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BusinessDay 08 Apr 2018

C002D5556 Sunday

C002D5556 Sunday 08 April 2018 32BDSUNDAY SundayBusiness Spiritonomics Debo Atiba A portion of the scripture that never ceases to amaze me and on which faith is anchored is found in Heb.11:1, “Faith is the substance of things hoped for...” Hope is defined as “a feeling of expectations and desire for a particular thing to happen”. Many a times we adjudge God to be unfaithful to His words. Though we may not out rightly say that, but our actions and reactions show it, when what we have asked God for does not show up, or when it looks as though it is taking too long. Silently we have licked our wounds and our inner systems begin to interpret God to Your expectations are your realities be unfaithful without us knowing it. The Bible says the labor of fools weary them because they are not wise unto what they are supposed to do (Eccl.10:15 paraphrased). In the kingdom of God you do not get result by magic or luck. You get result by understanding and following principle. Many believers profess faith in God for great things but deep down in their heart, the image they carry is contrary to what they profess with their mouth. As a result there is no way they are going to experience the power of God in their situation. They have put themselves in a position of disadvantage. The truth also is that your life will print out the picture in your heart. If you are poor, check the picture in your heart. For us to get result in the kingdom of God, the picture in our hearts must align with the scripture in our mouth. If you are loved or unloved, check the picture in your heart. When a land is not fertile, the power in the seed becomes useless. So when we miss it in this regard it looks like God has failed us. When occurrences like this become too frequent, we begin to operate in great unbelief and our systems harden up to receiving from God. Outwardly people see us as being prayerful and devout, our church attendance has not dwindled, but inwardly we are hurt and bitter. Myriads of questions going on in our minds. A lot of times as believers, we operate on assumptions and not on the truth as designed by God. We are like a fresh student in the primary school just enrolled, enthusiastic and excited only about being a student but never ready to study to pass as a student. We put on the uniform, we carry our bags and school bus drops us in school but we are neither reading not studying. We participate in the extra curricula activities but not in the exact things that makes us student. The world sees us as dutiful and serious minded student but never know we only have the appearance but the substance is missing. You can guess what becomes of such student when it is time for exam, they fail woefully. The same thing happen to us in life, we possess the form of godliness, very pious looking, but when we are confronted with the EXAMS OF LIFE, the result is there for all to see. So sad! Scripture says... When we fail in the days of adversity, or the time of our testing, then our strength is small (Prov. 24:10). The intention of God for His children is to do as admonished in Matt. 6:33 “ ye first the kingdom of God and his righteousness...” What is being communicated to us in all seriousness is to exercise ourselves in the operational methodology of the kingdom of God. The emphasis is so great and the result will be grave if we fail to do as admonished – your realities are a product of your expectation! Looking at the problems that men face in life, the same scripture made it clear to us that as we give attention to this understanding, those problems will be non-existent in our lives. He even said we would have the things that the gentiles (unbelievers) seek after. The day we receive Jesus is the day we are given birth to into the kingdom of God as new born babies, irrespective of our chronological age. God knew the importance of this hence, the reason He gave us 1Pet.2:2, that as new born babies we should desire the sincere milk of the word of God that we may grow thereby. Growth in every area of our lives, which implies understanding of the purpose of the kingdom, our own purpose in the kingdom, and working of the kingdom etc. They all form part of our growth and are critical to our performance in life. Once we are not in on this truth, our growth will be anemic and we would be so frail in the affairs of life that instead of us being victors, we would be victims. What are your expectations? You must consciously let the word of God paint the picture of your future on your mind. It is not your responsibility to make it happen, it is God’s. All you need to do is believe. Remain blessed as the expectation of your heart matches your conversation. A disc Jockey at night, corporate chef by day … Ademola Olajide in multi-tasks Caleb Ojewale Lagos born Chef and founder of the Spice Rack catering company, Ademola Olajide, has encouraged young people not to relent in their quest to attain greatness, seeing every obstacle as a motivation to increase their efforts to succeed. Olajide, who combines making a living as a Disc Jockey at night, and Corporate Chef by day, said that he is buoyed by the dream of the average Nigerian youth – who are carving out niches for themselves, as creative, outside of the regular professional career paths. As a Chef, Demola’s passion is to cater to companies and organizations. His work ethic is a blend of creativity, passion and the fun bubbly vibe of youth. He holds a diploma in Culinary Arts from the Institute of Culinary Education in New York coupled with the top-notch training he received at Cecil Harlem and his work experience at Blue Smoke restaurant New York are evidences of his appetite for excellence. Interestingly, he debuted Spice Rack in January 2016 in his mother’s kitchen in Lagos, offering great assortment of both local and continental dishes. Speaking on the second anniversary of the Company, he said, “My culinary story is quite funny, I started cooking in high school, and then I was the only boy in our Food and Nutrition class, which was where I first discovered my love for the kitchen. After my Masters’ degree, I stayed at home for a year and then I knew it was time to turn my skill into my passion. This led me to one of the best culinary schools In America; Institute of Culinary Education, New York, where I obtained a Diploma in Culinary Arts. “I had the privilege of meeting and working with top chefs like Chef JJ Johnson and Marcus Samuelsson. I was an Extern at the Cecil Harlem and also worked at events for Blue smoke restaurant in New York. After all my culinary experiences in America, I came back home to start Spice Rack in January of 2016 because frankly, there’s no place like home”. On financing the business, Olajide said that it took the belief of an Angel Investor for him to start. “Honestly, getting capital wasn’t easy at first but luckily for me, an angel investor believed in my dream and invested a sizeable amount into my start-up. Subsequently, the business “commenced operations in January 2016; then I was working out of my mother’s kitchen at home, as the business grew and more orders came, we expanded to having our own kitchen in December 2016.” Olajide says the company’s vision is to be “the catering company of choice. We plan to achieve this through maintaining and exceeding our standards and making customer satisfaction our foremost goal. How far do I intend to go? There are no limits. I intend to keep going higher, improve on myself as an individual and as a business owner while breaking barriers.” Olajide also advised young entrepreneurs in Nigeria working hard to make ends meet to never relent. “Keep pushing and seeking new opportunities. Doing business is not as easy as it seems on paper or in a discussion, but I believe with hard work and persistence the sky will be the beginning,” he said. Wulff-Caesar joins FrieslandCampina WAMCO Nigeria as marketing director Chris Wulff-Caesar has been appointed Marketing Director of FrieslandCampina WAMCO Nigeria PLC with effect from 1 April 2018. A statement signed by Ore Famurewa, corporate affairs director, said. The release said that by the appointment, Wulff-Caesar joins the Management Team of the company and will report to Ben Langat, managing director. He will be located in Lagos, Nigeria, and will lead the marketing team behind Nigeria’s iconic milk brand – Peak, to drive strong consumer experience and innovation. It quoted Langat as saying: “We’re making massive strides towards increasing the dairy portfolio for consumer preference and living our mission of providing quality and affordable nutrition for Nigerians; together with Chris, we will continue to put consumer first in realising our business ambitions.” The statement explained that until Wulff-Caesar’s appointment at FrieslandCampina WAMCO, he was the Marketing Director, West Africa (Ghana and Nigeria) at ABInBev and member of the Board of Accra Brewery Ltd in Ghana. It added that during his tenure, he led the establishment of a formidable brand portfolio which transformed the markets to wrest share away from incumbent competitors. “Whilst at SABMiller, he also held the positions of Category Expansion/Innovation Manager for Africa based in Johannesburg (2010 -2012) and Marketing Director for Ghana (2007 – 2010). He is a proven marketer, commercial operator and business leader with almost 20 years working experience in both local and international roles for ABInBev, SABMiller and Unilever,” it said. According to the release, “His career has seen him accrue a wealth of experience in managing the primary assets of these leading FMCG organisations i.e. brands and people. Chris Wulff-Caesar, a Ghanaian, holds a BA (Honors) Degree in Economics from the University of Ghana and an MBA from the Edinburgh Business School of the Heriot Watt University in Scotland United Kingdom. He is an Associate member of the Advertising Practitioners Council of Nigeria (APCON). “He is also involved with a few non-profit organisations which target the development and establishment of infrastructure for primary education for disadvantaged students. Chris succeeds Tarang Gupta, who is now the Managing Director, FrieslandCampina (Dutch Lady) Malaysia.” FrieslandCampina WAMCO Nigeria PLC is affiliated to Royal FrieslandCampina of The Netherlands, one of the largest dairy cooperatives in the world. FrieslandCampina WAMCO is a major player in the Nigerian dairy industry, nourishing Nigerians with quality dairy nutrition with key brands as Peak and Three Crowns.

Sunday 08 April 2018 C002D5556 BDSUNDAY 33 SundayBusiness Ideas Nwaodu Lawrence Chukwuemeka IDEAS Exchange Consulting, Lagos. email - nwaodu. Cell: 07066375847. Had you asked the greatest economist of the 20th century what the biggest challenge of the 21st would be, he wouldn’t have had to think twice. Leisure. In the summer of 1930, just as the Great Depression was gathering momentum, the British economist John Maynard Keynes gave a curious lecture in Madrid. He had already bounced some novel ideas off a few of his students at Cambridge and decided to reveal them publicly in a brief talk titled “Economic Possibilities for our Grandchildren.” In other words, for us At the time of his visit, Madrid was a mess. Unemployment was spiraling out of control, fascism was gaining ground, and the Soviet Union was actively recruiting supporters. A few years later, a devastating civil war would break out. How, then, could leisure be the biggest challenge? That summer, Keynes seemed to have landed from a dif- Is there anything that working less does not solve? (1) - Working less, the solution to just about everything: ferent planet. “We are suffering just now from a bad attack of economic pessimism,” he wrote. “It is common to hear people say that the epoch of enormous economic progress which characterized the 19th century is over…” And not without cause. Poverty was rampant, international tensions were running high, and it would take the death machine of World War II to breathe life back into global industry. Speaking in a city on the precipice of disaster, the British economist hazarded a counterintuitive prediction. By 2030, Keynes said, mankind would be confronted with the greatest challenge it had ever faced: What to do with a sea of spare time. Unless politicians make “disastrous mistakes” (austerity during an economic crisis, for instance), he anticipated that within a century the Western standard of living would have multiplied to at least four times that of 1930. The conclusion? In 2030, we’ll be working just 15 hours a week. A future filled with leisure Keynes was neither the first nor the last to foresee a future awash in leisure. A century and a half earlier, American Founding Father Benjamin Franklin had already predicted that four hours of work a day would eventually suffice. Beyond that, life would be all “leisure and pleasure.” And Karl Marx similarly looked forward to a day when everyone would have the time “to hunt in the morning, fish in the afternoon, raise cattle in the evening, criticize after dinner […] without ever becoming hunter, fisherman, herdsman or critic.” At around the same time, the father of classical liberalism, British philosopher John Stuart Mill, was arguing that the best use of more wealth was more leisure. Mill opposed the “gospel of work” proclaimed by his great adversary Thomas Carlyle (a great proponent of slavery, too, as it happens), juxtaposing it with his own “gospel of leisure.” According to Mill, technology should be used to curb the workweek as far as possible. “There would be as much scope as ever for all kinds of mental culture, and moral and social progress,” he wrote, “as much room for improving the Art of Living.” Yet the Industrial Revolution, which propelled the 19th century’s explosive economic growth, had brought about the exact opposite of leisure. Where an English farmer in the year 1300 had to work some 1,500 hours a year to make a living, a factory worker in Mill’s era had to put in twice the time simply to survive. In cities like Manchester, a 70-hour workweek – no vacations, no weekends – was the norm, even for children. “What do the poor want with holidays?” an English duchess wondered toward the end of the 19th century. “They ought to work!” Too much free time was simply an invitation to wickedness. Nevertheless, starting around 1850 some of the prosperity created by the Industrial Revolution began to trickle down to the lower classes. And money is time. In 1855, the stonemasons of Melbourne, Australia, were the first to secure an eight-hour workday. By century’s end, workweeks in some countries had already dipped south of 60 hours. Nobel Prize-winning playwright George Bernard Shaw predicted in 1900 that, at this rate, workers in the year 2000 would be clocking just two hours a day. Employers resisted, naturally. When in 1926 a group of 32 prominent American businessmen were asked how they felt about a shorter workweek, a grand total of two thought the idea had merit. According to the other 30, more free time would only result in higher crime rates, debts, and degeneration. Yet it was none other than Henry Ford – titan of industry, founder of Ford Motor Company, and creator of the Model-T – who, in that same year, became the first to implement a five-day workweek. People called him crazy. Then they followed in his footsteps. A dyed-in-the-wool capitalist and the mastermind behind the production line, Henry Ford had discovered that a shorter workweek actually increased productivity among his employees. Leisure time, he observed, was a “cold business fact.” A well-rested worker was a more effective worker. And besides, an employee toiling at a factory from dawn till dusk, with no free time for road trips or joy rides, would never buy one of his cars. As Ford told a journalist, “It is high time to rid ourselves of the notion that leisure for workmen is either ‘lost time’ or a class privilege.” Within a decade, the skeptics had been won over. The National Association of Manufacturers, which 20 years earlier had been warning that a shorter workweek would ruin the economy, now proudly advertised that the U.S. had the shortest workweek in the world. In their newfound leisure hours, workers were soon driving their Ford cars past NAM billboards that proclaimed, “There is no way like the American way.” The end of work All evidence seemed to suggest that the great minds, from Marx to Mill to Keynes to Ford, would be proven right. In 1933, the U.S. Senate approved legislation introducing a 30-hour workweek. Although the bill languished in the House of Representatives under industry pressure, a shorter workweek remained the labor unions’ top priority. After World War II, leisure time continued its steady rise. In 1956, Vice President Richard Nixon promised Americans that they would only have to work four days a week “in the not too distant future.” Keynes’ bold prediction had become a truism. In the mid-1960s, a Senate committee report projected that by 2000 the workweek would be down to just 14 hours, with at least seven weeks off a year. The RAND Corporation, an influential think tank, foresaw a future in which just 2% of the population would be able to produce everything society needed. Working would soon be reserved for the elite. As the 1960s progressed, some thinkers did begin to voice concerns. Food & Beverages With Ayo Oyoze Baje The fad and fallacy of Energy Drinks Their names are as scary and boastful of the high level of physical and mental alertness they are supposed to provide, as their colourful packages portray. Name them: Red Bull, Shark, Rock Star, Monster and even Demon are some of the popular brands. Most of them contain large percentage of stimulants, especially caffeine and others such as guarana and ginseng. While the amount of caffeine in an energy drink can range from 75 milligrams to over 200 milligrams per serving, that in a bottle of Coke is 34 milligrams while it is 55 milligrams in Mountain Dew. The target consumers of course, are the youths from the teenage years up till those in their early forties. But that is not all there is to their controversy-eliciting content. In the absence of caffeine, guarana provides the energy. And when there are claims of no sugar, artificial sweeteners take charge. For those who are nutrition-conscious, the advertised vitamins or amino acids like taurine are better found by eating a variety of food and taking a daily vitamin/mineral supplement than from drinking energy drinks. Health implications I met a middle-aged Nigerian at Ikeja back in 2008 who recounted his ordeal from taking energy drinks while in Germany. He was responding to the article he had read on the hazardous health implications of energy drinks in Foodbusiness International as published by Strata Media. He confessed to have felt restless, irritable and sleepless after consuming the drink. What saved him was a combination of large amounts of carrots and tomatoes prepared for him by his German hostess. Though responses from individuals may vary because of what someone called “different body chemistry” the stimulating properties from caffeine and guarana can increase the heart rate and blood pressure (sometimes to the point of palpitations).The body is easily dehydrated, affecting the functions of the brain cells and similar to other stimulants, energy drinks prevent sleep. Yet, medical doctors have severally cautioned that an average young adult needs between 8-10 hours of quality sleep for him to perform optimally the following day. Another warning from doctors is that energy drinks should be avoided while exercising as the combination of fluid loss from sweating and the diuretic quality of the caffeine can leave someone severely dehydrated. According to Brown University (U.S.) Health Education instruction, energy drinks may not necessarily be bad for the average consumer when taken in moderation. But they shouldn’t be seen as “natural alternatives” either. Some of the claims they make like “improved performance and concentration” can be misleading. There, they are marketed as dietary supplements, and the national health authority does not approve or review the products before they are sold. What happens when energy drinks are combined with alcohol? This combination, according to the afore-mentioned publication warns that such a cocktail carries a number of potential dangers as reproduced: Since energy drinks are stimulants and alcohol is a depressant, the combination of effects may be dangerous. The stimulant effects can mask how intoxicated you are and prevent you from realising how much alcohol you have consumed. Fatigue is one of the ways the body normally tells someone that they’ve had enough to drink. The stimulant effect can give the person the impression they aren’t impaired. No matter how alert you feel, your blood alcohol concentration (BAC) is the same as it would be without the drink. People will misperceive their ability to perform complex tasks like driving or crossing a busy road. Once the stimulant effect wears off, the depressant effects of the alcohol will remain and could cause vomiting in your sleep or respiratory depression. Research has found that people drink more and have higher BACs when they combine alcohol and caffeine. Both (energy drinks and alcohol) are very dehydrating (the caffeine in Red Bull, Monster et al is a diuretic). Dehydration can hinder your body’s ability to metabolise alcohol and will increase the toxicity, and therefore, the hangover, the next day. NAFDAC’s intervention Characteristic of its promptitude in responding to public complaints on issues of the healthy value of food and drugs, NAFDAC had as far back as 2008 warned pregnant women, victims of diabetes, children and those with high blood pressure to desist from consuming energy drinks. A spokesperson for NAFDAC had warned that: ‘I don’t see why this set of people should go for it. We made a clear public publication on it.” Stressing the issue further he reiterated that: “Energy drink is being taken everywhere in the world and not only in Nigeria, and we have to register a number of them. But there is a caveat that pregnant women should not take energy drinks as well as women and those allergic to caffeine. “Anything that is taken overdose can cause troubles for the body, even water. Everything in life is about moderation.” The Agency also talked about the fact that it is aware of the importation of unregistered energy drinks due to the porous borders. And that some people have been recruited across the local government councils to monitor the presence of such fake and harmful products. Its statement said that ‘we need to understand that there are other clandestine activities and people, who bring in these drinks on daily basis. We have two hotlines dedicated to this cause, to enable us achieve these.” One’s admonition is that we should help NAFDAC to help us. That precisely, is what members of the National and Lagos State House of Assembly’s Health Committees did in considering a bill to ban outright the importation of such drinks that could put the tender and delicate health of our children in great peril. They all need our support to succeed. As concerned Nigerians are worried about the increase in the rate of death of young Nigerians from addiction to hard drugs, one area parents, school authorities and religious institutions should take a look at is the consumption of energy drinks. Many are hazardous to human health. Prevention is better than cure. A stitch in time saves nine. Baje is Nigerian first Food Technologist in the media

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