Women Who Rock with Success-Marketing Edition

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Si x si m p l e qu esti on s to ask y ou r sel f i f y ou w an t to op en y ou r ow n bu si n ess. Q U EST I O N 1: W h at am I good at? T h is is a gr eat place to star t ?cause if you love what you do, it won?t feel like wor k at all. Ask your self what can you do better th an anyon e else or ask your f r ien ds an d f am ily. T h ey w ill let you kn ow. M ay be you h ave a way w ith wor ds or you can bake a cake like n obody ?s busin ess. Take a lon g, h ar d look an d see what m akes you stan d out. Q U EST I O N 2: W h at d o I w an t to be k n ow n f or ? H m m m ? th is on e m igh t h ave you stum ped. W h en people talk about you an d what you do, what would you like th em to say ? T h in k about what you wan t to of fer an d th in k about h ow you wan t oth er s to feel while doin g wor k w ith you an d, if th ey wer e to r ecom m en d you what th ey would say about you an d your busin ess 24
your busin ess Q U EST I O N 3: W h o d o I w an t to w or k w i th ? W ould you like to wor k w ith ch ildr en or th e elder ly ? W ould you prefer to cater to wom en ? T h in k about your ideal custom er based on what you would like to of fer an d decide wher e you can f in d th em . D o you n eed to take a dir ect approach or w ill you use social m edia to con n ect? O n ce you kn ow who your people ar e, you w ill h ave an idea on h ow to r each th em . Q U EST I O N 4: H ow m u ch cap i tal d o I n eed ? T h is is im por tan t because you n eed m on ey to m ake m on ey. T h in k about your over h ead costs an d any inven tor y you n eed an d decide h ow m uch you w ill n eed to save up. Also get cr eative an d look for ways you can m ake som e quick cash to invest in th e busin ess. M ay be you can h ave a gar age sale or h ave a bake sale, th in k of ways to h ave a quick tur n over. 25
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