07.04.2018 Views

Women Who Rock with Success- March

Women Who Rock with Success features CEO & Education Instructior Marquita Blades as our cover feature. Women Who Rock with Success is a networking-digital media platform for professional and entrepreneurial women.

Women Who Rock with Success features CEO & Education Instructior Marquita Blades as our cover feature. Women Who Rock with Success is a networking-digital media platform for professional and entrepreneurial women.

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Pr ototy p e at ear ly stages<br />

71<br />

You m ay be th in kin g th at cr eatin g a wor kin g prototy pe is n ot th e action th at star ts your busin ess. I n stead you m ay<br />

wan t to acquir e som e capital befor e plun gin g in to app developm en t. T h at?s probably because you h ave an<br />

in accur ate un der stan din g of what a prototy pe is supposed to be.<br />

A prototy pe is a sim ple in ter f ace th at allows your audien ce to in ter act w ith a product visually. Pr ototy pes don?t<br />

n eed to per for m any f un ction s. T h ey ar e f lexible an d easy to cr eate, especially w ith th e h elp of alr eady existin g<br />

tools such as U X Pin Axur e, or m any oth er s.<br />

H avi n g a p r ototy p e at th e ear l i est stages i s h el p f u l f or m u l ti p l e r eason s:<br />

1. Pr ototy pe as a presen tation for investor s<br />

I f you h ave an in n ovative idea for an app, it?s easier to sh ow investor s h ow exactly it w ill wor k in stead of tr y in g to<br />

explain ever y th in g usin g wor ds on ly. O f ten , you won?t n eed to im press th em w ith quality design an d an im ation s,<br />

especially if you?r e sh ow in g it to your 3Fs: Fr ien ds, Fam ily, an d Fools ? th e in itial suppor ter s of your n ew idea.<br />

I n stead of lookin g like just a per son w ith an idea, you can presen t a plan an d a wor kin g process th at?s easy to<br />

adjust. I f you decide to cr eate a h igh -f idelity in ter active prototy pe, you can use special sof twar e an d h an d<br />

investor s an<br />

i Ph on e to sh ow a f ully in ter active scr een w ith out doin g any codin g<br />

2. Goin g th r ough r esear ch an d explor ation<br />

T h e h ar dest stage of cr eatin g a h elpful prototy pe is n ot th e tech n ical par t, but th e ideation . I f you?r e n ot a<br />

tech - savvy per son f am iliar w ith th e in s an d outs of th e app developm en t, you m ay h ave a problem design in g<br />

w ir e-fram es th at actually m ake sen se. Pr ototy pin g w ill h elp you lear n what ty pes of scr een s, action s, an d aler ts<br />

your product n eeds an d w ill allow you to br in g your idea in to a physical for m .<br />

3.Gath er in g th e opin ion s of poten tial user s<br />

Regar dless of h ow well you r esear ch ed th e m ar ket an d h ow detailed your buyer per son a is, th e best way to lear n<br />

about your custom er s?in ter ests is to dir ectly dem on str ate h ow th e product w ill h elp th em . By gath er in g th e<br />

im m ediate feedback befor e th e progr am m in g stage, you sign if ican tly cut th e tim e spen t developin g un n ecessar y<br />

featur es. T h is, of cour se, doesn?t spar e you f r om testin g an d U X evaluation of an actual wor kin g product.<br />

70

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!