s,? wher e leader s sh ar e th eir r egr ets an d r eason s for f ailur e, m akin g sur e to in for m custom er s th at th ey w ill be r eceivin g r ef un ds soon . T h e m ain r eason star tups f ail is th e lack of m ar ket dem an d. Rem em ber th ose over pr iced juicin g m ach in es th at cr eated a backlash af ter th e user s r ealized you could squeeze th eir custom juice packs by h an d? A sim ilar f ate awaited th e cr eator s of th e in f am ous Bodega ven din g m ach in e, who in sen sitively con sider ed br ick- an d-m or tar bodegas an in conven ien ce r ath er th an th e livelih ood of n um er ous sm all busin ess ow n er s. But we won?t talk about con ductin g in itial m ar ket an alysis an d explor in g custom er n eeds h er e, even th ough th ese f actor s ar e vital for a star tup?s sur vival an d success. Today we focus on th e en gin eer in g side of th e problem . L et?s also skip th e stage wher e you sh ape your in n ovative idea an d def in e your busin ess m odel. L et?s dive dir ectly in to th e tech n icalities of cr eatin g a star tup th at w ill stay af loat th r ough th e an ticipated ch allen ges.

Pr ototy p e at ear ly stages 71 You m ay be th in kin g th at cr eatin g a wor kin g prototy pe is n ot th e action th at star ts your busin ess. I n stead you m ay wan t to acquir e som e capital befor e plun gin g in to app developm en t. T h at?s probably because you h ave an in accur ate un der stan din g of what a prototy pe is supposed to be. A prototy pe is a sim ple in ter f ace th at allows your audien ce to in ter act w ith a product visually. Pr ototy pes don?t n eed to per for m any f un ction s. T h ey ar e f lexible an d easy to cr eate, especially w ith th e h elp of alr eady existin g tools such as U X Pin Axur e, or m any oth er s. H avi n g a p r ototy p e at th e ear l i est stages i s h el p f u l f or m u l ti p l e r eason s: 1. Pr ototy pe as a presen tation for investor s I f you h ave an in n ovative idea for an app, it?s easier to sh ow investor s h ow exactly it w ill wor k in stead of tr y in g to explain ever y th in g usin g wor ds on ly. O f ten , you won?t n eed to im press th em w ith quality design an d an im ation s, especially if you?r e sh ow in g it to your 3Fs: Fr ien ds, Fam ily, an d Fools ? th e in itial suppor ter s of your n ew idea. I n stead of lookin g like just a per son w ith an idea, you can presen t a plan an d a wor kin g process th at?s easy to adjust. I f you decide to cr eate a h igh -f idelity in ter active prototy pe, you can use special sof twar e an d h an d investor s an i Ph on e to sh ow a f ully in ter active scr een w ith out doin g any codin g 2. Goin g th r ough r esear ch an d explor ation T h e h ar dest stage of cr eatin g a h elpful prototy pe is n ot th e tech n ical par t, but th e ideation . I f you?r e n ot a tech - savvy per son f am iliar w ith th e in s an d outs of th e app developm en t, you m ay h ave a problem design in g w ir e-fram es th at actually m ake sen se. Pr ototy pin g w ill h elp you lear n what ty pes of scr een s, action s, an d aler ts your product n eeds an d w ill allow you to br in g your idea in to a physical for m . 3.Gath er in g th e opin ion s of poten tial user s Regar dless of h ow well you r esear ch ed th e m ar ket an d h ow detailed your buyer per son a is, th e best way to lear n about your custom er s?in ter ests is to dir ectly dem on str ate h ow th e product w ill h elp th em . By gath er in g th e im m ediate feedback befor e th e progr am m in g stage, you sign if ican tly cut th e tim e spen t developin g un n ecessar y featur es. T h is, of cour se, doesn?t spar e you f r om testin g an d U X evaluation of an actual wor kin g product. 70