SOCIAL MEDIA MARKETING GENERATING LEADS Generating leads consists of finding prospective clients that could benefit from your services, and coming up with a plan to reach them online using cold mailing and newsletters. ACTION POINTS Create an email sending platform such as MailChimp, Sendingblu etc. Create different newsletter templates. Generate email database of prospects. Send cold mail weekly. Send newsletter weekly.
SOCIAL MEDIA MARKETING ADS AND CAMPAIGN Social media advertisement and campaign such as Facebook ads and Google Adwords are great ways to advertise your consultancy to prospective clients. Both platforms let you set a minimal daily budget for the campaign and Ads. ACTION POINTS Create creative advertorial content such as one (1) minute video or animated slides. Create targeted campaign with topical industry issues such as #theuntaxabletax, #PayeTax to capture the prospects attention. Monitor campaign and ads engagement