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7 months ago

Women Who Rock with Success-Marketing Edition

Women Who Rock with Success speaks with Vice-President in Development of The Saxton & Stump group. Women Who rock with Success is a networking-digital media for professional women.

Shrim p Cockt ail

Shrim p Cockt ail Deviled Eggs Ingredient s YIELDS: 10 - 12 FOR THE SHRIMP COCKTAIL 12 shrim p 1 onion, quart ered 1 lem on, halved 1 bunch parsley 6 sprigs t hym e 2 t bsp. kosher salt FOR THE DEVILED EGGS 6 large eggs 18 Ingredient s YIELDS: 4 SERVINGS 3 boneless skinless chicken breast s (about 3/ 4 l 1 t sp. dried oregano 1/ 2 t sp. garlic pow der Kosher salt Freshly ground black pepper 3 t bsp. ext ra-virgin olive oil, divided 8 m edium flour t ort illas 1/ 4 c. dijon m ust ard 1 c. shredded m ozzarella Ch i ck en Cor d on Bleu Q u esad i l l as

6. Com p eti ti ve p r of i l e O n e of th e m ajor aspects of your m ar ketin g plan is developin g your un ique sellin g proposition . A U SP is a featur e or stan ce th at separ ates your product or ser vice f r om th ose of fer ed by com petitor s. It's all about dif fer en tiation , an d distin guish in g your com pany as a sole propr ietor of on e ty pe of good or ser vice can h elp your busin ess tr em en dously. H er e ar e som e ideas to con sider : - W h at's your U SP? - W h o ar e your com petitor s? W h at do th ey of fer ? - W h at ar e th e str en gth s an d weakn esses of your com petition ? - W h at n eeds of th e m ar ket (or custom er) ar e n ot bein g ser ved? W h at can you do to m eet th ose n eeds? 19

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