The Search battle has gotten more competitive than ever. Businesses are getting more creative in finding ways of gaining more online visibility as they become less relevant in SERP.
Businesses are getting more creative in finding ways of gaining more online visibility as they become less relevant in SERP. One way of stepping up the game is by focusing on optimising your website for local search. This makes a lot of sense, especially if you own a brick and mortar business. Google supports local businesses! LOCAL GUIDES: GOOGLE SUPPORT FOR LOCAL SEO Two years ago, Google launched Local Guides to engage people to contribute answers, photos and reviews on Google Maps to places they’ve been to anytime. By equipping people tools to add these data on the map on their mobile, it enabled them to increase the visibility of local businesses – improving the quality of listings. Data collected from the Local Guides is purely organic and adds up as additional rich content. People can expect authentic user-initiated business reviews through Local Guide as that would be difficult to fake from mobile – you need to turn on your location service, so Google knows if you’ve actually been to the establishment.
WHAT STRATEGIES WILL HELP BUSINESSES BUILD LOCAL ENGAGEMENT? Review your Knowledge Panel regularly to ensure your information is accurate. Update your information as necessary. Check your Google My Business Timeline. Google’s Q&A feature enables people to ask questions. However, there is no notification to owners. Promptly answering questions from potential customers reaching out to your business is a good business practice and shows your responsiveness to customers. 1. Make an active effort to keep your newsletters relevant and interesting to your subscribers. 2. Add value to transactional emails instead of focusing on your sales pitches. 3 . Google sees if people open your emails on Gmail, so it makes sense to boost engagement signals on your subscribers who are using Gmail.