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Women Who Rock with Success-Marketing Edition

Women Who Rock with Success speaks with Vice-President in Development of The Saxton & Stump group. Women Who rock with Success is a networking-digital media for professional women.

4. Pr od u cts an d ser

4. Pr od u cts an d ser vi ces Your product or ser vice is (obviously) th e cen ter of your busin ess. I n th is section , th in k cr itically about what you of fer your custom er s. - W h at do you m ake or provide for custom er s? - W h at ar e your custom er s' n eeds? - H ow does your product or ser vice f ulf ill custom er s' n eeds? - W h at value do you add to your custom er s' lives? - W h at ty pe of product or ser vice ar e you of fer in g? 5. D i str i bu ti on ch an n el s 14 At th is poin t in th e r epor t, you sh ould tr an sition m or e in to actual m ar ketin g th eor y an d pr actices. D istr ibution ch an n els ar e aven ues you can use to r each a custom er or busin ess. It's im por tan t to th in k of all cur r en t an d poten tial sales ch an n els. Som e in clude exam ples of sales ch an n els in clude: - W ebsite - Retail - M obile - Social m edia - Em ail - Reseller s con ti n u ed on p age 19

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